What font does VK.com use?

VK.com’s website uses one typeface: VK Sans Display (headings and body text), self-hosted.

What are VK.com’s brand colours?

The main colours on vk.com are Crimson (#E52E40), Chocolate (#E66B2E), Golden Rod (#E7A902), Light Green (#6CD97E), Deep Sky Blue (#2BB4D6) and Dodger Blue (#3F8AE0).

What colour is VK.com’s text and background?

Body text is #000000 on a #FFFFFF background.

Where is VK.com’s logo from?

The logo shown in this guide was found on vk.com’s homepage. For official logo files and usage rules, check VK.com’s own brand or press page.

Is this VK.com’s official style guide?

No. SiteStyleGuide made it from vk.com’s public web pages on 27 October 2026, and isn’t affiliated with VK.com. Members can refresh a guide after 90 days to pick up changes.

VK.com Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: VK.com | VK; ● 11 / 60 characters
Meta description: Missing; ▲ 0 / 160 characters
Language: en

In search results

VK.comhttps://m.vk.com/

VK.com | VK

When shared

No og:image, so no picture

vk.com

VK.com | VK

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Logo & favicons

Found as: image in the header. PNG, 32 × 32.

Logo

On white

On black

On Crimson

Favicons

3 found

512 px · PNG apple-touch-icon
256 px · PNG shortcut icon
32 px · PNG icon

VK.com | VK

Light browser tab

VK.com | VK

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Cool Grey 39%
Black 31.2%
White 18.8%
Crimson 1.5%
Chocolate 1.5%
Golden Rod 1.5%
Light Green 1.5%
Deep Sky Blue 1.5%
Dodger Blue 1.5%
Blue Violet 1.5%
Near Black 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

Cool Grey

HEX

RGB

HSL

OKLCH

CMYK
16 8 0 40

On text
6.14:1 AA

On white
3.42:1 AA large

Text, border · .vkuiPanelHeaderContent__subtitle, .vkuiActionSheetItem__subtitle
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Text, background · .vkuiModalCardBase__title, .vkuiPlaceholder__title
White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, text · --vkui--color_text_contrast, .vkuiAppRoot__layoutPlain
Near Black

HEX

RGB

HSL

OKLCH

CMYK
4 4 0 90

On text
1.20:1 Fail

On white
17.57:1 AAA

Used · --vkui--color_background_content

Colours

Brand colours and accents, most used first

Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 80 72 10

On text
4.80:1 AA

On white
4.38:1 AA large

Background · .vkuiAvatar__gradientRed
Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 53 80 10

On text
6.51:1 AA

On white
3.23:1 AA large

Background · .vkuiAvatar__gradientOrange
Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 27 99 9

On text
10.07:1 AAA

On white
2.08:1 Fail

Background · .vkuiAvatar__gradientYellow
Light Green

HEX

RGB

HSL

OKLCH

CMYK
50 0 42 15

On text
11.86:1 AAA

On white
1.77:1 Fail

Background · .vkuiAvatar__gradientGreen
Deep Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
80 16 0 16

On text
8.60:1 AAA

On white
2.44:1 Fail

Background · .vkuiAvatar__gradientLBlue
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
72 38 0 12

On text
5.92:1 AA

On white
3.55:1 AA large

Background · .vkuiAvatar__gradientBlue
Blue Violet

HEX

RGB

HSL

OKLCH

CMYK
36 72 0 12

On text
3.96:1 AA large

On white
5.31:1 AA

Background · .vkuiAvatar__gradientViolet

Gradients

linear-gradient(to bottom,)
linear-gradient(to top,)
linear-gradient(135deg,#ff7583,#e52e40)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

VK Sans Display

Aa 300 Aa 700

VK Sans Display

Self-hosted · weights 300, 400, 500, 600, 700 · headings · shown in a stand-in if you don’t have it

Aa 400

Roboto

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 400

Helvetica Neue

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Sizes in use

Most common across the site

23pxline · 2 rules
21pxline · 2 rules
20pxline 24px · 3 rules
17pxline 44px · 2 rules
16pxline 20px · 2 rules
15pxline 45px · 2 rules
14px1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

inherit · 30×
50% · 14×
12px · 7×
8px · 6×
14px · 5×

Shadows

unset
0 0 4px #00000014
0 0 4px #00000014,0 8px 8px #00000029

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

768

881

1024

On a scale of 0 to 1440 px.

Content widths (max-width)

620 px

440 px

416 px

414 px

400 px

351 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 11 characters, short enough to show in full in search results.
▲ CheckThere is no meta description, so search engines will pick text from the page.
▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does VK.com use?: VK.com’s website uses one typeface: VK Sans Display (headings and body text), self-hosted.
What are VK.com’s brand colours?: The main colours on vk.com are Crimson (#E52E40), Chocolate (#E66B2E), Golden Rod (#E7A902), Light Green (#6CD97E), Deep Sky Blue (#2BB4D6) and Dodger Blue (#3F8AE0).
What colour is VK.com’s text and background?: Body text is #000000 on a #FFFFFF background.
Where is VK.com’s logo from?: The logo shown in this guide was found on vk.com’s homepage. For official logo files and usage rules, check VK.com’s own brand or press page.
Is this VK.com’s official style guide?: No. SiteStyleGuide made it from vk.com’s public web pages on 27 October 2026, and isn’t affiliated with VK.com. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

vk-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* vk.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/vk.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-cool-grey: #818C99;
  --colour-black: #000000;
  --colour-white: #FFFFFF;
  --colour-near-black: #19191A;
  --colour-crimson: #E52E40;
  --colour-chocolate: #E66B2E;
  --colour-golden-rod: #E7A902;
  --colour-light-green: #6CD97E;
  --colour-deep-sky-blue: #2BB4D6;
  --colour-dodger-blue: #3F8AE0;
  --colour-blue-violet: #8F3FE0;
  --gradient-1: linear-gradient(to bottom,);
  --gradient-2: linear-gradient(to top,);
  --gradient-3: linear-gradient(135deg,#ff7583,#e52e40);

  /* Typefaces */
  --font-headings: 'VK Sans Display', -apple-system, system-ui, 'Helvetica Neue', 'Roboto', sans-serif;
  --font-other: -apple-system, blinkmacsystemfont, 'Roboto', 'Segoe UI', 'Segoe WP', 'Helvetica Neue';

  /* Shape */
  --radius-1: inherit;
  --radius-2: 50%;
  --radius-3: 12px;
  --radius-4: 8px;
  --radius-5: 14px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 768px;
  --breakpoint-2: 881px;
  --breakpoint-3: 1024px;
  --max-width-1: 620px;
  --max-width-2: 440px;
  --max-width-3: 416px;
  --max-width-4: 414px;
  --max-width-5: 400px;
  --max-width-6: 351px;
}

{
    "site": "vk.com",
    "source": "https://sitestyleguide.com/vk.com",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "Cool Grey",
            "hex": "#818C99",
            "rgb": [
                129,
                140,
                153
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#19191A",
            "rgb": [
                25,
                25,
                26
            ]
        },
        {
            "name": "Crimson",
            "hex": "#E52E40",
            "rgb": [
                229,
                46,
                64
            ]
        },
        {
            "name": "Chocolate",
            "hex": "#E66B2E",
            "rgb": [
                230,
                107,
                46
            ]
        },
        {
            "name": "Golden Rod",
            "hex": "#E7A902",
            "rgb": [
                231,
                169,
                2
            ]
        },
        {
            "name": "Light Green",
            "hex": "#6CD97E",
            "rgb": [
                108,
                217,
                126
            ]
        },
        {
            "name": "Deep Sky Blue",
            "hex": "#2BB4D6",
            "rgb": [
                43,
                180,
                214
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#3F8AE0",
            "rgb": [
                63,
                138,
                224
            ]
        },
        {
            "name": "Blue Violet",
            "hex": "#8F3FE0",
            "rgb": [
                143,
                63,
                224
            ]
        }
    ],
    "fonts": [
        {
            "name": "VK Sans Display",
            "stack": "'VK Sans Display', -apple-system, system-ui, \"Helvetica Neue\", Roboto, sans-serif",
            "weights": [
                300,
                400,
                500,
                600,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Roboto",
            "stack": "-apple-system, BlinkMacSystemFont, Roboto, 'Segoe UI', 'Segoe WP', 'Helvetica Neue', 'Lucida Grande', Verdana, Tahoma, Arial, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Helvetica Neue",
            "stack": "-apple-system, system-ui, \"Helvetica Neue\", Roboto, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        }
    ]
}

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Share

Links open each service’s own share page. Nothing from them loads here.

Share

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Run vk.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/vk.com" title="VK.com style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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VK.comstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

Cool Grey

Black

White

Near Black

Colours

Crimson

Chocolate

Golden Rod

Light Green

Deep Sky Blue

Dodger Blue

Blue Violet

Gradients

VK Sans Display

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Bank of America

香港專業花式跳繩學校 Hong Kong Rope Skipping Academy

Bustle

RedLight

VK.comstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

Cool Grey

Black

White

Near Black

Colours

Crimson

Chocolate

Golden Rod

Light Green

Deep Sky Blue

Dodger Blue

Blue Violet

Gradients

VK Sans Display

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run vk.com?

Similar colours

Bank of America

香港專業花式跳繩學校 Hong Kong Rope Skipping Academy

Bustle

RedLight

Title &
description