amzn.com
amzn.com · set in Amazon Ember
SaveUnofficial A style guide made by SiteStyleGuide from amazon.com.mx’s public web pages. Not affiliated with or endorsed by Millones de productos. The real site is amazon.com.mx ↗
Unofficial style guide
Millones de productos’s website (amazon.com.mx) sets its headings in Amazon Ember and its body text in Arial. Its palette is led by Midnight Blue (#232F3E), Sienna (#C7511F) and Royal Blue (#2162A1), with #0F1111 text on #FFFFFF. Captured from the live site on 26 October 2026.
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
In search results
Amazon.com.mx: Precios bajos - Envío rápido - Millones de pro…
Envío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inicia tu prueba de Amazon…
When shared
amazon.com.mx
Amazon.com.mx: Precios bajos - Envío rápido - Millones de productos
Envío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho m…
Logo & favicons
Found as: CSS background on .logo. PNG, 512 × 256.
On white
On black
On Midnight Blue
Light browser tab
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#0F1111) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Background, text, border · #rhf .rhf-divider, #rhf .rhf-divider:after
Text, background, border · #nav-flyout-pointsbalance-v2 #points-balance-flyout-container #points-balance-fl, #navbar #nav-fill-search#nav-fill-search.nav-search-muted.nav-search-expanded #n
Background, border, text · .nav-ewc-persistent-hover.nav-ewc-compact-view .nav-ewc-content:empty::after, #navbar.nav-bluebeacon #nav-search .nav-search-scope
Text, border, background · .pss-dropdown-title, #navbar #nav-fill-search#nav-fill-search.nav-search-muted.nav-search-expanded #n
Background, text, border · #navbar.nav-bluebeacon #nav-main, #navbar.nav-bluebeacon #nav-logo-borderfade .nav-fade-mask
Text, border · #nav-tools .nav-counter, #nav-search .nav-searchbar.nav-active .nav-search-scope
Text, border, background · ul.a-tabs .a-tab-heading.a-active a, #nav-subnav .nav-active
Background, border · .nav-action-button, .nav-action-button:focus
Text, background, border · .nav-timeline-dot, #nav-discobar-jppoints-link .nav-b
Background, border, text · #navbar.nav-celnav-t11-orange #nav-search .nav-searchbar.nav-active .nav-search-, #navbar.nav-celnav-t11-orange #nav-search .nav-search-submit
Background, border · #navbar.nav-celnav-t11 #nav-main, #navbar.nav-celnav-t11 #nav-logo-borderfade .nav-fade-mask
Border, text, background · ul.a-tabs .a-tab-heading a:active, ul.a-tabs .a-tab-heading.a-active a:active
Background, border, text · ul.a-tabs .a-tab-heading a:hover, ul.a-tabs .a-tab-heading.a-active a:hover
Background · .nav-action-button, .a-button-group-splitdropdown .a-button.a-button-primary .a-button-inner
Text, border, background · inline style on <div>, ._single-creative-card_style_outlinedBadgeLabel__3GCGC
Background, border · .nav-action-signin-button, .a-button-primary
linear-gradient(top,#f8e3ad,#EEBA37)
linear-gradient(92.41deg,#003d32,#04734b)
radial-gradient(transparent,rgba(0,0,0,.01),rgba(0,0,0,.03),rgba(0,0,0,.03))
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
Amazon Ember
Served from m.media-amazon.com · weights 200, 400, 450, 500, 700 · headings · shown in a stand-in if you don’t have it
Arial
System font, or not loaded on this page · weights 700 · body · shown in a stand-in if you don’t have it
Amazon Ember Modern Display
Served from m.media-amazon.com · weights 400, 500, 700 · headings · shown in a stand-in if you don’t have it
Amazon Ember Modern Text
Served from m.media-amazon.com · weights 400, 500, 700 · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Millones de productos
Amazon.com.mx: Precios bajos - Envío rápido - M…
Amazon.com.mx: Precios bajos - Envío rápido - M…
Amazon.com.mx: Precios bajos - Envío rápido - M…
Amazon.com.mx: Precios bajos - Envío rápido - M…
Amazon.com.mx: Precios bajos - Envío rápido - M…
Envío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inic…
Envío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inic…
Envío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inic…
Get started
Read more about Millones de productos
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Corner radius
Shadows
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Breakpoints
On a scale of 0 to 1700 px.
Content widths (max-width)
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Questions
Quick answers, from the same capture as the rest of this guide.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
/* amazon.com.mx design tokens, from SiteStyleGuide (https://sitestyleguide.com/amazon.com.mx) */
:root {
/* Colours */
--text: #0F1111;
--background: #FFFFFF;
--colour-white: #FFFFFF;
--colour-near-black: #0F1111;
--colour-off-white: #EEEEEE;
--colour-dark-grey: #565959;
--colour-midnight-blue: #232F3E;
--colour-sienna: #C7511F;
--colour-royal-blue: #2162A1;
--colour-golden-rod: #EEBA37;
--colour-orange: #FF9900;
--colour-orange-red: #FF6200;
--colour-dark-slate-grey: #085749;
--colour-dodger-blue: #1C89E3;
--colour-steel-blue: #0A7CD1;
--colour-moccasin: #F8E3AD;
--colour-crimson: #CC0C39;
--colour-gold: #FFD814;
--gradient-1: linear-gradient(top,#f8e3ad,#EEBA37);
--gradient-2: linear-gradient(92.41deg,#003d32,#04734b);
--gradient-3: radial-gradient(transparent,rgba(0,0,0,.01),rgba(0,0,0,.03),rgba(0,0,0,.03));
/* Typefaces */
--font-headings: 'Amazon Ember';
--font-body: 'Arial';
--font-other: 'Amazon Ember Modern Text', 'Amazon Ember', 'Arial', sans-serif;
/* Type scale */
--text-h1: 28px;
--leading-h1: 36px;
--text-h2: 24px;
--leading-h2: 32px;
--text-h3: 18px;
--leading-h3: 24px;
--text-h4: 18px;
--leading-h4: 24px;
--text-h5: 14px;
--leading-h5: 20px;
--text-h6: 12px;
--leading-h6: 16px;
--text-body: 14px;
--leading-body: 20px;
--text-p: 12px;
--leading-p: 12px;
--text-small: .75rem;
--text-button: 100%;
--leading-button: normal;
--text-a: 13px;
--leading-a: 1;
/* Shape */
--radius-1: 5px;
--radius-2: 4px;
--radius-3: 8px;
--radius-4: 2px;
--radius-5: 12px;
/* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
--breakpoint-1: 359px;
--breakpoint-2: 360px;
--breakpoint-3: 1000px;
--breakpoint-4: 1025px;
--breakpoint-5: 1100px;
--breakpoint-6: 1280px;
--breakpoint-7: 1300px;
--breakpoint-8: 1700px;
--max-width-1: 1000px;
--max-width-2: 996px;
--max-width-3: 980px;
--max-width-4: 970px;
--max-width-5: 650px;
--max-width-6: 440px;
}
{
"site": "amazon.com.mx",
"source": "https://sitestyleguide.com/amazon.com.mx",
"text": "#0F1111",
"background": "#FFFFFF",
"colours": [
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Near Black",
"hex": "#0F1111",
"rgb": [
15,
17,
17
]
},
{
"name": "Off White",
"hex": "#EEEEEE",
"rgb": [
238,
238,
238
]
},
{
"name": "Dark Grey",
"hex": "#565959",
"rgb": [
86,
89,
89
]
},
{
"name": "Midnight Blue",
"hex": "#232F3E",
"rgb": [
35,
47,
62
]
},
{
"name": "Sienna",
"hex": "#C7511F",
"rgb": [
199,
81,
31
]
},
{
"name": "Royal Blue",
"hex": "#2162A1",
"rgb": [
33,
98,
161
]
},
{
"name": "Golden Rod",
"hex": "#EEBA37",
"rgb": [
238,
186,
55
]
},
{
"name": "Orange",
"hex": "#FF9900",
"rgb": [
255,
153,
0
]
},
{
"name": "Orange Red",
"hex": "#FF6200",
"rgb": [
255,
98,
0
]
},
{
"name": "Dark Slate Grey",
"hex": "#085749",
"rgb": [
8,
87,
73
]
},
{
"name": "Dodger Blue",
"hex": "#1C89E3",
"rgb": [
28,
137,
227
]
},
{
"name": "Steel Blue",
"hex": "#0A7CD1",
"rgb": [
10,
124,
209
]
},
{
"name": "Moccasin",
"hex": "#F8E3AD",
"rgb": [
248,
227,
173
]
},
{
"name": "Crimson",
"hex": "#CC0C39",
"rgb": [
204,
12,
57
]
},
{
"name": "Gold",
"hex": "#FFD814",
"rgb": [
255,
216,
20
]
}
],
"fonts": [
{
"name": "Amazon Ember",
"stack": "\"Amazon Ember\"",
"weights": [
200,
400,
450,
500,
700
],
"source": "Served from m.media-amazon.com"
},
{
"name": "Arial",
"stack": "Arial",
"weights": [
700
],
"source": "System font, or not loaded on this page"
},
{
"name": "Amazon Ember Modern Display",
"stack": "\"Amazon Ember Modern Display\", \"Amazon Ember\", Arial, sans-serif",
"weights": [
400,
500,
700
],
"source": "Served from m.media-amazon.com"
},
{
"name": "Amazon Ember Modern Text",
"stack": "'Amazon Ember Modern Text', 'Amazon Ember', Arial, sans-serif",
"weights": [
400,
500,
700
],
"source": "Served from m.media-amazon.com"
}
]
}
Captured from amazon.com.mx on 26 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Millones de productos; this guide describes the public website for reference.
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