What font does fidelity.com use?

fidelity.com’s website uses two typefaces: Helvetica (headings), a system font; Cambria (body text), a system font.

What are fidelity.com’s brand colours?

The main colours on fidelity.com are Light Royal Blue (#0069B6), Light Sky Blue (#9BC7E6), Deep Sky Blue (#7AB3DC), Fire Brick (#CC0000), Deep Royal Blue (#0F57C2) and Forest Green (#408800).

What colour is fidelity.com’s text and background?

Body text is #000000 on a #FFFFFF background.

Where is fidelity.com’s logo from?

The logo shown in this guide was found on fidelity.com’s homepage. For official logo files and usage rules, check fidelity.com’s own brand or press page.

Is this fidelity.com’s official style guide?

No. SiteStyleGuide made it from fidelity.com’s public web pages on 31 October 2026, and isn’t affiliated with fidelity.com. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from fidelity.com’s public web pages. Not affiliated with or endorsed by fidelity.com. The real site is fidelity.com ↗

Unofficial style guide

fidelity.comstyle guide

fidelity.com’s website (fidelity.com) sets its headings in Helvetica and its body text in Cambria. Its palette is led by Light Royal Blue (#0069B6), Light Sky Blue (#9BC7E6) and Deep Sky Blue (#7AB3DC), with #000000 text on #FFFFFF. Captured from the live site on 31 October 2026.

Website: fidelity.com
Typefaces: Helvetica, Cambria, arial
Palette: 4 neutrals, 6 colours, 3 gradients
Captured: 31 Oct 2026 · added by @sitestyleguide

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Screenshot of the fidelity.com homepage on a desktop screen — Screenshot of fidelity.com on a 1440 px desktop screen, 31 Oct 2026.

Screenshot of the fidelity.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Fidelity International Usage Agreement; ● 38 / 60 characters
Meta description: Missing; ▲ 0 / 160 characters
Language: en-US

In search results

fidelity.comhttps://www.fidelity.com/

Fidelity International Usage Agreement

When shared

No og:image, so no picture

fidelity.com

Fidelity International Usage Agreement

Logo & favicons

Found as: image in the header. GIF, 130 × 25.

Logo

On white

On black

On Light Royal Blue

Favicons

1 found

48 px · ICO favicon.ico

Fidelity International Usage Agreement

Light browser tab

Fidelity International Usage Agreement

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Black 21.1%
Light Royal Blue 20.3%
White 16.4%
Light Sky Blue 12.2%
Off White 11.6%
Deep Sky Blue 6.1%
Dark Grey 5.9%
Fire Brick 2.6%
Deep Royal Blue 1.9%
Forest Green 1.9%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Text, background, border · h1, h2
White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, text · input.decline-btn, body
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 10

On text
16.67:1 AAA

On white
1.26:1 Fail

Background, border · input.decline-btn, a:hover.decline-btn
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 60

On text
3.66:1 AA large

On white
5.74:1 AA

Text · .breadcrumb li, .breadcrumb a

Colours

Brand colours and accents, most used first

Light Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 42 0 29

On text
3.70:1 AA large

On white
5.68:1 AA

Background · input.button, a.button:hover
Light Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
33 13 0 10

On text
11.71:1 AAA

On white
1.79:1 Fail

Background · input.button
Deep Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
45 19 0 14

On text
9.31:1 AAA

On white
2.26:1 Fail

Background · a.button:hover
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 20

On text
3.57:1 AA large

On white
5.89:1 AA

Text, border · .popin-form .email_invalid li, .popin-form .container .friendemail-form-row .error-message
Deep Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
92 55 0 24

On text
3.16:1 AA large

On white
6.64:1 AA

Text · a, .primary-footer a:link
Forest Green

HEX

RGB

HSL

OKLCH

CMYK
53 0 100 47

On text
4.74:1 AA

On white
4.43:1 AA large

Text · .select-country-component h2.green

Gradients

linear-gradient(top, #9bc7e6 0%,#0069b6 50%)
linear-gradient(top, #7ab3dc 0%,#0069b6 50%)
linear-gradient(top, #FFFFFF 0%,#E5E5E5 50%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Helvetica

Aa 400 Aa 700

Helvetica

System font, or not loaded on this page · weights 400, 600, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Cambria

System font, or not loaded on this page · weights 400, 700 · headings, body · shown in a stand-in if you don’t have it

Aa 400

arial

System font, or not loaded on this page · weights 400 · body · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 131% Cambria

fidelity.com

Heading 2 138.5% Cambria

Fidelity International Usage Agreement

Heading 3 116% Cambria

Fidelity International Usage Agreement

Heading 4 116% Cambria

Fidelity International Usage Agreement

Body 13px Cambria

The quick brown fox jumps over the lazy dog.

Paragraph 92% / 153.9% Arial

The quick brown fox jumps over the lazy dog.

Link 116% / 139% weight 700 · Cambria

Sizes in use

Most common across the site

15px1 rules
13px2 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Link

Read our latest news today.

a · #0F57C2

Corner radius

3px · 2×

Shadows

1px 1px 2px #ccc

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

No breakpoints or content widths could be read.

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 38 characters, short enough to show in full in search results.
▲ CheckThere is no meta description, so search engines will pick text from the page.
▲ CheckThere is no og:image, so links shared on social media show no picture.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does fidelity.com use?: fidelity.com’s website uses two typefaces: Helvetica (headings), a system font; Cambria (body text), a system font.
What are fidelity.com’s brand colours?: The main colours on fidelity.com are Light Royal Blue (#0069B6), Light Sky Blue (#9BC7E6), Deep Sky Blue (#7AB3DC), Fire Brick (#CC0000), Deep Royal Blue (#0F57C2) and Forest Green (#408800).
What colour is fidelity.com’s text and background?: Body text is #000000 on a #FFFFFF background.
Where is fidelity.com’s logo from?: The logo shown in this guide was found on fidelity.com’s homepage. For official logo files and usage rules, check fidelity.com’s own brand or press page.
Is this fidelity.com’s official style guide?: No. SiteStyleGuide made it from fidelity.com’s public web pages on 31 October 2026, and isn’t affiliated with fidelity.com. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

fidelity-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* fidelity.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/fidelity.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-black: #000000;
  --colour-white: #FFFFFF;
  --colour-off-white: #E5E5E5;
  --colour-dark-grey: #666666;
  --colour-light-royal-blue: #0069B6;
  --colour-light-sky-blue: #9BC7E6;
  --colour-deep-sky-blue: #7AB3DC;
  --colour-fire-brick: #CC0000;
  --colour-deep-royal-blue: #0F57C2;
  --colour-forest-green: #408800;
  --gradient-1: linear-gradient(top, #9bc7e6 0%,#0069b6 50%);
  --gradient-2: linear-gradient(top, #7ab3dc 0%,#0069b6 50%);
  --gradient-3: linear-gradient(top, #FFFFFF 0%,#E5E5E5 50%);

  /* Typefaces */
  --font-headings: 'Helvetica', 'Arial', sans-serif;
  --font-buttons: 'Helvetica', 'Arial', sans-serif;
  --font-body: 'Cambria', 'Georgia', serif;

  /* Type scale */
  --text-h1: 131%;
  --text-h2: 138.5%;
  --text-h3: 116%;
  --text-h4: 116%;
  --text-body: 13px;
  --text-p: 92%;
  --leading-p: 153.9%;
  --text-a: 116%;
  --leading-a: 139%;

  /* Shape */
  --radius-1: 3px;
}

{
    "site": "fidelity.com",
    "source": "https://sitestyleguide.com/fidelity.com",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Off White",
            "hex": "#E5E5E5",
            "rgb": [
                229,
                229,
                229
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#666666",
            "rgb": [
                102,
                102,
                102
            ]
        },
        {
            "name": "Light Royal Blue",
            "hex": "#0069B6",
            "rgb": [
                0,
                105,
                182
            ]
        },
        {
            "name": "Light Sky Blue",
            "hex": "#9BC7E6",
            "rgb": [
                155,
                199,
                230
            ]
        },
        {
            "name": "Deep Sky Blue",
            "hex": "#7AB3DC",
            "rgb": [
                122,
                179,
                220
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#CC0000",
            "rgb": [
                204,
                0,
                0
            ]
        },
        {
            "name": "Deep Royal Blue",
            "hex": "#0F57C2",
            "rgb": [
                15,
                87,
                194
            ]
        },
        {
            "name": "Forest Green",
            "hex": "#408800",
            "rgb": [
                64,
                136,
                0
            ]
        }
    ],
    "fonts": [
        {
            "name": "Helvetica",
            "stack": "Helvetica, Arial, sans-serif",
            "weights": [
                400,
                600,
                700
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Cambria",
            "stack": "Cambria, Georgia, serif",
            "weights": [
                400,
                700
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "arial",
            "stack": "arial, helvetica, sans-serif",
            "weights": [
                400
            ],
            "source": "System font, or not loaded on this page"
        }
    ]
}

Other websites using Helvetica as their main typeface

Presseportal.de

presseportal.de · set in Helvetica
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myntra.com

myntra.com · set in Helvetica
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canada.ca

canada.ca · set in Helvetica
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Veja EMEA

veja-store.com · set in Helvetica
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Websites whose lead colour is closest to fidelity.com’s

kakaku.com

kakaku.com · 5 days ago
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Pew Research Center

pewinternet.org · 3 days ago
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World Clock

24timezones.com · 4 days ago
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calculator.net

calculator.net · 3 days ago
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Captured from fidelity.com on 31 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by fidelity.com; this guide describes the public website for reference.

fidelity.comstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

Black

White

Off White

Dark Grey

Colours

Light Royal Blue

Light Sky Blue

Deep Sky Blue

Fire Brick

Deep Royal Blue

Forest Green

Gradients

Helvetica

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run fidelity.com?

Also set in Helvetica

Presseportal.de

myntra.com

canada.ca

Veja EMEA

Similar colours

kakaku.com

Pew Research Center

World Clock

calculator.net

Title &
description