SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from gmail.com’s public web pages. Not affiliated with or endorsed by gmail.com. The real site is gmail.com ↗

Unofficial style guide

gmail.comstyle guide

gmail.com’s website (gmail.com) uses Google Sans for its headings and body text. Its palette is led by Deep Royal Blue (#0B57D0), Light Royal Blue (#1A73E8) and Blue (#6200EE), with #202124 text on #FFFFFF. Captured from the live site on 4 November 2026.

Website
gmail.com
Typefaces
Google Sans, Roboto
Palette
4 neutrals, 12 colours, 3 gradients
Captured
4 Nov 2026 · added by @sitestyleguide
https://accounts.google.com/v3/signin/identifier?continue=https://mail.google.com/mail/u/0/&emr=1&followup=https://mail.google.com/mail/u/0/&osid=1&passive=1209600&service=mail&flowName=WebLiteSignIn&flowEntry=ServiceLogin&dsh=S-854158139:1793723402855712 Screenshot
Screenshot of the gmail.com homepage on a desktop screen
Screenshot of gmail.com on a 1440 px desktop screen, 4 Nov 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Gmail
● 5 / 60 characters
Meta description
Gmail is email that’s intuitive, efficient, and useful. 15 GB of storage, less spam, and mobile access.
● 103 / 160 characters
Language
en-US

In search results

gmail.comhttps://accounts.google.com/v3/signin/identifier?continue=https://mail.google.com/mail/u/0/&emr=1&followup=https://mail.google.com/mail/u/0/&osid=1&passive=1209600&service=mail&flowName=WebLiteSignIn&flowEntry=ServiceLogin&dsh=S-854158139:1793723402855712

Gmail

Gmail is email that’s intuitive, efficient, and useful. 15 GB of storage, less spam, and mobile access.

When shared

No og:image, so no picture

gmail.com

Gmail

Gmail is email that’s intuitive, efficient, and useful. 15 GB of storage, less spam, and mobile access.

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#202124) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 18.5%
  • Near Black 16.9%
  • Deep Royal Blue 14.3%
  • Charcoal 10.9%
  • Black 9.4%
  • Light Royal Blue 7.1%
  • Blue 6.3%
  • Fire Brick 5.9%
  • Deep Slate Blue 1.9%
  • Royal Blue 1.6%
  • Light Slate Blue 1.5%
  • Midnight Blue 1.5%
  • Slate Blue 1.4%
  • Lavender 1.1%
  • Maroon 1%
  • Steel Blue 1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    16.10:1 AAA
    On white
    —

    Background, text, graphic · body, .S7xv8

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 88
    On text
    1.02:1 Fail
    On white
    16.48:1 AAA

    Text, background, border · .jR8x9d [data-style=heading], .jR8x9d

  • Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    4 0 1 72
    On text
    1.71:1 Fail
    On white
    9.39:1 AAA

    Text, graphic · .fAlnEc .PsAlOe.YFdWic a:not(.TrZEUc), .PsAlOe.YFdWic .yTaH4c

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.30:1 Fail
    On white
    21.00:1 AAA

    Text, background · :not(.VfPpkd-StrnGf-rymPhb-ibnC6b-OWXEXe-OWB6Me).VfPpkd-StrnGf-rymPhb-ibnC6b .Vf, --Fe5l0b

Colours

Brand colours and accents, most used first
  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    95 58 0 18
    On text
    2.52:1 Fail
    On white
    6.39:1 AA

    Text, background, border · .fAlnEc button:not(.TrZEUc):before, .fAlnEc a:not(.TrZEUc):not(.WpHeLc)

  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    89 50 0 9
    On text
    3.57:1 AA large
    On white
    4.51:1 AA

    Background, text, graphic · .nCP5yc:not(:disabled), .Rj2Mlf .VfPpkd-Jh9lGc:after

  • Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    59 100 0 7
    On text
    2.11:1 Fail
    On white
    7.63:1 AAA

    Background, text, graphic · :not(.VfPpkd-StrnGf-rymPhb-ibnC6b-OWXEXe-OWB6Me).VfPpkd-StrnGf-rymPhb-ibnC6b-OWX, :not(.VfPpkd-rymPhb-ibnC6b-OWXEXe-OWB6Me).VfPpkd-rymPhb-ibnC6b-OWXEXe-pXU01b .Vf

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 79 83 30
    On text
    2.46:1 Fail
    On white
    6.54:1 AA

    Text, border · .i79UJc.IYewr.CDELXb .zHQkBf:not([disabled])~.snByac, .njnYzb.Jj6Lae .Ly8vae

  • Deep Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 38 0 53
    On text
    1.72:1 Fail
    On white
    9.35:1 AAA

    Text, graphic · .FOBRw-vQzf8d, .FOBRw-kBDsod-Rtc0Jf

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    88 51 0 18
    On text
    3.00:1 AA large
    On white
    5.37:1 AA

    Text, background, graphic · .Kjnxrf .VfPpkd-Jh9lGc:after, .BDEI9 .fegW5d a:not(.TrZEUc)

  • Light Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    86 53 0 35
    On text
    2.05:1 Fail
    On white
    7.85:1 AAA

    Text, border, background · .Rj2Mlf.VfPpkd-ksKsZd-mWPk3d-OWXEXe-AHe6Kc-XpnDCe:not(:disabled), .b9hyVd.VfPpkd-ksKsZd-mWPk3d-OWXEXe-AHe6Kc-XpnDCe:not(:disabled)

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 45 0 79
    On text
    1.06:1 Fail
    On white
    17.11:1 AAA

    Used · --upgradeable-gm3-button-filled-tonal-focus-label-text-color, --upgradeable-gm3-button-filled-tonal-hover-label-text-color

  • Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    95 59 0 37
    On text
    1.76:1 Fail
    On white
    9.14:1 AAA

    Text · .fAlnEc .PsAlOe.sj692e a:not(.TrZEUc), .PsAlOe.sj692e .x9zgF

  • Lavender

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    17 10 0 1
    On text
    12.40:1 AAA
    On white
    1.30:1 Fail

    Background, border · .PsAlOe.sj692e, .i3HiPd.sj692e

  • Maroon

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 53 100 74
    On text
    1.09:1 Fail
    On white
    14.71:1 AAA

    Text · .fAlnEc .PsAlOe.rNe0id a:not(.TrZEUc), .PsAlOe.rNe0id .x9zgF

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 36 0 39
    On text
    2.50:1 Fail
    On white
    6.45:1 AA

    Text · --jF0a9c, .uW2Fw-k2Wrsb-Bz112c

Gradients

  • linear-gradient(top,rgba(233,233,233,0),rgba(233,233,233,0) 62.22%,rgb(233,233,233) 0,rgba(233,233,233,0))

  • linear-gradient(180deg,rgba(233,233,233,0) 0,rgba(233,233,233,0) 62.22%,rgb(233,233,233) 0,rgba(233,233,233,0))

  • linear-gradient(top,rgba(243,243,243,0),rgba(243,243,243,.9))

Dark mode

When the device is set to dark
  • Off White

    #E8EAED

  • Cornflower Blue

    #8AB4F8

  • Cool Grey

    #9AA0A6

  • Light Steel Blue

    #AECBFA

  • Off White

    #F8F9FA

  • Near Black

    #202124

  • Cool Light Grey

    #BDC1C6

  • Light Coral

    #F28B82

  • Light Pink

    #F6AEA9

  • Cool Dark Grey

    #5F6368

  • Lavender

    #D2E3FC

  • Royal Blue

    #1A73E8

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Google Sans

Aa 400 Aa 500

Google Sans

System font, or not loaded on this page · weights 400, 500 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 500

Roboto

System font, or not loaded on this page · weights 400, 500 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Body 14px / 1.4286 arial

Gmail is email that’s intuitive, efficient, and useful. 15 GB of storage, less spam, and mobile access.

Button — arial

Get started

Sizes in use

Most common across the site
  • 24pxline 2rem · 7 rules
  • 22pxline 1.75rem · 1 rules
  • 20pxline 1.2 · 6 rules
  • 18pxline 1.5rem · 9 rules
  • 16pxline 1.5rem · 34 rules
  • 14pxline 1.25rem · 64 rules
  • 13px1 rules
  • 12pxline 1.3333333333 · 18 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.fAlnEc button:not(.TrZEUc):before · #0B57D0 · radius 8px

Corner radius

  • 4px · 42×
  • inherit · 20×
  • 8px · 18×
  • 20px · 17×
  • 50% · 16×
  • 12px · 10×

Shadows

  • 0 1px 3px 0 rgba(0,0,0,.3),0 4px 8px 3px rgba(0,0,0,.15)
  • 0 1px 2px 0 rgba(0,0,0,.3),0 1px 3px 1px rgba(0,0,0,.15)
  • 0 1px 2px 0 rgba(0,0,0,.3),0 2px 6px 2px rgba(0,0,0,.15)
  • 0 0 0 2px rgb(232,240,254)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

450
592
600
601
720
840
960
1600

On a scale of 0 to 1600 px.

Content widths (max-width)

400 px
380 px
320 px
312 px
304 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 5 characters, short enough to show in full in search results.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does gmail.com use?
gmail.com’s website uses one typeface: Google Sans (headings and body text), a system font.
What are gmail.com’s brand colours?
The main colours on gmail.com are Deep Royal Blue (#0B57D0), Light Royal Blue (#1A73E8), Blue (#6200EE), Fire Brick (#B3261E), Deep Slate Blue (#004A77) and Royal Blue (#1967D2).
What colour is gmail.com’s text and background?
Body text is #202124 on a #FFFFFF background.
Is this gmail.com’s official style guide?
No. SiteStyleGuide made it from gmail.com’s public web pages on 4 November 2026, and isn’t affiliated with gmail.com. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

gmail-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* gmail.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/gmail.com) */
:root {
  /* Colours */
  --text: #202124;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #1F1F1F;
  --colour-charcoal: #444746;
  --colour-black: #000000;
  --colour-deep-royal-blue: #0B57D0;
  --colour-light-royal-blue: #1A73E8;
  --colour-blue: #6200EE;
  --colour-fire-brick: #B3261E;
  --colour-deep-slate-blue: #004A77;
  --colour-royal-blue: #1967D2;
  --colour-light-slate-blue: #174EA6;
  --colour-midnight-blue: #001D35;
  --colour-slate-blue: #0842A0;
  --colour-lavender: #D3E3FD;
  --colour-maroon: #421F00;
  --colour-steel-blue: #00639B;
  --gradient-1: linear-gradient(top,rgba(233,233,233,0),rgba(233,233,233,0) 62.22%,rgb(233,233,233) 0,rgba(233,233,233,0));
  --gradient-2: linear-gradient(180deg,rgba(233,233,233,0) 0,rgba(233,233,233,0) 62.22%,rgb(233,233,233) 0,rgba(233,233,233,0));
  --gradient-3: linear-gradient(top,rgba(243,243,243,0),rgba(243,243,243,.9));

  /* Typefaces */
  --font-headings: 'Google Sans', 'Roboto', 'Arial', sans-serif;
  --font-buttons: 'Google Sans', 'Roboto', 'Arial', sans-serif;
  --font-other: 'Roboto', sans-serif;

  /* Type scale */
  --text-body: 14px;
  --leading-body: 1.4286;

  /* Shape */
  --radius-1: 4px;
  --radius-2: inherit;
  --radius-3: 8px;
  --radius-4: 20px;
  --radius-5: 50%;
  --radius-6: 12px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 450px;
  --breakpoint-2: 592px;
  --breakpoint-3: 600px;
  --breakpoint-4: 601px;
  --breakpoint-5: 720px;
  --breakpoint-6: 840px;
  --breakpoint-7: 960px;
  --breakpoint-8: 1600px;
  --max-width-1: 400px;
  --max-width-2: 380px;
  --max-width-3: 320px;
  --max-width-4: 312px;
  --max-width-5: 304px;
  --max-width-6: 300px;
}

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<a href="https://sitestyleguide.com/gmail.com" title="gmail.com style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Other websites using Google Sans as their main typeface
Websites whose lead colour is closest to gmail.com’s

Captured from gmail.com on 4 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by gmail.com; this guide describes the public website for reference.