SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from vizio.com’s public web pages. Not affiliated with or endorsed by United States. The real site is vizio.com ↗

Unofficial style guide

United Statesstyle guide

United States’s website (vizio.com) uses BentonSansPro for its headings and body text. Its palette is led by Light Sea Green (#4DB5AB), Dark Slate Grey (#0B485F) and Black (#0D0621), with #000000 text on #FFFFFF. Captured from the live site on 4 November 2026.

Website
vizio.com
Typefaces
BentonSansPro, BentonSansPro-Regular, BentonSansPro-Bold
Palette
4 neutrals, 12 colours, 3 gradients
Captured
4 Nov 2026 · added by @sitestyleguide
Save Add to collection Share Report
https://www.vizio.com/en/home Screenshot
Screenshot of the vizio.com homepage on a desktop screen
Screenshot of vizio.com on a 1440 px desktop screen, 4 Nov 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
VIZIO Official Site | Smart TVs, Soundbars, and Smart TV Platform
▲ 65 / 60 characters
Meta description
Explore VIZIO's latest Smart TVs and Soundbars designed to bring entertainment to life with stunning picture quality and immersive audio.
● 137 / 160 characters
Site name
United States
og:title
VIZIO Official Site | Smart TVs, Soundbars, and Smart TV Platform
og:description
Explore VIZIO's latest Smart TVs and Soundbars designed to bring entertainment to life with stunning picture quality and immersive audio.
Language
en-US

In search results

United Stateshttps://www.vizio.com/en/home

VIZIO Official Site | Smart TVs, Soundbars, and Smart TV Plat…

Explore VIZIO's latest Smart TVs and Soundbars designed to bring entertainment to life with stunning picture quality and immersive audio.

When shared

No og:image, so no picture

vizio.com

VIZIO Official Site | Smart TVs, Soundbars, and Smart TV Platform

Explore VIZIO's latest Smart TVs and Soundbars designed to bring entertainment to life with stunning picture …

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 37.7%
  • Near Black 31.8%
  • Black 13.2%
  • Cool Dark Grey 5.6%
  • Light Sea Green 3.1%
  • Dark Slate Grey 2%
  • Black 1.7%
  • Burly Wood 1.6%
  • Fire Brick 0.7%
  • Light Sky Blue 0.5%
  • Red 0.5%
  • Steel Blue 0.4%
  • Moccasin 0.3%
  • Crimson 0.3%
  • Yellow 0.3%
  • Medium Sea Green 0.3%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Text, background, border · .accessibility #main-content.content-page .product-comparison button[data-border, .order-status #main-content .order-lookup-signin .button-primary[data-bordered=t

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    6 0 0 93
    On text
    1.12:1 Fail
    On white
    18.77:1 AAA

    Text, background, border · .carousel-homepage-product_element .carousel-homepage-product_card .carousel-hom, .fifty-fifty-series_container h3

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, border · body, .tv-series-nav .sub-nav--title

  • Cool Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    9 7 0 66
    On text
    2.61:1 Fail
    On white
    8.06:1 AAA

    Text, background, graphic · .article-page__heading h1, .related-articles__title

Colours

Brand colours and accents, most used first

  • Light Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    57 0 6 29
    On text
    8.51:1 AAA
    On white
    2.47:1 Fail

    Text, background, graphic · .btn-secondary, .grid-without-title .grid__col:after

  • Dark Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    88 24 0 63
    On text
    2.11:1 Fail
    On white
    9.97:1 AAA

    Text, background, border · .page-with-left-nav .container .row .nav-content a, .button-primary

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    61 82 0 87
    On text
    1.07:1 Fail
    On white
    19.72:1 AAA

    Text, background, border · --text-color, --bg-color

  • Burly Wood

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 15 44 12
    On text
    11.92:1 AAA
    On white
    1.76:1 Fail

    Background, border, text · .v20-Card-upsell.P-Series .v20-Card-title, .v20-Card-upsell.OLED .v20-Card-title

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 70 80 33
    On text
    3.25:1 AA large
    On white
    6.46:1 AA

    Text, background, border · .email-signup-actions .btn-save, .global-search #search .CoveoResult .coveo-title .CoveoResultLink

  • Light Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    51 19 0 0
    On text
    12.24:1 AAA
    On white
    1.72:1 Fail

    Text · .smartcast-text h2.blue-text, .media-gallery.panel .panel-spec h2

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 0
    On text
    5.25:1 AA
    On white
    4.00:1 AA large

    Text · .product-comparison--title h2, .hero-product--column-head .hero-product--content.bottom-hero-product .hero-prod

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 52 0 0
    On text
    5.23:1 AA
    On white
    4.02:1 AA large

    Background, text, border · .swiper-pagination-bullet-active, .swiper-pagination-progressbar .swiper-pagination-progressbar-fill

  • Moccasin

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 10 29 0
    On text
    17.25:1 AAA
    On white
    1.22:1 Fail

    Background · .v20-Card-upsell.P-Series .v20-Card-title, .v20-Card-upsell.OLED .v20-Card-title

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 85 75 22
    On text
    3.69:1 AA large
    On white
    5.69:1 AA

    Text, border · .pod-reg-container .pod-reg-form-container .pod-reg-productInfo .pod-register-so, .content-partner .cp-form__recaptcha .error-recaptcha

  • Yellow

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 8 100 0
    On text
    17.14:1 AAA
    On white
    1.23:1 Fail

    Text · .pseries-panel-quantum.p-panel .media-gallery--ctr--container .media-gallery--ct, .quantum-color .feature-desc .feature-desc-right div.yell h3

  • Medium Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 40 19
    On text
    10.22:1 AAA
    On white
    2.06:1 Fail

    Text · #tech-spec .product-comparison--columns .product-comparison--col.product-compari, .tech-spec .product-comparison--columns .product-comparison--col.product-compari

Gradients

  • linear-gradient(90deg,#e0bf7e 0,#ffe6b6 31.25%,#e5c380 54.17%,#e4c280 100%)

  • linear-gradient(275.18deg,#e9e4dc 28.89%,#d0cbc1 99.49%)

  • linear-gradient(to left, #3242e6, #ff00b4)

Dark mode

Switched on by the site

  • White

    #FFFFFF

  • Black

    #000000

  • Light Grey

    #C7C7C7

  • Near Black

    #191A1B

  • Black

    #2B0000

  • Light Grey

    #B1B1B1

  • Black

    #13212E

  • Grey

    #9E9E9E

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

BentonSansPro

Aa 400 Aa 700

BentonSansPro

Self-hosted · weights 400, 500, 700 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 100 Aa 700

BentonSansPro-Regular

Self-hosted · weights 100, 400, 500, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 700

BentonSansPro-Bold

Self-hosted · weights 400, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px
Heading 1 2.4rem · 24 px / 1.35 weight 500 · BentonSansPro

United States

Heading 2 2.2rem · 22 px / 1.25 weight 500 · BentonSansPro

VIZIO Official Site | Smart TVs, Soundbars, and…

Heading 3 1.8rem · 18 px / 1.35 weight 500 · BentonSansPro

VIZIO Official Site | Smart TVs, Soundbars, and…

Heading 4 2rem · 20 px / 1.35 weight 700 · BentonSansPro

VIZIO Official Site | Smart TVs, Soundbars, and…

Heading 5 1.8rem · 18 px / 1.35 weight 700 · BentonSansPro

VIZIO Official Site | Smart TVs, Soundbars, and…

Heading 6 1.6rem · 16 px / 1.35 weight 500 · BentonSansPro

VIZIO Official Site | Smart TVs, Soundbars, and…

Body 1.2rem · 12 px / 1.5 weight 500 · BentonSansPro

Explore VIZIO's latest Smart TVs and Soundbars designed to bring entertainment to life with stunning picture quality and immersive audio.

Paragraph 100% weight 400 · BentonSansPro

Explore VIZIO's latest Smart TVs and Soundbars designed to bring entertainment to life with stunning picture quality and immersive audio.

Small 100% BentonSansPro

Explore VIZIO's latest Smart TVs and Soundbars designed to bring entertainment to life with stunning picture quality and immersive audio.

Button 100% none · BentonSansPro

Get started

Link 100% BentonSansPro

Read more about United States

Sizes in use

Most common across the site
  • 48pxline 1.1 · 36 rules
  • 40pxline 48px · 40 rules
  • 24pxline 1.4 · 63 rules
  • 18pxline 1.5 · 148 rules
  • 16pxline 26px · 43 rules
  • 14pxline 1 · 230 rules
  • 12pxline 1 · 170 rules
  • 10pxline 10px · 36 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.btn-primary · #4DB5AB

Corner radius

  • 1rem · 34×
  • 50% · 30×
  • 8px · 18×
  • .8rem · 16×
  • .4rem · 15×
  • 5px · 11×

Shadows

  • 0 .1rem 0 0 rgba(158, 158, 158, 0.4)
  • 0 0 10px rgba(0,0,0,0.4)
  • 0 0 12px rgba(51,51,51,0.5)
  • 0 0 0 2px rgba(229,50,50,0.3)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320
768
786
991
992
1023
1024
1440

On a scale of 0 to 1440 px.

Content widths (max-width)

2200 px
1420 px
800 px
768 px
672 px
600 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 65 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does United States use?
United States’s website uses three typefaces: BentonSansPro (headings and body text), self-hosted; BentonSansPro-Regular, self-hosted; BentonSansPro-Bold, self-hosted.
What are United States’s brand colours?
The main colours on vizio.com are Light Sea Green (#4DB5AB), Dark Slate Grey (#0B485F), Black (#0D0621), Burly Wood (#E0BF7E), Fire Brick (#AC3322) and Light Sky Blue (#7DCFFF).
What colour is United States’s text and background?
Body text is #000000 on a #FFFFFF background.
Is this United States’s official style guide?
No. SiteStyleGuide made it from vizio.com’s public web pages on 4 November 2026, and isn’t affiliated with United States. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

vizio-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* vizio.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/vizio.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #111212;
  --colour-black: #000000;
  --colour-cool-dark-grey: #4E5056;
  --colour-light-sea-green: #4DB5AB;
  --colour-dark-slate-grey: #0B485F;
  --colour-black-2: #0D0621;
  --colour-burly-wood: #E0BF7E;
  --colour-fire-brick: #AC3322;
  --colour-light-sky-blue: #7DCFFF;
  --colour-red: #FF0000;
  --colour-steel-blue: #007AFF;
  --colour-moccasin: #FFE6B6;
  --colour-crimson: #C81E32;
  --colour-yellow: #FFEB00;
  --colour-medium-sea-green: #00CF7C;
  --gradient-1: linear-gradient(90deg,#e0bf7e 0,#ffe6b6 31.25%,#e5c380 54.17%,#e4c280 100%);
  --gradient-2: linear-gradient(275.18deg,#e9e4dc 28.89%,#d0cbc1 99.49%);
  --gradient-3: linear-gradient(to left, #3242e6, #ff00b4);

  /* Typefaces */
  --font-headings: 'BentonSansPro', sans-serif;
  --font-buttons: 'BentonSansPro', sans-serif;
  --font-body: 'BentonSansPro', sans-serif;
  --font-other: 'BentonSansPro-Bold', 'Helvetica', 'Arial', sans-serif;

  /* Type scale */
  --text-h1: 2.4rem;
  --leading-h1: 1.35;
  --text-h2: 2.2rem;
  --leading-h2: 1.25;
  --text-h3: 1.8rem;
  --leading-h3: 1.35;
  --text-h4: 2rem;
  --leading-h4: 1.35;
  --text-h5: 1.8rem;
  --leading-h5: 1.35;
  --text-h6: 1.6rem;
  --leading-h6: 1.35;
  --text-body: 1.2rem;
  --leading-body: 1.5;
  --text-p: 100%;
  --text-small: 100%;
  --text-button: 100%;
  --text-a: 100%;

  /* Shape */
  --radius-1: 1rem;
  --radius-2: 50%;
  --radius-3: 8px;
  --radius-4: .8rem;
  --radius-5: .4rem;
  --radius-6: 5px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 768px;
  --breakpoint-3: 786px;
  --breakpoint-4: 991px;
  --breakpoint-5: 992px;
  --breakpoint-6: 1023px;
  --breakpoint-7: 1024px;
  --breakpoint-8: 1440px;
  --max-width-1: 2200px;
  --max-width-2: 1420px;
  --max-width-3: 800px;
  --max-width-4: 768px;
  --max-width-5: 672px;
  --max-width-6: 600px;
}

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<a href="https://sitestyleguide.com/vizio.com" title="United States style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Similar colours

Websites whose lead colour is closest to United States’s

Captured from vizio.com on 4 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by United States; this guide describes the public website for reference.