SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from verizonwireless.com’s public web pages. Not affiliated with or endorsed by Verizon. The real site is verizonwireless.com ↗

Unofficial style guide

Verizonstyle guide

Verizon’s website (verizonwireless.com) sets its headings in BrandFont-Display and its body text in Verizon-NHG-DS. Its palette is led by Light Red (#EE001E), Deep Red (#E10014) and Yellow (#F8FF3C), with #000000 text on #FFFFFF. Captured from the live site on 30 October 2026.

Typefaces
BrandFont-Display, Verizon-NHG-DS, helvetica
Palette
4 neutrals, 12 colours, 3 gradients
Captured
30 Oct 2026 · added by @sitestyleguide
https://www.verizon.com/ Screenshot
Screenshot of the verizonwireless.com homepage on a desktop screen
Screenshot of verizonwireless.com on a 1440 px desktop screen, 30 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Verizon: Wireless, Internet, TV and Phone Services | Official Site
▲ 66 / 60 characters
Meta description
Shop Verizon smartphone deals and wireless plans on the largest 4G LTE network. First to 5G. Get Fios for the fastest internet, TV and phone service.
● 149 / 160 characters
Site name
Verizon
og:title
Verizon: Wireless, Internet, TV and Phone Services | Official Site
og:description
Shop Verizon smartphone deals and wireless plans on the largest 4G LTE network. First to 5G. Get Fios for the fastest internet, TV and phone service.
Language
en-US

In search results

Verizonhttps://www.verizon.com/

Verizon: Wireless, Internet, TV and Phone Services | Official…

Shop Verizon smartphone deals and wireless plans on the largest 4G LTE network. First to 5G. Get Fios for the fastest internet, TV and phone service.

When shared

No og:image, so no picture

verizonwireless.com

Verizon: Wireless, Internet, TV and Phone Services | Official Site

Shop Verizon smartphone deals and wireless plans on the largest 4G LTE network. First to 5G. Get Fios for the…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 35%
  • Black 29%
  • Light Red 7.3%
  • Charcoal 4.6%
  • Off White 4.4%
  • Deep Red 3.3%
  • Yellow 3.1%
  • Forest Green 2.4%
  • Fire Brick 2.1%
  • Red 1.4%
  • Gold 1.4%
  • Maroon 1.2%
  • Peach Puff 1.2%
  • Dark Green 1.2%
  • Aqua Marine 1.2%
  • Sienna 1.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · --vui-theme-color-badge-red-label, --vui-theme-color-badge-black-label

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, border, background · .gnav20 .gnav20-search-utility .gnav20-search-overlay .gnav20-search-wrapper .gn, --vui-theme-color-badge-yellow-label

  • Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 2 80
    On text
    1.66:1 Fail
    On white
    12.65:1 AAA

    Text, background, border · --vui-theme-color-buttonicon-highcontrast-background-elevated, --vui-theme-color-buttonicon-highcontrast-border-elevated

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    1 0 0 15
    On text
    14.96:1 AAA
    On white
    1.40:1 Fail

    Border, background, graphic · .gnav20 .gnav20-hero-footer-heading, .gnav20 .gnav20-desktop .gnav20-mega-drawer ul.gnav20-submenu-column

Colours

Brand colours and accents, most used first
  • Light Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 87 7
    On text
    4.65:1 AA
    On white
    4.51:1 AA

    Text, background, border · #fees-extinct .fees-extinct__content h2, #your-phone-your-way h2

  • Deep Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 91 12
    On text
    4.21:1 AA large
    On white
    4.99:1 AA

    Text, border, background · --vui-theme-color-badge-red-background, --vui-theme-color-element-brand

  • Yellow

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    3 0 76 0
    On text
    19.36:1 AAA
    On white
    1.08:1 Fail

    Background, border · --vui-theme-color-badge-neonyellow-background, --vui-theme-color-element-brand

  • Forest Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 63 49
    On text
    4.29:1 AA large
    On white
    4.89:1 AA

    Text, background · .gnav20-cart-title-successMessage, --vui-theme-color-element-savings

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 98 95 20
    On text
    3.62:1 AA large
    On white
    5.80:1 AA

    Text, background, border · .ast-btn--primary, .lat-tab--active

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 7
    On text
    4.64:1 AA
    On white
    4.53:1 AA

    Text, background, border · .gnav20 .gnav20-utility .gnav20-notification .gnav20-notification-icon .gnav20-n, .gnav20 .gnav20-cart .gnav20-cart-bubble

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 20 85 0
    On text
    14.01:1 AAA
    On white
    1.50:1 Fail

    Used · --vui-theme-color-badge-yellow-background, --vui-theme-color-feedback-element-warning

  • Maroon

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 66 95 55
    On text
    2.02:1 Fail
    On white
    10.39:1 AAA

    Used · --vui-theme-color-feedback-element-error-tonal, --vui-theme-color-forms-border-error-tonal

  • Peach Puff

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 21 33 0
    On text
    14.28:1 AAA
    On white
    1.47:1 Fail

    Used · --vui-theme-color-feedback-background-error-tonal, --vui-theme-color-forms-border-error-tonal

  • Dark Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 63 71
    On text
    2.02:1 Fail
    On white
    10.38:1 AAA

    Used · --vui-theme-color-feedback-element-success-tonal, --vui-theme-color-forms-border-success-tonal

  • Aqua Marine

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    29 0 18 10
    On text
    14.63:1 AAA
    On white
    1.44:1 Fail

    Used · --vui-theme-color-feedback-background-success-tonal, --vui-theme-color-forms-border-success-tonal

  • Sienna

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 55 86 27
    On text
    4.31:1 AA large
    On white
    4.87:1 AA

    Text · --vui-theme-color-feedback-element-error, --vui-theme-color-badge-orange-background

Gradients

  • linear-gradient(to bottom,transparent 30px,#fff 10px)

  • linear-gradient(transparent 10px,#fff 10px)

  • linear-gradient(90deg,transparent,rgba(255,255,255,.5),transparent)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

BrandFont-Display

Aa 400 Aa 700

BrandFont-Display

Served from scache1.vzw.com · weights 400, 700 · buttons, headings · shown in a stand-in if you don’t have it

Aa 300 Aa 700

Verizon-NHG-DS

Served from scache1.vzw.com · weights 300, 400, 700 · body, headings · shown in a stand-in if you don’t have it

Aa 400

helvetica

System font, or not loaded on this page · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 700

BrandFont-Text

Served from scache1.vzw.com · weights 400, 700 · buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 105px / 1.5

Verizon

Heading 2 17px / 1.5 weight 600

Verizon: Wireless, Internet, TV and Phone Servi…

Heading 3 11px / 1.5

Verizon: Wireless, Internet, TV and Phone Servi…

Small 80%

Shop Verizon smartphone deals and wireless plans on the largest 4G LTE network. First to 5G. Get Fios for the fastest internet, TV and phon…

Button 100% / 1.15

Get started

Link 12px / 16px weight 700 · BrandFont-Text

Read more about Verizon

Sizes in use

Most common across the site
  • 24px4 rules
  • 20pxline 24px · 13 rules
  • 16pxline 1.25rem · 26 rules
  • 15px3 rules
  • 14pxline 18px · 13 rules
  • 13pxline 1.3 · 18 rules
  • 12pxline 16px · 30 rules
  • 11pxline 16px · 17 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.gnav20 .gnav20-desktop .gnav20-utility .gnav20-utility-wrapper button.gnav20-se · #FFFFFF · radius 30px

Corner radius

  • 4px · 17×
  • 24px · 15×
  • 8px · 14×
  • 50% · 8×
  • 16px · 7×
  • .25rem · 7×

Shadows

  • 0 6px 48px #00000014
  • rgba(0,0,0,0.06) 0 2px 20px 0
  • 0 8px 32px #0003
  • 0 6px 18px rgba(0,0,0,0.1)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

544
767
768
1023
1024
1200
1272
1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1272 px
978 px
962 px
712 px
560 px
400 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 66 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Verizon use?
Verizon’s website uses three typefaces: BrandFont-Display (headings), served from scache1.vzw.com; Verizon-NHG-DS (body text), served from scache1.vzw.com; BrandFont-Text, served from scache1.vzw.com.
What are Verizon’s brand colours?
The main colours on verizonwireless.com are Light Red (#EE001E), Deep Red (#E10014), Yellow (#F8FF3C), Forest Green (#008331), Fire Brick (#CD040B) and Red (#EE0000).
What colour is Verizon’s text and background?
Body text is #000000 on a #FFFFFF background.
Is this Verizon’s official style guide?
No. SiteStyleGuide made it from verizonwireless.com’s public web pages on 30 October 2026, and isn’t affiliated with Verizon. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

verizonwireless-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* verizonwireless.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/verizonwireless.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-charcoal: #333332;
  --colour-off-white: #D8DADA;
  --colour-light-red: #EE001E;
  --colour-deep-red: #E10014;
  --colour-yellow: #F8FF3C;
  --colour-forest-green: #008331;
  --colour-fire-brick: #CD040B;
  --colour-red: #EE0000;
  --colour-gold: #FFCD27;
  --colour-maroon: #732706;
  --colour-peach-puff: #FFCAAA;
  --colour-dark-green: #004B1C;
  --colour-aqua-marine: #A4E6BD;
  --colour-sienna: #B95319;
  --gradient-1: linear-gradient(to bottom,transparent 30px,#fff 10px);
  --gradient-2: linear-gradient(transparent 10px,#fff 10px);
  --gradient-3: linear-gradient(90deg,transparent,rgba(255,255,255,.5),transparent);

  /* Typefaces */
  --font-buttons: 'BrandFont-Display', 'arial', 'helvetica', sans-serif;
  --font-headings: 'BrandFont-Display', 'arial', 'helvetica', sans-serif;
  --font-body: 'Verizon-NHG-DS', 'Helvetica', 'Arial', sans-serif, 'helvetica', 'arial';

  /* Type scale */
  --text-h1: 105px;
  --leading-h1: 1.5;
  --text-h2: 17px;
  --leading-h2: 1.5;
  --text-h3: 11px;
  --leading-h3: 1.5;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: 12px;
  --leading-a: 16px;

  /* Shape */
  --radius-1: 4px;
  --radius-2: 24px;
  --radius-3: 8px;
  --radius-4: 50%;
  --radius-5: 16px;
  --radius-6: .25rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 544px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 1023px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1200px;
  --breakpoint-7: 1272px;
  --breakpoint-8: 1440px;
  --max-width-1: 1272px;
  --max-width-2: 978px;
  --max-width-3: 962px;
  --max-width-4: 712px;
  --max-width-5: 560px;
  --max-width-6: 400px;
}

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Websites whose lead colour is closest to Verizon’s

Captured from verizonwireless.com on 30 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Verizon; this guide describes the public website for reference.