SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from whatsapp.com’s public web pages. Not affiliated with or endorsed by WhatsApp.com. The real site is whatsapp.com ↗

WhatsApp.com logo

Unofficial style guide

WhatsApp.comstyle guide

WhatsApp.com’s website (whatsapp.com) uses WhatsApp Sans Var for its headings and body text. Its palette is led by Lime Green (#43CD66), Light Sea Green (#27B8A2) and Deep Slate Grey (#103928), with #1C1E21 text on #FFFFFF. Captured from the live site on 23 October 2026.

Typefaces
WhatsApp Sans Var
Palette
4 neutrals, 11 colours
Captured
23 Oct 2026 · added by @sitestyleguide
https://www.whatsapp.com/ Screenshot
Screenshot of the whatsapp.com homepage on a desktop screen
Screenshot of whatsapp.com on a 1440 px desktop screen, 23 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
WhatsApp | Secure and Reliable Free Private Messaging and Calling
▲ 65 / 60 characters
Meta description
Use WhatsApp Messenger to stay in touch with friends and family. WhatsApp is free and offers simple, secure, reliable messaging and calling, available on phones all over the world.
▲ 180 / 160 characters
Site name
WhatsApp.com
og:title
WhatsApp | Secure and Reliable Free Private Messaging and Calling
og:description
Use WhatsApp Messenger to stay in touch with friends and family. WhatsApp is free and offers simple, secure, reliable messaging and calling, available on phones all over the world.
Language
en

In search results

WhatsApp.comhttps://www.whatsapp.com/

WhatsApp | Secure and Reliable Free Private Messaging and Cal…

Use WhatsApp Messenger to stay in touch with friends and family. WhatsApp is free and offers simple, secure, reliable messaging and calling, available on phones …

When shared

The image WhatsApp.com shares with links

whatsapp.com

WhatsApp | Secure and Reliable Free Private Messaging and Calling

Use WhatsApp Messenger to stay in touch with friends and family. WhatsApp is free and offers simple, secure, …

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#1C1E21) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 36.9%
  • Near Black 14.9%
  • Lime Green 12.5%
  • Cool Near Black 12.3%
  • Cool Light Grey 5.5%
  • Light Sea Green 4.9%
  • Deep Slate Grey 2.9%
  • Steel Blue 2.4%
  • Dark Cyan 1.8%
  • Light Slate Grey 1.5%
  • Honey Dew 1.1%
  • Deep Sky Blue 0.9%
  • Deep Royal Blue 0.9%
  • Spring Green 0.8%
  • Light Royal Blue 0.7%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    16.71:1 AAA
    On white
    —

    Text, background, graphic · inline style on <span>, body

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    15 9 0 87
    On text
    —
    On white
    16.71:1 AAA

    Text, background, border · inline style on <span>, inline style on <div>

  • Cool Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    48 18 0 87
    On text
    1.05:1 Fail
    On white
    17.46:1 AAA

    Background, text, border · inline style on <a>, inline style on <header>

  • Cool Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    4 2 0 16
    On text
    10.80:1 AAA
    On white
    1.55:1 Fail

    Text, border, background · ._adif:disabled, ._9u4i:disabled

Colours

Brand colours and accents, most used first
  • Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    67 0 50 20
    On text
    8.08:1 AAA
    On white
    2.07:1 Fail

    Background, graphic, text · ._aqp9, ._a805

  • Light Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    79 0 12 28
    On text
    6.73:1 AA
    On white
    2.48:1 Fail

    Text, background, border · ._2ywk ._7yix ._1hk9 h1, ._2yz0 ._7yix ._1hk9 h1

  • Deep Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    72 0 30 78
    On text
    1.30:1 Fail
    On white
    12.82:1 AAA

    Text, background, graphic · ._at1-, ._a8om

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    99 30 0 29
    On text
    3.70:1 AA large
    On white
    4.51:1 AA

    Text · .rich-text a, ._36or

  • Dark Cyan

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    87 0 10 45
    On text
    4.04:1 AA large
    On white
    4.14:1 AA large

    Background, text, border · .UIInternpage_Content ._9tjr, ._9tib

  • Light Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    93 0 11 63
    On text
    2.18:1 Fail
    On white
    7.67:1 AAA

    Background, text · ._9t0g, ._9tg0

  • Honey Dew

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    10 0 15 0
    On text
    15.66:1 AAA
    On white
    1.07:1 Fail

    Background · ._aicw ._afwk, ._a8p4 ._9vyq

  • Deep Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    76 24 0 7
    On text
    7.04:1 AAA
    On white
    2.37:1 Fail

    Text · ._at-x li a, ._auc3 li a

  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    63 42 0 40
    On text
    2.40:1 Fail
    On white
    6.96:1 AA

    Text · a, ._9bgv ._asnw

  • Spring Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 49 10
    On text
    10.01:1 AAA
    On white
    1.67:1 Fail

    Background · ._2ywk ._2z07, ._2yz0 ._2z07

  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    99 51 0 9
    On text
    3.69:1 AA large
    On white
    4.53:1 AA

    Text · ._adhc ._9vcx, ._aupu ._atz6

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

WhatsApp Sans Var

Aa 400 Aa 700

WhatsApp Sans Var

Served from static.whatsapp.net · weights 400, 500, 700 · headings, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 14px weight 600

WhatsApp.com

Heading 2 13px weight 600

WhatsApp | Secure and Reliable Free Private Mes…

Heading 3 13px weight 600

WhatsApp | Secure and Reliable Free Private Mes…

Heading 4 12px weight 600

WhatsApp | Secure and Reliable Free Private Mes…

Heading 5 12px weight 600

WhatsApp | Secure and Reliable Free Private Mes…

Heading 6 12px weight 600

WhatsApp | Secure and Reliable Free Private Mes…

Body 12px / 1.34 Helvetica

Use WhatsApp Messenger to stay in touch with friends and family. WhatsApp is free and offers simple, secure, reliable messaging and calling…

Paragraph 1rem · 16 px / 144% weight 500 · WhatsApp Sans Var

Use WhatsApp Messenger to stay in touch with friends and family. WhatsApp is free and offers simple, secure, reliable messaging and calling…

Button 12px Helvetica

Get started

Link — / 120% weight 700 · WhatsApp Sans Var

Read more about WhatsApp.com

Sizes in use

Most common across the site
  • 32pxline 38px · 6 rules
  • 24pxline 31px · 10 rules
  • 18pxline 26px · 8 rules
  • 17pxline 26px · 7 rules
  • 16pxline 26px · 36 rules
  • 14pxline 18px · 10 rules
  • 13pxline 20px · 7 rules
  • 12pxline 130% · 11 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Link

Read our latest news today.

a · #385898

Corner radius

  • 50% · 13×
  • 25px · 7×
  • 5px · 5×
  • 50px · 5×
  • 4px · 4×
  • 32px · 4×

Shadows

  • 10px 10px 34px #0003
  • 0 10px 50px #0000000d
  • 0 3px 6px #0006
  • 0 10px 30px #0003,0 4px 6px #0000001a

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

319
767
768
1023
1024
1095
1096
1174

On a scale of 0 to 1440 px.

Content widths (max-width)

1440 px
1138 px
1050 px
788 px
480 px
378 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 65 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThe description is 180 characters. Search results usually show about 160.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does WhatsApp.com use?
WhatsApp.com’s website uses one typeface: WhatsApp Sans Var (headings and body text), served from static.whatsapp.net.
What are WhatsApp.com’s brand colours?
The main colours on whatsapp.com are Lime Green (#43CD66), Light Sea Green (#27B8A2), Deep Slate Grey (#103928), Steel Blue (#027EB5), Dark Cyan (#128C7E) and Light Slate Grey (#075E54).
What colour is WhatsApp.com’s text and background?
Body text is #1C1E21 on a #FFFFFF background.
Where is WhatsApp.com’s logo from?
The logo shown in this guide was found on whatsapp.com’s homepage. For official logo files and usage rules, check WhatsApp.com’s own brand or press page.
Is this WhatsApp.com’s official style guide?
No. SiteStyleGuide made it from whatsapp.com’s public web pages on 23 October 2026, and isn’t affiliated with WhatsApp.com. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

whatsapp-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* whatsapp.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/whatsapp.com) */
:root {
  /* Colours */
  --text: #1C1E21;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #1C1E21;
  --colour-cool-near-black: #111B21;
  --colour-cool-light-grey: #CDD0D5;
  --colour-lime-green: #43CD66;
  --colour-light-sea-green: #27B8A2;
  --colour-deep-slate-grey: #103928;
  --colour-steel-blue: #027EB5;
  --colour-dark-cyan: #128C7E;
  --colour-light-slate-grey: #075E54;
  --colour-honey-dew: #E6FFDA;
  --colour-deep-sky-blue: #39B3ED;
  --colour-deep-royal-blue: #385898;
  --colour-spring-green: #01E675;
  --colour-light-royal-blue: #0373E9;

  /* Typefaces */
  --font-headings: 'WhatsApp Sans Var', sans-serif;
  --font-buttons: 'WhatsApp Sans Var', sans-serif;

  /* Type scale */
  --text-h1: 14px;
  --text-h2: 13px;
  --text-h3: 13px;
  --text-h4: 12px;
  --text-h5: 12px;
  --text-h6: 12px;
  --text-body: 12px;
  --leading-body: 1.34;
  --text-p: 1rem;
  --leading-p: 144%;
  --text-button: 12px;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 25px;
  --radius-3: 5px;
  --radius-4: 50px;
  --radius-5: 4px;
  --radius-6: 32px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 319px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 1023px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1095px;
  --breakpoint-7: 1096px;
  --breakpoint-8: 1174px;
  --max-width-1: 1440px;
  --max-width-2: 1138px;
  --max-width-3: 1050px;
  --max-width-4: 788px;
  --max-width-5: 480px;
  --max-width-6: 378px;
}

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Websites whose lead colour is closest to WhatsApp.com’s

Captured from whatsapp.com on 23 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by WhatsApp.com; this guide describes the public website for reference.