What font does ADSCHEMIST use?

ADSCHEMIST’s website uses two typefaces: Roboto Regular (headings and body text), served from themes.googleusercontent.com; alegre_sans_ncregular, self-hosted.

What are ADSCHEMIST’s brand colours?

The main colours on adschemist.com are Dark Orange (#F57401), Fire Brick (#B61B0E), Deep Red (#D14109), Steel Blue (#2E8CCA), Dodger Blue (#2488DD) and Deep Sky Blue (#47A3DA).

What colour is ADSCHEMIST’s text and background?

Body text is #FFFFFF on a #FFFFFF background.

Is this ADSCHEMIST’s official style guide?

No. SiteStyleGuide made it from adschemist.com’s public web pages on 28 October 2026, and isn’t affiliated with ADSCHEMIST. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from adschemist.com’s public web pages. Not affiliated with or endorsed by ADSCHEMIST. The real site is adschemist.com ↗

Unofficial style guide

ADSCHEMISTstyle guide

ADSCHEMIST’s website (adschemist.com) uses Roboto Regular for its headings and body text. Its palette is led by Dark Orange (#F57401), Fire Brick (#B61B0E) and Deep Red (#D14109), with #FFFFFF text on #FFFFFF. Captured from the live site on 28 October 2026.

Website: adschemist.com
Typefaces: Roboto Regular, alegre_sans_ncregular, Helvetica Neue
Palette: 4 neutrals, 11 colours, 3 gradients
Captured: 28 Oct 2026 · added by @sitestyleguide

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Screenshot of the adschemist.com homepage on a desktop screen — Screenshot of adschemist.com on a 1440 px desktop screen, 28 Oct 2026.

Screenshot of the adschemist.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: ADSCHEMIST | Advertising Agency; ● 31 / 60 characters
Meta description: Missing; ▲ 0 / 160 characters

In search results

ADSCHEMISThttps://adschemist.com/

ADSCHEMIST | Advertising Agency

When shared

No og:image, so no picture

adschemist.com

ADSCHEMIST | Advertising Agency

Logo & favicons

No logo could be found on the homepage.

Logo

Favicons

1 found

16 px · ICO icon

ADSCHEMIST | Advertising Agency

Light browser tab

ADSCHEMIST | Advertising Agency

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#FFFFFF) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 29.3%
Dark Orange 14.3%
Fire Brick 14.2%
Deep Red 12%
Off White 5.8%
Steel Blue 4.3%
Near Black 3.8%
Dodger Blue 3.7%
Black 3.5%
Deep Sky Blue 3%
Light Red 2.2%
Blue 1%
Lime Green 1%
Medium Orchid 1%
Light Sky Blue 1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
—

On white
—

Text, background · body, header h2 span#titlesec2
Off White

HEX

RGB

HSL

OKLCH

CMYK
1 0 0 10

On text
1.26:1 Fail

On white
1.26:1 Fail

Background, border · .hp-cta .cta_btn, .hp-cta .cta_btn:before
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 86

On text
15.72:1 AAA

On white
15.72:1 AAA

Background, border · .btn-u, .hp-cta .cta_btn:before
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
21.00:1 AAA

On white
21.00:1 AAA

Background, text · .fancybox-title-over-wrap, .hp-cta .cta_btn

Colours

Brand colours and accents, most used first

Dark Orange

HEX

RGB

HSL

OKLCH

CMYK
0 53 100 4

On text
2.85:1 Fail

On white
2.85:1 Fail

Background, text · h1#tittle_o, div.orange
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 85 92 29

On text
6.66:1 AA

On white
6.66:1 AA

Background · h1#tittle_o, div.orange
Deep Red

HEX

RGB

HSL

OKLCH

CMYK
0 69 96 18

On text
4.70:1 AA

On white
4.70:1 AA

Background · h1#tittle_o, div.orange
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
77 31 0 21

On text
3.67:1 AA large

On white
3.67:1 AA large

Text, border · span#titlesec, span#titlesec3
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
84 38 0 13

On text
3.72:1 AA large

On white
3.72:1 AA large

Text, background · .btn-u, #nav ul li a.active span:before
Deep Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
67 25 0 15

On text
2.79:1 Fail

On white
2.79:1 Fail

Text, background, border · .container > header nav a:after, .container > header nav a:hover
Light Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 0

On text
4.00:1 AA large

On white
4.00:1 AA large

Background, text, border · .hp-cta .cta_btn:hover, .color4
Blue

HEX

RGB

HSL

OKLCH

CMYK
80 75 0 0

On text
6.37:1 AA

On white
6.37:1 AA

Background · .color2, .page_boxes li.social:before
Lime Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 100 20

On text
2.18:1 Fail

On white
2.18:1 Fail

Background · .color3, .page_boxes li.offerwall:before
Medium Orchid

HEX

RGB

HSL

OKLCH

CMYK
0 100 0 20

On text
4.73:1 AA

On white
4.73:1 AA

Background · .color5, .page_boxes li.search:before
Light Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
80 20 0 0

On text
1.87:1 Fail

On white
1.87:1 Fail

Background · .color6, .page_boxes li.display:before

Gradients

linear-gradient(45deg, #b61b0e 2%,#d14109 43%,#f57401 99%)
linear-gradient(45deg, #b61b0e 2%, #d14109 43%, #f57401 99%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Roboto Regular

Aa 400 Aa 700

Roboto Regular

Served from themes.googleusercontent.com · weights 400, 700 · buttons, headings, body · shown in a stand-in if you don’t have it

Aa 300 Aa 400

alegre_sans_ncregular

Self-hosted · weights 300, 400 · body · shown in a stand-in if you don’t have it

Aa 400

Helvetica Neue

System font, or not loaded on this page · headings · shown in a stand-in if you don’t have it

Aa 400

Roboto Condensed

System font, or not loaded on this page · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 100% / 1.5em weight 200

ADSCHEMIST

Heading 2 2em · 32 px / 1.5em weight 200

ADSCHEMIST | Advertising Agency

Heading 3 1.5em · 24 px / 1.5em weight 200

ADSCHEMIST | Advertising Agency

Heading 4 100% / 1.5em weight 200

ADSCHEMIST | Advertising Agency

Heading 5 100% / 1.5em weight 200

ADSCHEMIST | Advertising Agency

Heading 6 100% / 1.5em weight 200

ADSCHEMIST | Advertising Agency

Body 17pt · 23 px / 1.75em weight 300 · alegre_sans_ncregular

The quick brown fox jumps over the lazy dog.

Paragraph 1em · 16 px Roboto Regular

The quick brown fox jumps over the lazy dog.

Small 100%

The quick brown fox jumps over the lazy dog.

Link 100%

Sizes in use

Most common across the site

32px3 rules
24pxline 50px · 3 rules
23pxline 44px · 4 rules
17pxline 22px · 3 rules
16pxline 1em · 5 rules
14pxline 18px · 5 rules
13pxline 1.2em · 10 rules
12pxline normal · 4 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.hp-cta .cta_btn · #E3E5E6 · radius 12px 12px 12px 12px

Corner radius

0.35em · 7×
11px · 2×
50% · 2×
12px 12px 12px 12px · 1×
13px · 1×
8px · 1×

Shadows

0 0 0 2px #47a3da
0 10px 25px rgba(0, 0, 0, 0.5)
0 0.05em 0.15em 0 rgba(0,0,0,0.05)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

1280

On a scale of 0 to 1440 px.

Content widths (max-width)

1500 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 31 characters, short enough to show in full in search results.
▲ CheckThere is no meta description, so search engines will pick text from the page.
▲ CheckThere is no og:image, so links shared on social media show no picture.
▲ CheckThe page doesn’t declare its language (the lang attribute on <html>).
▲ CheckBody text (#FFFFFF on #FFFFFF) has a contrast of 1.00:1, under the 4.5:1 WCAG asks for.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does ADSCHEMIST use?: ADSCHEMIST’s website uses two typefaces: Roboto Regular (headings and body text), served from themes.googleusercontent.com; alegre_sans_ncregular, self-hosted.
What are ADSCHEMIST’s brand colours?: The main colours on adschemist.com are Dark Orange (#F57401), Fire Brick (#B61B0E), Deep Red (#D14109), Steel Blue (#2E8CCA), Dodger Blue (#2488DD) and Deep Sky Blue (#47A3DA).
What colour is ADSCHEMIST’s text and background?: Body text is #FFFFFF on a #FFFFFF background.
Is this ADSCHEMIST’s official style guide?: No. SiteStyleGuide made it from adschemist.com’s public web pages on 28 October 2026, and isn’t affiliated with ADSCHEMIST. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

adschemist-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* adschemist.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/adschemist.com) */
:root {
  /* Colours */
  --text: #FFFFFF;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-off-white: #E3E5E6;
  --colour-near-black: #232323;
  --colour-black: #000000;
  --colour-dark-orange: #F57401;
  --colour-fire-brick: #B61B0E;
  --colour-deep-red: #D14109;
  --colour-steel-blue: #2E8CCA;
  --colour-dodger-blue: #2488DD;
  --colour-deep-sky-blue: #47A3DA;
  --colour-light-red: #FF0000;
  --colour-blue: #333FFF;
  --colour-lime-green: #00CC00;
  --colour-medium-orchid: #CC00CC;
  --colour-light-sky-blue: #33CCFF;
  --gradient-1: linear-gradient(45deg, #b61b0e 2%,#d14109 43%,#f57401 99%);
  --gradient-3: linear-gradient(45deg, #b61b0e 2%, #d14109 43%, #f57401 99%);

  /* Typefaces */
  --font-buttons: 'Roboto Regular';
  --font-headings: 'Roboto Regular';
  --font-body: 'Roboto Regular';

  /* Type scale */
  --text-h1: 100%;
  --leading-h1: 1.5em;
  --text-h2: 2em;
  --leading-h2: 1.5em;
  --text-h3: 1.5em;
  --leading-h3: 1.5em;
  --text-h4: 100%;
  --leading-h4: 1.5em;
  --text-h5: 100%;
  --leading-h5: 1.5em;
  --text-h6: 100%;
  --leading-h6: 1.5em;
  --text-body: 17pt;
  --leading-body: 1.75em;
  --text-p: 1em;
  --text-small: 100%;
  --text-a: 100%;

  /* Shape */
  --radius-1: 0.35em;
  --radius-2: 11px;
  --radius-3: 50%;
  --radius-4: 12px 12px 12px 12px;
  --radius-5: 13px;
  --radius-6: 8px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 1280px;
  --max-width-1: 1500px;
}

{
    "site": "adschemist.com",
    "source": "https://sitestyleguide.com/adschemist.com",
    "text": "#FFFFFF",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Off White",
            "hex": "#E3E5E6",
            "rgb": [
                227,
                229,
                230
            ]
        },
        {
            "name": "Near Black",
            "hex": "#232323",
            "rgb": [
                35,
                35,
                35
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Dark Orange",
            "hex": "#F57401",
            "rgb": [
                245,
                116,
                1
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#B61B0E",
            "rgb": [
                182,
                27,
                14
            ]
        },
        {
            "name": "Deep Red",
            "hex": "#D14109",
            "rgb": [
                209,
                65,
                9
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#2E8CCA",
            "rgb": [
                46,
                140,
                202
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#2488DD",
            "rgb": [
                36,
                136,
                221
            ]
        },
        {
            "name": "Deep Sky Blue",
            "hex": "#47A3DA",
            "rgb": [
                71,
                163,
                218
            ]
        },
        {
            "name": "Light Red",
            "hex": "#FF0000",
            "rgb": [
                255,
                0,
                0
            ]
        },
        {
            "name": "Blue",
            "hex": "#333FFF",
            "rgb": [
                51,
                63,
                255
            ]
        },
        {
            "name": "Lime Green",
            "hex": "#00CC00",
            "rgb": [
                0,
                204,
                0
            ]
        },
        {
            "name": "Medium Orchid",
            "hex": "#CC00CC",
            "rgb": [
                204,
                0,
                204
            ]
        },
        {
            "name": "Light Sky Blue",
            "hex": "#33CCFF",
            "rgb": [
                51,
                204,
                255
            ]
        }
    ],
    "fonts": [
        {
            "name": "Roboto Regular",
            "stack": "'Roboto Regular'",
            "weights": [
                400,
                700
            ],
            "source": "Served from themes.googleusercontent.com"
        },
        {
            "name": "alegre_sans_ncregular",
            "stack": "'alegre_sans_ncregular'",
            "weights": [
                300,
                400
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Helvetica Neue",
            "stack": "\"Helvetica Neue\", Helvetica, Arial, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Roboto Condensed",
            "stack": "'Roboto Condensed', Arial, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Roboto Medium",
            "stack": "'Roboto Medium'",
            "weights": [
                500
            ],
            "source": "Served from themes.googleusercontent.com"
        },
        {
            "name": "Roboto",
            "stack": "'Roboto'",
            "weights": [
                300,
                400,
                500,
                700,
                900
            ],
            "source": "Google Fonts"
        }
    ]
}

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Captured from adschemist.com on 28 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by ADSCHEMIST; this guide describes the public website for reference.

ADSCHEMISTstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Off White

Near Black

Black

Colours

Dark Orange

Fire Brick

Deep Red

Steel Blue

Dodger Blue

Deep Sky Blue

Light Red

Blue

Lime Green

Medium Orchid

Light Sky Blue

Gradients

Roboto Regular

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run adschemist.com?

Similar colours

Resurf

overcast.fm

ICICI Bank

orange.fr

Title &
description