SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from agoda.com’s public web pages. Not affiliated with or endorsed by agoda.com. The real site is agoda.com ↗

Unofficial style guide

agoda.comstyle guide

agoda.com’s website (agoda.com) uses Helvetica Neue for its headings and body text. Its palette is led by Light Royal Blue (#2067DA), Light Slate Grey (#6B7388) and Sea Green (#007E3E), with #252C38 text on #FFFFFF. Captured from the live site on 4 November 2026.

Website
agoda.com
Typefaces
Helvetica Neue, Yu Gothic, Tahoma
Palette
4 neutrals, 12 colours, 3 gradients
Captured
4 Nov 2026 · added by @sitestyleguide
https://www.agoda.com/ Screenshot
Screenshot of the agoda.com homepage on a desktop screen
Screenshot of agoda.com on a 1440 px desktop screen, 4 Nov 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Missing
▲ 0 / 60 characters
Meta description
Missing
▲ 0 / 160 characters
Language
en

In search results

agoda.comhttps://www.agoda.com/

agoda.com

When shared

No og:image, so no picture

agoda.com

agoda.com

Back to top ↑

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#252C38) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 36.3%
  • Cool Charcoal 11.3%
  • Light Cool Off White 7.2%
  • Light Royal Blue 6.7%
  • Light Slate Grey 5.6%
  • Sea Green 4.1%
  • Dark Orchid 3.9%
  • Deep Cool Off White 3.7%
  • Deep Royal Blue 3.5%
  • Deep Slate Grey 3.3%
  • Medium Violet Red 2.8%
  • Dark Green 2.4%
  • Midnight Blue 2.4%
  • Rebecca Purple 2.4%
  • Dark Slate Grey 2.2%
  • Dim Grey 2.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    14.04:1 AAA
    On white
    —

    Border, background, text · body:not(.themed) #full-funnel-banner-container .full-funnel-background.full-fun, --ads-bg-generic-base-background-strong

  • Cool Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    34 21 0 78
    On text
    —
    On white
    14.04:1 AAA

    Text, graphic, background · --ads-bg-vip-silver-base-surface-floating-inverted, --ads-bg-vip-silver-base-surface-inverted

  • Light Cool Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    7 4 0 2
    On text
    12.16:1 AAA
    On white
    1.15:1 Fail

    Background, text, graphic · --ads-bg-generic-base-intent-subtle, --ads-bg-deprecated-neutral-4

  • Deep Cool Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    4 7 0 1
    On text
    12.07:1 AAA
    On white
    1.16:1 Fail

    Background, text, graphic · --ads-bg-family-base-background, --ads-bg-vip-prime-base-background

Colours

Brand colours and accents, most used first
  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    85 53 0 15
    On text
    2.68:1 Fail
    On white
    5.23:1 AA

    Border, background, text · --ads-bg-decorative-1-state-active, --ads-bg-decorative-2-state-active

  • Light Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    21 15 0 47
    On text
    2.96:1 Fail
    On white
    4.74:1 AA

    Border, background, text · --ads-bg-deprecated-neutral-disabled-4, --ads-colors-generic-base-subtle

  • Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 51 51
    On text
    2.71:1 Fail
    On white
    5.18:1 AA

    Border, background, text · --ads-bg-homes-base-intent, --ads-bg-trips-base-intent

  • Dark Orchid

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    30 63 0 22
    On text
    2.63:1 Fail
    On white
    5.35:1 AA

    Border, background, text · --ads-border-family-base-strong, --ads-bg-flights-base-intent

  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    87 53 0 32
    On text
    1.89:1 Fail
    On white
    7.43:1 AAA

    Text, graphic, background · --ads-bg-product-vip-prime-gradient, --ads-bg-product-vip-diamond-gradient

  • Deep Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    28 18 0 49
    On text
    2.61:1 Fail
    On white
    5.38:1 AA

    Border, text, background · --ads-bg-vip-silver-base-intent, --ads-border-vip-silver-base-strong

  • Medium Violet Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 78 48 23
    On text
    2.60:1 Fail
    On white
    5.39:1 AA

    Border, background, text · --ads-border-day-use-base-strong, --ads-bg-product-rating-homes

  • Dark Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 52 62
    On text
    1.86:1 Fail
    On white
    7.53:1 AAA

    Text, graphic · --ads-colors-homes-state-hover, --ads-colors-homes-state-pressed

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    25 48 0 74
    On text
    1.03:1 Fail
    On white
    14.41:1 AAA

    Background, text, graphic · --ads-bg-family-base-surface-floating-inverted, --ads-bg-family-base-surface-inverted

  • Rebecca Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    30 64 0 38
    On text
    1.86:1 Fail
    On white
    7.55:1 AAA

    Text, graphic · --ads-colors-family-state-hover, --ads-colors-family-state-pressed

  • Dark Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    71 0 46 80
    On text
    1.02:1 Fail
    On white
    13.74:1 AAA

    Background, text, graphic · --ads-bg-homes-base-surface-floating-inverted, --ads-bg-homes-base-surface-inverted

  • Dim Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    27 18 0 60
    On text
    1.84:1 Fail
    On white
    7.63:1 AAA

    Text, graphic, background · --ads-colors-generic-base-on-intent-subtle, --ads-colors-generic-state-hover

Gradients

  • linear-gradient(90deg,transparent,hsla(0,0%,100%,.5) 50%,transparent)

  • linear-gradient(90deg,#8c4ac8,#1751ae)

  • linear-gradient(90deg,#f2ebfc,#bed7ff)

Back to top ↑

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Helvetica Neue

Aa 400

Helvetica Neue

System font, or not loaded on this page · buttons · shown in a stand-in if you don’t have it

Aa 400

Yu Gothic

System font, or not loaded on this page · buttons · shown in a stand-in if you don’t have it

Aa 400

Tahoma

System font, or not loaded on this page · buttons · shown in a stand-in if you don’t have it

Aa 400

microsoft jhenghei

System font, or not loaded on this page · buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px
Heading 5 14px / 1.1

agoda.com

Heading 6 12px / 1.1

agoda.com

Body 13px / 1.42857 weight 400 · Helvetica Neue

The quick brown fox jumps over the lazy dog.

Small 80%

The quick brown fox jumps over the lazy dog.

Button 100% Helvetica Neue

Get started

Sizes in use

Most common across the site
  • 24px2 rules
  • 20pxline 1 · 10 rules
  • 18pxline 1 · 5 rules
  • 16pxline 1.38 · 15 rules
  • 14pxline 1.14 · 27 rules
  • 13pxline 1.42857 · 4 rules
  • 12pxline 1 · 17 rules
  • 10px5 rules

Back to top ↑

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

body:not(.themed) .btn-primary · #0283DF

Link

Read our latest news today.

a · #0283DF

Corner radius

  • 3px · 8×
  • 2px · 5×
  • 4px · 4×
  • 8px · 4×
  • 999px · 3×
  • 6px · 3×

Shadows

  • 0 0 0 2px ,0 0 0 4px
  • 0 0 #0000,0 0 #0000,
  • 0 2px 4px 0 rgba(0,0,0,.2)
  • 0 3px 9px rgba(0,0,0,.5)

Back to top ↑

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

700
980
1024
1100
1280
1440
1500
1920

On a scale of 0 to 1920 px.

Content widths (max-width)

1124 px
996 px
900 px
840 px
500 px
420 px

Back to top ↑

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe page has no title.
  • ▲ CheckThere is no meta description, so search engines will pick text from the page.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

Back to top ↑

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does agoda.com use?
agoda.com’s website uses one typeface: Helvetica Neue (headings and body text), a system font.
What are agoda.com’s brand colours?
The main colours on agoda.com are Light Royal Blue (#2067DA), Light Slate Grey (#6B7388), Sea Green (#007E3E), Dark Orchid (#8C4AC8), Deep Royal Blue (#1751AE) and Deep Slate Grey (#5E6B82).
What colour is agoda.com’s text and background?
Body text is #252C38 on a #FFFFFF background.
Is this agoda.com’s official style guide?
No. SiteStyleGuide made it from agoda.com’s public web pages on 4 November 2026, and isn’t affiliated with agoda.com. Members can refresh a guide after 90 days to pick up changes.

Back to top ↑

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

agoda-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* agoda.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/agoda.com) */
:root {
  /* Colours */
  --text: #252C38;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-charcoal: #252C38;
  --colour-light-cool-off-white: #E9EFFA;
  --colour-deep-cool-off-white: #F2EBFC;
  --colour-light-royal-blue: #2067DA;
  --colour-light-slate-grey: #6B7388;
  --colour-sea-green: #007E3E;
  --colour-dark-orchid: #8C4AC8;
  --colour-deep-royal-blue: #1751AE;
  --colour-deep-slate-grey: #5E6B82;
  --colour-medium-violet-red: #C42C65;
  --colour-dark-green: #00622F;
  --colour-midnight-blue: #322343;
  --colour-rebecca-purple: #6F3A9F;
  --colour-dark-slate-grey: #0F341C;
  --colour-dim-grey: #4A5466;
  --gradient-1: linear-gradient(90deg,transparent,hsla(0,0%,100%,.5) 50%,transparent);
  --gradient-2: linear-gradient(90deg,#8c4ac8,#1751ae);
  --gradient-3: linear-gradient(90deg,#f2ebfc,#bed7ff);

  /* Typefaces */
  --font-buttons: 'Helvetica Neue', 'Helvetica', 'Arial', sans-serif;

  /* Type scale */
  --text-h5: 14px;
  --leading-h5: 1.1;
  --text-h6: 12px;
  --leading-h6: 1.1;
  --text-body: 13px;
  --leading-body: 1.42857;
  --text-small: 80%;
  --text-button: 100%;

  /* Shape */
  --radius-1: 3px;
  --radius-2: 2px;
  --radius-3: 4px;
  --radius-4: 8px;
  --radius-5: 999px;
  --radius-6: 6px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 700px;
  --breakpoint-2: 980px;
  --breakpoint-3: 1024px;
  --breakpoint-4: 1100px;
  --breakpoint-5: 1280px;
  --breakpoint-6: 1440px;
  --breakpoint-7: 1500px;
  --breakpoint-8: 1920px;
  --max-width-1: 1124px;
  --max-width-2: 996px;
  --max-width-3: 900px;
  --max-width-4: 840px;
  --max-width-5: 500px;
  --max-width-6: 420px;
}

Back to top ↑

Share

Links open each service’s own share page. Nothing from them loads here.

Share

Run agoda.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide
<a href="https://sitestyleguide.com/agoda.com" title="agoda.com style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

Back to top ↑

Other websites using Helvetica Neue as their main typeface
Websites whose lead colour is closest to agoda.com’s

Captured from agoda.com on 4 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by agoda.com; this guide describes the public website for reference.