What font does bilibili.com use?

bilibili.com’s website uses one typeface: PingFang SC (headings and body text), a system font.

What are bilibili.com’s brand colours?

The main colours on bilibili.com are Deep Sky Blue (#00AEEC), Hot Pink (#FF6699), Tomato (#F85A54), Light Sky Blue (#40C5F1), Deep Steel Blue (#00699D) and Light Steel Blue (#008AC5).

What colour is bilibili.com’s text and background?

Body text is #18191C on a #FFFFFF background.

Is this bilibili.com’s official style guide?

No. SiteStyleGuide made it from bilibili.com’s public web pages on 26 October 2026, and isn’t affiliated with bilibili.com. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from bilibili.com’s public web pages. Not affiliated with or endorsed by bilibili.com. The real site is bilibili.com ↗

Unofficial style guide

bilibili.comstyle guide

bilibili.com’s website (bilibili.com) uses PingFang SC for its headings and body text. Its palette is led by Deep Sky Blue (#00AEEC), Hot Pink (#FF6699) and Tomato (#F85A54), with #18191C text on #FFFFFF. Captured from the live site on 26 October 2026.

Website: bilibili.com
Typefaces: PingFang SC, Helvetica Neue
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 26 Oct 2026 · added by @sitestyleguide

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Screenshot of the bilibili.com homepage on a desktop screen — Screenshot of bilibili.com on a 1440 px desktop screen, 26 Oct 2026.

Screenshot of the bilibili.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: bilibili; ● 8 / 60 characters
Meta description: 哔哩哔哩（bilibili.com)是国内知名的视频弹幕网站，这里有及时的动漫新番，活跃的ACG氛围，有创意的Up主。大家可以在这里找到许多欢乐。; ● 73 / 160 characters
Language: zh-CN

In search results

bilibili.comhttps://www.bilibili.com/en

bilibili

哔哩哔哩（bilibili.com)是国内知名的视频弹幕网站，这里有及时的动漫新番，活跃的ACG氛围，有创意的Up主。大家可以在这里找到许多欢乐。

When shared

No og:image, so no picture

bilibili.com

bilibili

哔哩哔哩（bilibili.com)是国内知名的视频弹幕网站，这里有及时的动漫新番，活跃的ACG氛围，有创意的Up主。大家可以…

Logo & favicons

No logo could be found on the homepage.

Logo

Favicons

2 found

512 px · PNG apple-touch-icon
32 px · ICO shortcut icon

bilibili

Light browser tab

bilibili

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#18191C) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 36%
Near Black 17.5%
Off White 11%
Deep Sky Blue 10.5%
Cool Dark Grey 9.5%
Hot Pink 6.8%
Tomato 3.3%
Light Sky Blue 1%
Deep Steel Blue 0.8%
Light Steel Blue 0.6%
Orange Red 0.6%
Dark Orange 0.5%
Deep Pink 0.5%
Blanched Almond 0.5%
Golden Rod 0.5%
Saddle Brown 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
17.58:1 AAA

On white
—

Background, text, border · .bili-header .header-avatar-unlogin-wrap .header-avatar-unlogin-inner .header-av, .favorite-entry[data-v-f2784278] .header-favorite-popover .favorite-panel-popove
Near Black

HEX

RGB

HSL

OKLCH

CMYK
14 11 0 89

On text
—

On white
17.58:1 AAA

Text, background · .header-avatar-wrap[data-v-8db90999] .avatar-panel-popover .counts-item .single-, .favorite-entry[data-v-f2784278] .header-favorite-popover .favorite-panel-popove
Off White

HEX

RGB

HSL

OKLCH

CMYK
2 1 0 9

On text
13.92:1 AAA

On white
1.26:1 Fail

Background, border, text · .bili-header .center-search-container .center-search__bar #nav-searchform.is-act, .bili-header .center-search-container .center-search__bar .nav-search-content .n
Cool Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
11 6 0 57

On text
3.04:1 AA large

On white
5.79:1 AA

Text, background, border · .bili-header .center-search-container .center-search__bar .nav-search-content .n, .header-avatar-wrap[data-v-8db90999] .avatar-panel-popover .links-item .link-bet

Colours

Brand colours and accents, most used first

Deep Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
100 26 0 7

On text
6.92:1 AA

On white
2.54:1 Fail

Text, background, border · .favorite-entry[data-v-f2784278] .header-favorite-popover .favorite-panel-popove, .bili-header .header-avatar-unlogin-wrap .header-avatar-unlogin-inner .header-av
Hot Pink

HEX

RGB

HSL

OKLCH

CMYK
0 60 40 0

On text
6.37:1 AA

On white
2.76:1 Fail

Text, background, border · .all-in-one-article-title .article-tag[data-v-e2867457], .header-avatar-wrap[data-v-8db90999] .avatar-panel-popover .counts-item .single-
Tomato

HEX

RGB

HSL

OKLCH

CMYK
0 64 66 3

On text
5.51:1 AA

On white
3.19:1 AA large

Background, text, border · .watchlater-pip-button .watchlater-pip-button-inner-wrap .watchlater-pip-button-, .bili-header .lang-entry__title-red-dot
Light Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
73 18 0 5

On text
8.77:1 AAA

On white
2.00:1 Fail

Background, border · .bili-header .header-avatar-unlogin-wrap .login-panel-popover .login-btn:hover, .bili-login-card[data-v-c68acadd]
Deep Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 33 0 38

On text
2.94:1 Fail

On white
5.99:1 AA

Text · .header-avatar-wrap[data-v-8db90999] .avatar-panel-popover .level-item .level-it, .feedback-dialog__email a
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 30 0 23

On text
4.55:1 AA

On white
3.86:1 AA large

Text, border, background · .vui_button--blue:active, --Lb6
Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 60 90 0

On text
6.00:1 AA

On white
2.93:1 Fail

Text · .bili-video-card .bili-video-card__info--icon-text, .bili-video-card .bili-video-card__info--rcmd-text
Dark Orange

HEX

RGB

HSL

OKLCH

CMYK
0 43 92 0

On text
7.85:1 AAA

On white
2.24:1 Fail

Text, background · .bili-header .channel-icons .channel-icons__item .icon-bg__dynamic, .bili-header .manga-right-list-item:nth-child(3) .manga-right-list-item-index
Deep Pink

HEX

RGB

HSL

OKLCH

CMYK
0 68 43 9

On text
4.84:1 AA

On white
3.64:1 AA large

Text, border, background · .vui_button--pink:active, --Pi6
Blanched Almond

HEX

RGB

HSL

OKLCH

CMYK
0 7 21 0

On text
15.34:1 AAA

On white
1.15:1 Fail

Background · .panel-v2 .btn-wrap .btn-corner[data-v-82d4a3db], --Ye2
Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 22 64 0

On text
11.29:1 AAA

On white
1.56:1 Fail

Background · .panel-v2 .btn-wrap .btn-corner[data-v-82d4a3db], --Ye4
Saddle Brown

HEX

RGB

HSL

OKLCH

CMYK
0 49 100 64

On text
1.54:1 Fail

On white
11.44:1 AAA

Text · .panel-v2 .btn-wrap .btn-corner[data-v-82d4a3db], --Ye9

Gradients

linear-gradient(180deg,rgba(0,0,0,0),rgba(0,0,0,.8))
linear-gradient(0deg,rgba(255,255,255,.05),rgba(255,255,255,.05)),linear-gradient(270deg,#eb6194,#f69)
linear-gradient(270deg,#FFC65D 0%,#FFEEC9 100%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

PingFang SC

Aa 400

PingFang SC

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 400

Helvetica Neue

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body — / normal PingFang SC

哔哩哔哩（bilibili.com)是国内知名的视频弹幕网站，这里有及时的动漫新番，活跃的ACG氛围，有创意的Up主。大家可以在这里找到许多欢乐。

Button 16px

Get started

Sizes in use

Most common across the site

20pxline 28px · 5 rules
18px4 rules
16pxline 22px · 17 rules
15pxline 20px · 5 rules
14pxline 20px · 91 rules
13pxline 18px · 27 rules
12pxline 17px · 60 rules
10pxline 14px · 2 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.panel-v2 .btn-wrap .btn-corner[data-v-82d4a3db] · #FFC65D · radius 2px

Corner radius

8px · 68×
4px · 53×
6px · 36×
50% · 30×
2px · 10×
12px · 5×

Shadows

0 0 30px rgba(0,0,0,.1)
0 2px 4px rgba(0,0,0,.08)
0 8px 40px rgba(0,0,0,.1)
0 2px 8px rgba(0,0,0,.08)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

1140

1300

1367

1400

1560

1701

2060

2200

On a scale of 0 to 2200 px.

Content widths (max-width)

2270 px

2078 px

500 px

400 px

380 px

350 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 8 characters, short enough to show in full in search results.
▲ CheckThere is no og:image, so links shared on social media show no picture.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does bilibili.com use?: bilibili.com’s website uses one typeface: PingFang SC (headings and body text), a system font.
What are bilibili.com’s brand colours?: The main colours on bilibili.com are Deep Sky Blue (#00AEEC), Hot Pink (#FF6699), Tomato (#F85A54), Light Sky Blue (#40C5F1), Deep Steel Blue (#00699D) and Light Steel Blue (#008AC5).
What colour is bilibili.com’s text and background?: Body text is #18191C on a #FFFFFF background.
Is this bilibili.com’s official style guide?: No. SiteStyleGuide made it from bilibili.com’s public web pages on 26 October 2026, and isn’t affiliated with bilibili.com. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

bilibili-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* bilibili.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/bilibili.com) */
:root {
  /* Colours */
  --text: #18191C;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #18191C;
  --colour-off-white: #E3E5E7;
  --colour-cool-dark-grey: #61666D;
  --colour-deep-sky-blue: #00AEEC;
  --colour-hot-pink: #FF6699;
  --colour-tomato: #F85A54;
  --colour-light-sky-blue: #40C5F1;
  --colour-deep-steel-blue: #00699D;
  --colour-light-steel-blue: #008AC5;
  --colour-orange-red: #FF661A;
  --colour-dark-orange: #FF9214;
  --colour-deep-pink: #E84B85;
  --colour-blanched-almond: #FFEEC9;
  --colour-golden-rod: #FFC65D;
  --colour-saddle-brown: #5B2E00;
  --gradient-1: linear-gradient(180deg,rgba(0,0,0,0),rgba(0,0,0,.8));
  --gradient-2: linear-gradient(0deg,rgba(255,255,255,.05),rgba(255,255,255,.05)),linear-gradient(270deg,#eb6194,#f69);
  --gradient-3: linear-gradient(270deg,#FFC65D 0%,#FFEEC9 100%);

  /* Typefaces */
  --font-body: 'PingFang SC', 'HarmonyOS_Regular', 'Helvetica Neue', 'Microsoft YaHei', sans-serif;

  /* Type scale */
  --text-button: 16px;

  /* Shape */
  --radius-1: 8px;
  --radius-2: 4px;
  --radius-3: 6px;
  --radius-4: 50%;
  --radius-5: 2px;
  --radius-6: 12px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 1140px;
  --breakpoint-2: 1300px;
  --breakpoint-3: 1367px;
  --breakpoint-4: 1400px;
  --breakpoint-5: 1560px;
  --breakpoint-6: 1701px;
  --breakpoint-7: 2060px;
  --breakpoint-8: 2200px;
  --max-width-1: 2270px;
  --max-width-2: 2078px;
  --max-width-3: 500px;
  --max-width-4: 400px;
  --max-width-5: 380px;
  --max-width-6: 350px;
}

{
    "site": "bilibili.com",
    "source": "https://sitestyleguide.com/bilibili.com",
    "text": "#18191C",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#18191C",
            "rgb": [
                24,
                25,
                28
            ]
        },
        {
            "name": "Off White",
            "hex": "#E3E5E7",
            "rgb": [
                227,
                229,
                231
            ]
        },
        {
            "name": "Cool Dark Grey",
            "hex": "#61666D",
            "rgb": [
                97,
                102,
                109
            ]
        },
        {
            "name": "Deep Sky Blue",
            "hex": "#00AEEC",
            "rgb": [
                0,
                174,
                236
            ]
        },
        {
            "name": "Hot Pink",
            "hex": "#FF6699",
            "rgb": [
                255,
                102,
                153
            ]
        },
        {
            "name": "Tomato",
            "hex": "#F85A54",
            "rgb": [
                248,
                90,
                84
            ]
        },
        {
            "name": "Light Sky Blue",
            "hex": "#40C5F1",
            "rgb": [
                64,
                197,
                241
            ]
        },
        {
            "name": "Deep Steel Blue",
            "hex": "#00699D",
            "rgb": [
                0,
                105,
                157
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#008AC5",
            "rgb": [
                0,
                138,
                197
            ]
        },
        {
            "name": "Orange Red",
            "hex": "#FF661A",
            "rgb": [
                255,
                102,
                26
            ]
        },
        {
            "name": "Dark Orange",
            "hex": "#FF9214",
            "rgb": [
                255,
                146,
                20
            ]
        },
        {
            "name": "Deep Pink",
            "hex": "#E84B85",
            "rgb": [
                232,
                75,
                133
            ]
        },
        {
            "name": "Blanched Almond",
            "hex": "#FFEEC9",
            "rgb": [
                255,
                238,
                201
            ]
        },
        {
            "name": "Golden Rod",
            "hex": "#FFC65D",
            "rgb": [
                255,
                198,
                93
            ]
        },
        {
            "name": "Saddle Brown",
            "hex": "#5B2E00",
            "rgb": [
                91,
                46,
                0
            ]
        }
    ],
    "fonts": [
        {
            "name": "PingFang SC",
            "stack": "PingFang SC, HarmonyOS_Regular, Helvetica Neue, Microsoft YaHei, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Helvetica Neue",
            "stack": "-apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Arial, PingFang SC, Hiragino Sans GB, Microsoft YaHei, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        }
    ]
}

Other websites using PingFang SC as their main typeface

博客园

cnblogs.com · set in PingFang SC
Save
qq.com

qq.com · set in PingFang SC
Save
淘宝网

cnzz.com · set in PingFang SC
Save
xinhuanet.com

xinhuanet.com · set in PingFang SC
Save

Websites whose lead colour is closest to bilibili.com’s

Calculatio

calculat.io · 4 days ago
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Sketchfab

sketchfab.com · 4 days ago
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Sketchfab

skfb.ly · 4 days ago
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Weather Underground

wunderground.com · 5 days ago
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Captured from bilibili.com on 26 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by bilibili.com; this guide describes the public website for reference.

bilibili.comstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Off White

Cool Dark Grey

Colours

Deep Sky Blue

Hot Pink

Tomato

Light Sky Blue

Deep Steel Blue

Light Steel Blue

Orange Red

Dark Orange

Deep Pink

Blanched Almond

Golden Rod

Saddle Brown

Gradients

PingFang SC

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run bilibili.com?

Also set in PingFang SC

博客园

qq.com

淘宝网

xinhuanet.com

Similar colours

Calculatio

Sketchfab

Sketchfab

Weather Underground

Title &
description