What font does Zalando use?

Zalando’s website uses one typeface: Tiempos (headings and body text), a system font.

What are Zalando’s brand colours?

The main colours on zalando.com are Blue Violet (#6328E0), Near Black (#1A1A1A), Light Grey (#D0D1D3), Black (#000000) and White (#FFFFFF).

What colour is Zalando’s text and background?

Body text is #1A1A1A on a #FFFFFF background.

Is this Zalando’s official style guide?

No. SiteStyleGuide made it from zalando.com’s public web pages on 27 October 2026, and isn’t affiliated with Zalando. Members can refresh a guide after 90 days to pick up changes.

Zalando Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Zalando - Shoes and Fashion Online; ● 34 / 60 characters
Meta description: Zalando | Buy shoes online: Shoes from top brands.; ● 50 / 160 characters
Language: en

In search results

Zalandohttps://zalando.com/

Zalando - Shoes and Fashion Online

Zalando | Buy shoes online: Shoes from top brands.

When shared

No og:image, so no picture

zalando.com

Zalando - Shoes and Fashion Online

Zalando | Buy shoes online: Shoes from top brands.

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Logo & favicons

No logo could be found on the homepage.

Logo

Favicons

1 found

16 px · ICO icon

Zalando - Shoes and Fashion Online

Light browser tab

Zalando - Shoes and Fashion Online

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#1A1A1A) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Near Black 43.8%
Blue Violet 20.5%
Light Grey 13.7%
Black 11%
White 11%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 90

On text
—

On white
17.40:1 AAA

Text · body
Light Grey

HEX

RGB

HSL

OKLCH

CMYK
1 1 0 17

On text
11.39:1 AAA

On white
1.53:1 Fail

Border · .header
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.21:1 Fail

On white
21.00:1 AAA

Text · .nav_item
White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
17.40:1 AAA

On white
—

Text · .footer_link

Colours

Brand colours and accents, most used first

Blue Violet

HEX

RGB

HSL

OKLCH

CMYK
56 82 0 12

On text
2.41:1 Fail

On white
7.22:1 AAA

Background · .footer

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Tiempos

Aa 400

Tiempos

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 400

HelveticaNow

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body — Tiempos

Zalando | Buy shoes online: Shoes from top brands.

Sizes in use

Most common across the site

40pxline 48px · 1 rules
16pxline 24px · 1 rules
14px1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

No button, link, radius or shadow styles could be read.

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

319

320

640

On a scale of 0 to 1440 px.

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 34 characters, short enough to show in full in search results.
▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Zalando use?: Zalando’s website uses one typeface: Tiempos (headings and body text), a system font.
What are Zalando’s brand colours?: The main colours on zalando.com are Blue Violet (#6328E0), Near Black (#1A1A1A), Light Grey (#D0D1D3), Black (#000000) and White (#FFFFFF).
What colour is Zalando’s text and background?: Body text is #1A1A1A on a #FFFFFF background.
Is this Zalando’s official style guide?: No. SiteStyleGuide made it from zalando.com’s public web pages on 27 October 2026, and isn’t affiliated with Zalando. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

zalando-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* zalando.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/zalando.com) */
:root {
  /* Colours */
  --text: #1A1A1A;
  --background: #FFFFFF;
  --colour-near-black: #1A1A1A;
  --colour-light-grey: #D0D1D3;
  --colour-black: #000000;
  --colour-white: #FFFFFF;
  --colour-blue-violet: #6328E0;

  /* Typefaces */
  --font-body: 'Tiempos', 'Times New Roman', serif;
  --font-other: 'HelveticaNow', 'Helvetica', sans-serif;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 319px;
  --breakpoint-2: 320px;
  --breakpoint-3: 640px;
}

{
    "site": "zalando.com",
    "source": "https://sitestyleguide.com/zalando.com",
    "text": "#1A1A1A",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "Near Black",
            "hex": "#1A1A1A",
            "rgb": [
                26,
                26,
                26
            ]
        },
        {
            "name": "Light Grey",
            "hex": "#D0D1D3",
            "rgb": [
                208,
                209,
                211
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Blue Violet",
            "hex": "#6328E0",
            "rgb": [
                99,
                40,
                224
            ]
        }
    ],
    "fonts": [
        {
            "name": "Tiempos",
            "stack": "Tiempos, Times New Roman, serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "HelveticaNow",
            "stack": "HelveticaNow, Helvetica, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        }
    ]
}

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Share

Links open each service’s own share page. Nothing from them loads here.

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Run zalando.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/zalando.com" title="Zalando style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Zalandostyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

Near Black

Light Grey

Black

White

Colours

Blue Violet

Tiempos

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

VectorStock

JustGiving

CDiscount

gettyimages.it

Zalandostyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

Near Black

Light Grey

Black

White

Colours

Blue Violet

Tiempos

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run zalando.com?

Similar colours

VectorStock

JustGiving

CDiscount

gettyimages.it

Title &
description