SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from westelm.com’s public web pages. Not affiliated with or endorsed by westelm.com. The real site is westelm.com ↗

westelm.com logo

Unofficial style guide

westelm.comstyle guide

westelm.com’s website (westelm.com) uses GT Eesti Text for its headings and body text. Its palette is led by Brown (#AF1A31), Sienna (#866347) and Light Slate Grey (#023A51), with #212121 text on #FFFFFF. Captured from the live site on 27 October 2026.

Website
westelm.com
Typefaces
GT Eesti Text, Sanomat, Karla
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
Save Add to collection Share Report
https://www.westelm.com/ Screenshot
Screenshot of the westelm.com homepage on a desktop screen
Screenshot of westelm.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
West Elm: Modern Furniture, Home Decor, Lighting & More
● 55 / 60 characters
Meta description
West Elm offers modern furniture and home decor featuring inspiring designs and colors. Create a stylish space with home accessories from West Elm.
● 147 / 160 characters
Language
en-US

In search results

westelm.comhttps://www.westelm.com/

West Elm: Modern Furniture, Home Decor, Lighting & More

West Elm offers modern furniture and home decor featuring inspiring designs and colors. Create a stylish space with home accessories from West Elm.

When shared

No og:image, so no picture

westelm.com

West Elm: Modern Furniture, Home Decor, Lighting & More

West Elm offers modern furniture and home decor featuring inspiring designs and colors. Create a stylish spac…

Back to top ↑

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#212121) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 36.8%
  • Near Black 29.8%
  • Black 10.7%
  • Off White 5.3%
  • Brown 3.2%
  • Sienna 3%
  • Light Slate Grey 2.6%
  • Red 1.6%
  • Dark Green 1.6%
  • Dark Olive Green 1.1%
  • Royal Blue 0.9%
  • Olive 0.9%
  • Rosy Brown 0.7%
  • Wheat 0.7%
  • Deep Slate Grey 0.7%
  • Dark Slate Blue 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    16.10:1 AAA
    On white
    —

    Background, text, border · .content-mfe.USA .aside-navigation-container.new-page-container .pages.ideas-and, .content-mfe.USA .aside-navigation-container.new-page-container .pages.the-key-r

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 87
    On text
    —
    On white
    16.10:1 AAA

    Text, background, border · .content-mfe.USA .aside-navigation-container.new-page-container .pages.ideas-and, .collections-shop-main-container.collections-shop-main-container .collection-car

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.30:1 Fail
    On white
    21.00:1 AAA

    Text, background, border · .content-mfe.USA .aside-navigation-container.new-page-container .pages.the-key-r, [data-details] .mobileNavigation .nav-menu li.ca-baby-kids-nav-mbl .pop-out-menu

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 1 3 9
    On text
    12.80:1 AAA
    On white
    1.26:1 Fail

    Background, border · .cq-ecm-pages.responsive-freeform.credit-card-landing .text.section.cta.invert p, [data-style=registry-landing-page] .baby-createreg-hero-banner-top .wp-backgroun

Colours

Brand colours and accents, most used first

  • Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 85 72 31
    On text
    2.31:1 Fail
    On white
    6.97:1 AA

    Text, background, border · [data-details] .mobileNavigation .nav-menu li.active .pop-out-menu h3[data-path*, [id=nav-main] ul.nav-menu>li.sale>a:after

  • Sienna

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 26 47 47
    On text
    2.98:1 Fail
    On white
    5.40:1 AA

    Text, border, background · .content-mfe.USA .aside-navigation-container.new-page-container .pages.ideas-and, #nav-main li .pop-out-menu .spotlight .editorial-spotlight-designer-collaboratio

  • Light Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    98 28 0 68
    On text
    1.32:1 Fail
    On white
    12.16:1 AAA

    Text, border, background · .content-mfe.USA .aside-navigation-container.new-page-container .pages.ideas-and, .ShippingSelectorContent .selects form .button-group button

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 90 90 9
    On text
    3.51:1 AA large
    On white
    4.59:1 AA

    Text, border, background · .design-platform .form-select.\!error select, .design-platform .form-select.error select

  • Dark Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    52 0 70 79
    On text
    1.21:1 Fail
    On white
    13.30:1 AAA

    Background, border · .responsive-content-page.MFE-HOMEPAGE .btn-color-phthalo-green-1A3610 p a, #nav-main li [data-cat-id=holidays].pop-out-menu .col.D

  • Dark Olive Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 2 37 52
    On text
    3.56:1 AA large
    On white
    4.53:1 AA

    Background, text · [id=nav-main] ul.nav-menu>li.kids-holiday-gifts>a:after, [id=nav-main] ul.nav-menu>li.kids-holiday-gifts>a

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    70 48 0 36
    On text
    2.28:1 Fail
    On white
    7.07:1 AAA

    Background, text, border · .bg-color-design-crew-3255a4, .bg-color-astronaut-blue-36549d

  • Olive

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 16 47 45
    On text
    3.70:1 AA large
    On white
    4.35:1 AA large

    Background, text, border · [id=nav-main] ul.nav-menu li.site-link-title.WEB, .bg-color-gold-8d764b

  • Rosy Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 34 34 17
    On text
    6.08:1 AA
    On white
    2.65:1 Fail

    Background, border · .design-platform .btn-conversion-primary.disabled, .design-platform .btn-conversion-primary--small.disabled

  • Wheat

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 7 27 4
    On text
    12.83:1 AAA
    On white
    1.25:1 Fail

    Background · .bg-color-daffodil-f5e5b2, .bg-color-buff-yellow-f2e4b5

  • Deep Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 12 77
    On text
    1.28:1 Fail
    On white
    12.54:1 AAA

    Text, background · [id=nav-main] ul.nav-menu>li.kids-easter>a:after, [id=nav-main] ul.nav-menu>li.kids-easter>a

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    47 27 0 62
    On text
    1.72:1 Fail
    On white
    9.34:1 AAA

    Background · .bg-color-stay-the-night-344862, .bg-color-rhino-2b4560

Gradients

  • linear-gradient(#212121 0 0)

  • linear-gradient(rgba(255, 255, 255, 0), #fff 66%)

  • radial-gradient(currentcolor 50%,rgba(255,0,0,0) 51%)

Back to top ↑

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

GT Eesti Text

Aa 300 Aa 500

GT Eesti Text

Self-hosted · weights 300, 350, 375, 400, 500 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 300 Aa 500

Sanomat

Self-hosted · weights 300, 400, 500 · headings · shown in a stand-in if you don’t have it

Aa 300 Aa 700

Karla

Google Fonts · weights 300, 400, 500, 600, 700 · headings, buttons

Aa 400 Aa 700

freight-display-pro

Adobe Fonts · weights 400, 500, 600, 700 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 3rem · 48 px / 1.25 weight 300 · capitalize · Sanomat

westelm.com

Heading 2 clamp(2.25rem, calc(1.789rem + 2.105vw), 4rem) · 64 px / 1.643em weight 300 · uppercase · GT Eesti Text

West Elm: Modern Furniture, Home Decor, Lightin…

Heading 3 clamp(1.5rem, calc(1.434rem + 0.301vw), 1.75rem) · 28 px / 1.25em weight 300 · uppercase · GT Eesti Text

West Elm: Modern Furniture, Home Decor, Lightin…

Heading 4 clamp(2.25rem, calc(1.789rem + 2.105vw), 4rem) · 64 px / 1.33 weight 300 · none · GT Eesti Text

West Elm: Modern Furniture, Home Decor, Lightin…

Heading 5 clamp(2rem, calc(1.737rem + 1.203vw), 3rem) · 48 px / 1.3 weight 300 · uppercase · GT Eesti Text

West Elm: Modern Furniture, Home Decor, Lightin…

Heading 6 clamp(1.125rem, calc(1.092rem + 0.15vw), 1.25rem) · 20 px / normal weight 300 · capitalize · GT Eesti Text

West Elm: Modern Furniture, Home Decor, Lightin…

Body .75rem · 12 px weight 300 · GT Eesti Text

West Elm offers modern furniture and home decor featuring inspiring designs and colors. Create a stylish space with home accessories from W…

Paragraph clamp(0.875rem, calc(0.842rem + 0.15vw), 1rem) · 16 px / 1.3 weight 300 · capitalize · GT Eesti Text

West Elm offers modern furniture and home decor featuring inspiring designs and colors. Create a stylish space with home accessories from W…

Small 80%

West Elm offers modern furniture and home decor featuring inspiring designs and colors. Create a stylish space with home accessories from W…

Button 100% / 1.3 weight 400 · none · GT Eesti Text

Get started

Link clamp(0.875rem, calc(0.842rem + 0.15vw), 1rem) · 16 px / 1.3 weight 500 · uppercase · GT Eesti Text

Read more about westelm.com

Sizes in use

Most common across the site
  • 36pxline 2.875rem · 52 rules
  • 28pxline 2.125rem · 59 rules
  • 24pxline 1.3 · 73 rules
  • 20pxline 1.625rem · 70 rules
  • 18pxline 1.55 · 126 rules
  • 16pxline 1.125rem · 172 rules
  • 14pxline 1.643em · 306 rules
  • 12pxline 1.3 · 165 rules

Back to top ↑

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.responsive-content-page.MFE-HOMEPAGE .btn-color-phthalo-green-1A3610 p a · #1A3610

Corner radius

  • 2px · 14×
  • 50% · 7×
  • 100% · 7×
  • .125rem · 5×
  • .5rem · 3×
  • inherit · 3×

Shadows

  • 0 3px 5px 0 rgba(0,0,0,.19)
  • 0 4px 4px 0 rgba(0,0,0,.1)
  • 0 -3px 4px 0 rgba(0,0,0,.1)
  • 0 0 11px rgba(0,0,0,.16)

Back to top ↑

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

576
767
768
990
991
992
1280
1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1680 px
1552 px
1440 px
960 px
782 px
720 px

Back to top ↑

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 55 characters, short enough to show in full in search results.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

Back to top ↑

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does westelm.com use?
westelm.com’s website uses four typefaces: GT Eesti Text (headings and body text), self-hosted; Sanomat, self-hosted; Karla, google Fonts; freight-display-pro, adobe Fonts.
What are westelm.com’s brand colours?
The main colours on westelm.com are Brown (#AF1A31), Sienna (#866347), Light Slate Grey (#023A51), Red (#E81818), Dark Green (#1A3610) and Dark Olive Green (#7B784E).
What colour is westelm.com’s text and background?
Body text is #212121 on a #FFFFFF background.
Where is westelm.com’s logo from?
The logo shown in this guide was found on westelm.com’s homepage. For official logo files and usage rules, check westelm.com’s own brand or press page.
Is this westelm.com’s official style guide?
No. SiteStyleGuide made it from westelm.com’s public web pages on 27 October 2026, and isn’t affiliated with westelm.com. Members can refresh a guide after 90 days to pick up changes.

Back to top ↑

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

westelm-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* westelm.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/westelm.com) */
:root {
  /* Colours */
  --text: #212121;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #212121;
  --colour-black: #000000;
  --colour-off-white: #E7E5E1;
  --colour-brown: #AF1A31;
  --colour-sienna: #866347;
  --colour-light-slate-grey: #023A51;
  --colour-red: #E81818;
  --colour-dark-green: #1A3610;
  --colour-dark-olive-green: #7B784E;
  --colour-royal-blue: #3255A4;
  --colour-olive: #8D764B;
  --colour-rosy-brown: #D48C8C;
  --colour-wheat: #F5E5B2;
  --colour-deep-slate-grey: #003B34;
  --colour-dark-slate-blue: #344862;
  --gradient-1: linear-gradient(#212121 0 0);
  --gradient-2: linear-gradient(rgba(255, 255, 255, 0), #fff 66%);
  --gradient-3: radial-gradient(currentcolor 50%,rgba(255,0,0,0) 51%);

  /* Typefaces */
  --font-headings: 'GT Eesti Text', 'Helvetica', 'Arial', sans-serif;
  --font-buttons: 'GT Eesti Text', 'Helvetica', 'Arial', sans-serif;
  --font-body: 'GT Eesti Text', 'Helvetica', 'Arial', sans-serif;
  --font-other: 'GT-Eesti 5r', 'Arial', sans-serif;

  /* Type scale */
  --text-h1: 3rem;
  --leading-h1: 1.25;
  --text-h2: clamp(2.25rem, calc(1.789rem + 2.105vw), 4rem);
  --leading-h2: 1.643em;
  --text-h3: clamp(1.5rem, calc(1.434rem + 0.301vw), 1.75rem);
  --leading-h3: 1.25em;
  --text-h4: clamp(2.25rem, calc(1.789rem + 2.105vw), 4rem);
  --leading-h4: 1.33;
  --text-h5: clamp(2rem, calc(1.737rem + 1.203vw), 3rem);
  --leading-h5: 1.3;
  --text-h6: clamp(1.125rem, calc(1.092rem + 0.15vw), 1.25rem);
  --leading-h6: normal;
  --text-body: .75rem;
  --text-p: clamp(0.875rem, calc(0.842rem + 0.15vw), 1rem);
  --leading-p: 1.3;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.3;
  --text-a: clamp(0.875rem, calc(0.842rem + 0.15vw), 1rem);
  --leading-a: 1.3;

  /* Shape */
  --radius-1: 2px;
  --radius-2: 50%;
  --radius-3: 100%;
  --radius-4: .125rem;
  --radius-5: .5rem;
  --radius-6: inherit;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 576px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 990px;
  --breakpoint-5: 991px;
  --breakpoint-6: 992px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1440px;
  --max-width-1: 1680px;
  --max-width-2: 1552px;
  --max-width-3: 1440px;
  --max-width-4: 960px;
  --max-width-5: 782px;
  --max-width-6: 720px;
}

Back to top ↑

Share

Links open each service’s own share page. Nothing from them loads here.

Share

X LinkedIn Facebook Pinterest Reddit Email

Run westelm.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide 
<a href="https://sitestyleguide.com/westelm.com" title="westelm.com style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

Back to top ↑

Similar colours

Websites whose lead colour is closest to westelm.com’s

Captured from westelm.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by westelm.com; this guide describes the public website for reference.