What font does Allbirds use?

Allbirds’s website uses three typefaces: Geograph (headings and body text), self-hosted; Akkurat Mono, self-hosted; Self Modern, self-hosted.

What are Allbirds’s brand colours?

The main colours on allbirds.com are Steel Blue (#007AFF), Dark Red (#9C0F0F), Sea Green (#10714E), Black (#000000), Near Black (#212121) and White (#FFFFFF).

What colour is Allbirds’s text and background?

Body text is #000000 on a #FFFFFF background.

Where is Allbirds’s logo from?

The logo shown in this guide was found on allbirds.com’s homepage. For official logo files and usage rules, check Allbirds’s own brand or press page.

Is this Allbirds’s official style guide?

No. SiteStyleGuide made it from allbirds.com’s public web pages on 27 October 2026, and isn’t affiliated with Allbirds. Members can refresh a guide after 90 days to pick up changes.

Allbirds Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Allbirds: Comfortable, Sustainable Shoes & Apparel; ● 50 / 60 characters
Meta description: Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns.; ● 151 / 160 characters
Site name: Allbirds
og:title: The World’s Most Comfortable Shoes
og:description: The world’s most comfortable shoes, made with natural materials like merino wool, eucalyptus tree fiber, and sugar cane, Allbirds has created the comfiest shoes on the planet.
Language: en-US
Theme colour: #ece9e2

In search results

Allbirdshttps://www.allbirds.com/

Allbirds: Comfortable, Sustainable Shoes & Apparel

Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns.

When shared

allbirds.com

The World’s Most Comfortable Shoes

The world’s most comfortable shoes, made with natural materials like merino wool, eucalyptus tree fiber, and …

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Logo & favicons

Found as: SVG in the header. SVG, 74 × 24.

Logo

On white

On black

On Steel Blue

Favicons

1 found

64 px · PNG shortcut icon

Allbirds: Comfortable, Sustainable Shoes & Apparel

Light browser tab

Allbirds: Comfortable, Sustainable Shoes & Apparel

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Black 42.8%
Near Black 26.1%
White 18.2%
Off White 9.6%
Steel Blue 1.8%
Dark Red 0.9%
Sea Green 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Text, background · inline style on <span>, inline style on <li>
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 87

On text
1.30:1 Fail

On white
16.10:1 AAA

Text, background, border · inline style on <h2>, .btn.btn-secondary
White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, text, border · inline style on <button>, .btn.btn-primary
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 11

On text
16.36:1 AAA

On white
1.28:1 Fail

Background · inline style on <h2>, inline style on <td>

Colours

Brand colours and accents, most used first

Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 52 0 0

On text
5.23:1 AA

On white
4.02:1 AA large

Background, text, border · .swiper-button-prev, --swiper-theme-color
Dark Red

HEX

RGB

HSL

OKLCH

CMYK
0 90 90 39

On text
2.49:1 Fail

On white
8.44:1 AAA

Background, text, border · .bg-red, .text-red
Sea Green

HEX

RGB

HSL

OKLCH

CMYK
86 0 31 56

On text
3.49:1 AA large

On white
6.01:1 AA

Graphic, border · --color-green, .mapboxgl-marker.active path

Gradients

linear-gradient(initial)
linear-gradient(to top right,#0000 0% calc(50% - .8px),#00000080 50%,#0000 calc(50% + .8px) 100%)
radial-gradient(circle at center,initial)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Geograph

Aa 300 Aa 700

Geograph

Self-hosted · weights 300, 400, 500, 700 · headings, body, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 500

Akkurat Mono

Self-hosted · weights 400, 500 · shown in a stand-in if you don’t have it

Aa 400

Self Modern

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Small 80%

Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shippin…

Sizes in use

Most common across the site

36pxline 1.11111 · 4 rules
30pxline initial · 6 rules
24pxline 1.33333 · 8 rules
20pxline 1.6 · 14 rules
16pxline 1.75 · 9 rules
14pxline 1.71429 · 55 rules
13pxline 1.8 · 5 rules
12pxline 16px · 26 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.btn.btn-primary · #FFFFFF

Corner radius

.3125rem · 11×
.375rem · 10×
3.40282e38px · 9×
.5rem · 6×
10px · 5×
.25rem · 3×

Shadows

0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000
0 0 0 1px ,0 3px 0
0 0 #0000

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

480

640

768

1024

1280

1536

1920

2560

On a scale of 0 to 2560 px.

Content widths (max-width)

1536 px

1280 px

1024 px

768 px

640 px

480 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 50 characters, short enough to show in full in search results.
▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Allbirds use?: Allbirds’s website uses three typefaces: Geograph (headings and body text), self-hosted; Akkurat Mono, self-hosted; Self Modern, self-hosted.
What are Allbirds’s brand colours?: The main colours on allbirds.com are Steel Blue (#007AFF), Dark Red (#9C0F0F), Sea Green (#10714E), Black (#000000), Near Black (#212121) and White (#FFFFFF).
What colour is Allbirds’s text and background?: Body text is #000000 on a #FFFFFF background.
Where is Allbirds’s logo from?: The logo shown in this guide was found on allbirds.com’s homepage. For official logo files and usage rules, check Allbirds’s own brand or press page.
Is this Allbirds’s official style guide?: No. SiteStyleGuide made it from allbirds.com’s public web pages on 27 October 2026, and isn’t affiliated with Allbirds. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

allbirds-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* allbirds.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/allbirds.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-black: #000000;
  --colour-near-black: #212121;
  --colour-white: #FFFFFF;
  --colour-off-white: #E3E3E3;
  --colour-steel-blue: #007AFF;
  --colour-dark-red: #9C0F0F;
  --colour-sea-green: #10714E;
  --gradient-1: linear-gradient(initial);
  --gradient-2: linear-gradient(to top right,#0000 0% calc(50% - .8px),#00000080 50%,#0000 calc(50% + .8px) 100%);
  --gradient-3: radial-gradient(circle at center,initial);

  /* Typefaces */
  --font-headings: 'Geograph', system-ui, sans-serif;
  --font-body: 'Geograph', system-ui, sans-serif;
  --font-buttons: 'Geograph', system-ui, sans-serif;
  --font-other: 'Akkurat Mono', ui-monospace, monospace;

  /* Type scale */
  --text-small: 80%;

  /* Shape */
  --radius-1: .3125rem;
  --radius-2: .375rem;
  --radius-3: 3.40282e38px;
  --radius-4: .5rem;
  --radius-5: 10px;
  --radius-6: .25rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 480px;
  --breakpoint-2: 640px;
  --breakpoint-3: 768px;
  --breakpoint-4: 1024px;
  --breakpoint-5: 1280px;
  --breakpoint-6: 1536px;
  --breakpoint-7: 1920px;
  --breakpoint-8: 2560px;
  --max-width-1: 1536px;
  --max-width-2: 1280px;
  --max-width-3: 1024px;
  --max-width-4: 768px;
  --max-width-5: 640px;
  --max-width-6: 480px;
}

{
    "site": "allbirds.com",
    "source": "https://sitestyleguide.com/allbirds.com",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Near Black",
            "hex": "#212121",
            "rgb": [
                33,
                33,
                33
            ]
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Off White",
            "hex": "#E3E3E3",
            "rgb": [
                227,
                227,
                227
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#007AFF",
            "rgb": [
                0,
                122,
                255
            ]
        },
        {
            "name": "Dark Red",
            "hex": "#9C0F0F",
            "rgb": [
                156,
                15,
                15
            ]
        },
        {
            "name": "Sea Green",
            "hex": "#10714E",
            "rgb": [
                16,
                113,
                78
            ]
        }
    ],
    "fonts": [
        {
            "name": "Geograph",
            "stack": "\"Geograph\", system-ui, sans-serif",
            "weights": [
                300,
                400,
                500,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Akkurat Mono",
            "stack": "\"Akkurat Mono\", ui-monospace, monospace",
            "weights": [
                400,
                500
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Self Modern",
            "stack": "\"Self Modern\", ui-serif, serif",
            "weights": [
                400
            ],
            "source": "Self-hosted"
        }
    ]
}

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Allbirdsstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

Black

Near Black

White

Off White

Colours

Steel Blue

Dark Red

Sea Green

Gradients

Geograph

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Plarium

Dillard's

Facebook

Facebook

Allbirdsstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

Black

Near Black

White

Off White

Colours

Steel Blue

Dark Red

Sea Green

Gradients

Geograph

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run allbirds.com?

Similar colours

Plarium

Dillard's

Facebook

Facebook

Title &
description