What are CBS’s brand colours?

The main colours on cbs.com are Deep Royal Blue (#1056C9), Dodger Blue (#0092F3), Deep Red (#E42121), Red (#FF0000), Light Royal Blue (#0064FF) and Medium Blue (#0037C5).

What colour is CBS’s text and background?

Body text is #000000 on a #121212 background.

Is this CBS’s official style guide?

No. SiteStyleGuide made it from cbs.com’s public web pages on 27 October 2026, and isn’t affiliated with CBS. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from cbs.com’s public web pages. Not affiliated with or endorsed by CBS. The real site is cbs.com ↗

Unofficial style guide

CBSstyle guide

CBS’s website (cbs.com) uses Proxima Nova Regular for its headings and body text. Its palette is led by Deep Royal Blue (#1056C9), Dodger Blue (#0092F3) and Deep Red (#E42121), with #000000 text on #121212. Captured from the live site on 27 October 2026.

Website: cbs.com
Typefaces: Proxima Nova Regular, Proxima Nova SemiBold, Proxima Nova Black
Palette: 4 neutrals, 11 colours, 3 gradients
Captured: 27 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the cbs.com homepage on a desktop screen — Screenshot of cbs.com on a 1440 px desktop screen, 27 Oct 2026.

Screenshot of the cbs.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: CBS TV Network Primetime, Daytime, Late Night and Classic Television Shows; ▲ 74 / 60 characters
Meta description: Watch CBS television online. Find CBS primetime, daytime, late night, and classic tv episodes, videos, and information.; ● 119 / 160 characters
Site name: CBS
og:title: CBS TV Network Primetime, Daytime, Late Night and Classic Television Shows
og:description: Watch CBS television online. Find CBS primetime, daytime, late night, and classic tv episodes, videos, and information.
Language: en

In search results

CBShttps://www.cbs.com/

CBS TV Network Primetime, Daytime, Late Night and Classic Tel…

Watch CBS television online. Find CBS primetime, daytime, late night, and classic tv episodes, videos, and information.

When shared

cbs.com

CBS TV Network Primetime, Daytime, Late Night and Classic Television Shows

Watch CBS television online. Find CBS primetime, daytime, late night, and classic tv episodes, videos, and in…

Logo & favicons

No logo could be found on the homepage.

Logo

Favicons

1 found

32 px · PNG shortcut icon

CBS TV Network Primetime, Daytime, Late Night and Classic Television Shows

Light browser tab

CBS TV Network Primetime, Daytime, Late Night and Classic Television Shows

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 47.3%
Black 9.6%
Deep Royal Blue 9.4%
Deep Black 8.6%
Light Black 6.9%
Dodger Blue 6.3%
Deep Red 3.5%
Red 2.2%
Light Royal Blue 1.5%
Medium Blue 1.5%
Gold 0.7%
Lime Green 0.6%
Steel Blue 0.6%
Light Red 0.6%
Fire Brick 0.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Text, background, border · .avia-container .cbs-avia-program-overlay.skin-sidebar-plugin .sidebar .base-con, .grid h2
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Background, text, graphic · div.prompt-container-wrapper div.prompt-container div#right-container div.item-w, header.dark .header__wrap
Deep Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 93

On text
1.12:1 Fail

On white
18.73:1 AAA

Background, text · body, section.hero-video .marqueeVideoWrapper
Light Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 89

On text
1.25:1 Fail

On white
16.86:1 AAA

Text, background, border · .h2--secondary, .h3--secondary

Colours

Brand colours and accents, most used first

Deep Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
92 57 0 21

On text
3.20:1 AA large

On white
6.57:1 AA

Background, text, border · .button, .button:before
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
100 40 0 5

On text
6.41:1 AA

On white
3.28:1 AA large

Background, text, border · .button, .button:before
Deep Red

HEX

RGB

HSL

OKLCH

CMYK
0 86 86 11

On text
4.54:1 AA

On white
4.63:1 AA

Background, text, border · div.prompt-container-wrapper div.prompt-container div#right-container div.item-w, .notification-below-header-wrapper .notification-below-header.error
Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 0

On text
5.25:1 AA

On white
4.00:1 AA large

Background, border · .avia-container .cbs-avia-program-overlay.skin-sidebar-plugin .sidebar .base-con, section.hero-video .hero__content-wrapper .live-badge-wrapper .reddot
Light Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 61 0 0

On text
4.27:1 AA large

On white
4.92:1 AA

Background, text, border · section.hero-video .swiper-pagination.video .swiper-pagination-bullet b, .rendezvous-code-form-cmp .rendezvous-grid .grid-item form .digit-field-set .fie
Medium Blue

HEX

RGB

HSL

OKLCH

CMYK
100 72 0 23

On text
2.35:1 Fail

On white
8.93:1 AAA

Background, text, border · section.hero-video .swiper-pagination.video .swiper-pagination-bullet b, .radio-container .radio-check-container input[type=radio]~.custom-radio--checkma
Gold

HEX

RGB

HSL

OKLCH

CMYK
0 23 78 0

On text
13.21:1 AAA

On white
1.59:1 Fail

Background · button.paypal-checkout, #brands .carousel-content .carousel div.carousel-container .swiper-slide .thumb-
Lime Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 50 15

On text
11.04:1 AAA

On white
1.90:1 Fail

Text · section.hero-video .hero__lockup .hero__content-slide-wrapper div.hero__grid .tu, .callOut
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 52 0 0

On text
5.28:1 AA

On white
3.98:1 AA large

Background, text · .cbs-avia-ad-playback__fill, .swiper-pagination-bullet-active
Light Red

HEX

RGB

HSL

OKLCH

CMYK
0 75 75 4

On text
5.65:1 AA

On white
3.71:1 AA large

Background · div.prompt-container-wrapper div.prompt-container div#right-container div.item-w
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 22

On text
3.46:1 AA large

On white
6.08:1 AA

Background · header section#programming-alerts

Gradients

linear-gradient(-225deg,#1056c9,#0092f3)
linear-gradient(45deg,#0092f3,#1056c9)
linear-gradient(180deg,rgba(0,0,0,.597),transparent)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Proxima Nova Regular

Aa 400 Aa 700

Proxima Nova Regular

Served from wwwimage-tve.cbsstatic.com · weights 400, 600, 700 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Proxima Nova SemiBold

Served from wwwimage-tve.cbsstatic.com · weights 400, 600, 700 · buttons, headings · shown in a stand-in if you don’t have it

Aa 400 Aa 900

Proxima Nova Black

Served from wwwimage-tve.cbsstatic.com · weights 400, 700, 900 · headings · shown in a stand-in if you don’t have it

Aa 400

Proxima Nova Light

Served from wwwimage-tve.cbsstatic.com · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 32px / 38px weight 700 · Proxima Nova Regular

CBS

Heading 2 20px / 24px weight 400 · Proxima Nova SemiBold

CBS TV Network Primetime, Daytime, Late Night a…

Heading 3 18px / 22px weight 400 · Proxima Nova SemiBold

CBS TV Network Primetime, Daytime, Late Night a…

Heading 4 1em · 16 px / 1.25 weight 400

CBS TV Network Primetime, Daytime, Late Night a…

Body — Proxima Nova Regular

Watch CBS television online. Find CBS primetime, daytime, late night, and classic tv episodes, videos, and information.

Paragraph 1.75rem · 28 px / 2.25rem

Watch CBS television online. Find CBS primetime, daytime, late night, and classic tv episodes, videos, and information.

Button 14px / 18px weight 400 · uppercase · Proxima Nova Regular

Get started

Link 12px / 14px weight 400 · none · Proxima Nova Regular

Sizes in use

Most common across the site

32pxline 38px · 6 rules
20pxline 24px · 18 rules
18pxline 22px · 6 rules
16pxline 22px · 40 rules
15pxline 16px · 8 rules
14pxline 18px · 35 rules
12pxline 14px · 43 rules
10pxline 14px · 6 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

button.paypal-checkout · #FFC438

Link

Read our latest news today.

a · #FFFFFF

Corner radius

50% · 17×
5px · 8×
10px · 8×
100% · 4×
20px · 3×
25px · 3×

Shadows

0 0 20px rgba(0,0,0,.4)
0 18px 28px -12px rgba(0,0,0,.45)
0 0 15px 0 #000
0 6px 6px 0 rgba(0,0,0,.05)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

479

480

767

768

1024

1439

1440

1920

On a scale of 0 to 1920 px.

Content widths (max-width)

1018 px

996 px

950 px

520 px

450 px

340 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 74 characters. Google usually cuts titles near 60, so the end may not show in results.
▲ CheckBody text (#000000 on #121212) has a contrast of 1.12:1, under the 4.5:1 WCAG asks for.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does CBS use?: CBS’s website uses four typefaces: Proxima Nova Regular (headings and body text), served from wwwimage-tve.cbsstatic.com; Proxima Nova SemiBold, served from wwwimage-tve.cbsstatic.com; Proxima Nova Black, served from wwwimage-tve.cbsstatic.com; Proxima Nova Light, served from wwwimage-tve.cbsstatic.com.
What are CBS’s brand colours?: The main colours on cbs.com are Deep Royal Blue (#1056C9), Dodger Blue (#0092F3), Deep Red (#E42121), Red (#FF0000), Light Royal Blue (#0064FF) and Medium Blue (#0037C5).
What colour is CBS’s text and background?: Body text is #000000 on a #121212 background.
Is this CBS’s official style guide?: No. SiteStyleGuide made it from cbs.com’s public web pages on 27 October 2026, and isn’t affiliated with CBS. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

cbs-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* cbs.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/cbs.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #121212;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-deep-black: #121212;
  --colour-light-black: #1D1D1D;
  --colour-deep-royal-blue: #1056C9;
  --colour-dodger-blue: #0092F3;
  --colour-deep-red: #E42121;
  --colour-red: #FF0000;
  --colour-light-royal-blue: #0064FF;
  --colour-medium-blue: #0037C5;
  --colour-gold: #FFC438;
  --colour-lime-green: #00D86D;
  --colour-steel-blue: #007BFF;
  --colour-light-red: #F63D3D;
  --colour-fire-brick: #C80000;
  --gradient-1: linear-gradient(-225deg,#1056c9,#0092f3);
  --gradient-2: linear-gradient(45deg,#0092f3,#1056c9);
  --gradient-3: linear-gradient(180deg,rgba(0,0,0,.597),transparent);

  /* Typefaces */
  --font-headings: 'Proxima Nova Regular', sans-serif;
  --font-buttons: 'Proxima Nova Regular', sans-serif;
  --font-body: 'Proxima Nova Regular', sans-serif;
  --font-other: 'Proxima Nova Light', sans-serif;

  /* Type scale */
  --text-h1: 32px;
  --leading-h1: 38px;
  --text-h2: 20px;
  --leading-h2: 24px;
  --text-h3: 18px;
  --leading-h3: 22px;
  --text-h4: 1em;
  --leading-h4: 1.25;
  --text-p: 1.75rem;
  --leading-p: 2.25rem;
  --text-button: 14px;
  --leading-button: 18px;
  --text-a: 12px;
  --leading-a: 14px;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 5px;
  --radius-3: 10px;
  --radius-4: 100%;
  --radius-5: 20px;
  --radius-6: 25px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 479px;
  --breakpoint-2: 480px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1439px;
  --breakpoint-7: 1440px;
  --breakpoint-8: 1920px;
  --max-width-1: 1018px;
  --max-width-2: 996px;
  --max-width-3: 950px;
  --max-width-4: 520px;
  --max-width-5: 450px;
  --max-width-6: 340px;
}

{
    "site": "cbs.com",
    "source": "https://sitestyleguide.com/cbs.com",
    "text": "#000000",
    "background": "#121212",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Deep Black",
            "hex": "#121212",
            "rgb": [
                18,
                18,
                18
            ]
        },
        {
            "name": "Light Black",
            "hex": "#1D1D1D",
            "rgb": [
                29,
                29,
                29
            ]
        },
        {
            "name": "Deep Royal Blue",
            "hex": "#1056C9",
            "rgb": [
                16,
                86,
                201
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#0092F3",
            "rgb": [
                0,
                146,
                243
            ]
        },
        {
            "name": "Deep Red",
            "hex": "#E42121",
            "rgb": [
                228,
                33,
                33
            ]
        },
        {
            "name": "Red",
            "hex": "#FF0000",
            "rgb": [
                255,
                0,
                0
            ]
        },
        {
            "name": "Light Royal Blue",
            "hex": "#0064FF",
            "rgb": [
                0,
                100,
                255
            ]
        },
        {
            "name": "Medium Blue",
            "hex": "#0037C5",
            "rgb": [
                0,
                55,
                197
            ]
        },
        {
            "name": "Gold",
            "hex": "#FFC438",
            "rgb": [
                255,
                196,
                56
            ]
        },
        {
            "name": "Lime Green",
            "hex": "#00D86D",
            "rgb": [
                0,
                216,
                109
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#007BFF",
            "rgb": [
                0,
                123,
                255
            ]
        },
        {
            "name": "Light Red",
            "hex": "#F63D3D",
            "rgb": [
                246,
                61,
                61
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#C80000",
            "rgb": [
                200,
                0,
                0
            ]
        }
    ],
    "fonts": [
        {
            "name": "Proxima Nova Regular",
            "stack": "Proxima Nova Regular, sans-serif",
            "weights": [
                400,
                600,
                700
            ],
            "source": "Served from wwwimage-tve.cbsstatic.com"
        },
        {
            "name": "Proxima Nova SemiBold",
            "stack": "Proxima Nova SemiBold, sans-serif",
            "weights": [
                400,
                600,
                700
            ],
            "source": "Served from wwwimage-tve.cbsstatic.com"
        },
        {
            "name": "Proxima Nova Black",
            "stack": "Proxima Nova Black, sans-serif",
            "weights": [
                400,
                700,
                900
            ],
            "source": "Served from wwwimage-tve.cbsstatic.com"
        },
        {
            "name": "Proxima Nova Light",
            "stack": "Proxima Nova Light, sans-serif",
            "weights": [
                400
            ],
            "source": "Served from wwwimage-tve.cbsstatic.com"
        }
    ]
}

Websites whose lead colour is closest to CBS’s

gmail.com

gmail.com · 13 hours ago
Save
google.rs

google.rs · 23 hours ago
Save
google.com.my

google.com.my · 23 hours ago
Save
google.se

google.se · 23 hours ago
Save

Captured from cbs.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by CBS; this guide describes the public website for reference.

CBSstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Deep Black

Light Black

Colours

Deep Royal Blue

Dodger Blue

Deep Red

Red

Light Royal Blue

Medium Blue

Gold

Lime Green

Steel Blue

Light Red

Fire Brick

Gradients

Proxima Nova Regular

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run cbs.com?

Similar colours

gmail.com

google.rs

google.com.my

google.se

Title &
description