SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from 163.com’s public web pages. Not affiliated with or endorsed by 163.com. The real site is 163.com ↗

Unofficial style guide

163.comstyle guide

163.com’s website (163.com) uses Microsoft Yahei for its headings and body text. Its palette is led by Deep Red (#E10000), Light Sea Green (#5EBA6D) and Light Fire Brick (#CD0C0C), with #404040 text on #FFFFFF. Captured from the live site on 30 October 2026.

Website
163.com
Typefaces
Microsoft Yahei, Arial, Sim sun
Palette
4 neutrals, 12 colours, 3 gradients
Captured
30 Oct 2026 · added by @sitestyleguide
http://www.163.com/ Screenshot
Screenshot of the 163.com homepage on a desktop screen
Screenshot of 163.com on a 1440 px desktop screen, 30 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
网易
● 2 / 60 characters
Meta description
网易是中国领先的互联网技术公司,为用户提供免费邮箱、游戏、搜索引擎服务,开设新闻、娱乐、体育等30多个内容频道,及博客、视频、论坛等互动交流,网聚人的力量。
● 78 / 160 characters

In search results

163.comhttp://www.163.com/

网易

网易是中国领先的互联网技术公司,为用户提供免费邮箱、游戏、搜索引擎服务,开设新闻、娱乐、体育等30多个内容频道,及博客、视频、论坛等互动交流,网聚人的力量。

When shared

No og:image, so no picture

163.com

网易

网易是中国领先的互联网技术公司,为用户提供免费邮箱、游戏、搜索引擎服务,开设新闻、娱乐、体育等30多个内容频道…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#404040) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 22.7%
  • Black 13.7%
  • Deep Red 13.7%
  • Deep Grey 7.3%
  • Light Sea Green 7.3%
  • Light Fire Brick 6.3%
  • Deep Sea Green 6%
  • Light Grey 5.8%
  • Light Pink 3.3%
  • Deep Fire Brick 2.7%
  • Dark Red 2.7%
  • Brown 2.2%
  • Light Red 1.8%
  • Sea Green 1.6%
  • Forest Green 1.4%
  • Teal 1.4%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    10.37:1 AAA
    On white
    —

    Background, text, border · body, .top_focus_title

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    2.03:1 Fail
    On white
    21.00:1 AAA

    Background, text · .top_focus_title, .channel_banner h3

  • Deep Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 69
    On text
    1.25:1 Fail
    On white
    8.32:1 AAA

    Text, border · .imgnews_title, .ns_area_top .nav-list a

  • Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 60
    On text
    1.81:1 Fail
    On white
    5.74:1 AA

    Text · .footer .subfoot_links_con p, .footer .subfoot_links_con p a

Colours

Brand colours and accents, most used first
  • Deep Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 12
    On text
    2.07:1 Fail
    On white
    5.00:1 AA

    Text, background, border · .ntes-nav-login-normal, .mod-r__title:after

  • Light Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    49 0 41 27
    On text
    4.31:1 AA large
    On white
    2.41:1 Fail

    Background · .u-loginbtn, .ntes-loginframe-btn

  • Light Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 94 94 20
    On text
    1.80:1 Fail
    On white
    5.75:1 AA

    Background, text · .ntes-nav-login-active, .ua-ios .ntes-nav-msg-num

  • Deep Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    62 0 49 37
    On text
    3.13:1 AA large
    On white
    3.31:1 AA large

    Background · .u-loginbtn, .ntes-loginframe-btn

  • Light Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 36 35 4
    On text
    5.01:1 AA
    On white
    2.07:1 Fail

    Background · .ua-ios .ntes-nav-msg-num

  • Deep Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 93 93 27
    On text
    1.57:1 Fail
    On white
    6.60:1 AA

    Background · .ntes-nav-login-normal

  • Dark Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 36
    On text
    1.25:1 Fail
    On white
    8.28:1 AAA

    Background · .ntes-nav-login-active

  • Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 80 71 27
    On text
    1.69:1 Fail
    On white
    6.14:1 AA

    Text · .cBlack a:hover, .ntes-loginframe-hot-link

  • Light Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 80 80 0
    On text
    2.85:1 Fail
    On white
    3.64:1 AA large

    Text · .ntes_nav_wrap.ntes-nav-wrap-resize1024 .ntes-quicknav-column li h3 a:hover, .ntes_nav_wrap .ntes-quicknav-column li h3 a:hover

  • Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    67 0 55 31
    On text
    3.66:1 AA large
    On white
    2.83:1 Fail

    Background · .ntes-loginframe-btn:hover

  • Forest Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    88 0 69 45
    On text
    2.37:1 Fail
    On white
    4.37:1 AA large

    Background · .ntes-loginframe-btn:hover

  • Teal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    41 8 0 47
    On text
    2.25:1 Fail
    On white
    4.60:1 AA

    Text · .hp_textlink1_ad .hp_textlink1_nav_l, .hp_textlink1_ad .hp_textlink1_nav_l a

Gradients

  • linear-gradient(180deg,transparent,#000)

  • linear-gradient(top,#5eba6d,#3ca051)

  • linear-gradient(top,#f59ca0,#cb0003)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Microsoft Yahei

Aa 400

Microsoft Yahei

System font, or not loaded on this page · headings, body · shown in a stand-in if you don’t have it

Aa 400

Arial

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 400

Sim sun

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 400

Verdana

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Body 12px / 1.5 Microsoft Yahei

网易是中国领先的互联网技术公司,为用户提供免费邮箱、游戏、搜索引擎服务,开设新闻、娱乐、体育等30多个内容频道,及博客、视频、论坛等互动交流…

Link 14px / 26px

Read more about 163.com

Sizes in use

Most common across the site
  • 24px1 rules
  • 18pxline 30px · 3 rules
  • 16pxline 20px · 8 rules
  • 14pxline 20px · 18 rules
  • 12pxline 20px · 27 rules
  • 10pxline 10px · 3 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

  • 4px · 7×
  • 8px · 5×
  • 50% · 4×
  • 3px · 2×
  • 10px · 2×
  • 0 8px 0 0 · 1×

Shadows

  • 0 1px 4px 0 rgba(0,0,0,.07)
  • 0 0 8px #cdcdcd
  • 0 0 2px 3px rgba(4,0,0,.08)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

No breakpoints or content widths could be read.

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 2 characters, short enough to show in full in search results.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.
  • ▲ CheckThe page doesn’t declare its language (the lang attribute on <html>).

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does 163.com use?
163.com’s website uses one typeface: Microsoft Yahei (headings and body text), a system font.
What are 163.com’s brand colours?
The main colours on 163.com are Deep Red (#E10000), Light Sea Green (#5EBA6D), Light Fire Brick (#CD0C0C), Deep Sea Green (#3CA051), Light Pink (#F59CA0) and Deep Fire Brick (#BB0E0E).
What colour is 163.com’s text and background?
Body text is #404040 on a #FFFFFF background.
Is this 163.com’s official style guide?
No. SiteStyleGuide made it from 163.com’s public web pages on 30 October 2026, and isn’t affiliated with 163.com. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

163-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* 163.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/163.com) */
:root {
  /* Colours */
  --text: #404040;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-deep-grey: #4E4E4E;
  --colour-light-grey: #666666;
  --colour-deep-red: #E10000;
  --colour-light-sea-green: #5EBA6D;
  --colour-light-fire-brick: #CD0C0C;
  --colour-deep-sea-green: #3CA051;
  --colour-light-pink: #F59CA0;
  --colour-deep-fire-brick: #BB0E0E;
  --colour-dark-red: #A20000;
  --colour-brown: #BA2636;
  --colour-light-red: #FF3333;
  --colour-sea-green: #3AAF4E;
  --colour-forest-green: #118C2B;
  --colour-teal: #4F7C87;
  --gradient-1: linear-gradient(180deg,transparent,#000);
  --gradient-2: linear-gradient(top,#5eba6d,#3ca051);
  --gradient-3: linear-gradient(top,#f59ca0,#cb0003);

  /* Typefaces */
  --font-headings: 'Microsoft Yahei';
  --font-body: 'Microsoft Yahei';
  --font-other: 'Arial';

  /* Type scale */
  --text-body: 12px;
  --leading-body: 1.5;
  --text-a: 14px;
  --leading-a: 26px;

  /* Shape */
  --radius-1: 4px;
  --radius-2: 8px;
  --radius-3: 50%;
  --radius-4: 3px;
  --radius-5: 10px;
  --radius-6: 0 8px 0 0;
}

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Other websites using Microsoft Yahei as their main typeface
Websites whose lead colour is closest to 163.com’s

Captured from 163.com on 30 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by 163.com; this guide describes the public website for reference.