What font does WordPress.com use?

WordPress.com’s website uses two typefaces: inter-web (headings and body text), self-hosted; recoleta-web, self-hosted.

What are WordPress.com’s brand colours?

The main colours on wp.com are Royal Blue (#3858E9), Deep Blue (#183AD6), Light Forest Green (#069E08), Light Steel Blue (#ADBAF3), Deep Forest Green (#008A20) and Crimson (#D63638).

What colour is WordPress.com’s text and background?

Body text is #101517 on a #FFFFFF background.

Where is WordPress.com’s logo from?

The logo shown in this guide was found on wp.com’s homepage. For official logo files and usage rules, check WordPress.com’s own brand or press page.

Is this WordPress.com’s official style guide?

No. SiteStyleGuide made it from wp.com’s public web pages on 28 October 2026, and isn’t affiliated with WordPress.com. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from wp.com’s public web pages. Not affiliated with or endorsed by WordPress.com. The real site is wp.com ↗

Unofficial style guide

WordPress.comstyle guide

WordPress.com’s website (wp.com) uses inter-web for its headings and body text. Its palette is led by Royal Blue (#3858E9), Deep Blue (#183AD6) and Light Forest Green (#069E08), with #101517 text on #FFFFFF. Captured from the live site on 28 October 2026.

Website: wp.com
Typefaces: inter-web, recoleta-web
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 28 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the wp.com homepage on a desktop screen — Screenshot of wp.com on a 1440 px desktop screen, 28 Oct 2026.

Screenshot of the wp.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: WordPress.com: Everything You Need to Build Your Website; ● 56 / 60 characters
Meta description: Create your WordPress website with built-in hosting, premium themes, and powerful tools. No technical setup required. Start building today—free plan available.; ● 159 / 160 characters
Site name: WordPress.com
og:title: WordPress, Your Way
og:description: Create your site. Share your voice. Earn online.
Language: en

In search results

WordPress.comhttps://wordpress.com/

WordPress.com: Everything You Need to Build Your Website

Create your WordPress website with built-in hosting, premium themes, and powerful tools. No technical setup required. Start building today—free plan available.

When shared

The image WordPress.com shares with links

wp.com

WordPress, Your Way

Create your site. Share your voice. Earn online.

Logo & favicons

Found as: schema.org logo. PNG, 512 × 512.

Logo

On white

On black

On Royal Blue

Favicons

2 found

114 px · PNG apple-touch-icon
48 px · ICO shortcut icon

WordPress.com: Everything You Need to Build Your Website

Light browser tab

WordPress.com: Everything You Need to Build Your Website

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#101517) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 32.7%
Royal Blue 20.8%
Cool Near Black 15.2%
Cool Dark Grey 4.5%
Cool Off White 4.3%
Deep Blue 3.1%
Light Forest Green 3.1%
Light Steel Blue 2.2%
Deep Forest Green 1.8%
Crimson 1.8%
Lavender 1.8%
Slate Blue 1.8%
Dark Slate Blue 1.8%
Dark Green 1.8%
Light Blue 1.8%
Midnight Blue 1.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
18.39:1 AAA

On white
—

Background, text, border · html, .lp-section.lp-hero-white-ecommerce
Cool Near Black

HEX

RGB

HSL

OKLCH

CMYK
30 9 0 91

On text
—

On white
18.39:1 AAA

Text, background, border · html, .x-nav-dropdown-wrapper--2026~.x-menu .x-menu-mobile-app-banner-title
Cool Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
15 7 0 63

On text
2.51:1 Fail

On white
7.33:1 AAA

Text · .lp-interim-portal .page-header .lp-interim-portal__subtitle, .lp-email-login-section .lp-email-login-section__subtitle
Cool Off White

HEX

RGB

HSL

OKLCH

CMYK
3 2 0 0

On text
17.35:1 AAA

On white
1.06:1 Fail

Background, text, border · .lp-section.lp-hero-white-ecommerce, .is-style-field-window

Colours

Brand colours and accents, most used first

Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
76 62 0 9

On text
3.28:1 AA large

On white
5.61:1 AA

Background, text, border · .lp-url-analyzer-form button.is-busy, .lp-url-analyzer-form button
Deep Blue

HEX

RGB

HSL

OKLCH

CMYK
89 73 0 16

On text
2.29:1 Fail

On white
8.03:1 AAA

Background · .lp-url-analyzer-form button.is-busy, .lp-block-website-builder__glow
Light Forest Green

HEX

RGB

HSL

OKLCH

CMYK
96 0 95 38

On text
5.17:1 AA

On white
3.56:1 AA large

Background, text · .lp-block-hosting .lp-button a, .lp-stepper-left-dark .is-style-question-brand-line:after
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
29 23 0 5

On text
9.72:1 AAA

On white
1.89:1 Fail

Text · .color-blue-20.color-blue-20, .color-simplenote-blue-10.color-simplenote-blue-10
Deep Forest Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 77 46

On text
4.08:1 AA large

On white
4.51:1 AA

Text · .lp-email-login-section .gridicons-checkmark, .color-green-50.color-green-50
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 75 74 16

On text
3.89:1 AA large

On white
4.73:1 AA

Text, border · .lp-url-analyzer-form.is-error .validation-msg, .lp-url-analyzer-weebly-intake__status.is-error
Lavender

HEX

RGB

HSL

OKLCH

CMYK
14 11 0 2

On text
13.64:1 AAA

On white
1.35:1 Fail

Text, background · .color-blue-10.color-blue-10, .color-simplenote-blue-5.color-simplenote-blue-5
Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
80 66 0 19

On text
2.51:1 Fail

On white
7.33:1 AAA

Text · .color-blue-60.color-blue-60, .is-style-field-window.is-image-window.lp-typed--has-focus .lp-typed__content__c
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
77 63 0 47

On text
1.63:1 Fail

On white
11.30:1 AAA

Text · .color-blue-80.color-blue-80, .color-simplenote-blue-80.color-simplenote-blue-80
Dark Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 83 81

On text
1.25:1 Fail

On white
14.72:1 AAA

Text, background · .lp-form-message--success, .color-green-90.color-green-90
Light Blue

HEX

RGB

HSL

OKLCH

CMYK
87 83 0 0

On text
2.51:1 Fail

On white
7.32:1 AAA

Background, text, border · .is-sent-prompt-button button, #idea-to-website em
Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
78 63 0 65

On text
1.22:1 Fail

On white
15.05:1 AAA

Text · .color-blue-90.color-blue-90, .color-simplenote-blue-90.color-simplenote-blue-90

Gradients

linear-gradient(-45deg,#3858e9 33%,#183ad6 33%,#183ad6 70%,#3858e9 70%)
linear-gradient(#1d2327, #1d2327) padding-box, linear-gradient(90deg, #3858e9 0%, #069e08 100%)
linear-gradient(to right,rgb() 0,rgba(,0) 100%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

inter-web

Aa 100 Aa 900

inter-web

Self-hosted · weights 100, 200, 300, 400, 500, 600, 700, 800, 900 · body, buttons, headings · shown in a stand-in if you don’t have it

Aa 400

recoleta-web

Self-hosted · weights 400 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 14 px

Paragraph 16px / 1.5em

Create your WordPress website with built-in hosting, premium themes, and powerful tools. No technical setup required. Start building today—…

Button 14px / 1.5rem weight 500 · inter-web

Get started

Link 16px / 24px weight 700

Sizes in use

Most common across the site

32pxline 40px · 8 rules
24pxline 32px · 5 rules
20pxline 28px · 6 rules
18pxline 26px · 8 rules
16pxline 24px · 31 rules
14pxline 21px · 36 rules
13pxline 20px · 11 rules
12pxline 18px · 14 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.lp-url-analyzer-form button · #3858E9 · radius 4px

Corner radius

4px · 26×
2px · 14×
6px · 9×
50% · 9×
8px · 8×
12px · 6×

Shadows

0 0 0 3px rgba(,1)
0 0 0 1px rgba(195,196,199,.7)
0 0 0 18px #f2f2f2,0 15px 14px rgba(0,0,0,.12)
0 0 0 13px #f2f2f2,0 15px 14px rgba(0,0,0,.12)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

479

480

767

768

782

1025

1151

1152

On a scale of 0 to 1440 px.

Content widths (max-width)

1152 px

864 px

768 px

672 px

576 px

480 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 56 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does WordPress.com use?: WordPress.com’s website uses two typefaces: inter-web (headings and body text), self-hosted; recoleta-web, self-hosted.
What are WordPress.com’s brand colours?: The main colours on wp.com are Royal Blue (#3858E9), Deep Blue (#183AD6), Light Forest Green (#069E08), Light Steel Blue (#ADBAF3), Deep Forest Green (#008A20) and Crimson (#D63638).
What colour is WordPress.com’s text and background?: Body text is #101517 on a #FFFFFF background.
Where is WordPress.com’s logo from?: The logo shown in this guide was found on wp.com’s homepage. For official logo files and usage rules, check WordPress.com’s own brand or press page.
Is this WordPress.com’s official style guide?: No. SiteStyleGuide made it from wp.com’s public web pages on 28 October 2026, and isn’t affiliated with WordPress.com. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

wp-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* wp.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/wp.com) */
:root {
  /* Colours */
  --text: #101517;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-near-black: #101517;
  --colour-cool-dark-grey: #50575E;
  --colour-cool-off-white: #F7F8FE;
  --colour-royal-blue: #3858E9;
  --colour-deep-blue: #183AD6;
  --colour-light-forest-green: #069E08;
  --colour-light-steel-blue: #ADBAF3;
  --colour-deep-forest-green: #008A20;
  --colour-crimson: #D63638;
  --colour-lavender: #D6DDF9;
  --colour-slate-blue: #2A46CE;
  --colour-dark-slate-blue: #1F3286;
  --colour-dark-green: #003008;
  --colour-light-blue: #212CFF;
  --colour-midnight-blue: #14215A;
  --gradient-1: linear-gradient(-45deg,#3858e9 33%,#183ad6 33%,#183ad6 70%,#3858e9 70%);
  --gradient-2: linear-gradient(#1d2327, #1d2327) padding-box, linear-gradient(90deg, #3858e9 0%, #069e08 100%);
  --gradient-3: linear-gradient(to right,rgb() 0,rgba(,0) 100%);

  /* Typefaces */
  --font-body: 'inter-web', -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto', 'Helvetica';
  --font-buttons: 'inter-web', -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto', 'Helvetica';
  --font-headings: 'inter-web', -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto', 'Helvetica';

  /* Type scale */
  --text-p: 16px;
  --leading-p: 1.5em;
  --text-button: 14px;
  --leading-button: 1.5rem;
  --text-a: 16px;
  --leading-a: 24px;

  /* Shape */
  --radius-1: 4px;
  --radius-2: 2px;
  --radius-3: 6px;
  --radius-4: 50%;
  --radius-5: 8px;
  --radius-6: 12px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 479px;
  --breakpoint-2: 480px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 782px;
  --breakpoint-6: 1025px;
  --breakpoint-7: 1151px;
  --breakpoint-8: 1152px;
  --max-width-1: 1152px;
  --max-width-2: 864px;
  --max-width-3: 768px;
  --max-width-4: 672px;
  --max-width-5: 576px;
  --max-width-6: 480px;
}

{
    "site": "wp.com",
    "source": "https://sitestyleguide.com/wp.com",
    "text": "#101517",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Cool Near Black",
            "hex": "#101517",
            "rgb": [
                16,
                21,
                23
            ]
        },
        {
            "name": "Cool Dark Grey",
            "hex": "#50575E",
            "rgb": [
                80,
                87,
                94
            ]
        },
        {
            "name": "Cool Off White",
            "hex": "#F7F8FE",
            "rgb": [
                247,
                248,
                254
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#3858E9",
            "rgb": [
                56,
                88,
                233
            ]
        },
        {
            "name": "Deep Blue",
            "hex": "#183AD6",
            "rgb": [
                24,
                58,
                214
            ]
        },
        {
            "name": "Light Forest Green",
            "hex": "#069E08",
            "rgb": [
                6,
                158,
                8
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#ADBAF3",
            "rgb": [
                173,
                186,
                243
            ]
        },
        {
            "name": "Deep Forest Green",
            "hex": "#008A20",
            "rgb": [
                0,
                138,
                32
            ]
        },
        {
            "name": "Crimson",
            "hex": "#D63638",
            "rgb": [
                214,
                54,
                56
            ]
        },
        {
            "name": "Lavender",
            "hex": "#D6DDF9",
            "rgb": [
                214,
                221,
                249
            ]
        },
        {
            "name": "Slate Blue",
            "hex": "#2A46CE",
            "rgb": [
                42,
                70,
                206
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#1F3286",
            "rgb": [
                31,
                50,
                134
            ]
        },
        {
            "name": "Dark Green",
            "hex": "#003008",
            "rgb": [
                0,
                48,
                8
            ]
        },
        {
            "name": "Light Blue",
            "hex": "#212CFF",
            "rgb": [
                33,
                44,
                255
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#14215A",
            "rgb": [
                20,
                33,
                90
            ]
        }
    ],
    "fonts": [
        {
            "name": "inter-web",
            "stack": "inter-web, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol",
            "weights": [
                100,
                200,
                300,
                400,
                500,
                600,
                700,
                800,
                900
            ],
            "source": "Self-hosted"
        },
        {
            "name": "recoleta-web",
            "stack": "recoleta-web, Georgia, serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol",
            "weights": [
                400
            ],
            "source": "Self-hosted"
        }
    ]
}

Other websites using inter-web as their main typeface

WordPress.com

wp.me · set in inter-web
Save

Websites whose lead colour is closest to WordPress.com’s

WordPress.org

wordpress.org · 1 day ago
Save
Interia

interia.pl · 20 hours ago
Save
CTV News

ctvnews.ca · 5 days ago
Save
ZDNET

zdnet.com · 3 days ago
Save

Captured from wp.com on 28 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by WordPress.com; this guide describes the public website for reference.

WordPress.comstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Cool Near Black

Cool Dark Grey

Cool Off White

Colours

Royal Blue

Deep Blue

Light Forest Green

Light Steel Blue

Deep Forest Green

Crimson

Lavender

Slate Blue

Dark Slate Blue

Dark Green

Light Blue

Midnight Blue

Gradients

inter-web

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run wp.com?

Also set in inter-web

WordPress.com

Similar colours

WordPress.org

Interia

CTV News

ZDNET

Title &
description