What font does A.P.C. Paris use?

A.P.C. Paris’s website uses two typefaces: helvetica-neue-lt-pro (headings and body text), adobe Fonts; ocr-b-std, adobe Fonts.

What are A.P.C. Paris’s brand colours?

The main colours on apc.fr are Deep Red (#E32C2B), Light Red (#FF0000), Brown (#A32727), Fire Brick (#B30606), White (#FFFFFF) and Black (#000000).

What colour is A.P.C. Paris’s text and background?

Body text is #000000 on a #FFFFFF background.

Where is A.P.C. Paris’s logo from?

The logo shown in this guide was found on apc.fr’s homepage. For official logo files and usage rules, check A.P.C. Paris’s own brand or press page.

Is this A.P.C. Paris’s official style guide?

No. SiteStyleGuide made it from apc.fr’s public web pages on 27 October 2026, and isn’t affiliated with A.P.C. Paris. Members can refresh a guide after 90 days to pick up changes.

A.P.C. Paris Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: A.P.C. Paris | Boutique officielle | A.P.C.; ● 43 / 60 characters
Meta description: Boutique en ligne A.P.C. : mode française pour femme et homme. Expédition le jour même pour toute commande passée avant 11h. Retours et échanges gratuits.; ● 154 / 160 characters
Site name: A.P.C. Paris
og:title: A.P.C. Paris | Boutique officielle
og:description: Boutique en ligne A.P.C. : mode française pour femme et homme. Expédition le jour même pour toute commande passée avant 11h. Retours et échanges gratuits.
Language: fr

In search results

A.P.C. Parishttps://www.apc.fr/

A.P.C. Paris | Boutique officielle | A.P.C.

Boutique en ligne A.P.C. : mode française pour femme et homme. Expédition le jour même pour toute commande passée avant 11h. Retours et échanges gratuits.

When shared

The image A.P.C. Paris shares with links

apc.fr

A.P.C. Paris | Boutique officielle

Boutique en ligne A.P.C. : mode française pour femme et homme. Expédition le jour même pour toute commande pa…

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Logo & favicons

Found as: image in the header. SVG, 300 × 91.

Logo

On white

On black

On Deep Red

Favicons

2 found

180 px · PNG apple-touch-icon
96 px · PNG shortcut icon

A.P.C. Paris | Boutique officielle | A.P.C.

Light browser tab

A.P.C. Paris | Boutique officielle | A.P.C.

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 39.9%
Black 32.2%
Near Black 11.8%
Light Grey 9.7%
Deep Red 2.1%
Light Red 1.5%
Brown 1.5%
Fire Brick 1.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Text, background, border · inline style on <div>, .kleep-product__grid__title
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Text, background, border · .newsletter-form .newsletter-form-button button, .newsletter-form--page .newsletter-form-button button
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 90

On text
1.21:1 Fail

On white
17.40:1 AAA

Text, background, graphic · .kleep-search__results__product__title, --kleep-primary
Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 20

On text
13.08:1 AAA

On white
1.61:1 Fail

Text, border · .kleep-product__grid__title, .block-swatch.is-disabled

Colours

Brand colours and accents, most used first

Deep Red

HEX

RGB

HSL

OKLCH

CMYK
0 81 81 11

On text
4.66:1 AA

On white
4.51:1 AA

Background, text · .discount-badge, .badge--on-sale
Light Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 0

On text
5.25:1 AA

On white
4.00:1 AA large

Text, border · .product-info .variant-picker__error-message, .stock-store-availability-drawer .form .field-error-message
Brown

HEX

RGB

HSL

OKLCH

CMYK
0 76 76 36

On text
2.88:1 Fail

On white
7.30:1 AAA

Text · #shopify-section-sections--25419119821187__header [data-handle="summer-sale"], .newsletter-form .newsletter-form-input-error
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 97 97 30

On text
2.95:1 Fail

On white
7.13:1 AAA

Text · .newsletter-form--page .newsletter-form-input-error, .newsletter-form--popin .newsletter-form-input-error

Gradients

linear-gradient(to right,currentColor,currentColor) 0 min(100%,1.35em)
linear-gradient(to right,currentColor,currentColor) 0 min(100%,.8lh)
linear-gradient(to bottom right,transparent calc(50% - .5px), calc(50% - .5px) calc(50% + .5px),transparent calc(50% + .5px))

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

helvetica-neue-lt-pro

Aa 400 Aa 700

helvetica-neue-lt-pro

Adobe Fonts · weights 400, 500, 700 · headings · shown in a stand-in if you don’t have it

Aa 400

ocr-b-std

Adobe Fonts · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body 0.875rem · 14 px / 1.65

Boutique en ligne A.P.C. : mode française pour femme et homme. Expédition le jour même pour toute commande passée avant 11h. Retours et éch…

Paragraph .75rem · 12 px / .75rem weight 500

Boutique en ligne A.P.C. : mode française pour femme et homme. Expédition le jour même pour toute commande passée avant 11h. Retours et éch…

Button 1rem · 16 px / 1.219rem weight 700 · none

Get started

Sizes in use

Most common across the site

20pxline 1.25rem · 9 rules
16pxline 1rem · 35 rules
15pxline 1.5 · 6 rules
14pxline 1.25rem · 44 rules
13pxline .938rem · 11 rules
12pxline 1.2 · 14 rules
11pxline 1.5 · 15 rules
10pxline .625rem · 10 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.newsletter-form .newsletter-form-button button · #000000

Corner radius

inherit · 8×
50% · 7×
9999px · 6×
2px · 6×
100% · 6×
4px · 3×

Shadows

2px 2px 6px rgb(/.05)
0 0 #0000
0 .125rem .625rem rgb(/.15)
0 1px 3px rgb(/.08)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

576

700

750

900

990

1000

1150

1400

On a scale of 0 to 1440 px.

Content widths (max-width)

900 px

560 px

480 px

352 px

310 px

300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 43 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does A.P.C. Paris use?: A.P.C. Paris’s website uses two typefaces: helvetica-neue-lt-pro (headings and body text), adobe Fonts; ocr-b-std, adobe Fonts.
What are A.P.C. Paris’s brand colours?: The main colours on apc.fr are Deep Red (#E32C2B), Light Red (#FF0000), Brown (#A32727), Fire Brick (#B30606), White (#FFFFFF) and Black (#000000).
What colour is A.P.C. Paris’s text and background?: Body text is #000000 on a #FFFFFF background.
Where is A.P.C. Paris’s logo from?: The logo shown in this guide was found on apc.fr’s homepage. For official logo files and usage rules, check A.P.C. Paris’s own brand or press page.
Is this A.P.C. Paris’s official style guide?: No. SiteStyleGuide made it from apc.fr’s public web pages on 27 October 2026, and isn’t affiliated with A.P.C. Paris. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

apc-fr-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* apc.fr design tokens, from SiteStyleGuide (https://sitestyleguide.com/apc.fr) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-near-black: #1A1A1A;
  --colour-light-grey: #CCCCCC;
  --colour-deep-red: #E32C2B;
  --colour-light-red: #FF0000;
  --colour-brown: #A32727;
  --colour-fire-brick: #B30606;
  --gradient-1: linear-gradient(to right,currentColor,currentColor) 0 min(100%,1.35em);
  --gradient-2: linear-gradient(to right,currentColor,currentColor) 0 min(100%,.8lh);
  --gradient-3: linear-gradient(to bottom right,transparent calc(50% - .5px), calc(50% - .5px) calc(50% + .5px),transparent calc(50% + .5px));

  /* Typefaces */
  --font-headings: 'helvetica-neue-lt-pro', sans-serif;
  --font-other: 'ocr-b-std', monospace;

  /* Type scale */
  --text-body: 0.875rem;
  --leading-body: 1.65;
  --text-p: .75rem;
  --leading-p: .75rem;
  --text-button: 1rem;
  --leading-button: 1.219rem;

  /* Shape */
  --radius-1: inherit;
  --radius-2: 50%;
  --radius-3: 9999px;
  --radius-4: 2px;
  --radius-5: 100%;
  --radius-6: 4px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 576px;
  --breakpoint-2: 700px;
  --breakpoint-3: 750px;
  --breakpoint-4: 900px;
  --breakpoint-5: 990px;
  --breakpoint-6: 1000px;
  --breakpoint-7: 1150px;
  --breakpoint-8: 1400px;
  --max-width-1: 900px;
  --max-width-2: 560px;
  --max-width-3: 480px;
  --max-width-4: 352px;
  --max-width-5: 310px;
  --max-width-6: 300px;
}

{
    "site": "apc.fr",
    "source": "https://sitestyleguide.com/apc.fr",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Near Black",
            "hex": "#1A1A1A",
            "rgb": [
                26,
                26,
                26
            ]
        },
        {
            "name": "Light Grey",
            "hex": "#CCCCCC",
            "rgb": [
                204,
                204,
                204
            ]
        },
        {
            "name": "Deep Red",
            "hex": "#E32C2B",
            "rgb": [
                227,
                44,
                43
            ]
        },
        {
            "name": "Light Red",
            "hex": "#FF0000",
            "rgb": [
                255,
                0,
                0
            ]
        },
        {
            "name": "Brown",
            "hex": "#A32727",
            "rgb": [
                163,
                39,
                39
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#B30606",
            "rgb": [
                179,
                6,
                6
            ]
        }
    ],
    "fonts": [
        {
            "name": "helvetica-neue-lt-pro",
            "stack": "'helvetica-neue-lt-pro', sans-serif",
            "weights": [
                400,
                500,
                700
            ],
            "source": "Adobe Fonts"
        },
        {
            "name": "ocr-b-std",
            "stack": "'ocr-b-std', monospace",
            "weights": [
                400
            ],
            "source": "Adobe Fonts"
        }
    ]
}

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Share

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

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A.P.C. Parisstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Near Black

Light Grey

Colours

Deep Red

Light Red

Brown

Fire Brick

Gradients

helvetica-neue-lt-pro

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

The Independent

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Verizon

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A.P.C. Parisstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Near Black

Light Grey

Colours

Deep Red

Light Red

Brown

Fire Brick

Gradients

helvetica-neue-lt-pro

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run apc.fr?

Similar colours

The Independent

NBC Sports

Verizon

feedburner.com

Title &
description