What font does Yahoo! use?

Yahoo!’s website uses three typefaces: Apple Color Emoji (headings and body text), a system font; gelica, self-hosted; centra, self-hosted.

What are Yahoo!’s brand colours?

The main colours on yahoo.com are Blue (#6001D2), Blue Violet (#7D2EFF), Royal Blue (#0057B8), Deep Sky Blue (#12A9FF), Medium Blue (#5015B0) and Medium Purple (#907CFF).

What colour is Yahoo!’s text and background?

Body text is #232A31 on a #FFFFFF background.

Where is Yahoo!’s logo from?

The logo shown in this guide was found on yahoo.com’s homepage. For official logo files and usage rules, check Yahoo!’s own brand or press page.

Is this Yahoo!’s official style guide?

No. SiteStyleGuide made it from yahoo.com’s public web pages on 21 October 2026, and isn’t affiliated with Yahoo!. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from yahoo.com’s public web pages. Not affiliated with or endorsed by Yahoo!. The real site is yahoo.com ↗

Unofficial style guide

Yahoo!style guide

Yahoo!’s website (yahoo.com) uses Apple Color Emoji for its headings and body text. Its palette is led by Blue (#6001D2), Blue Violet (#7D2EFF) and Royal Blue (#0057B8), with #232A31 text on #FFFFFF. Captured from the live site on 21 October 2026.

Website: yahoo.com
Typefaces: Apple Color Emoji, SFMono-Regular, gelica
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 21 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the yahoo.com homepage on a desktop screen — Screenshot of yahoo.com on a 1440 px desktop screen, 21 Oct 2026.

Screenshot of the yahoo.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Yahoo | Mail, Weather, Search, Politics, News, Finance, Sports & Videos; ▲ 71 / 60 characters
Meta description: Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo!; ● 127 / 160 characters
Site name: Yahoo!
og:title: Yahoo | Mail, Weather, Search, Politics, News, Finance, Sports & Videos
og:description: Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo!
Language: en-US

In search results

Yahoo!https://www.yahoo.com/

Yahoo | Mail, Weather, Search, Politics, News, Finance, Sport…

Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo!

When shared

yahoo.com

Yahoo | Mail, Weather, Search, Politics, News, Finance, Sports & Videos

Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more e…

Logo & favicons

Found as: schema.org logo. PNG, 500 × 500.

Logo

On white

On black

On Blue

Favicons

2 found

512 px · PNG icon
48 px · PNG icon

Yahoo | Mail, Weather, Search, Politics, News, Finance, Sports & Videos

Light browser tab

Yahoo | Mail, Weather, Search, Politics, News, Finance, Sports & Videos

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#232A31) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 28.6%
Blue 10.1%
Cool Charcoal 9%
Blue Violet 8.8%
Cool Off White 8.6%
Near Black 8.2%
Royal Blue 4.9%
Deep Sky Blue 4.3%
Medium Blue 3.6%
Medium Purple 3%
Light Lavender 2.4%
Light Coral 2.2%
Indigo 2.1%
Fire Brick 1.7%
Yellow 1.3%
Deep Lavender 1.3%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
14.51:1 AAA

On white
—

Background, text, graphic · body, .bg-\[linear-gradient$0deg\2c _\#FFF_0\%\2c _\#F8FAFB_100\%$\]
Cool Charcoal

HEX

RGB

HSL

OKLCH

CMYK
29 14 0 81

On text
—

On white
14.51:1 AAA

Background, text, border · .bg-\[\#232A31\], .bg-ymp-gray-12
Cool Off White

HEX

RGB

HSL

OKLCH

CMYK
4 2 0 9

On text
11.36:1 AAA

On white
1.28:1 Fail

Background, text, border · .bg-\[\#e0e4e9\], .bg-ymp-gray-3
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 92

On text
1.27:1 Fail

On white
18.42:1 AAA

Text, background, border · .\[\&_button\[data-content\]\[data-active\]\]\:text-yn-foreground-primary button, .uds-color-mode-dark .dark\:bg-ymp-carbon-13

Colours

Brand colours and accents, most used first

Blue

HEX

RGB

HSL

OKLCH

CMYK
54 100 0 18

On text
1.68:1 Fail

On white
8.63:1 AAA

Text, border, graphic · .billBoardTitleHighlight .\[\.billBoardTitleHighlight_\&\]\:border-ymp-uh-grape-, .bg-ymp-uh-grape-jelly
Blue Violet

HEX

RGB

HSL

OKLCH

CMYK
51 82 0 0

On text
2.56:1 Fail

On white
5.67:1 AA

Background, text, border · --tw-ring-color, .bg-always-brand
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 53 0 28

On text
2.11:1 Fail

On white
6.87:1 AA

Text, background, graphic · .bg-\[\#0057b8\], .text-\[\#0057b8\]
Deep Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
93 34 0 0

On text
5.63:1 AA

On white
2.58:1 Fail

Text, graphic, background · .uds-color-mode-dark .dark\:bg-ymp-uh-sky, .uds-color-mode-dark .dark\:text-ymp-uh-sky
Medium Blue

HEX

RGB

HSL

OKLCH

CMYK
55 88 0 31

On text
1.43:1 Fail

On white
10.12:1 AAA

Background, text, border · .uds-color-mode-dark .dark\:bg-ymp-purple-11, --mulberry
Medium Purple

HEX

RGB

HSL

OKLCH

CMYK
44 51 0 0

On text
4.50:1 AA

On white
3.22:1 AA large

Background, text, border · .bg-ymp-purple-6, .uds-color-mode-dark .dark\:bg-ymp-purple-6
Light Lavender

HEX

RGB

HSL

OKLCH

CMYK
8 10 0 0

On text
11.88:1 AAA

On white
1.22:1 Fail

Background, border · .bg-\[\#ebe5ff\], .bg-ymp-purple-1
Light Coral

HEX

RGB

HSL

OKLCH

CMYK
0 59 57 0

On text
5.18:1 AA

On white
2.80:1 Fail

Text, background, border · .uds-color-mode-dark .dark\:bg-ymp-dark-red-10, .uds-color-mode-dark .dark\:text-\[\#ff696d\]
Indigo

HEX

RGB

HSL

OKLCH

CMYK
54 100 0 51

On text
1.02:1 Fail

On white
14.28:1 AAA

Background, text · .uds-color-mode-dark .dark\:bg-ymp-purple-12, .text-ymp-purple-12
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 100 95 27

On text
2.15:1 Fail

On white
6.74:1 AA

Text, background, border · .bg-ymp-red-10, .text-\[\#bb000a\]
Yellow

HEX

RGB

HSL

OKLCH

CMYK
1 0 70 2

On text
13.06:1 AAA

On white
1.11:1 Fail

Background, text · .bg-always-accent, .bg-\[\#f9fb4d\]
Deep Lavender

HEX

RGB

HSL

OKLCH

CMYK
16 19 0 0

On text
9.81:1 AAA

On white
1.48:1 Fail

Text, background · .uds-color-mode-dark .dark\:text-ymp-dark-purple-3, .active\:bg-ymp-purple-3:active

Gradients

linear-gradient(to right,)
linear-gradient(to top,)
linear-gradient(to bottom,)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Apple Color Emoji

Aa 400

Apple Color Emoji

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 400

SFMono-Regular

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 400

gelica

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

Aa 400 Aa 800

centra

Self-hosted · weights 400, 500, 700, 800 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Paragraph 15px / 19px weight 600

Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo!

Small 80%

Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo!

Button 100% none

Get started

Link —

Sizes in use

Most common across the site

24pxline 2rem · 5 rules
20pxline 20px · 6 rules
18pxline 1.375rem · 7 rules
16pxline 1.5rem · 11 rules
15pxline 1.375rem · 10 rules
14pxline 1.25rem · 5 rules
13pxline 1rem · 11 rules
12pxline 1rem · 7 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

9999px · 96×
.75rem · 12×
.5rem · 8×
calc( + 2px + 2px) · 7×
16px · 6×
1rem · 5×

Shadows

0 0 #0000,0 0 #0000,0 0 #0000
0 0 0 transparent,0 0 0 transparent
,0 0 0 transparent

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320

375

425

640

768

1024

1280

1536

On a scale of 0 to 1536 px.

Content widths (max-width)

1280 px

1024 px

768 px

640 px

375 px

320 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 71 characters. Google usually cuts titles near 60, so the end may not show in results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Yahoo! use?: Yahoo!’s website uses three typefaces: Apple Color Emoji (headings and body text), a system font; gelica, self-hosted; centra, self-hosted.
What are Yahoo!’s brand colours?: The main colours on yahoo.com are Blue (#6001D2), Blue Violet (#7D2EFF), Royal Blue (#0057B8), Deep Sky Blue (#12A9FF), Medium Blue (#5015B0) and Medium Purple (#907CFF).
What colour is Yahoo!’s text and background?: Body text is #232A31 on a #FFFFFF background.
Where is Yahoo!’s logo from?: The logo shown in this guide was found on yahoo.com’s homepage. For official logo files and usage rules, check Yahoo!’s own brand or press page.
Is this Yahoo!’s official style guide?: No. SiteStyleGuide made it from yahoo.com’s public web pages on 21 October 2026, and isn’t affiliated with Yahoo!. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

yahoo-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* yahoo.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/yahoo.com) */
:root {
  /* Colours */
  --text: #232A31;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-charcoal: #232A31;
  --colour-cool-off-white: #E0E4E9;
  --colour-near-black: #141414;
  --colour-blue: #6001D2;
  --colour-blue-violet: #7D2EFF;
  --colour-royal-blue: #0057B8;
  --colour-deep-sky-blue: #12A9FF;
  --colour-medium-blue: #5015B0;
  --colour-medium-purple: #907CFF;
  --colour-light-lavender: #EBE5FF;
  --colour-light-coral: #FF696D;
  --colour-indigo: #39007D;
  --colour-fire-brick: #BB000A;
  --colour-yellow: #F8FB4C;
  --colour-deep-lavender: #D5CFFF;
  --gradient-1: linear-gradient(to right,);
  --gradient-2: linear-gradient(to top,);
  --gradient-3: linear-gradient(to bottom,);

  /* Typefaces */
  --font-body: ui-sans-serif, system-ui, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';
  --font-other: ui-monospace, 'SFMono-Regular', 'Menlo', 'Monaco', 'Consolas', 'Liberation Mono';

  /* Type scale */
  --text-p: 15px;
  --leading-p: 19px;
  --text-small: 80%;
  --text-button: 100%;

  /* Shape */
  --radius-1: 9999px;
  --radius-2: .75rem;
  --radius-3: .5rem;
  --radius-4: calc( + 2px + 2px);
  --radius-5: 16px;
  --radius-6: 1rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 375px;
  --breakpoint-3: 425px;
  --breakpoint-4: 640px;
  --breakpoint-5: 768px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1536px;
  --max-width-1: 1280px;
  --max-width-2: 1024px;
  --max-width-3: 768px;
  --max-width-4: 640px;
  --max-width-5: 375px;
  --max-width-6: 320px;
}

{
    "site": "yahoo.com",
    "source": "https://sitestyleguide.com/yahoo.com",
    "text": "#232A31",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Cool Charcoal",
            "hex": "#232A31",
            "rgb": [
                35,
                42,
                49
            ]
        },
        {
            "name": "Cool Off White",
            "hex": "#E0E4E9",
            "rgb": [
                224,
                228,
                233
            ]
        },
        {
            "name": "Near Black",
            "hex": "#141414",
            "rgb": [
                20,
                20,
                20
            ]
        },
        {
            "name": "Blue",
            "hex": "#6001D2",
            "rgb": [
                96,
                1,
                210
            ]
        },
        {
            "name": "Blue Violet",
            "hex": "#7D2EFF",
            "rgb": [
                125,
                46,
                255
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#0057B8",
            "rgb": [
                0,
                87,
                184
            ]
        },
        {
            "name": "Deep Sky Blue",
            "hex": "#12A9FF",
            "rgb": [
                18,
                169,
                255
            ]
        },
        {
            "name": "Medium Blue",
            "hex": "#5015B0",
            "rgb": [
                80,
                21,
                176
            ]
        },
        {
            "name": "Medium Purple",
            "hex": "#907CFF",
            "rgb": [
                144,
                124,
                255
            ]
        },
        {
            "name": "Light Lavender",
            "hex": "#EBE5FF",
            "rgb": [
                235,
                229,
                255
            ]
        },
        {
            "name": "Light Coral",
            "hex": "#FF696D",
            "rgb": [
                255,
                105,
                109
            ]
        },
        {
            "name": "Indigo",
            "hex": "#39007D",
            "rgb": [
                57,
                0,
                125
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#BB000A",
            "rgb": [
                187,
                0,
                10
            ]
        },
        {
            "name": "Yellow",
            "hex": "#F8FB4C",
            "rgb": [
                248,
                251,
                76
            ]
        },
        {
            "name": "Deep Lavender",
            "hex": "#D5CFFF",
            "rgb": [
                213,
                207,
                255
            ]
        }
    ],
    "fonts": [
        {
            "name": "Apple Color Emoji",
            "stack": "ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "SFMono-Regular",
            "stack": "ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, Liberation Mono, Courier New, monospace",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "gelica",
            "stack": "gelica, gelica Fallback",
            "weights": [
                400
            ],
            "source": "Self-hosted"
        },
        {
            "name": "centra",
            "stack": "centra, centra Fallback",
            "weights": [
                400,
                500,
                700,
                800
            ],
            "source": "Self-hosted"
        },
        {
            "name": "yahooSans",
            "stack": "yahooSans, yahooSans Fallback",
            "weights": [
                200,
                900
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Georgia",
            "stack": "ui-serif, Georgia, Cambria, Times New Roman, Times, serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        }
    ]
}

Other websites using Apple Color Emoji as their main typeface

SeatSheet

seatsheet.com · set in Apple Color Emoji
Save1
エキサイトブログ

exblog.jp · set in Apple Color Emoji
Save
Node.js

nodejs.org · set in Apple Color Emoji
Save
Ubie

ubiehealth.com · set in Apple Color Emoji
Save

Websites whose lead colour is closest to Yahoo!’s

JustGiving

justgiving.com · 2 days ago
Save
Eclipse Foundation

eclipse.org · 5 days ago
Save
VectorStock

vectorstock.com · 3 days ago
Save
craigslist

craigslist.org · 4 days ago
Save

Captured from yahoo.com on 21 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Yahoo!; this guide describes the public website for reference.

Yahoo!style guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Cool Charcoal

Cool Off White

Near Black

Colours

Blue

Blue Violet

Royal Blue

Deep Sky Blue

Medium Blue

Medium Purple

Light Lavender

Light Coral

Indigo

Fire Brick

Yellow

Deep Lavender

Gradients

Apple Color Emoji

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run yahoo.com?

Also set in Apple Color Emoji

SeatSheet

エキサイトブログ

Node.js

Ubie

Similar colours

JustGiving

Eclipse Foundation

VectorStock

craigslist

Title &
description