What font does American Express Australia use?

American Express Australia’s website uses two typefaces: BentonSans (headings and body text), served from www.aexp-static.com; Guardian, served from www.aexp-static.com.

What are American Express Australia’s brand colours?

The main colours on americanexpress.com are Royal Blue (#0066BE), Light Royal Blue (#006FCF), Deep Midnight Blue (#00175A), Dodger Blue (#56A1E3), Light Steel Blue (#B5D7F4) and Deep Royal Blue (#005DAE).

What colour is American Express Australia’s text and background?

Body text is #3D3D3D on a #FFFFFF background.

Where is American Express Australia’s logo from?

The logo shown in this guide was found on americanexpress.com’s homepage. For official logo files and usage rules, check American Express Australia’s own brand or press page.

Is this American Express Australia’s official style guide?

No. SiteStyleGuide made it from americanexpress.com’s public web pages on 27 October 2026, and isn’t affiliated with American Express Australia. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from americanexpress.com’s public web pages. Not affiliated with or endorsed by American Express Australia. The real site is americanexpress.com ↗

Unofficial style guide

American Express Australiastyle guide

American Express Australia’s website (americanexpress.com) uses BentonSans for its headings and body text. Its palette is led by Royal Blue (#0066BE), Light Royal Blue (#006FCF) and Deep Midnight Blue (#00175A), with #3D3D3D text on #FFFFFF. Captured from the live site on 27 October 2026.

Website: americanexpress.com
Typefaces: BentonSans, Guardian
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 27 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the americanexpress.com homepage on a desktop screen — Screenshot of americanexpress.com on a 1440 px desktop screen, 27 Oct 2026.

Screenshot of the americanexpress.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: American Express Australia - Credit Cards: Frequent Flyer, Offers, Rewards and Travel Insurance; ▲ 95 / 60 characters
Meta description: American Express has your back with a wide range of Credit Cards, Charge Cards, Travel & Insurance Products, with great benefits and offers for you or your business.; ▲ 165 / 160 characters
og:title: American Express AU | Log in | Credit Cards, Travel & Rewards
og:description: Welcome to American Express Australia. With Credit Cards, Charge Cards, Travel & Insurance products, learn about how American Express has your back.
Language: en-AU

In search results

American Express Australiahttps://www.americanexpress.com/en-au/

American Express Australia - Credit Cards: Frequent Flyer, Of…

American Express has your back with a wide range of Credit Cards, Charge Cards, Travel & Insurance Products, with great benefits and offers for you or your busin…

When shared

No og:image, so no picture

americanexpress.com

American Express AU | Log in | Credit Cards, Travel & Rewards

Welcome to American Express Australia. With Credit Cards, Charge Cards, Travel & Insurance products, learn ab…

Logo & favicons

Found as: image in the header. SVG, 45 × 45.

Logo

On white

On black

On Royal Blue

Favicons

1 found

32 px · PNG icon

American Express Australia - Credit Cards: Frequent Flyer, Offers, Rewards and Travel Insurance

Light browser tab

American Express Australia - Credit Cards: Frequent Flyer, Offers, Rewards and Travel Insurance

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#3D3D3D) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 27.2%
Royal Blue 11.3%
Light Royal Blue 10.6%
Off White 8.2%
Cool Off White 7.7%
Grey 7.3%
Deep Midnight Blue 7%
Dodger Blue 4%
Light Steel Blue 3.8%
Deep Royal Blue 3.6%
Fire Brick 2.5%
Light Midnight Blue 2.1%
Deep Sea Green 1.7%
Chocolate 1.1%
Dark Slate Blue 1%
Light Sea Green 1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
10.86:1 AAA

On white
—

Background, text, border · .hero-module__root___tSf1k .overlay-light-grey::before, .hero-module__root___eAX6I .overlay-gray::before
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 12

On text
8.23:1 AAA

On white
1.32:1 Fail

Background, border, text · ._toggleSwitch_13mzk_3 button:disabled>span:first-of-type, --ds-83
Cool Off White

HEX

RGB

HSL

OKLCH

CMYK
10 4 0 2

On text
9.19:1 AAA

On white
1.18:1 Fail

Background, text · --ds-212, --ds-8
Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 45

On text
3.23:1 AA large

On white
3.36:1 AA large

Text, graphic, background · --ds-199, --ds-230

Colours

Brand colours and accents, most used first

Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 46 0 25

On text
1.88:1 Fail

On white
5.76:1 AA

Text, border, graphic · --ds-37, --ds-50
Light Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 46 0 19

On text
2.16:1 Fail

On white
5.03:1 AA

Background, border, graphic · .btn, .btn-primary
Deep Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
100 74 0 65

On text
1.52:1 Fail

On white
16.53:1 AAA

Background, text, graphic · .hero-module__root___tSf1k .overlay-blue::before, .hero-module__root___4iHGo .overlay-blue::before
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
62 29 0 11

On text
3.93:1 AA large

On white
2.76:1 Fail

Text, background, graphic · --ds-101, --ds-134
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
26 12 0 4

On text
7.24:1 AAA

On white
1.50:1 Fail

Border, background · --ds-100, --ds-1081
Deep Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 47 0 32

On text
1.64:1 Fail

On white
6.61:1 AA

Background, border, text · --ds-29, --ds-35
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 88 99 29

On text
1.58:1 Fail

On white
6.87:1 AA

Background, text, graphic · ._formControl_1pcp0_39._error_1pcp0_50 span button:last-child:after, ._formControl_fl5ec_29._error_fl5ec_40 span button:last-child:after
Light Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
85 52 0 72

On text
1.45:1 Fail

On white
15.74:1 AAA

Used · --ds-43, --ds-56
Deep Sea Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 42 50

On text
2.17:1 Fail

On white
5.02:1 AA

Background, border, graphic · ._formControl_1pcp0_39._success_1pcp0_50 span button:last-child:after, ._formControl_fl5ec_29._success_fl5ec_40 span button:last-child:after
Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 55 94 11

On text
3.19:1 AA large

On white
3.40:1 AA large

Text, graphic, background · --ds-19, .dls-offers-yellow
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
53 39 0 49

On text
1.37:1 Fail

On white
7.96:1 AAA

Used · --ds-186, --ds-217
Light Sea Green

HEX

RGB

HSL

OKLCH

CMYK
84 0 35 41

On text
2.89:1 Fail

On white
3.76:1 AA large

Text, background, graphic · --ds-17, --ds-1004

Gradients

linear-gradient(90deg, #000, #000)
linear-gradient(90deg, #00175a, #00175a)
linear-gradient(90deg, #000 0, transparent 90%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

BentonSans

Aa 300 Aa 700

BentonSans

Served from www.aexp-static.com · weights 300, 400, 500, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Guardian

Served from www.aexp-static.com · weights 400, 700 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 1.5rem · 24 px / 2rem weight 400 · BentonSans

American Express Australia

Heading 2 1rem · 16 px / 1.5rem weight 400 · BentonSans

American Express Australia - Credit Cards: Freq…

Body 1rem · 16 px / 1.5rem weight 400 · Segoe UI

American Express has your back with a wide range of Credit Cards, Charge Cards, Travel & Insurance Products, with great benefits and offers…

Paragraph .875rem · 14 px

American Express has your back with a wide range of Credit Cards, Charge Cards, Travel & Insurance Products, with great benefits and offers…

Link 1rem · 16 px / 1.5rem weight 500

Read more about American Express Australia

Sizes in use

Most common across the site

48pxline 3.5rem · 14 rules
36pxline 2.75rem · 25 rules
32pxline 2.5rem · 32 rules
24pxline 2rem · 30 rules
20pxline 1.75rem · 34 rules
16pxline 1.5rem · 93 rules
14pxline 1.375rem · 23 rules
12pxline 1.125rem · 18 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.btn · #006FCF · radius .5rem

Link

Read our latest news today.

a · #0066BE

Corner radius

.5rem · 77×
50% · 24×
1rem · 19×
6.25rem · 19×
.25rem · 14×
16px · 14×

Shadows

0 1px 1px #0000001a
0 5px 10px #0000001a
0 13px 26px #0000001a
0rem .125rem .25rem -.0625rem rgba(0, 0, 0, .1607843137),0rem .125rem .5rem .1875rem rgba(0, 0, 0, .0392156863)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320

568

800

1023

1024

1279

1280

1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1440 px

1439 px

1279 px

1023 px

984 px

799 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 95 characters. Google usually cuts titles near 60, so the end may not show in results.
▲ CheckThe description is 165 characters. Search results usually show about 160.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does American Express Australia use?: American Express Australia’s website uses two typefaces: BentonSans (headings and body text), served from www.aexp-static.com; Guardian, served from www.aexp-static.com.
What are American Express Australia’s brand colours?: The main colours on americanexpress.com are Royal Blue (#0066BE), Light Royal Blue (#006FCF), Deep Midnight Blue (#00175A), Dodger Blue (#56A1E3), Light Steel Blue (#B5D7F4) and Deep Royal Blue (#005DAE).
What colour is American Express Australia’s text and background?: Body text is #3D3D3D on a #FFFFFF background.
Where is American Express Australia’s logo from?: The logo shown in this guide was found on americanexpress.com’s homepage. For official logo files and usage rules, check American Express Australia’s own brand or press page.
Is this American Express Australia’s official style guide?: No. SiteStyleGuide made it from americanexpress.com’s public web pages on 27 October 2026, and isn’t affiliated with American Express Australia. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

americanexpress-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* americanexpress.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/americanexpress.com) */
:root {
  /* Colours */
  --text: #3D3D3D;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-off-white: #E0E0E0;
  --colour-cool-off-white: #E0EEF9;
  --colour-grey: #8C8C8C;
  --colour-royal-blue: #0066BE;
  --colour-light-royal-blue: #006FCF;
  --colour-deep-midnight-blue: #00175A;
  --colour-dodger-blue: #56A1E3;
  --colour-light-steel-blue: #B5D7F4;
  --colour-deep-royal-blue: #005DAE;
  --colour-fire-brick: #B41601;
  --colour-light-midnight-blue: #0B2247;
  --colour-deep-sea-green: #00804A;
  --colour-chocolate: #E3660D;
  --colour-dark-slate-blue: #3D4F82;
  --colour-light-sea-green: #189662;
  --gradient-1: linear-gradient(90deg, #000, #000);
  --gradient-2: linear-gradient(90deg, #00175a, #00175a);
  --gradient-3: linear-gradient(90deg, #000 0, transparent 90%);

  /* Typefaces */
  --font-headings: 'BentonSans';
  --font-buttons: 'BentonSans';

  /* Type scale */
  --text-h1: 1.5rem;
  --leading-h1: 2rem;
  --text-h2: 1rem;
  --leading-h2: 1.5rem;
  --text-body: 1rem;
  --leading-body: 1.5rem;
  --text-p: .875rem;
  --text-a: 1rem;
  --leading-a: 1.5rem;

  /* Shape */
  --radius-1: .5rem;
  --radius-2: 50%;
  --radius-3: 1rem;
  --radius-4: 6.25rem;
  --radius-5: .25rem;
  --radius-6: 16px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 568px;
  --breakpoint-3: 800px;
  --breakpoint-4: 1023px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1279px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1440px;
  --max-width-1: 1440px;
  --max-width-2: 1439px;
  --max-width-3: 1279px;
  --max-width-4: 1023px;
  --max-width-5: 984px;
  --max-width-6: 799px;
}

{
    "site": "americanexpress.com",
    "source": "https://sitestyleguide.com/americanexpress.com",
    "text": "#3D3D3D",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Off White",
            "hex": "#E0E0E0",
            "rgb": [
                224,
                224,
                224
            ]
        },
        {
            "name": "Cool Off White",
            "hex": "#E0EEF9",
            "rgb": [
                224,
                238,
                249
            ]
        },
        {
            "name": "Grey",
            "hex": "#8C8C8C",
            "rgb": [
                140,
                140,
                140
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#0066BE",
            "rgb": [
                0,
                102,
                190
            ]
        },
        {
            "name": "Light Royal Blue",
            "hex": "#006FCF",
            "rgb": [
                0,
                111,
                207
            ]
        },
        {
            "name": "Deep Midnight Blue",
            "hex": "#00175A",
            "rgb": [
                0,
                23,
                90
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#56A1E3",
            "rgb": [
                86,
                161,
                227
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#B5D7F4",
            "rgb": [
                181,
                215,
                244
            ]
        },
        {
            "name": "Deep Royal Blue",
            "hex": "#005DAE",
            "rgb": [
                0,
                93,
                174
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#B41601",
            "rgb": [
                180,
                22,
                1
            ]
        },
        {
            "name": "Light Midnight Blue",
            "hex": "#0B2247",
            "rgb": [
                11,
                34,
                71
            ]
        },
        {
            "name": "Deep Sea Green",
            "hex": "#00804A",
            "rgb": [
                0,
                128,
                74
            ]
        },
        {
            "name": "Chocolate",
            "hex": "#E3660D",
            "rgb": [
                227,
                102,
                13
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#3D4F82",
            "rgb": [
                61,
                79,
                130
            ]
        },
        {
            "name": "Light Sea Green",
            "hex": "#189662",
            "rgb": [
                24,
                150,
                98
            ]
        }
    ],
    "fonts": [
        {
            "name": "BentonSans",
            "stack": "BentonSans",
            "weights": [
                300,
                400,
                500,
                700
            ],
            "source": "Served from www.aexp-static.com"
        },
        {
            "name": "Guardian",
            "stack": "Guardian",
            "weights": [
                400,
                700
            ],
            "source": "Served from www.aexp-static.com"
        }
    ]
}

Other websites using BentonSans as their main typeface

14islands

14islands.com · set in BentonSans
Save

Websites whose lead colour is closest to American Express Australia’s

kakaku.com

kakaku.com · 5 days ago
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fidelity.com

fidelity.com · 4 days ago
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World Clock

24timezones.com · 4 days ago
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Go

go.com · 5 days ago
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Captured from americanexpress.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by American Express Australia; this guide describes the public website for reference.

American Express Australiastyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Off White

Cool Off White

Grey

Colours

Royal Blue

Light Royal Blue

Deep Midnight Blue

Dodger Blue

Light Steel Blue

Deep Royal Blue

Fire Brick

Light Midnight Blue

Deep Sea Green

Chocolate

Dark Slate Blue

Light Sea Green

Gradients

BentonSans

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run americanexpress.com?

Also set in BentonSans

14islands

Similar colours

kakaku.com

fidelity.com

World Clock

Go

Title &
description