What font does who.int use?

who.int’s website uses three typefaces: Noto Sans JP (headings and body text), google Fonts; Noto Sans, google Fonts; Noto Serif JP, google Fonts.

What are who.int’s brand colours?

The main colours on who.int are Light Midnight Blue (#00205C), Dodger Blue (#009ADE), Slate Blue (#3F51B5), Deep Midnight Blue (#102140), Golden Rod (#F3B80E) and Red (#F31700).

What colour is who.int’s text and background?

Body text is #20313B on a #FFFFFF background.

Where is who.int’s logo from?

The logo shown in this guide was found on who.int’s homepage. For official logo files and usage rules, check who.int’s own brand or press page.

Is this who.int’s official style guide?

No. SiteStyleGuide made it from who.int’s public web pages on 21 October 2026, and isn’t affiliated with who.int. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from who.int’s public web pages. Not affiliated with or endorsed by who.int. The real site is who.int ↗

Unofficial style guide

who.intstyle guide

who.int’s website (who.int) uses Noto Sans JP for its headings and body text. Its palette is led by Light Midnight Blue (#00205C), Dodger Blue (#009ADE) and Slate Blue (#3F51B5), with #20313B text on #FFFFFF. Captured from the live site on 21 October 2026.

Website: who.int
Typefaces: Noto Sans JP, Noto Sans, Roboto-bold
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 21 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the who.int homepage on a desktop screen — Screenshot of who.int on a 1440 px desktop screen, 21 Oct 2026.

Screenshot of the who.int homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: World Health Organization (WHO); ● 31 / 60 characters
Meta description: The United Nations agency working to promote health, keep the world safe and serve the vulnerable.; ● 98 / 160 characters
og:title: World Health Organization (WHO)
og:description: The United Nations agency working to promote health, keep the world safe and serve the vulnerable.
Language: en
Theme colour: #007eb4

In search results

who.inthttps://www.who.int/

World Health Organization (WHO)

The United Nations agency working to promote health, keep the world safe and serve the vulnerable.

When shared

who.int

World Health Organization (WHO)

The United Nations agency working to promote health, keep the world safe and serve the vulnerable.

Logo & favicons

Found as: schema.org logo. SVG, 581 × 178.

Logo

On white

On black

On Light Midnight Blue

Favicons

8 found

512 px · PNG manifest
192 px · PNG manifest
180 px · PNG apple-touch-icon
180 px · PNG manifest
152 px · PNG manifest
144 px · PNG manifest
120 px · PNG manifest
16 px · ICO shortcut icon

World Health Organization (WHO)

Light browser tab

World Health Organization (WHO)

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#20313B) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 43%
Light Midnight Blue 9.6%
Deep Cool Charcoal 8%
Black 7.8%
Dodger Blue 7.3%
Light Cool Charcoal 5%
Slate Blue 3.5%
Deep Midnight Blue 3.1%
Golden Rod 2.3%
Red 1.9%
Bisque 1.9%
Light Steel Blue 1.7%
Orange Red 1.7%
Chocolate 1.3%
Deep Pink 1.1%
Steel Blue 0.9%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
13.43:1 AAA

On white
—

Text, background, border · .who__reports-page-container .infographic-achievement-container .infographic-ach, .Reports_EOB-main-container .Reports_EOB-billions-container .EOB-billion .billio
Deep Cool Charcoal

HEX

RGB

HSL

OKLCH

CMYK
46 17 0 77

On text
—

On white
13.43:1 AAA

Background, text, border · .button.bg-dark, .button.fg-secondary
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.56:1 Fail

On white
21.00:1 AAA

Text, background, border · .sf-lang-selector.list-inline select option .selected, .button.fg-lightgray
Light Cool Charcoal

HEX

RGB

HSL

OKLCH

CMYK
13 4 0 73

On text
1.32:1 Fail

On white
10.21:1 AAA

Text, border, background · h3.card-item-item__title, #sf-footer .button-dark-border

Colours

Brand colours and accents, most used first

Light Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
100 65 0 64

On text
1.15:1 Fail

On white
15.43:1 AAA

Background, text, border · .col-md-4 #language-selector-item-details .button.button-blue-border, .col-md-4 #language-selector-item-details .button.button.button-blue-border:focu
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
100 31 0 13

On text
4.27:1 AA large

On white
3.15:1 AA large

Text, background, border · .button.bg-light, .button.fg-light a
Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
65 55 0 29

On text
1.95:1 Fail

On white
6.87:1 AA

Background, border, text · .k-avatar-solid.k-avatar-primary, .k-badge-solid.k-badge-primary
Deep Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
75 48 0 75

On text
1.19:1 Fail

On white
15.99:1 AAA

Text, background, border · .who__reports-page-container .infographic-achievement-container .infographic-ach, .who__reports-featured-story .featured-infographic-content .featured-infographic
Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 24 94 5

On text
7.46:1 AAA

On white
1.80:1 Fail

Text, background, border · .who__home-output-scorecards .output-scorecards-graph-container .output-scorecar, .who__reports-page-container .graph-button-selectors .buttons button.active
Red

HEX

RGB

HSL

OKLCH

CMYK
0 91 100 5

On text
3.15:1 AA large

On white
4.26:1 AA large

Background, text, border · .k-task-milestone.k-task-delayed, .k-task-offset
Bisque

HEX

RGB

HSL

OKLCH

CMYK
0 11 24 0

On text
10.88:1 AAA

On white
1.23:1 Fail

Background, text, border · .button.bg-secondary, .button.fg-secondary a
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
17 9 0 5

On text
9.67:1 AAA

On white
1.39:1 Fail

Background, text, border · .button.bg-quaternary, .button.fg-quaternary a
Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 57 83 5

On text
4.34:1 AA large

On white
3.09:1 AA large

Background, text, border · .button.bg-main, .button.fg-main a
Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 54 84 15

On text
3.69:1 AA large

On white
3.64:1 AA large

Text, background, border · .ig-container-inner > ul .i-element > a.related-indicator-active .i-title, .follow-us--header div[class^=addthis_inline_follow_toolbox] .at-follow-btn .at-
Deep Pink

HEX

RGB

HSL

OKLCH

CMYK
0 75 49 0

On text
4.03:1 AA large

On white
3.33:1 AA large

Text, background, border · .k-columnmenu-item.k-state-selected, .k-avatar-solid.k-avatar-secondary
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 30 0 21

On text
3.61:1 AA large

On white
3.71:1 AA large

Text, background, border · .Reports_EOB-main-container .EOB-fact .fact-title-container .fact-icon, .Reports_EOB-main-container .EOB-ticker .ticker-title

Gradients

linear-gradient(#000, #000)
linear-gradient(to 60%, #000, rgba(0, 0, 0, 0))
linear-gradient(rgba(0, 0, 0, 0.7), rgba(0, 0, 0, 0))

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Noto Sans JP

Aa 100 Aa 600

Noto Sans JP

Google Fonts · weights 100, 400, 600 · headings, buttons

Aa 300 Aa 700

Noto Sans

Google Fonts · weights 300, 400, 500, 700 · headings, buttons

Aa 600

Roboto-bold

System font, or not loaded on this page · weights 600 · headings · shown in a stand-in if you don’t have it

Aa 100 Aa 600

Noto Serif JP

Google Fonts · weights 100, 400, 600 · headings

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 calc(32px + 0.5vw) / 1.6 weight 600 · Roboto-bold

who.int

Heading 2 calc(20px + 0.2vw) / 1.6 weight 600 · uppercase · Roboto-bold

World Health Organization (WHO)

Heading 3 1rem · 16 px / 1.6 weight 400 · Roboto-bold

World Health Organization (WHO)

Heading 4 0.875rem · 14 px / 1.6 weight 400 · uppercase · Noto Serif JP

World Health Organization (WHO)

Heading 5 20px / 1.6 weight 600 · uppercase · Roboto-bold

World Health Organization (WHO)

Heading 6 12px / 1.6 weight 600 · Roboto-bold

World Health Organization (WHO)

Paragraph 0.875rem · 14 px / 20px weight 400 · none · Noto Serif JP

The United Nations agency working to promote health, keep the world safe and serve the vulnerable.

Small 12px / 14px weight 400 · uppercase · Roboto

The United Nations agency working to promote health, keep the world safe and serve the vulnerable.

Button 0.1px / 1.5 weight 700 · uppercase · Noto Sans JP

Get started

Link 1rem · 16 px / 1.6 weight 700 · uppercase · Roboto-bold

Sizes in use

Most common across the site

28pxline 15px · 24 rules
24pxline 45px · 47 rules
22pxline 1.5 · 38 rules
20pxline 1.6 · 53 rules
18pxline 1.5 · 77 rules
16pxline 1.5 · 228 rules
14pxline 2 · 233 rules
12pxline 1.5 · 106 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.portal .btn-who-blue · #3E94C6 · radius 6px

Corner radius

50% · 78×
4px · 77×
2px · 48×
5px · 24×
3px · 22×
100% · 18×

Shadows

5px 5px 20px 0 rgba(218, 218, 218, 0.5)
5px 5px 20px 0 rgba(218, 218, 218, 0.9)
0 3px 1px -2px rgba(0, 0, 0, 0.2), 0 2px 2px 0 rgba(0, 0, 0, 0.14), 0 1px 5px 0 rgba(0, 0, 0, 0.12)
0 1px 5px rgba(0, 0, 0, 0.2)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

478

600

767

768

1019

1020

1280

1600

On a scale of 0 to 1600 px.

Content widths (max-width)

1630 px

1050 px

850 px

650 px

500 px

300 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 31 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does who.int use?: who.int’s website uses three typefaces: Noto Sans JP (headings and body text), google Fonts; Noto Sans, google Fonts; Noto Serif JP, google Fonts.
What are who.int’s brand colours?: The main colours on who.int are Light Midnight Blue (#00205C), Dodger Blue (#009ADE), Slate Blue (#3F51B5), Deep Midnight Blue (#102140), Golden Rod (#F3B80E) and Red (#F31700).
What colour is who.int’s text and background?: Body text is #20313B on a #FFFFFF background.
Where is who.int’s logo from?: The logo shown in this guide was found on who.int’s homepage. For official logo files and usage rules, check who.int’s own brand or press page.
Is this who.int’s official style guide?: No. SiteStyleGuide made it from who.int’s public web pages on 21 October 2026, and isn’t affiliated with who.int. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

who-int-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* who.int design tokens, from SiteStyleGuide (https://sitestyleguide.com/who.int) */
:root {
  /* Colours */
  --text: #20313B;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-deep-cool-charcoal: #20313B;
  --colour-black: #000000;
  --colour-light-cool-charcoal: #3C4245;
  --colour-light-midnight-blue: #00205C;
  --colour-dodger-blue: #009ADE;
  --colour-slate-blue: #3F51B5;
  --colour-deep-midnight-blue: #102140;
  --colour-golden-rod: #F3B80E;
  --colour-red: #F31700;
  --colour-bisque: #FFE3C2;
  --colour-light-steel-blue: #C9DDF3;
  --colour-orange-red: #F26829;
  --colour-chocolate: #D86422;
  --colour-deep-pink: #FF4081;
  --colour-steel-blue: #008DC9;
  --gradient-1: linear-gradient(#000, #000);
  --gradient-2: linear-gradient(to 60%, #000, rgba(0, 0, 0, 0));
  --gradient-3: linear-gradient(rgba(0, 0, 0, 0.7), rgba(0, 0, 0, 0));

  /* Typefaces */
  --font-headings: 'Noto Sans JP', 'Arial', 'Helvetica', sans-serif;
  --font-buttons: 'Noto Sans JP', 'Arial', 'Helvetica', sans-serif;

  /* Type scale */
  --text-h1: calc(32px + 0.5vw);
  --leading-h1: 1.6;
  --text-h2: calc(20px + 0.2vw);
  --leading-h2: 1.6;
  --text-h3: 1rem;
  --leading-h3: 1.6;
  --text-h4: 0.875rem;
  --leading-h4: 1.6;
  --text-h5: 20px;
  --leading-h5: 1.6;
  --text-h6: 12px;
  --leading-h6: 1.6;
  --text-p: 0.875rem;
  --leading-p: 20px;
  --text-small: 12px;
  --leading-small: 14px;
  --text-button: 0.1px;
  --leading-button: 1.5;
  --text-a: 1rem;
  --leading-a: 1.6;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 4px;
  --radius-3: 2px;
  --radius-4: 5px;
  --radius-5: 3px;
  --radius-6: 100%;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 478px;
  --breakpoint-2: 600px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 1019px;
  --breakpoint-6: 1020px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1600px;
  --max-width-1: 1630px;
  --max-width-2: 1050px;
  --max-width-3: 850px;
  --max-width-4: 650px;
  --max-width-5: 500px;
  --max-width-6: 300px;
}

{
    "site": "who.int",
    "source": "https://sitestyleguide.com/who.int",
    "text": "#20313B",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Deep Cool Charcoal",
            "hex": "#20313B",
            "rgb": [
                32,
                49,
                59
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Light Cool Charcoal",
            "hex": "#3C4245",
            "rgb": [
                60,
                66,
                69
            ]
        },
        {
            "name": "Light Midnight Blue",
            "hex": "#00205C",
            "rgb": [
                0,
                32,
                92
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#009ADE",
            "rgb": [
                0,
                154,
                222
            ]
        },
        {
            "name": "Slate Blue",
            "hex": "#3F51B5",
            "rgb": [
                63,
                81,
                181
            ]
        },
        {
            "name": "Deep Midnight Blue",
            "hex": "#102140",
            "rgb": [
                16,
                33,
                64
            ]
        },
        {
            "name": "Golden Rod",
            "hex": "#F3B80E",
            "rgb": [
                243,
                184,
                14
            ]
        },
        {
            "name": "Red",
            "hex": "#F31700",
            "rgb": [
                243,
                23,
                0
            ]
        },
        {
            "name": "Bisque",
            "hex": "#FFE3C2",
            "rgb": [
                255,
                227,
                194
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#C9DDF3",
            "rgb": [
                201,
                221,
                243
            ]
        },
        {
            "name": "Orange Red",
            "hex": "#F26829",
            "rgb": [
                242,
                104,
                41
            ]
        },
        {
            "name": "Chocolate",
            "hex": "#D86422",
            "rgb": [
                216,
                100,
                34
            ]
        },
        {
            "name": "Deep Pink",
            "hex": "#FF4081",
            "rgb": [
                255,
                64,
                129
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#008DC9",
            "rgb": [
                0,
                141,
                201
            ]
        }
    ],
    "fonts": [
        {
            "name": "Noto Sans JP",
            "stack": "\"Noto Sans JP\", Arial, Helvetica, sans-serif",
            "weights": [
                100,
                400,
                600
            ],
            "source": "Google Fonts"
        },
        {
            "name": "Noto Sans",
            "stack": "\"Noto Sans\", Roboto, \"Helvetica Neue\", sans-serif",
            "weights": [
                300,
                400,
                500,
                700
            ],
            "source": "Google Fonts"
        },
        {
            "name": "Roboto-bold",
            "stack": "\"Roboto-bold\", Arial, Helvetica, sans-serif",
            "weights": [
                600
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Noto Serif JP",
            "stack": "\"Noto Serif JP\", Georgia, \"Times New Roman\", Times, serif",
            "weights": [
                100,
                400,
                600
            ],
            "source": "Google Fonts"
        },
        {
            "name": "Roboto",
            "stack": "\"Roboto\", Arial, Helvetica, sans-serif",
            "weights": [
                400,
                500,
                600
            ],
            "source": "Google Fonts"
        },
        {
            "name": "Oswald",
            "stack": "\"Oswald\"",
            "weights": [
                400,
                500,
                700
            ],
            "source": "Self-hosted"
        }
    ]
}

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Captured from who.int on 21 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by who.int; this guide describes the public website for reference.

who.intstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Deep Cool Charcoal

Black

Light Cool Charcoal

Colours

Light Midnight Blue

Dodger Blue

Slate Blue

Deep Midnight Blue

Golden Rod

Red

Bisque

Light Steel Blue

Orange Red

Chocolate

Deep Pink

Steel Blue

Gradients

Noto Sans JP

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run who.int?

Similar colours

Salesforce

Accessify

Node.js

trello.com

Title &
description