SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from amazon.com.mx’s public web pages. Not affiliated with or endorsed by Millones de productos. The real site is amazon.com.mx ↗

Millones de productos logo

Unofficial style guide

Millones de productosstyle guide

Millones de productos’s website (amazon.com.mx) sets its headings in Amazon Ember and its body text in Arial. Its palette is led by Midnight Blue (#232F3E), Sienna (#C7511F) and Royal Blue (#2162A1), with #0F1111 text on #FFFFFF. Captured from the live site on 26 October 2026.

Typefaces
Amazon Ember, Arial, Amazon Ember Modern Display
Palette
4 neutrals, 12 colours, 3 gradients
Captured
26 Oct 2026 · added by @sitestyleguide
https://www.amazon.com.mx/ Screenshot
Screenshot of the amazon.com.mx homepage on a desktop screen
Screenshot of amazon.com.mx on a 1440 px desktop screen, 26 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Amazon.com.mx: Precios bajos - Envío rápido - Millones de productos
▲ 67 / 60 characters
Meta description
Envío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inicia tu prueba de Amazon Prime gratis.
▲ 175 / 160 characters
og:description
Envío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inicia tu prueba de Amazon Prime gratis.
Language
es-mx

In search results

Millones de productoshttps://www.amazon.com.mx/

Amazon.com.mx: Precios bajos - Envío rápido - Millones de pro…

Envío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inicia tu prueba de Amazon…

When shared

No og:image, so no picture

amazon.com.mx

Amazon.com.mx: Precios bajos - Envío rápido - Millones de productos

Envío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho m…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#0F1111) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 48%
  • Near Black 18.1%
  • Off White 8.9%
  • Dark Grey 6%
  • Midnight Blue 3.7%
  • Sienna 3.4%
  • Royal Blue 1.9%
  • Golden Rod 1.8%
  • Orange 1.5%
  • Orange Red 1.5%
  • Dark Slate Grey 1%
  • Dodger Blue 1%
  • Steel Blue 1%
  • Moccasin 0.8%
  • Crimson 0.8%
  • Gold 0.8%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    18.94:1 AAA
    On white
    —

    Background, text, border · #rhf .rhf-divider, #rhf .rhf-divider:after

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    12 0 0 93
    On text
    —
    On white
    18.94:1 AAA

    Text, background, border · #nav-flyout-pointsbalance-v2 #points-balance-flyout-container #points-balance-fl, #navbar #nav-fill-search#nav-fill-search.nav-search-muted.nav-search-expanded #n

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 7
    On text
    16.33:1 AAA
    On white
    1.16:1 Fail

    Background, border, text · .nav-ewc-persistent-hover.nav-ewc-compact-view .nav-ewc-content:empty::after, #navbar.nav-bluebeacon #nav-search .nav-search-scope

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    3 0 0 65
    On text
    2.68:1 Fail
    On white
    7.07:1 AAA

    Text, border, background · .pss-dropdown-title, #navbar #nav-fill-search#nav-fill-search.nav-search-muted.nav-search-expanded #n

Colours

Brand colours and accents, most used first
  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    44 24 0 76
    On text
    1.40:1 Fail
    On white
    13.57:1 AAA

    Background, text, border · #navbar.nav-bluebeacon #nav-main, #navbar.nav-bluebeacon #nav-logo-borderfade .nav-fade-mask

  • Sienna

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 59 84 22
    On text
    4.17:1 AA large
    On white
    4.54:1 AA

    Text, border · #nav-tools .nav-counter, #nav-search .nav-searchbar.nav-active .nav-search-scope

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    80 39 0 37
    On text
    3.00:1 AA large
    On white
    6.31:1 AA

    Text, border, background · ul.a-tabs .a-tab-heading.a-active a, #nav-subnav .nav-active

  • Golden Rod

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 22 77 7
    On text
    10.57:1 AAA
    On white
    1.79:1 Fail

    Background, border · .nav-action-button, .nav-action-button:focus

  • Orange

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 40 100 0
    On text
    8.85:1 AAA
    On white
    2.14:1 Fail

    Text, background, border · .nav-timeline-dot, #nav-discobar-jppoints-link .nav-b

  • Orange Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 62 100 0
    On text
    6.31:1 AA
    On white
    3.00:1 AA large

    Background, border, text · #navbar.nav-celnav-t11-orange #nav-search .nav-searchbar.nav-active .nav-search-, #navbar.nav-celnav-t11-orange #nav-search .nav-search-submit

  • Dark Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    91 0 16 66
    On text
    2.23:1 Fail
    On white
    8.50:1 AAA

    Background, border · #navbar.nav-celnav-t11 #nav-main, #navbar.nav-celnav-t11 #nav-logo-borderfade .nav-fade-mask

  • Dodger Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    88 40 0 11
    On text
    5.17:1 AA
    On white
    3.66:1 AA large

    Border, text, background · ul.a-tabs .a-tab-heading a:active, ul.a-tabs .a-tab-heading.a-active a:active

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    95 41 0 18
    On text
    4.34:1 AA large
    On white
    4.36:1 AA large

    Background, border, text · ul.a-tabs .a-tab-heading a:hover, ul.a-tabs .a-tab-heading.a-active a:hover

  • Moccasin

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 8 30 3
    On text
    14.96:1 AAA
    On white
    1.27:1 Fail

    Background · .nav-action-button, .a-button-group-splitdropdown .a-button.a-button-primary .a-button-inner

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 94 72 20
    On text
    3.32:1 AA large
    On white
    5.71:1 AA

    Text, border, background · inline style on <div>, ._single-creative-card_style_outlinedBadgeLabel__3GCGC

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 15 92 0
    On text
    13.61:1 AAA
    On white
    1.39:1 Fail

    Background, border · .nav-action-signin-button, .a-button-primary

Gradients

  • linear-gradient(top,#f8e3ad,#EEBA37)

  • linear-gradient(92.41deg,#003d32,#04734b)

  • radial-gradient(transparent,rgba(0,0,0,.01),rgba(0,0,0,.03),rgba(0,0,0,.03))

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Amazon Ember

Aa 200 Aa 700

Amazon Ember

Served from m.media-amazon.com · weights 200, 400, 450, 500, 700 · headings · shown in a stand-in if you don’t have it

Aa 700

Arial

System font, or not loaded on this page · weights 700 · body · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Amazon Ember Modern Display

Served from m.media-amazon.com · weights 400, 500, 700 · headings · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Amazon Ember Modern Text

Served from m.media-amazon.com · weights 400, 500, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 28px / 36px weight 400

Millones de productos

Heading 2 24px / 32px weight 700

Amazon.com.mx: Precios bajos - Envío rápido - M…

Heading 3 18px / 24px weight 700

Amazon.com.mx: Precios bajos - Envío rápido - M…

Heading 4 18px / 24px weight 700

Amazon.com.mx: Precios bajos - Envío rápido - M…

Heading 5 14px / 20px weight 700

Amazon.com.mx: Precios bajos - Envío rápido - M…

Heading 6 12px / 16px weight 700 · uppercase

Amazon.com.mx: Precios bajos - Envío rápido - M…

Body 14px / 20px Arial

Envío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inic…

Paragraph 12px / 12px weight 300

Envío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inic…

Small .75rem · 12 px

Envío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inic…

Button 100% / normal

Get started

Link 13px / 1 weight 700

Read more about Millones de productos

Sizes in use

Most common across the site
  • 18pxline 24px · 24 rules
  • 16pxline 20px · 73 rules
  • 15pxline 20px · 29 rules
  • 14pxline 20px · 92 rules
  • 13pxline 19px · 62 rules
  • 12pxline 16px · 76 rules
  • 11pxline 16px · 40 rules
  • 10pxline 1.6 · 21 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

  • 5px · 84×
  • 4px · 69×
  • 8px · 59×
  • 2px · 37×
  • 12px · 36×

Shadows

  • 0 2px 5px 0 rgba(213,217,217,.5)
  • 0 0 0 2px #F90,0 0 0 3px rgba(255,153,0,.5)
  • 0 2px 6px 0 #000
  • 0 2px 4px 0 rgba(0,0,0,.1)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

359
360
1000
1025
1100
1280
1300
1700

On a scale of 0 to 1700 px.

Content widths (max-width)

1000 px
996 px
980 px
970 px
650 px
440 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 67 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThe description is 175 characters. Search results usually show about 160.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Millones de productos use?
Millones de productos’s website uses four typefaces: Amazon Ember (headings), served from m.media-amazon.com; Arial (body text), a system font; Amazon Ember Modern Display, served from m.media-amazon.com; Amazon Ember Modern Text, served from m.media-amazon.com.
What are Millones de productos’s brand colours?
The main colours on amazon.com.mx are Midnight Blue (#232F3E), Sienna (#C7511F), Royal Blue (#2162A1), Golden Rod (#EEBA37), Orange (#FF9900) and Orange Red (#FF6200).
What colour is Millones de productos’s text and background?
Body text is #0F1111 on a #FFFFFF background.
Where is Millones de productos’s logo from?
The logo shown in this guide was found on amazon.com.mx’s homepage. For official logo files and usage rules, check Millones de productos’s own brand or press page.
Is this Millones de productos’s official style guide?
No. SiteStyleGuide made it from amazon.com.mx’s public web pages on 26 October 2026, and isn’t affiliated with Millones de productos. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

amazon-com-mx-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* amazon.com.mx design tokens, from SiteStyleGuide (https://sitestyleguide.com/amazon.com.mx) */
:root {
  /* Colours */
  --text: #0F1111;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #0F1111;
  --colour-off-white: #EEEEEE;
  --colour-dark-grey: #565959;
  --colour-midnight-blue: #232F3E;
  --colour-sienna: #C7511F;
  --colour-royal-blue: #2162A1;
  --colour-golden-rod: #EEBA37;
  --colour-orange: #FF9900;
  --colour-orange-red: #FF6200;
  --colour-dark-slate-grey: #085749;
  --colour-dodger-blue: #1C89E3;
  --colour-steel-blue: #0A7CD1;
  --colour-moccasin: #F8E3AD;
  --colour-crimson: #CC0C39;
  --colour-gold: #FFD814;
  --gradient-1: linear-gradient(top,#f8e3ad,#EEBA37);
  --gradient-2: linear-gradient(92.41deg,#003d32,#04734b);
  --gradient-3: radial-gradient(transparent,rgba(0,0,0,.01),rgba(0,0,0,.03),rgba(0,0,0,.03));

  /* Typefaces */
  --font-headings: 'Amazon Ember';
  --font-body: 'Arial';
  --font-other: 'Amazon Ember Modern Text', 'Amazon Ember', 'Arial', sans-serif;

  /* Type scale */
  --text-h1: 28px;
  --leading-h1: 36px;
  --text-h2: 24px;
  --leading-h2: 32px;
  --text-h3: 18px;
  --leading-h3: 24px;
  --text-h4: 18px;
  --leading-h4: 24px;
  --text-h5: 14px;
  --leading-h5: 20px;
  --text-h6: 12px;
  --leading-h6: 16px;
  --text-body: 14px;
  --leading-body: 20px;
  --text-p: 12px;
  --leading-p: 12px;
  --text-small: .75rem;
  --text-button: 100%;
  --leading-button: normal;
  --text-a: 13px;
  --leading-a: 1;

  /* Shape */
  --radius-1: 5px;
  --radius-2: 4px;
  --radius-3: 8px;
  --radius-4: 2px;
  --radius-5: 12px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 359px;
  --breakpoint-2: 360px;
  --breakpoint-3: 1000px;
  --breakpoint-4: 1025px;
  --breakpoint-5: 1100px;
  --breakpoint-6: 1280px;
  --breakpoint-7: 1300px;
  --breakpoint-8: 1700px;
  --max-width-1: 1000px;
  --max-width-2: 996px;
  --max-width-3: 980px;
  --max-width-4: 970px;
  --max-width-5: 650px;
  --max-width-6: 440px;
}

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Other websites using Amazon Ember as their main typeface
Websites whose lead colour is closest to Millones de productos’s

Captured from amazon.com.mx on 26 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Millones de productos; this guide describes the public website for reference.