SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from vulture.com’s public web pages. Not affiliated with or endorsed by Vulture. The real site is vulture.com ↗

Vulture logo

Unofficial style guide

Vulturestyle guide

Vulture’s website (vulture.com) uses Elderkin for its headings and body text. Its palette is led by Deep Sky Blue (#00BCF1), Red (#DB2800) and Slate Grey (#607D8B), with #000000 text on #FFFFFF. Captured from the live site on 22 October 2026.

Typefaces
Elderkin, Miller Text, LibreFranklin
Palette
4 neutrals, 5 colours, 3 gradients
Captured
22 Oct 2026 · added by @sitestyleguide
https://www.vulture.com/ Screenshot
Screenshot of the vulture.com homepage on a desktop screen
Screenshot of vulture.com on a 1440 px desktop screen, 22 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Vulture - Entertainment News - TV, Movies, Music, Books, Theater, Art
▲ 69 / 60 characters
Meta description
Vulture is a New York Magazine site providing continuous entertainment news covering TV, movies, music, art, books, theater, comedy, podcasts, celebrities, and the entertainment industry itself.
▲ 194 / 160 characters
Site name
Vulture
og:title
Vulture - Entertainment News - TV, Movies, Music, Books, Theater, Art
og:description
Vulture is a New York Magazine site providing continuous entertainment news covering TV, movies, music, art, books, theater, comedy, podcasts, celebrities, and the entertainment industry itself.
Language
en

In search results

Vulturehttps://www.vulture.com/

Vulture - Entertainment News - TV, Movies, Music, Books, Thea…

Vulture is a New York Magazine site providing continuous entertainment news covering TV, movies, music, art, books, theater, comedy, podcasts, celebrities, and t…

When shared

The image Vulture shares with links

vulture.com

Vulture - Entertainment News - TV, Movies, Music, Books, Theater, Art

Vulture is a New York Magazine site providing continuous entertainment news covering TV, movies, music, art, …

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Black 42.4%
  • White 35%
  • Deep Sky Blue 9.3%
  • Off White 4.1%
  • Charcoal 3.8%
  • Red 2.5%
  • Slate Grey 1.6%
  • Steel Blue 0.8%
  • Gold 0.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, border · .kiln-edit-mode .latest-feed_vulture-homepage :nth-child(1 of button.tab-trigger, .feed-video-module

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · inline style on <path>, .collection-articles_three-column .title-image .svg

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 14
    On text
    15.17:1 AAA
    On white
    1.38:1 Fail

    Border, background · .public-login .heading.divider:before, .collection-articles_listed-feed .feed-item

  • Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 80
    On text
    1.66:1 Fail
    On white
    12.63:1 AAA

    Text, border · .public-login .heading, .public-login .heading.divider

Colours

Brand colours and accents, most used first
  • Deep Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 22 0 5
    On text
    9.46:1 AAA
    On white
    2.22:1 Fail

    Graphic, text, background · .latest-feed .top-rubric .rubric:after, .promotional-spot .container h2>.cta-url

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 82 100 14
    On text
    4.32:1 AA large
    On white
    4.87:1 AA

    Graphic, text, background · .collection-articles-lede_first-featured .live-indicator-wrapper .live-indicator, .promotional-spot_two-latest-stories .container h2 .url-container

  • Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    31 10 0 45
    On text
    4.80:1 AA
    On white
    4.37:1 AA large

    Background · .kiln-edit-mode .collection-articles-lede_first-featured .overridden .lede-text-, .collection-package .picture-wrap.overridden:before

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    78 28 0 46
    On text
    3.21:1 AA large
    On white
    6.54:1 AA

    Background · .public-login input[type=submit]

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 11 100 0
    On text
    16.35:1 AAA
    On white
    1.28:1 Fail

    Background · .collection-silo_spotlight .image-wrapper.silo:before, .collection-silo_spotlight .story-div:before

Gradients

  • linear-gradient(270deg,#000 0,#000 25%,#0000 0)

  • linear-gradient(90deg,#fff,#fff0)

  • linear-gradient(90deg,#fff0,#fff)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Elderkin

Aa 400

Elderkin

Served from fonts.nymag.com · weights 400 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Miller Text

Served from fonts.nymag.com · weights 400, 500, 700 · buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 800

LibreFranklin

Served from fonts.nymag.com · weights 400, 500, 600, 700, 800 · shown in a stand-in if you don’t have it

Aa 400

EgyptienneRubric

Served from fonts.nymag.com · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 2 18px / 1.25em

Vulture - Entertainment News - TV, Movies, Musi…

Paragraph 12px / 15.6px weight 400

Vulture is a New York Magazine site providing continuous entertainment news covering TV, movies, music, art, books, theater, comedy, podcas…

Button 11px / 13px uppercase · Miller Text

Get started

Link 11px / 36px uppercase · Miller Text

Read more about Vulture

Sizes in use

Most common across the site
  • 32pxline .97 · 2 rules
  • 20pxline 24px · 2 rules
  • 16pxline 19px · 3 rules
  • 15pxline 18px · 2 rules
  • 14px3 rules
  • 13pxline 18px · 6 rules
  • 12px9 rules
  • 11pxline 1 · 7 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.public-login input[type=submit] · #1F638A

Corner radius

  • 50% · 8×
  • 2px · 5×
  • 3px · 3×
  • 100px · 2×
  • 3px 0 0 3px · 1×
  • 0 3px 3px 0 · 1×

Shadows

  • 0 1px 0 0 #000
  • 0 2px 4px 0 #0000003d
  • 0 0 0 #fff,0 1px 0 #00bcf1
  • 0 0 0 #fff,0 1px 0 #000

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

375
600
640
768
1000
1024
1179
1180

On a scale of 0 to 1440 px.

Content widths (max-width)

1140 px
1100 px
810 px
800 px
680 px
620 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 69 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThe description is 194 characters. Search results usually show about 160.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Vulture use?
Vulture’s website uses four typefaces: Elderkin (headings and body text), served from fonts.nymag.com; Miller Text, served from fonts.nymag.com; LibreFranklin, served from fonts.nymag.com; EgyptienneRubric, served from fonts.nymag.com.
What are Vulture’s brand colours?
The main colours on vulture.com are Deep Sky Blue (#00BCF1), Red (#DB2800), Slate Grey (#607D8B), Steel Blue (#1F638A), Gold (#FFE400) and Black (#000000).
What colour is Vulture’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is Vulture’s logo from?
The logo shown in this guide was found on vulture.com’s homepage. For official logo files and usage rules, check Vulture’s own brand or press page.
Is this Vulture’s official style guide?
No. SiteStyleGuide made it from vulture.com’s public web pages on 22 October 2026, and isn’t affiliated with Vulture. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

vulture-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* vulture.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/vulture.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-black: #000000;
  --colour-white: #FFFFFF;
  --colour-off-white: #DBDBDB;
  --colour-charcoal: #333333;
  --colour-deep-sky-blue: #00BCF1;
  --colour-red: #DB2800;
  --colour-slate-grey: #607D8B;
  --colour-steel-blue: #1F638A;
  --colour-gold: #FFE400;
  --gradient-1: linear-gradient(270deg,#000 0,#000 25%,#0000 0);
  --gradient-2: linear-gradient(90deg,#fff,#fff0);
  --gradient-3: linear-gradient(90deg,#fff0,#fff);

  /* Typefaces */
  --font-headings: 'Elderkin', 'Arial Narrow', 'Arial', sans-serif;
  --font-buttons: 'Elderkin', 'Arial Narrow', 'Arial', sans-serif;
  --font-other: 'LibreFranklin', 'Helvetica', sans-serif;

  /* Type scale */
  --text-h2: 18px;
  --leading-h2: 1.25em;
  --text-p: 12px;
  --leading-p: 15.6px;
  --text-button: 11px;
  --leading-button: 13px;
  --text-a: 11px;
  --leading-a: 36px;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 2px;
  --radius-3: 3px;
  --radius-4: 100px;
  --radius-5: 3px 0 0 3px;
  --radius-6: 0 3px 3px 0;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 375px;
  --breakpoint-2: 600px;
  --breakpoint-3: 640px;
  --breakpoint-4: 768px;
  --breakpoint-5: 1000px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1179px;
  --breakpoint-8: 1180px;
  --max-width-1: 1140px;
  --max-width-2: 1100px;
  --max-width-3: 810px;
  --max-width-4: 800px;
  --max-width-5: 680px;
  --max-width-6: 620px;
}

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Websites whose lead colour is closest to Vulture’s

Captured from vulture.com on 22 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Vulture; this guide describes the public website for reference.