What font does 淘宝网 use?

淘宝网’s website uses one typeface: PingFang SC (headings and body text), a system font.

What are 淘宝网’s brand colours?

The main colours on cnzz.com are Deep Orange Red (#FF5000), Black (#11192D), Light Orange Red (#FF6200), Peru (#B88449), Dim Grey (#50607A) and Tomato (#FF4D4F).

What colour is 淘宝网’s text and background?

Body text is #1F1F1F on a #FFFFFF background.

Is this 淘宝网’s official style guide?

No. SiteStyleGuide made it from cnzz.com’s public web pages on 25 October 2026, and isn’t affiliated with 淘宝网. Members can refresh a guide after 90 days to pick up changes.

淘宝网 Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: 淘宝网 - 淘！我喜欢; ● 11 / 60 characters
Meta description: Missing; ▲ 0 / 160 characters

In search results

淘宝网https://error.taobao.com/tbpc/error.html

淘宝网 - 淘！我喜欢

When shared

No og:image, so no picture

cnzz.com

淘宝网 - 淘！我喜欢

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Logo & favicons

No logo could be found on the homepage.

Logo

Favicons

1 found

64 px · ICO shortcut icon

淘宝网 - 淘！我喜欢

Light browser tab

淘宝网 - 淘！我喜欢

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#1F1F1F) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 34.7%
Deep Orange Red 23.6%
Near Black 13.9%
Grey 9.5%
Black 5.2%
Light Grey 5.1%
Light Orange Red 2%
Peru 1.6%
Dim Grey 1.5%
Tomato 1.3%
Red 1%
Royal Blue 0.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
16.48:1 AAA

On white
—

Background, text, border · .skeleton-title, .search-suggest-menu .search-suggest-menu-history .search-suggest-menu-history-c
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 88

On text
—

On white
16.48:1 AAA

Text, background · .MessageContent--HWjbyiMa .mainTitle--mjngNQF2, .leftWrap--X8V0qxxr .title--oLrlPueo
Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 52

On text
3.84:1 AA large

On white
4.29:1 AA large

Text, border, graphic · .search-suggest-menu .search-suggest-menu-history .search-suggest-menu-history-h, .search-suggest-menu .search-suggest-menu-content .titleWrapper .title
Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 16

On text
11.34:1 AAA

On white
1.45:1 Fail

Background, text, border · .feeds-title-container .tab-before-prefix, .feeds-title-container .tab-after-prefix

Colours

Brand colours and accents, most used first

Deep Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 69 100 0

On text
5.02:1 AA

On white
3.28:1 AA large

Text, background, border · body .search-suggest .btn-search, #J_Search.SearchSuggest--EsvPr33y .searchForm--eCEEKnjM .btnSearch--trppyNk6:fir
Black

HEX

RGB

HSL

OKLCH

CMYK
62 44 0 82

On text
1.06:1 Fail

On white
17.49:1 AAA

Text · .image-search-wrapper-201 .image-search-context-wrapper .image-search-context-he, .title--HyxY5Frc
Light Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 62 100 0

On text
5.49:1 AA

On white
3.00:1 AA large

Text, border · .unit--KJMSg3j3, .price--ge28dFil
Peru

HEX

RGB

HSL

OKLCH

CMYK
0 28 60 28

On text
5.05:1 AA

On white
3.26:1 AA large

Text · .rankTitleWrapper--DQu2Pt4Y, .summaryADWrapper--R6VWkLbm
Dim Grey

HEX

RGB

HSL

OKLCH

CMYK
34 21 0 52

On text
2.59:1 Fail

On white
6.37:1 AA

Text, background · .drive--DgY6jqLh, .search-suggest-popup .search-suggest-menu-history-delete
Tomato

HEX

RGB

HSL

OKLCH

CMYK
0 70 69 0

On text
5.04:1 AA

On white
3.27:1 AA large

Text · .QuestionTitle--bWT7iMko .star--Pf31G_jU, .MultipleChoiceQuestion--rJ603RBL .tips--z4BRBDu5
Red

HEX

RGB

HSL

OKLCH

CMYK
0 85 85 0

On text
4.36:1 AA large

On white
3.78:1 AA large

Text, background · .follow-shop-btn-error, .longTextQuestionWrapper--sgaxC5g9 .tips--eP6K41yQ
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
80 51 0 4

On text
4.04:1 AA large

On white
4.08:1 AA large

Text · .Links--rJ0x_MFX a, --primary

Gradients

linear-gradient(90deg,#fff,#fff 70%,hsla(0,0%,100%,0))
linear-gradient(270deg,#fff,#fff 70%,hsla(0,0%,100%,0))
linear-gradient(180deg,rgba(255,179,102,.12),rgba(255,207,153,0) 34%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

PingFang SC

Aa 400 Aa 600

PingFang SC

System font, or not loaded on this page · weights 400, 500, 600 · headings, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Sizes in use

Most common across the site

28pxline 36px · 1 rules
24pxline 26px · 7 rules
20pxline 28px · 9 rules
16pxline 24px · 25 rules
15pxline 21px · 1 rules
14pxline 22px · 74 rules
12pxline 16px · 27 rules
10px1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

body .search-suggest .btn-search · #FF5000 · radius 8px

Corner radius

8px · 43×
12px · 28×
4px · 19×
50% · 5×
16px · 4×
2px · 3×

Shadows

0 24px 48px 0 rgba(0,17,51,.07)
0 24px 60px 0 rgba(0,0,0,.06),0 8px 32px 0 rgba(10,10,51,.08),0 0 16px 0 rgba(0,0,0,.16)
0 8px 32px 0 rgba(10,10,51,.18)
0 6px 48px 0 rgba(0,17,51,.12)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

600

1399

1400

1680

On a scale of 0 to 1680 px.

Content widths (max-width)

1760 px

1600 px

750 px

432 px

380 px

358 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 11 characters, short enough to show in full in search results.
▲ CheckThere is no meta description, so search engines will pick text from the page.
▲ CheckThere is no og:image, so links shared on social media show no picture.
▲ CheckThe page doesn’t declare its language (the lang attribute on <html>).

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does 淘宝网 use?: 淘宝网’s website uses one typeface: PingFang SC (headings and body text), a system font.
What are 淘宝网’s brand colours?: The main colours on cnzz.com are Deep Orange Red (#FF5000), Black (#11192D), Light Orange Red (#FF6200), Peru (#B88449), Dim Grey (#50607A) and Tomato (#FF4D4F).
What colour is 淘宝网’s text and background?: Body text is #1F1F1F on a #FFFFFF background.
Is this 淘宝网’s official style guide?: No. SiteStyleGuide made it from cnzz.com’s public web pages on 25 October 2026, and isn’t affiliated with 淘宝网. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

cnzz-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* cnzz.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/cnzz.com) */
:root {
  /* Colours */
  --text: #1F1F1F;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #1F1F1F;
  --colour-grey: #7A7A7A;
  --colour-light-grey: #D6D6D6;
  --colour-deep-orange-red: #FF5000;
  --colour-black: #11192D;
  --colour-light-orange-red: #FF6200;
  --colour-peru: #B88449;
  --colour-dim-grey: #50607A;
  --colour-tomato: #FF4D4F;
  --colour-red: #FF2626;
  --colour-royal-blue: #3178F6;
  --gradient-1: linear-gradient(90deg,#fff,#fff 70%,hsla(0,0%,100%,0));
  --gradient-2: linear-gradient(270deg,#fff,#fff 70%,hsla(0,0%,100%,0));
  --gradient-3: linear-gradient(180deg,rgba(255,179,102,.12),rgba(255,207,153,0) 34%);

  /* Typefaces */
  --font-headings: 'PingFang SC';
  --font-buttons: 'PingFang SC';

  /* Shape */
  --radius-1: 8px;
  --radius-2: 12px;
  --radius-3: 4px;
  --radius-4: 50%;
  --radius-5: 16px;
  --radius-6: 2px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 600px;
  --breakpoint-2: 1399px;
  --breakpoint-3: 1400px;
  --breakpoint-4: 1680px;
  --max-width-1: 1760px;
  --max-width-2: 1600px;
  --max-width-3: 750px;
  --max-width-4: 432px;
  --max-width-5: 380px;
  --max-width-6: 358px;
}

{
    "site": "cnzz.com",
    "source": "https://sitestyleguide.com/cnzz.com",
    "text": "#1F1F1F",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#1F1F1F",
            "rgb": [
                31,
                31,
                31
            ]
        },
        {
            "name": "Grey",
            "hex": "#7A7A7A",
            "rgb": [
                122,
                122,
                122
            ]
        },
        {
            "name": "Light Grey",
            "hex": "#D6D6D6",
            "rgb": [
                214,
                214,
                214
            ]
        },
        {
            "name": "Deep Orange Red",
            "hex": "#FF5000",
            "rgb": [
                255,
                80,
                0
            ]
        },
        {
            "name": "Black",
            "hex": "#11192D",
            "rgb": [
                17,
                25,
                45
            ]
        },
        {
            "name": "Light Orange Red",
            "hex": "#FF6200",
            "rgb": [
                255,
                98,
                0
            ]
        },
        {
            "name": "Peru",
            "hex": "#B88449",
            "rgb": [
                184,
                132,
                73
            ]
        },
        {
            "name": "Dim Grey",
            "hex": "#50607A",
            "rgb": [
                80,
                96,
                122
            ]
        },
        {
            "name": "Tomato",
            "hex": "#FF4D4F",
            "rgb": [
                255,
                77,
                79
            ]
        },
        {
            "name": "Red",
            "hex": "#FF2626",
            "rgb": [
                255,
                38,
                38
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#3178F6",
            "rgb": [
                49,
                120,
                246
            ]
        }
    ],
    "fonts": [
        {
            "name": "PingFang SC",
            "stack": "PingFang SC",
            "weights": [
                400,
                500,
                600
            ],
            "source": "System font, or not loaded on this page"
        }
    ]
}

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淘宝网style guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Grey

Light Grey

Colours

Deep Orange Red

Black

Light Orange Red

Peru

Dim Grey

Tomato

Red

Royal Blue

Gradients

PingFang SC

Sizes in use

Elements

Grid

Notes

Questions

Tokens

博客园

bilibili.com

qq.com

xinhuanet.com

SoundCloud

Breitbart

eastmoney.com

orange.fr

淘宝网style guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Grey

Light Grey

Colours

Deep Orange Red

Black

Light Orange Red

Peru

Dim Grey

Tomato

Red

Royal Blue

Gradients

PingFang SC

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run cnzz.com?

Also set in PingFang SC

博客园

bilibili.com

qq.com

xinhuanet.com

Similar colours

SoundCloud

Breitbart

eastmoney.com

orange.fr

Title &
description