Zia Tile
ziatile.com · set in GT America
SaveUnofficial A style guide made by SiteStyleGuide from betterment.com’s public web pages. Not affiliated with or endorsed by Betterment. The real site is betterment.com ↗
Unofficial style guide
Bettermentstyle guide
Betterment’s website (betterment.com) uses GT America for its headings and body text. Its palette is led by Royal Blue (#1D6AE5), Midnight Blue (#000B50) and Dark Slate Blue (#124598), with #212121 text on #F5F5F5. Captured from the live site on 27 October 2026.
- Website
- betterment.com
- Typefaces
- GT America, GT America Light, Season Mix
- Palette
- 4 neutrals, 12 colours, 3 gradients
- Captured
- 27 Oct 2026 · added by @sitestyleguide
https://www.betterment.com/
Screenshot
betterment.com
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
Title &
description
- Page title
- Betterment | Automated investing & Financial planning
- ● 53 / 60 characters
- Meta description
- Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.
- ● 150 / 160 characters
- Site name
- Betterment
- og:title
- Betterment | Automated investing & Financial planning
- og:description
- Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.
- Language
- en
In search results
Bettermenthttps://www.betterment.com/
Betterment | Automated investing & Financial planning
Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.
When shared
betterment.com
Betterment | Automated investing & Financial planning
Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set …
Logo & favicons
Found as: schema.org logo. PNG, 1520 × 204.
Logo
On white
On black
On Royal Blue
Favicons
1 found-
400 px · PNG
shortcut icon
Betterment | Automated investing & Financial planning
Light browser tab
Betterment | Automated investing & Financial planning
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#212121) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
Colour
Balance
How much each colour is used- White 28%
- Royal Blue 14.5%
- Midnight Blue 9.3%
- Off White 9%
- Near Black 8.8%
- Light Grey 6.5%
- Dark Slate Blue 4.4%
- Deep Gold 3.8%
- Light Gold 3.5%
- Dark Red 2.1%
- Dark Orange 1.8%
- Light Golden Rod Yellow 1.8%
- Light Steel Blue 1.8%
- Light Sky Blue 1.6%
- Blue Violet 1.6%
- Slate Grey 1.5%
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Neutrals
Text, backgrounds and structure-
White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 0
- On text
- 16.10:1 AAA
- On white
- —
Text, background, border · body, .button-reset.white:focus-visible
-
Off White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 14
- On text
- 11.63:1 AAA
- On white
- 1.38:1 Fail
Border, background, text · button:disabled, --custom-cms-grey-20
-
Near Black
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 87
- On text
- —
- On white
- 16.10:1 AAA
Text, background, border · body, #popup-form .hs-custom-style fieldset input[type=range]
-
Light Grey
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 22
- On text
- 9.53:1 AAA
- On white
- 1.69:1 Fail
Border, background, text · .footer_flow .nav-flow, --custom-cms-grey-30
Colours
Brand colours and accents, most used first-
Royal Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 87 54 0 10
- On text
- 3.26:1 AA large
- On white
- 4.95:1 AA
Text, background, border · .button-link, .bt-nav nav .menu-item_depth-1 .sub-menu a:focus-visible .link-title
-
Midnight Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 100 86 0 69
- On text
- 1.12:1 Fail
- On white
- 18.05:1 AAA
Text, background, border · --custom-cms-navy-95, .white .bt-NavyHollowButton
-
Dark Slate Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 88 55 0 40
- On text
- 1.79:1 Fail
- On white
- 9.01:1 AAA
Text, background, border · --custom-cms-navy-50, --custom-cms-blue-80
-
Deep Gold
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 22 84 0
- On text
- 10.32:1 AAA
- On white
- 1.56:1 Fail
Background, text, border · .white .bt-GoldButton, .bt-GoldButton
-
Light Gold
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 14 70 0
- On text
- 11.88:1 AAA
- On white
- 1.36:1 Fail
Background, text, border · --custom-cms-gold-70, .bg-gold70
-
Dark Red
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 67 98 51
- On text
- 1.68:1 Fail
- On white
- 9.59:1 AAA
Text, background, border · --custom-cms-orange-90, #popup-form .hs-custom-style fieldset .error
-
Dark Orange
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 50 84 2
- On text
- 6.16:1 AA
- On white
- 2.62:1 Fail
Background, text · --custom-cms-orange-50, .bg-orange
-
Light Golden Rod Yellow
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 17 1
- On text
- 15.32:1 AAA
- On white
- 1.05:1 Fail
Background, text · --custom-cms-gold-light, .bg-gold-light
-
Light Steel Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 41 25 0 5
- On text
- 7.71:1 AAA
- On white
- 2.09:1 Fail
Border, background · --custom-cms-blue-30, .white .hs-button.primary.disabled
-
Light Sky Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 38 21 0 0
- On text
- 9.39:1 AAA
- On white
- 1.71:1 Fail
Background, text · --custom-cms-blue-light, .bg-blue-light
-
Blue Violet
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 52 74 0 8
- On text
- 2.72:1 Fail
- On white
- 5.92:1 AA
Background, text · --custom-cms-purple-80, .bg-purple
-
Slate Grey
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 32 27 0 41
- On text
- 3.21:1 AA large
- On white
- 5.01:1 AA
Text, background, border · --custom-cms-navy-60, .bg-navy60
Gradients
-
linear-gradient(180deg,#ffc729,#ffd553 50%)
-
linear-gradient(180deg,#ffdb4d,#ffac38 50%)
-
linear-gradient(180deg,#ffc729,#ff835e 50%)
Dark mode
Switched on by the site-
Midnight Blue
#000B50
-
Dark Grey
#5C5C5C
-
Near Black
#212121
-
White
#FFFFFF
-
Slate Grey
#666D96
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
GT America
Aa
400
Aa
700
GT America
Self-hosted · weights 400, 500, 700 · headings, body · shown in a stand-in if you don’t have it
Aa
300
GT America Light
Self-hosted · weights 300 · headings · shown in a stand-in if you don’t have it
Aa
500
Season Mix
Self-hosted · weights 500 · headings · shown in a stand-in if you don’t have it
Aa
400
Aa
700
GT America Extended
Self-hosted · weights 400, 700 · headings · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Type scale
From the site’s CSS
Heading 1
6.4rem · 102 px / 7.4rem
weight 400 · GT America Extended
Betterment
Heading 2
3.2rem · 51 px / 4.2rem
weight 500 · GT America
Betterment | Automated investing & Financial pl…
Heading 3
2.4rem · 38 px / 3.4rem
weight 500 · GT America
Betterment | Automated investing & Financial pl…
Heading 4
1.8rem · 29 px / 2.6rem
weight 500 · GT America
Betterment | Automated investing & Financial pl…
Heading 5
1.6rem · 26 px / 2.4rem
weight 500 · GT America
Betterment | Automated investing & Financial pl…
Heading 6
1.6rem · 26 px / 2.2rem
weight 500 · GT America
Betterment | Automated investing & Financial pl…
Body
1.6rem · 26 px / 1.5
weight 400 · GT America
Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and ea…
Paragraph
/ 1.35
weight 700
Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and ea…
Small
80%
Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and ea…
Button
0.92rem · 15 px / 1.15
none
Get started
Link
1.1rem · 18 px / 1
weight 700 · uppercase
Read more about Betterment
Sizes in use
Most common across the site- 51pxline 4rem · 5 rules
- 38pxline 3.2rem · 7 rules
- 32pxline 2.7rem · 5 rules
- 26pxline 1.35 · 36 rules
- 22pxline 2.1rem · 9 rules
- 19pxline 1.8rem · 5 rules
- 18pxline 1.35 · 7 rules
- 14pxline 1.15 · 5 rules
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Elements
Corner radius
- 3px · 21×
- 100% · 9×
- 6px · 5×
- .4rem · 5×
- 100px · 5×
- 50% · 5×
Shadows
- 0 4px #8f8f8f
- 0 0 6px #00000026
- 0 4px #1d6ae5
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Grid
Breakpoints
480
699
700
767
768
962
963
1024
On a scale of 0 to 1440 px.
Content widths (max-width)
1650 px
1139 px
1097 px
630 px
413 px
400 px
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Notes
- ● FineThe title is 53 characters, short enough to show in full in search results.
Questions
Quick answers, from the same capture as the rest of this guide.
Questions
- What font does Betterment use?
- Betterment’s website uses four typefaces: GT America (headings and body text), self-hosted; GT America Light, self-hosted; Season Mix, self-hosted; GT America Extended, self-hosted.
- What are Betterment’s brand colours?
- The main colours on betterment.com are Royal Blue (#1D6AE5), Midnight Blue (#000B50), Dark Slate Blue (#124598), Deep Gold (#FFC729), Light Gold (#FFDB4D) and Dark Red (#7D2903).
- What colour is Betterment’s text and background?
- Body text is #212121 on a #F5F5F5 background.
- Where is Betterment’s logo from?
- The logo shown in this guide was found on betterment.com’s homepage. For official logo files and usage rules, check Betterment’s own brand or press page.
- Is this Betterment’s official style guide?
- No. SiteStyleGuide made it from betterment.com’s public web pages on 27 October 2026, and isn’t affiliated with Betterment. Members can refresh a guide after 90 days to pick up changes.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
Tokens
betterment-com-tokens.css
/* betterment.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/betterment.com) */
:root {
/* Colours */
--text: #212121;
--background: #F5F5F5;
--colour-white: #FFFFFF;
--colour-off-white: #DBDBDB;
--colour-near-black: #212121;
--colour-light-grey: #C7C7C7;
--colour-royal-blue: #1D6AE5;
--colour-midnight-blue: #000B50;
--colour-dark-slate-blue: #124598;
--colour-deep-gold: #FFC729;
--colour-light-gold: #FFDB4D;
--colour-dark-red: #7D2903;
--colour-dark-orange: #FA7D29;
--colour-light-golden-rod-yellow: #FCFCD1;
--colour-light-steel-blue: #8FB5F2;
--colour-light-sky-blue: #9EC9FF;
--colour-blue-violet: #703DEA;
--colour-slate-grey: #666D96;
--gradient-1: linear-gradient(180deg,#ffc729,#ffd553 50%);
--gradient-2: linear-gradient(180deg,#ffdb4d,#ffac38 50%);
--gradient-3: linear-gradient(180deg,#ffc729,#ff835e 50%);
/* Typefaces */
--font-headings: 'GT America', 'Helvetica Neue', 'Helvetica', 'Arial', sans-serif;
--font-body: 'GT America', 'Helvetica Neue', 'Helvetica', 'Arial', sans-serif;
--font-other: 'GT America Black', 'Helvetica Neue', 'Helvetica', 'Arial', sans-serif;
/* Type scale */
--text-h1: 6.4rem;
--leading-h1: 7.4rem;
--text-h2: 3.2rem;
--leading-h2: 4.2rem;
--text-h3: 2.4rem;
--leading-h3: 3.4rem;
--text-h4: 1.8rem;
--leading-h4: 2.6rem;
--text-h5: 1.6rem;
--leading-h5: 2.4rem;
--text-h6: 1.6rem;
--leading-h6: 2.2rem;
--text-body: 1.6rem;
--leading-body: 1.5;
--text-small: 80%;
--text-button: 0.92rem;
--leading-button: 1.15;
--text-a: 1.1rem;
--leading-a: 1;
/* Shape */
--radius-1: 3px;
--radius-2: 100%;
--radius-3: 6px;
--radius-4: .4rem;
--radius-5: 100px;
--radius-6: 50%;
/* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
--breakpoint-1: 480px;
--breakpoint-2: 699px;
--breakpoint-3: 700px;
--breakpoint-4: 767px;
--breakpoint-5: 768px;
--breakpoint-6: 962px;
--breakpoint-7: 963px;
--breakpoint-8: 1024px;
--max-width-1: 1650px;
--max-width-2: 1139px;
--max-width-3: 1097px;
--max-width-4: 630px;
--max-width-5: 413px;
--max-width-6: 400px;
}
{
"site": "betterment.com",
"source": "https://sitestyleguide.com/betterment.com",
"text": "#212121",
"background": "#F5F5F5",
"colours": [
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Off White",
"hex": "#DBDBDB",
"rgb": [
219,
219,
219
]
},
{
"name": "Near Black",
"hex": "#212121",
"rgb": [
33,
33,
33
]
},
{
"name": "Light Grey",
"hex": "#C7C7C7",
"rgb": [
199,
199,
199
]
},
{
"name": "Royal Blue",
"hex": "#1D6AE5",
"rgb": [
29,
106,
229
]
},
{
"name": "Midnight Blue",
"hex": "#000B50",
"rgb": [
0,
11,
80
]
},
{
"name": "Dark Slate Blue",
"hex": "#124598",
"rgb": [
18,
69,
152
]
},
{
"name": "Deep Gold",
"hex": "#FFC729",
"rgb": [
255,
199,
41
]
},
{
"name": "Light Gold",
"hex": "#FFDB4D",
"rgb": [
255,
219,
77
]
},
{
"name": "Dark Red",
"hex": "#7D2903",
"rgb": [
125,
41,
3
]
},
{
"name": "Dark Orange",
"hex": "#FA7D29",
"rgb": [
250,
125,
41
]
},
{
"name": "Light Golden Rod Yellow",
"hex": "#FCFCD1",
"rgb": [
252,
252,
209
]
},
{
"name": "Light Steel Blue",
"hex": "#8FB5F2",
"rgb": [
143,
181,
242
]
},
{
"name": "Light Sky Blue",
"hex": "#9EC9FF",
"rgb": [
158,
201,
255
]
},
{
"name": "Blue Violet",
"hex": "#703DEA",
"rgb": [
112,
61,
234
]
},
{
"name": "Slate Grey",
"hex": "#666D96",
"rgb": [
102,
109,
150
]
}
],
"fonts": [
{
"name": "GT America",
"stack": "GT America, Helvetica Neue, Helvetica, Arial, sans-serif",
"weights": [
400,
500,
700
],
"source": "Self-hosted"
},
{
"name": "GT America Light",
"stack": "GT America Light, Helvetica Neue, Helvetica, Arial, sans-serif",
"weights": [
300
],
"source": "Self-hosted"
},
{
"name": "Season Mix",
"stack": "Season Mix, Helvetica Neue, Helvetica, Arial, sans-serif",
"weights": [
500
],
"source": "Self-hosted"
},
{
"name": "GT America Extended",
"stack": "GT America Extended, Helvetica Neue, Helvetica, Arial, sans-serif",
"weights": [
400,
700
],
"source": "Self-hosted"
},
{
"name": "GT America Compressed Medium Italic",
"stack": "GT America Compressed Medium Italic, Helvetica Neue, Helvetica, Arial, sans-serif",
"weights": [
500
],
"source": "Self-hosted"
},
{
"name": "GT America Black",
"stack": "GT America Black, Helvetica Neue, Helvetica, Arial, sans-serif",
"weights": [
400
],
"source": "Self-hosted"
}
]
}
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Captured from betterment.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Betterment; this guide describes the public website for reference.