SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from cruise.com’s public web pages. Not affiliated with or endorsed by Cruise.com. The real site is cruise.com ↗

Cruise.com logo

Unofficial style guide

Cruise.comstyle guide

Cruise.com’s website (cruise.com) uses Segoe UI for its headings and body text. Its palette is led by Light Royal Blue (#0D6EFD), Dark Slate Blue (#224273) and Light Steel Blue (#0973BA), with #212529 text on #FFFFFF. Captured from the live site on 28 October 2026.

Website
cruise.com
Typefaces
Segoe UI, Verdana, SFMono-Regular
Palette
4 neutrals, 12 colours, 3 gradients
Captured
28 Oct 2026 · added by @sitestyleguide
https://www.cruise.com/ Screenshot
Screenshot of the cruise.com homepage on a desktop screen
Screenshot of cruise.com on a 1440 px desktop screen, 28 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Cruise.com - Compare the best Cruise Deals & Discount Cruises
▲ 61 / 60 characters
Meta description
Compare cruise rates and save at Cruise.com for over 40 cruise lines and destinations including Royal Caribbean, Carnival, Celebrity, Princess Cruises and many more.
▲ 165 / 160 characters
Site name
Cruise.com
Language
en

In search results

Cruise.comhttps://www.cruise.com/

Cruise.com - Compare the best Cruise Deals & Discount Cruises

Compare cruise rates and save at Cruise.com for over 40 cruise lines and destinations including Royal Caribbean, Carnival, Celebrity, Princess Cruises and many m…

When shared

No og:image, so no picture

cruise.com

Cruise.com - Compare the best Cruise Deals & Discount Cruises

Compare cruise rates and save at Cruise.com for over 40 cruise lines and destinations including Royal Caribbe…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#212529) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 32.1%
  • Black 10.3%
  • Cool Near Black 6.5%
  • Light Royal Blue 6.5%
  • Dark Slate Blue 5.6%
  • Light Steel Blue 5.3%
  • Off White 5.1%
  • Crimson 4.7%
  • Sea Green 4.7%
  • Chocolate 4.5%
  • Gold 3.7%
  • Sky Blue 3.7%
  • Fire Brick 2.3%
  • Royal Blue 2.2%
  • Deep Steel Blue 1.5%
  • Deep Royal Blue 1.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    15.43:1 AAA
    On white
    —

    Text, background, border · --bs-btn-hover-color, --bs-btn-active-color

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.36:1 Fail
    On white
    21.00:1 AAA

    Text, background, graphic · --bs-table-color, --bs-table-striped-color

  • Cool Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    20 10 0 84
    On text
    —
    On white
    15.43:1 AAA

    Text, background, graphic · body, --bs-btn-border-color

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    3 1 0 6
    On text
    13.01:1 AAA
    On white
    1.19:1 Fail

    Background, border, text · .form-control:disabled, .form-select:disabled

Colours

Brand colours and accents, most used first
  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    95 57 0 1
    On text
    3.43:1 AA large
    On white
    4.50:1 AA

    Background, text, graphic · a, .form-check-input:checked

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    70 43 0 55
    On text
    1.54:1 Fail
    On white
    10.02:1 AAA

    Background, text · .carousel-item .btn-primary, .more-btn-container button

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    95 38 0 27
    On text
    3.07:1 AA large
    On white
    5.03:1 AA

    Background, text · .page-cont a.btn-primary, .dailyCruiseDeals .card-body .btn

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 76 69 14
    On text
    3.41:1 AA large
    On white
    4.53:1 AA

    Background, text, border · --bs-btn-border-color, --bs-btn-disabled-border-color

  • Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    81 0 38 47
    On text
    3.40:1 AA large
    On white
    4.53:1 AA

    Background, text, border · --bs-btn-border-color, --bs-btn-disabled-border-color

  • Chocolate

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 58 100 22
    On text
    3.43:1 AA large
    On white
    4.50:1 AA

    Text, background · #popOverModal .modal-header h5, h1

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 24 97 0
    On text
    9.46:1 AAA
    On white
    1.63:1 Fail

    Background, text, graphic · --bs-btn-border-color, --bs-btn-disabled-border-color

  • Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    95 16 0 6
    On text
    7.88:1 AAA
    On white
    1.96:1 Fail

    Background, text, graphic · --bs-btn-border-color, --bs-btn-disabled-border-color

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 20
    On text
    2.62:1 Fail
    On white
    5.89:1 AA

    Text, background · .sale-ribbon-full, .subTitle > p

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 50 0 20
    On text
    2.77:1 Fail
    On white
    5.57:1 AA

    Text, background · .btn-primary, h2

  • Deep Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    76 31 0 38
    On text
    2.73:1 Fail
    On white
    5.65:1 AA

    Background, text · .searchWidgets .nav-tabs .nav-item:first-child .nav-link.active, #signInModal .modal-header h5

  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    89 45 0 32
    On text
    2.40:1 Fail
    On white
    6.43:1 AA

    Background, text · #signInModal .btn:hover, #popOverModal .btn:hover

Gradients

  • linear-gradient(45deg,rgba(255,255,255,.15) 25%,transparent 25%,transparent 50%,rgba(255,255,255,.15) 50%,rgba(255,255,255,.15) 75%,transparent 75%,transparent)

  • linear-gradient(180deg, rgba(255, 255, 255, 0.15), rgba(255, 255, 255, 0))

  • radial-gradient(.2em 50% at left,#000a,#0000)

Dark mode

Switched on by the site
Aa Light · #212529 on #FFFFFF
Aa Dark · #DEE2E6 on #212529 · 11.85:1 AAA
  • Cool Off White

    #DEE2E6 · --bs-body-color

  • Cool Charcoal

    #343A40 · --bs-secondary-bg

  • Dark Sea Green

    #75B798 · --bs-success-text-emphasis

  • Light Coral

    #EA868F · --bs-danger-text-emphasis

  • Cornflower Blue

    #6EA8FE · --bs-primary-text-emphasis

  • Cool Dark Grey

    #495057 · --bs-light-border-subtle

  • Cool Near Black

    #212529 · --bs-body-bg

  • White

    #FFFFFF · --bs-emphasis-color

  • Cool Charcoal

    #2B3035 · --bs-tertiary-bg

  • Cool Light Grey

    #A7ACB1 · --bs-secondary-text-emphasis

  • Sky Blue

    #6EDFF6 · --bs-info-text-emphasis

  • Gold

    #FFDA6A · --bs-warning-text-emphasis

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Segoe UI

Aa 400

Segoe UI

System font, or not loaded on this page · weights 400 · body · shown in a stand-in if you don’t have it

Aa 400

Verdana

System font, or not loaded on this page · body, buttons · shown in a stand-in if you don’t have it

Aa 400

SFMono-Regular

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 400

Handlee

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 36px / 1.2 weight 500

Cruise.com

Heading 2 30px / 1.2 weight 500

Cruise.com - Compare the best Cruise Deals & Di…

Heading 3 26px / 1.2 weight 500

Cruise.com - Compare the best Cruise Deals & Di…

Heading 4 24px / 1.2 weight 500

Cruise.com - Compare the best Cruise Deals & Di…

Heading 5 22px / 1.2 weight 500

Cruise.com - Compare the best Cruise Deals & Di…

Heading 6 20px / 1.2 weight 500

Cruise.com - Compare the best Cruise Deals & Di…

Body 1rem · 16 px / 1.5 weight 400 · Verdana

Compare cruise rates and save at Cruise.com for over 40 cruise lines and destinations including Royal Caribbean, Carnival, Celebrity, Princ…

Paragraph 18px / 16px

Compare cruise rates and save at Cruise.com for over 40 cruise lines and destinations including Royal Caribbean, Carnival, Celebrity, Princ…

Small .875em · 14 px

Compare cruise rates and save at Cruise.com for over 40 cruise lines and destinations including Royal Caribbean, Carnival, Celebrity, Princ…

Link 15px weight 700

Read more about Cruise.com

Sizes in use

Most common across the site
  • 28pxline 1.25em · 5 rules
  • 26pxline 20px · 3 rules
  • 24px4 rules
  • 20pxline 20px · 30 rules
  • 18pxline 19px · 15 rules
  • 16pxline 1.5 · 18 rules
  • 14pxline 16px · 27 rules
  • 12pxline 0 · 9 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.more-btn-container button · #224273

Link

Read our latest news today.

a · #0D6EFD

Corner radius

  • 0.375rem · 13×
  • 3px · 9×
  • 1rem · 5×
  • 12px · 5×
  • 0.25rem · 4×

Shadows

  • 0 0 0 .25rem rgba(13,110,253,.25)
  • 5px 5px 12px #999
  • 0 0 0 .25rem rgba(25,135,84,.25)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

576
767
768
991
992
1199
1200
1400

On a scale of 0 to 1440 px.

Content widths (max-width)

1320 px
1140 px
960 px
720 px
540 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 61 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThe description is 165 characters. Search results usually show about 160.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Cruise.com use?
Cruise.com’s website uses one typeface: Segoe UI (headings and body text), a system font.
What are Cruise.com’s brand colours?
The main colours on cruise.com are Light Royal Blue (#0D6EFD), Dark Slate Blue (#224273), Light Steel Blue (#0973BA), Crimson (#DC3545), Sea Green (#198754) and Chocolate (#C75300).
What colour is Cruise.com’s text and background?
Body text is #212529 on a #FFFFFF background.
Where is Cruise.com’s logo from?
The logo shown in this guide was found on cruise.com’s homepage. For official logo files and usage rules, check Cruise.com’s own brand or press page.
Is this Cruise.com’s official style guide?
No. SiteStyleGuide made it from cruise.com’s public web pages on 28 October 2026, and isn’t affiliated with Cruise.com. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

cruise-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* cruise.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/cruise.com) */
:root {
  /* Colours */
  --text: #212529;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-cool-near-black: #212529;
  --colour-off-white: #E9ECEF;
  --colour-light-royal-blue: #0D6EFD;
  --colour-dark-slate-blue: #224273;
  --colour-light-steel-blue: #0973BA;
  --colour-crimson: #DC3545;
  --colour-sea-green: #198754;
  --colour-chocolate: #C75300;
  --colour-gold: #FFC107;
  --colour-sky-blue: #0DCAF0;
  --colour-fire-brick: #CC0000;
  --colour-royal-blue: #0066CC;
  --colour-deep-steel-blue: #266C9D;
  --colour-deep-royal-blue: #135FAD;
  --gradient-1: linear-gradient(45deg,rgba(255,255,255,.15) 25%,transparent 25%,transparent 50%,rgba(255,255,255,.15) 50%,rgba(255,255,255,.15) 75%,transparent 75%,transparent);
  --gradient-2: linear-gradient(180deg, rgba(255, 255, 255, 0.15), rgba(255, 255, 255, 0));
  --gradient-3: radial-gradient(.2em 50% at left,#000a,#0000);

  /* Typefaces */
  --font-body: system-ui, -apple-system, 'Segoe UI', 'Roboto', 'Helvetica Neue', 'Noto Sans';
  --font-buttons: 'Verdana', 'Arial', 'Helvetica', sans-serif;
  --font-other: 'SFMono-Regular', 'Menlo', 'Monaco', 'Consolas', 'Liberation Mono', 'Courier New';

  /* Type scale */
  --text-h1: 36px;
  --leading-h1: 1.2;
  --text-h2: 30px;
  --leading-h2: 1.2;
  --text-h3: 26px;
  --leading-h3: 1.2;
  --text-h4: 24px;
  --leading-h4: 1.2;
  --text-h5: 22px;
  --leading-h5: 1.2;
  --text-h6: 20px;
  --leading-h6: 1.2;
  --text-body: 1rem;
  --leading-body: 1.5;
  --text-p: 18px;
  --leading-p: 16px;
  --text-small: .875em;
  --text-a: 15px;

  /* Shape */
  --radius-1: 0.375rem;
  --radius-2: 3px;
  --radius-3: 1rem;
  --radius-4: 12px;
  --radius-5: 0.25rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 576px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 991px;
  --breakpoint-5: 992px;
  --breakpoint-6: 1199px;
  --breakpoint-7: 1200px;
  --breakpoint-8: 1400px;
  --max-width-1: 1320px;
  --max-width-2: 1140px;
  --max-width-3: 960px;
  --max-width-4: 720px;
  --max-width-5: 540px;
}

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Share

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<a href="https://sitestyleguide.com/cruise.com" title="Cruise.com style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Other websites using Segoe UI as their main typeface
Websites whose lead colour is closest to Cruise.com’s

Captured from cruise.com on 28 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Cruise.com; this guide describes the public website for reference.