SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from yahoo.co.jp’s public web pages. Not affiliated with or endorsed by Yahoo! JAPAN. The real site is yahoo.co.jp ↗

Unofficial style guide

Yahoo! JAPANstyle guide

Yahoo! JAPAN’s website (yahoo.co.jp) uses YJTop Ellipsis for its headings and body text. Its palette is led by Dark Slate Blue (#1D3994), Gold (#FFD700) and Lavender (#CEDAF3), with #000000 text on #FFFFFF. Captured from the live site on 1 November 2026.

Typefaces
YJTop Ellipsis, Arial
Palette
4 neutrals, 12 colours, 3 gradients
Captured
1 Nov 2026 · added by @sitestyleguide
https://www.yahoo.co.jp/ Screenshot
Screenshot of the yahoo.co.jp homepage on a desktop screen
Screenshot of yahoo.co.jp on a 1440 px desktop screen, 1 Nov 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Yahoo! JAPAN
● 12 / 60 characters
Meta description
あなたの毎日をアップデートする情報ポータル。検索、ニュース、天気、スポーツ、メール、ショッピング、オークションなど便利なサービスを展開しています。
● 73 / 160 characters
Site name
Yahoo! JAPAN
og:title
Yahoo! JAPAN
og:description
あなたの毎日をアップデートする情報ポータル。検索、ニュース、天気、スポーツ、メール、ショッピング、オークションなど便利なサービスを展開しています。
Language
ja

In search results

Yahoo! JAPANhttps://www.yahoo.co.jp/

Yahoo! JAPAN

あなたの毎日をアップデートする情報ポータル。検索、ニュース、天気、スポーツ、メール、ショッピング、オークションなど便利なサービスを展開しています。

When shared

The image Yahoo! JAPAN shares with links

yahoo.co.jp

Yahoo! JAPAN

あなたの毎日をアップデートする情報ポータル。検索、ニュース、天気、スポーツ、メール、ショッピング、オークショ…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 30.2%
  • Black 17.5%
  • Off White 16.5%
  • Dark Grey 7.5%
  • Dark Slate Blue 6.3%
  • Gold 5.8%
  • Lavender 3.7%
  • Light Royal Blue 2.8%
  • Light Coral 1.9%
  • Deep Orchid 1.4%
  • Deep Royal Blue 1.3%
  • Light Steel Blue 1.1%
  • Light Slate Grey 1%
  • Pale Violet Red 1%
  • Medium Orchid 1%
  • Light Orchid 1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · .UmlZ1P8pwJjzT_Ve19W5z, ._66IxnX4KvfcExGJ-Tt0FS

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text · body, ._2ODQSNgpvxrG3zRiZUwJ7x

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 6
    On text
    18.43:1 AAA
    On white
    1.14:1 Fail

    Background, border · ._66IxnX4KvfcExGJ-Tt0FS, .KaVVDPQNFafIxrdgKTrbv

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 60
    On text
    3.66:1 AA large
    On white
    5.74:1 AA

    Text, border, graphic · ._1GrzhG5CFe1G2aATyxY3WH, ._2GgoW-JhoKrRggHVGT_l01

Colours

Brand colours and accents, most used first
  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    80 61 0 42
    On text
    2.07:1 Fail
    On white
    10.17:1 AAA

    Text, background, graphic · .yadsStream__title, ._1uuFK81KROoCkcDbjp-9YW

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 16 100 0
    On text
    14.97:1 AAA
    On white
    1.40:1 Fail

    Background · .Hc8cGwJAI7O6l24taAouj, ._20BZ07kwx0DBSfNN8B3IeS

  • Lavender

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    15 10 0 5
    On text
    14.95:1 AAA
    On white
    1.40:1 Fail

    Background, border · ._2RpFjP5HbDyD457N6YoFih:not(:first-child):after, ._2EiUtRIn8Ul8wlE9GQMVs5:not(:first-child):after

  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    75 56 0 0
    On text
    4.98:1 AA
    On white
    4.22:1 AA large

    Background, text, border · ._2Li2MaGG7jRPHEwLFV2Rnf, .VviWNSTjClrKN1-7Aeo7N

  • Light Coral

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 59 59 6
    On text
    6.67:1 AA
    On white
    3.15:1 AA large

    Background, border · ._24tMFowzxkRKMmKL4QhDhA:before, ._1mf4kqtWMkGO069SDD0EnY

  • Deep Orchid

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 94 7 26
    On text
    3.80:1 AA large
    On white
    5.52:1 AA

    Background, border · ._3MSiI5C85yd0DnnMkZej8z, ._2Sr7ihAJJauTEQBSNjIJjg

  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 58 0 5
    On text
    4.14:1 AA large
    On white
    5.07:1 AA

    Background · ._1bnSjRxb_1mPLvmg6XCLwR, .VviWNSTjClrKN1-7Aeo7N:hover

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    28 18 0 14
    On text
    10.01:1 AAA
    On white
    2.10:1 Fail

    Border · ._3aR1Wl7JOyOEug4F-C-ZyI, ._1nJ39BFpWaPCIWutB-olO8

  • Light Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    36 24 0 31
    On text
    5.82:1 AA
    On white
    3.61:1 AA large

    Background · .Z9BUixDwvEXgIfZvZrtQG, ._3dMCYkf1UJxYFEeidBTXBX

  • Pale Violet Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 55 42 0
    On text
    8.13:1 AAA
    On white
    2.58:1 Fail

    Background · ._3VmXnRKmPB3sDzvPNYU0ID, ._7Orez00N96L7YS60q78VQ>div>div:first-of-type>dl>dd>span[data-type=offLabel]

  • Medium Orchid

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    4 65 0 20
    On text
    5.13:1 AA
    On white
    4.09:1 AA large

    Background · ._2fpZSj2mQpGsEsU9DDyf-N

  • Light Orchid

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    29 74 0 8
    On text
    4.53:1 AA
    On white
    4.63:1 AA

    Background · ._2fpZSj2mQpGsEsU9DDyf-N

Gradients

  • linear-gradient(left,#f0f0f0,#f5f5f5 20%,#f0f0f0 40%,#f0f0f0)

  • linear-gradient(90deg,#f0f0f0 0,#f5f5f5 20%,#f0f0f0 40%,#f0f0f0)

  • linear-gradient(7deg,#c447cd 5.07%,#a83deb 23.52%,#3083fd 97.33%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

YJTop Ellipsis

Aa 400

YJTop Ellipsis

Self-hosted · weights 400 · body · shown in a stand-in if you don’t have it

Aa 400

Arial

System font, or not loaded on this page · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px
Body 1.4rem · 14 px / 1

あなたの毎日をアップデートする情報ポータル。検索、ニュース、天気、スポーツ、メール、ショッピング、オークションなど便利なサービスを展開して…

Paragraph 100%

あなたの毎日をアップデートする情報ポータル。検索、ニュース、天気、スポーツ、メール、ショッピング、オークションなど便利なサービスを展開して…

Small 100%

あなたの毎日をアップデートする情報ポータル。検索、ニュース、天気、スポーツ、メール、ショッピング、オークションなど便利なサービスを展開して…

Link 100%

Read more about Yahoo! JAPAN

Sizes in use

Most common across the site
  • 17px1 rules
  • 15pxline 1.3 · 12 rules
  • 14pxline 1.4 · 15 rules
  • 13pxline 1.3 · 12 rules
  • 12pxline 1.2 · 18 rules
  • 11pxline 1.2 · 10 rules
  • 10pxline 14px · 11 rules
  • 9px2 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

  • 4px · 4×
  • 2px · 3×
  • 50% · 2×
  • 7.5px · 2×
  • 1px · 1×
  • 20px · 1×

Shadows

  • 0 4px 6px 0 rgba(0,0,0,.16),0 0 1px 1px rgba(0,0,0,.04)
  • 0 2px 3px 0 rgba(0,0,0,.12),0 0 0 1px rgba(0,0,0,.04)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

1120

On a scale of 0 to 1440 px.

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 12 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Yahoo! JAPAN use?
Yahoo! JAPAN’s website uses one typeface: YJTop Ellipsis (headings and body text), self-hosted.
What are Yahoo! JAPAN’s brand colours?
The main colours on yahoo.co.jp are Dark Slate Blue (#1D3994), Gold (#FFD700), Lavender (#CEDAF3), Light Royal Blue (#4070FF), Light Coral (#F06363) and Deep Orchid (#BC0CAE).
What colour is Yahoo! JAPAN’s text and background?
Body text is #000000 on a #FFFFFF background.
Is this Yahoo! JAPAN’s official style guide?
No. SiteStyleGuide made it from yahoo.co.jp’s public web pages on 1 November 2026, and isn’t affiliated with Yahoo! JAPAN. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

yahoo-co-jp-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* yahoo.co.jp design tokens, from SiteStyleGuide (https://sitestyleguide.com/yahoo.co.jp) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #F0F0F0;
  --colour-dark-grey: #666666;
  --colour-dark-slate-blue: #1D3994;
  --colour-gold: #FFD700;
  --colour-lavender: #CEDAF3;
  --colour-light-royal-blue: #4070FF;
  --colour-light-coral: #F06363;
  --colour-deep-orchid: #BC0CAE;
  --colour-deep-royal-blue: #0065F2;
  --colour-light-steel-blue: #9EB4DB;
  --colour-light-slate-grey: #7287B1;
  --colour-pale-violet-red: #FF7394;
  --colour-medium-orchid: #C447CD;
  --colour-light-orchid: #A83DEB;
  --gradient-1: linear-gradient(left,#f0f0f0,#f5f5f5 20%,#f0f0f0 40%,#f0f0f0);
  --gradient-2: linear-gradient(90deg,#f0f0f0 0,#f5f5f5 20%,#f0f0f0 40%,#f0f0f0);
  --gradient-3: linear-gradient(7deg,#c447cd 5.07%,#a83deb 23.52%,#3083fd 97.33%);

  /* Typefaces */
  --font-body: 'YJTop Ellipsis', 'ヒラギノ角ゴ ProN', 'Hiragino Kaku Gothic ProN', 'メイリオ', 'Meiryo', 'Osaka';
  --font-other: 'Arial', 'Helvetica', sans-serif;

  /* Type scale */
  --text-body: 1.4rem;
  --leading-body: 1;
  --text-p: 100%;
  --text-small: 100%;
  --text-a: 100%;

  /* Shape */
  --radius-1: 4px;
  --radius-2: 2px;
  --radius-3: 50%;
  --radius-4: 7.5px;
  --radius-5: 1px;
  --radius-6: 20px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 1120px;
}

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Share

Links open each service’s own share page. Nothing from them loads here.

Share

Run yahoo.co.jp?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide
<a href="https://sitestyleguide.com/yahoo.co.jp" title="Yahoo! JAPAN style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Websites whose lead colour is closest to Yahoo! JAPAN’s

Captured from yahoo.co.jp on 1 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by Yahoo! JAPAN; this guide describes the public website for reference.