What font does Visual (Archives) Society use?

Visual (Archives) Society’s website uses one typeface: SBM (headings and body text), self-hosted.

What are Visual (Archives) Society’s brand colours?

The main colours on visualsociety.ch are Deep Pink (#FF149C), Steel Blue (#0078A8), Dodger Blue (#3388FF), White (#FFFFFF), Black (#000000) and Light Grey (#CCCCCC).

What colour is Visual (Archives) Society’s text and background?

Body text is #000000 on a #FFFFFF background.

Where is Visual (Archives) Society’s logo from?

The logo shown in this guide was found on visualsociety.ch’s homepage. For official logo files and usage rules, check Visual (Archives) Society’s own brand or press page.

Is this Visual (Archives) Society’s official style guide?

No. SiteStyleGuide made it from visualsociety.ch’s public web pages on 31 October 2026, and isn’t affiliated with Visual (Archives) Society. Members can refresh a guide after 90 days to pick up changes.

Visual (Archives) Society Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Visual (Archives) Society; ● 25 / 60 characters
Meta description: Swiss menswear independent label based in Geneva.; ▲ 49 / 160 characters
Site name: Visual (Archives) Society
og:title: Visual (Archives) Society
og:description: Swiss menswear independent label based in Geneva.
Language: en
Theme colour: #FF149C

In search results

Visual (Archives) Societyhttps://visualsociety.ch/

Visual (Archives) Society

Swiss menswear independent label based in Geneva.

When shared

No og:image, so no picture

visualsociety.ch

Visual (Archives) Society

Swiss menswear independent label based in Geneva.

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Logo & favicons

Found as: schema.org logo. PNG, 180 × 180.

Logo

On white

On black

On Deep Pink

Favicons

2 found

180 px · PNG icon
48 px · SVG icon

Visual (Archives) Society

Light browser tab

Visual (Archives) Society

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 41.5%
Deep Pink 33.1%
Black 20.7%
Light Grey 2.2%
Charcoal 1.9%
Steel Blue 0.4%
Dodger Blue 0.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, text, border · body, header #site-title
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Text, background, graphic · body, [g-component=Table] [g-ref=text] .title:before
Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 20

On text
13.08:1 AAA

On white
1.61:1 Fail

Background, border · .buy-block__options button.is-off.is-selected, .project-sheet__handle
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 80

On text
1.66:1 Fail

On white
12.63:1 AAA

Text, background · .flickity-page-dots .dot, .flickity-button

Colours

Brand colours and accents, most used first

Deep Pink

HEX

RGB

HSL

OKLCH

CMYK
0 92 39 0

On text
5.83:1 AA

On white
3.60:1 AA large

Background, text, theme · section.block.block--annotator-card .markers .marker .title, header
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 29 0 34

On text
4.25:1 AA large

On white
4.94:1 AA

Text · .leaflet-container a
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
80 47 0 0

On text
6.11:1 AA

On white
3.44:1 AA large

Border · .leaflet-zoom-box

Gradients

linear-gradient(90deg,currentColor 0,transparent 0)
linear-gradient(-45deg, 25%,transparent 0,transparent 50%, 0, 75%,transparent 0,transparent)
linear-gradient(135deg, transparent 0 45%, #FF149C 45% 52%, transparent 52% 64%, #FF149C 64% 71%, transparent 71%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

SBM

Aa 400

SBM

Self-hosted · body · shown in a stand-in if you don’t have it

Aa 500

Helvetica

System font, or not loaded on this page · weights 500 · shown in a stand-in if you don’t have it

Aa 400

Helvetica Neue

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 700

Lucida Console

System font, or not loaded on this page · weights 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body .753rem · 12 px / 1 SBM

Swiss menswear independent label based in Geneva.

Paragraph 100%

Swiss menswear independent label based in Geneva.

Small 100%

Swiss menswear independent label based in Geneva.

Button 6.0241rem · 96 px / 5rem

Get started

Link 100%

Read more about Visual (Archives) Society

Sizes in use

Most common across the site

96pxline 5rem · 2 rules
22pxline 1 · 2 rules
19pxline 1 · 5 rules
17pxline 1.3 · 2 rules
14px3 rules
13pxline 1.2 · 2 rules
12pxline 1 · 9 rules
9pxline 1 · 2 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.notify button · #FF149C · radius 2rem

Corner radius

2rem · 29×
1rem · 8×
.5px · 5×
inherit · 4×
100% · 4×
100px · 4×

Shadows

0
0 2px 8px rgba(0,0,0,.15)
0,0 0 0 0 rgba(,.5)
0,0 0 0 0 rgba(0,0,0,.1)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

480

767

768

1023

1024

1600

1900

1901

On a scale of 0 to 1901 px.

Content widths (max-width)

832 px

672 px

480 px

352 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 25 characters, short enough to show in full in search results.
▲ CheckThe description is only 49 characters. There is room to say more.
▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Visual (Archives) Society use?: Visual (Archives) Society’s website uses one typeface: SBM (headings and body text), self-hosted.
What are Visual (Archives) Society’s brand colours?: The main colours on visualsociety.ch are Deep Pink (#FF149C), Steel Blue (#0078A8), Dodger Blue (#3388FF), White (#FFFFFF), Black (#000000) and Light Grey (#CCCCCC).
What colour is Visual (Archives) Society’s text and background?: Body text is #000000 on a #FFFFFF background.
Where is Visual (Archives) Society’s logo from?: The logo shown in this guide was found on visualsociety.ch’s homepage. For official logo files and usage rules, check Visual (Archives) Society’s own brand or press page.
Is this Visual (Archives) Society’s official style guide?: No. SiteStyleGuide made it from visualsociety.ch’s public web pages on 31 October 2026, and isn’t affiliated with Visual (Archives) Society. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

visualsociety-ch-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* visualsociety.ch design tokens, from SiteStyleGuide (https://sitestyleguide.com/visualsociety.ch) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-light-grey: #CCCCCC;
  --colour-charcoal: #333333;
  --colour-deep-pink: #FF149C;
  --colour-steel-blue: #0078A8;
  --colour-dodger-blue: #3388FF;
  --gradient-1: linear-gradient(90deg,currentColor 0,transparent 0);
  --gradient-2: linear-gradient(-45deg, 25%,transparent 0,transparent 50%, 0, 75%,transparent 0,transparent);
  --gradient-3: linear-gradient(135deg, transparent 0 45%, #FF149C 45% 52%, transparent 52% 64%, #FF149C 64% 71%, transparent 71%);

  /* Typefaces */
  --font-body: 'SBM', sans-serif;
  --font-other: inherit, 'Helvetica', 'Arial', sans-serif;
  --font-buttons: 'Tahoma', 'Verdana', sans-serif;

  /* Type scale */
  --text-body: .753rem;
  --leading-body: 1;
  --text-p: 100%;
  --text-small: 100%;
  --text-button: 6.0241rem;
  --leading-button: 5rem;
  --text-a: 100%;

  /* Shape */
  --radius-1: 2rem;
  --radius-2: 1rem;
  --radius-3: .5px;
  --radius-4: inherit;
  --radius-5: 100%;
  --radius-6: 100px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 480px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 1023px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1600px;
  --breakpoint-7: 1900px;
  --breakpoint-8: 1901px;
  --max-width-1: 832px;
  --max-width-2: 672px;
  --max-width-3: 480px;
  --max-width-4: 352px;
}

{
    "site": "visualsociety.ch",
    "source": "https://sitestyleguide.com/visualsociety.ch",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Light Grey",
            "hex": "#CCCCCC",
            "rgb": [
                204,
                204,
                204
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#333333",
            "rgb": [
                51,
                51,
                51
            ]
        },
        {
            "name": "Deep Pink",
            "hex": "#FF149C",
            "rgb": [
                255,
                20,
                156
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#0078A8",
            "rgb": [
                0,
                120,
                168
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#3388FF",
            "rgb": [
                51,
                136,
                255
            ]
        }
    ],
    "fonts": [
        {
            "name": "SBM",
            "stack": "SBM, sans-serif",
            "weights": [],
            "source": "Self-hosted"
        },
        {
            "name": "Helvetica",
            "stack": "inherit, Helvetica, Arial, sans-serif",
            "weights": [
                500
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Helvetica Neue",
            "stack": "\"Helvetica Neue\", Arial, Helvetica, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Lucida Console",
            "stack": "'Lucida Console', Monaco, monospace",
            "weights": [
                700
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Tahoma",
            "stack": "Tahoma, Verdana, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        }
    ]
}

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/visualsociety.ch" title="Visual (Archives) Society style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Visual (Archives) Societystyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Light Grey

Charcoal

Colours

Deep Pink

Steel Blue

Dodger Blue

Gradients

SBM

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

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So-net(ソネット)

Visual (Archives) Societystyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Light Grey

Charcoal

Colours

Deep Pink

Steel Blue

Dodger Blue

Gradients

SBM

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run visualsociety.ch?

Similar colours

KapanLagi.com

Ubie

Us

So-net(ソネット)

Title &
description