SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from icicibank.com’s public web pages. Not affiliated with or endorsed by ICICI Bank. The real site is icicibank.com ↗

ICICI Bank logo

Unofficial style guide

ICICI Bankstyle guide

ICICI Bank’s website (icicibank.com) uses Mulish for its headings and body text. Its palette is led by Light Chocolate (#EF6F1F), Deep Chocolate (#CA5A12) and Chocolate (#D56116), with #161616 text on #F6F7F9. Captured from the live site on 31 October 2026.

Typefaces
Mulish
Palette
4 neutrals, 12 colours, 3 gradients
Captured
31 Oct 2026 · added by @sitestyleguide
https://www.icici.bank.in/ Screenshot
Screenshot of the icicibank.com homepage on a desktop screen
Screenshot of icicibank.com on a 1440 px desktop screen, 31 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
ICICI Bank - Personal, Business, Corporate and NRI Banking Online
▲ 65 / 60 characters
Meta description
ICICI Bank, India’s trusted bank, offers personal & business banking services like savings accounts, loans, credit cards, insurance, and investment products.
● 157 / 160 characters
Site name
ICICI Bank
og:title
ICICI Bank - Personal, Business, Corporate and NRI Banking Online
og:description
ICICI Bank, India’s trusted bank, offers personal & business banking services like savings accounts, loans, credit cards, insurance, and investment products.
Language
en

In search results

ICICI Bankhttps://www.icici.bank.in/

ICICI Bank - Personal, Business, Corporate and NRI Banking On…

ICICI Bank, India’s trusted bank, offers personal & business banking services like savings accounts, loans, credit cards, insurance, and investment products.

When shared

No og:image, so no picture

icicibank.com

ICICI Bank - Personal, Business, Corporate and NRI Banking Online

ICICI Bank, India’s trusted bank, offers personal & business banking services like savings accounts, loans, c…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#161616) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 35.1%
  • Near Black 24.7%
  • Charcoal 13%
  • Light Chocolate 12.9%
  • Off White 5.3%
  • Deep Chocolate 2%
  • Chocolate 1.9%
  • Fire Brick 1.9%
  • Blanched Almond 0.7%
  • Dark Orange 0.6%
  • Orange Red 0.4%
  • Sienna 0.4%
  • Aqua Marine 0.3%
  • Maroon 0.3%
  • Peach Puff 0.2%
  • Dark Green 0.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    18.10:1 AAA
    On white
    —

    Background, text, border · .callback-loan-landing-container #callback-loan-landing .hero-widget .banner .ba, .header__wrapper__icon .mobile__menu .nav-icons-mobile .nav-section-list-li.acti

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 91
    On text
    —
    On white
    18.10:1 AAA

    Text, background, border · .callback-loan-landing-container #callback-loan-landing #req-modal-form .popup-d, .journeys-some-details-wrapper .some-details-wrapper .some-details-section-wrap

  • Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 78
    On text
    1.57:1 Fail
    On white
    11.55:1 AAA

    Text, background, border · .callback-loan-landing-container #callback-loan-landing #req-modal-form .popup-d, .help-service-request-v2 .hsr-left .hsr-left-sidebar .hsr-left-category .hsr-lef

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 8
    On text
    15.15:1 AAA
    On white
    1.19:1 Fail

    Background, border, text · .journeys-wrapper .journeys-section .right-section .journey-navigation-buttons ., .hero-widget-wrapper .alumni-banner .banner .banner__text-wrap .hero-widget__but

Colours

Brand colours and accents, most used first
  • Light Chocolate

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 54 87 6
    On text
    6.00:1 AA
    On white
    3.02:1 AA large

    Background, text, border · .callback-loan-landing-container #callback-loan-landing #req-modal-form .popup-d, .header__wrapper__icon .mobile__menu .nav-icons-mobile .nav-section-list-li.acti

  • Deep Chocolate

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 55 91 21
    On text
    4.29:1 AA large
    On white
    4.21:1 AA large

    Background · .get__loan-banner.nav__banner .banner__text-wrap .button .button-btn.button-btn-, .header__wrapper__icon .mobile__menu .nav-icons-mobile .toll-free-no--icon

  • Chocolate

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 54 90 16
    On text
    4.78:1 AA
    On white
    3.78:1 AA large

    Background, text, border · .hero-widget-wrapper .hero-widget .banner .banner__text-wrap .hero-widget__butto, .hero-widget-wrapper .alumni-banner .banner .banner__text-wrap .hero-widget__but

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 82 79 32
    On text
    2.58:1 Fail
    On white
    7.00:1 AAA

    Text, background · .callback-loan-landing-container #callback-loan-landing #req-modal-form .popup-d, .get__loan_button-details .range__slider_error

  • Blanched Almond

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 9 19 0
    On text
    15.35:1 AAA
    On white
    1.18:1 Fail

    Background, border · .article-filter .filter .article-filter-tabs .solution-filters .solution-filters, .odfd-calculator .las-calc-wrapper .util-duration .util-select-label .tooltip-co

  • Dark Orange

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 45 74 0
    On text
    7.88:1 AAA
    On white
    2.30:1 Fail

    Background · .button--white .button-btn-primary:hover, .footer__top-wrap .footer__country .button--white .button-btn-primary:hover

  • Orange Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 59 86 5
    On text
    5.74:1 AA
    On white
    3.16:1 AA large

    Background, text · .poster__wrap .poster-heading, .poster__country .poster__wrapper .poster-heading

  • Sienna

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 55 90 27
    On text
    3.74:1 AA large
    On white
    4.84:1 AA

    Background · .get__loan-banner.nav__banner .banner__text-wrap .button .button-btn.button-btn-, .button--orange .button-btn-secondary:hover

  • Aqua Marine

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    23 0 18 1
    On text
    15.61:1 AAA
    On white
    1.16:1 Fail

    Background, border · .product-highlight-wrapper .product-highlight .product-highlight-wrap .disclaime, .offer-card__wrap[data-component] .offer-card__inner .swiper-wrapper .swiper-sli

  • Maroon

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 69 65 71
    On text
    1.23:1 Fail
    On white
    14.70:1 AAA

    Background, border · .header__wrapper__icon .mobile__menu .nav-icons-mobile .notification-count, .button--orange .button-btn-primary

  • Peach Puff

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 16 24 0
    On text
    13.49:1 AAA
    On white
    1.34:1 Fail

    Background · .poster__wrap .poster-heading, .poster__country .poster__wrapper .poster-heading

  • Dark Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    81 0 34 65
    On text
    2.20:1 Fail
    On white
    8.24:1 AAA

    Text · .product-highlight-wrapper .product-highlight .product-highlight-wrap .disclaime, .offer-card__wrap[data-component] .offer-card__inner .swiper-wrapper .swiper-sli

Gradients

  • radial-gradient(145.57% 174.93% at 35.08% 32.5%,#f36421 0%,#ffd6c3 100%)

  • linear-gradient(90deg,#373737 0.04%,#121212 99.96%)

  • linear-gradient(0deg,rgba(240,121,46,.01),#ef6f1f 20%)

Dark mode

Switched on by the site
Aa Light · #161616 on #F6F7F9
Aa Dark · #FFFFFF on #000000 · 21.00:1 AAA
  • Black

    #000000 · --page-bkg

  • Coral

    #FF8133 · --police-blue

  • White

    #FFFFFF · --blue

  • Charcoal

    #373737 · --light-silver

  • Charcoal

    #262626 · --dark-nero

  • Dark Grey

    #717171 · --dark-dim-gray

  • Cool Off White

    #E0E5EB · --dark-white-secondary

  • Grey

    #808080 · --dark-nav-color

  • Chocolate

    #EF6F1F · --dark-pumpkin

  • Dark Orange

    #FF7400 · --dark-orange-v2

  • Dark Orange

    #FF820D · --dark-orange-button-apply-now

  • Cool Grey

    #7D8287 · --gray-aluminium

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Mulish

Aa 200 Aa 1000

Mulish

Google Fonts · weights 200, 400, 1000 · body, buttons

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Body 1rem · 16 px Mulish

ICICI Bank, India’s trusted bank, offers personal & business banking services like savings accounts, loans, credit cards, insurance, and in…

Paragraph 100%

ICICI Bank, India’s trusted bank, offers personal & business banking services like savings accounts, loans, credit cards, insurance, and in…

Small 80%

ICICI Bank, India’s trusted bank, offers personal & business banking services like savings accounts, loans, credit cards, insurance, and in…

Button 100% / 1.15 none · Mulish

Get started

Link 100%

Read more about ICICI Bank

Sizes in use

Most common across the site
  • 48pxline 3.6rem · 6 rules
  • 40pxline 3.25rem · 40 rules
  • 24pxline 1.95rem · 57 rules
  • 20pxline 1.625rem · 97 rules
  • 16pxline 1.4rem · 163 rules
  • 14pxline 1.225rem · 437 rules
  • 12pxline 1.125rem · 417 rules
  • 10pxline .9375rem · 42 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.get__loan-banner.nav__banner .banner__text-wrap .button .button-btn.button-btn- · #CA5A12 · radius .75rem

Corner radius

  • .5rem · 227×
  • .75rem · 137×
  • 1rem · 125×
  • 2rem · 90×
  • .25rem · 68×
  • 1.5rem · 67×

Shadows

  • 0 1px 2px 0 rgba(16,24,40,.05)
  • 0 0 5.31875rem 0 rgba(0,0,0,.15)
  • 0 .0625rem .925rem 0 hsla(0,0%,56%,.25)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

360
690
691
1023
1024
1025
1253
1254

On a scale of 0 to 1440 px.

Content widths (max-width)

1224 px
605 px
600 px
444 px
437 px
328 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 65 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does ICICI Bank use?
ICICI Bank’s website uses one typeface: Mulish (headings and body text), google Fonts.
What are ICICI Bank’s brand colours?
The main colours on icicibank.com are Light Chocolate (#EF6F1F), Deep Chocolate (#CA5A12), Chocolate (#D56116), Fire Brick (#AD1F24), Blanched Almond (#FFE9CF) and Dark Orange (#FF8D42).
What colour is ICICI Bank’s text and background?
Body text is #161616 on a #F6F7F9 background.
Where is ICICI Bank’s logo from?
The logo shown in this guide was found on icicibank.com’s homepage. For official logo files and usage rules, check ICICI Bank’s own brand or press page.
Is this ICICI Bank’s official style guide?
No. SiteStyleGuide made it from icicibank.com’s public web pages on 31 October 2026, and isn’t affiliated with ICICI Bank. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

icicibank-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* icicibank.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/icicibank.com) */
:root {
  /* Colours */
  --text: #161616;
  --background: #F6F7F9;
  --colour-white: #FFFFFF;
  --colour-near-black: #161616;
  --colour-charcoal: #393939;
  --colour-off-white: #EAEBEB;
  --colour-light-chocolate: #EF6F1F;
  --colour-deep-chocolate: #CA5A12;
  --colour-chocolate: #D56116;
  --colour-fire-brick: #AD1F24;
  --colour-blanched-almond: #FFE9CF;
  --colour-dark-orange: #FF8D42;
  --colour-orange-red: #F36421;
  --colour-sienna: #B95413;
  --colour-aqua-marine: #C2FCCF;
  --colour-maroon: #4A171A;
  --colour-peach-puff: #FFD6C3;
  --colour-dark-green: #115A3B;
  --gradient-1: radial-gradient(145.57% 174.93% at 35.08% 32.5%,#f36421 0%,#ffd6c3 100%);
  --gradient-2: linear-gradient(90deg,#373737 0.04%,#121212 99.96%);
  --gradient-3: linear-gradient(0deg,rgba(240,121,46,.01),#ef6f1f 20%);

  /* Typefaces */
  --font-body: 'Mulish', sans-serif;
  --font-buttons: 'Mulish', sans-serif;

  /* Type scale */
  --text-body: 1rem;
  --text-p: 100%;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: 100%;

  /* Shape */
  --radius-1: .5rem;
  --radius-2: .75rem;
  --radius-3: 1rem;
  --radius-4: 2rem;
  --radius-5: .25rem;
  --radius-6: 1.5rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 360px;
  --breakpoint-2: 690px;
  --breakpoint-3: 691px;
  --breakpoint-4: 1023px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1025px;
  --breakpoint-7: 1253px;
  --breakpoint-8: 1254px;
  --max-width-1: 1224px;
  --max-width-2: 605px;
  --max-width-3: 600px;
  --max-width-4: 444px;
  --max-width-5: 437px;
  --max-width-6: 328px;
}

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Websites whose lead colour is closest to ICICI Bank’s

Captured from icicibank.com on 31 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by ICICI Bank; this guide describes the public website for reference.