What font does Google use?

Google’s website uses four typefaces: Google Sans (headings and body text), google Fonts; Google Sans Text, google Fonts; Google Sans Display, google Fonts; Product Sans, google Fonts.

What are Google’s brand colours?

The main colours on thinkwithgoogle.com are Light Royal Blue (#1A73E8), Dark Slate Blue (#174EA6), Royal Blue (#1967D2), Red (#D93025), Deep Royal Blue (#185ABC) and Lavender (#D2E3FC).

What colour is Google’s text and background?

Body text is #3C4043 on a #FFFFFF background.

Where is Google’s logo from?

The logo shown in this guide was found on thinkwithgoogle.com’s homepage. For official logo files and usage rules, check Google’s own brand or press page.

Is this Google’s official style guide?

No. SiteStyleGuide made it from thinkwithgoogle.com’s public web pages on 4 November 2026, and isn’t affiliated with Google. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from thinkwithgoogle.com’s public web pages. Not affiliated with or endorsed by Google. The real site is thinkwithgoogle.com ↗

Unofficial style guide

Googlestyle guide

Google’s website (thinkwithgoogle.com) uses Google Sans for its headings and body text. Its palette is led by Light Royal Blue (#1A73E8), Dark Slate Blue (#174EA6) and Royal Blue (#1967D2), with #3C4043 text on #FFFFFF. Captured from the live site on 4 November 2026.

Website: thinkwithgoogle.com
Typefaces: Google Sans, Google Sans Text, Google Sans Display
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 4 Nov 2026 · added by @sitestyleguide

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Screenshot of the thinkwithgoogle.com homepage on a desktop screen — Screenshot of thinkwithgoogle.com on a 1440 px desktop screen, 4 Nov 2026.

Screenshot of the thinkwithgoogle.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Think with Google AU & NZ - Marketing Research, Insights, and Trends; ▲ 68 / 60 characters
Meta description: Stay ahead with the latest marketing research, expert insights, and digital trends with Think with Google Australia & New Zealand's data reports, guides, and articles.; ▲ 167 / 160 characters
Site name: Google
og:title: Think with Google AU & NZ - Marketing Research, Insights, and Trends
og:description: Stay ahead with the latest marketing research, expert insights, and digital trends with Think with Google Australia & New Zealand's data reports, guides, and articles.
Language: en

In search results

Googlehttps://business.google.com/aunz/think/

Think with Google AU & NZ - Marketing Research, Insights, and…

Stay ahead with the latest marketing research, expert insights, and digital trends with Think with Google Australia & New Zealand's data reports, guides, and art…

When shared

No og:image, so no picture

thinkwithgoogle.com

Think with Google AU & NZ - Marketing Research, Insights, and Trends

Stay ahead with the latest marketing research, expert insights, and digital trends with Think with Google Aus…

Logo & favicons

Found as: image in the header. PNG, 24 × 24.

Logo

On white

On black

On Light Royal Blue

Favicons

3 found

180 px · PNG apple-touch-icon
48 px · PNG icon
32 px · PNG shortcut icon

Think with Google AU & NZ - Marketing Research, Insights, and Trends

Light browser tab

Think with Google AU & NZ - Marketing Research, Insights, and Trends

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#3C4043) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 33.9%
Near Black 15.1%
Light Royal Blue 10.9%
Cool Dark Grey 10.5%
Cool Charcoal 8.7%
Dark Slate Blue 4%
Royal Blue 3.2%
Red 2.7%
Deep Royal Blue 2.4%
Lavender 2.4%
Corn Silk 1.6%
Dodger Blue 1.5%
Forest Green 0.8%
Medium Sea Green 0.8%
Honey Dew 0.7%
Dark Green 0.7%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
10.47:1 AAA

On white
—

Background, text, border · body, .plexi-table--overflow-container
Near Black

HEX

RGB

HSL

OKLCH

CMYK
11 8 0 86

On text
1.54:1 Fail

On white
16.10:1 AAA

Text, background, border · body, .glue-header__stepped-nav .glue-header__stepped-nav-controls-container .glue-hea
Cool Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
9 5 0 59

On text
1.73:1 Fail

On white
6.05:1 AA

Text, border, background · .glue-filter--mws .glue-filter__filter-title, .glue-social__dialog .glue-button.glue-is-copied
Cool Charcoal

HEX

RGB

HSL

OKLCH

CMYK
10 4 0 74

On text
—

On white
10.47:1 AAA

Text, background, graphic · body, .plexi-stat-list-item__title

Colours

Brand colours and accents, most used first

Light Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
89 50 0 9

On text
2.32:1 Fail

On white
4.51:1 AA

Background, text, border · .glue-switch.mdc-switch--checked .mdc-switch__thumb-underlay::before, .glue-button--high-emphasis.glue-social__copy-btn
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
86 53 0 35

On text
1.33:1 Fail

On white
7.85:1 AAA

Text, border, background · .ion-weighted-questionnaire__navigation .glue-carousel__button.button-back-activ, .glue-checkbox:hover .mdc-checkbox__native-control:enabled:checked~.mdc-checkbox
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
88 51 0 18

On text
1.95:1 Fail

On white
5.37:1 AA

Text, background, graphic · .glue-button--tonal.glue-social__copy-btn, .ion-animated-text-list__items-text-list-item.active .ion-animated-text-list__it
Red

HEX

RGB

HSL

OKLCH

CMYK
0 78 83 15

On text
2.19:1 Fail

On white
4.77:1 AA

Text, border, graphic · .ion-error, .mdc-select--invalid:not(.mdc-select--disabled) .mdc-floating-label
Deep Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
87 52 0 26

On text
1.61:1 Fail

On white
6.51:1 AA

Text, background, border · --md-sys-color-primary, .glue-button--high-emphasis.glue-social__copy-btn:hover
Lavender

HEX

RGB

HSL

OKLCH

CMYK
17 10 0 1

On text
8.04:1 AAA

On white
1.30:1 Fail

Background, border · .ion-diagnostic .ion-diagnostic__tips-heading-icon, .glue-button--tonal.glue-social__copy-btn:active
Corn Silk

HEX

RGB

HSL

OKLCH

CMYK
0 3 12 0

On text
9.77:1 AAA

On white
1.07:1 Fail

Background, border · ion-three-p-chat [data-chat-widget-layout=floating][data-chat-widget-provider=Ka, .glue-banner--high-emphasis
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
73 45 0 4

On text
2.94:1 Fail

On white
3.56:1 AA large

Background, border, text · .ion-diagnostic .ion-diagnostic__content__inner .ion-diagnostic__navigation .glu, .ion-weighted-questionnaire__navigation .glue-carousel__button.button-back-activ
Forest Green

HEX

RGB

HSL

OKLCH

CMYK
81 0 56 50

On text
2.08:1 Fail

On white
5.02:1 AA

Text, background, border · .ion-animated-text-list__items-text-list-item.active .ion-animated-text-list__it, .ion-animated-text-list__items-carousel-item-title--active-green
Medium Sea Green

HEX

RGB

HSL

OKLCH

CMYK
69 0 51 34

On text
3.42:1 AA large

On white
3.06:1 AA large

Background, text, graphic · .ion-diagnostic .ion-diagnostic__content__inner .ion-diagnostic__progress-bar__p, .ion-icon--fill-green-500
Honey Dew

HEX

RGB

HSL

OKLCH

CMYK
12 0 9 8

On text
8.16:1 AAA

On white
1.28:1 Fail

Background · .plexi-twoup__copy-headline-number--green, ion-incentive-module .incentives-banner__container--green
Dark Green

HEX

RGB

HSL

OKLCH

CMYK
87 0 55 60

On text
1.45:1 Fail

On white
7.20:1 AAA

Text · ion-incentive-module .incentives-banner__container--green :where(a,button,.glue-, .plexi-twoup__copy-headline-number--green

Gradients

linear-gradient(90deg,#fff 50%,hsla(0,0%,100%,0))
linear-gradient(90deg,#f8f9fa 50%,#f8f9fa00)
linear-gradient(270deg,#fff 50%,hsla(0,0%,100%,0))

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Google Sans

Aa 400 Aa 700

Google Sans

Google Fonts · weights 400, 500, 700 · headings, buttons

Aa 400 Aa 700

Google Sans Text

Google Fonts · weights 400, 500, 700 · headings, buttons

Aa 400 Aa 700

Google Sans Display

Google Fonts · weights 400, 500, 700

Aa 400

Product Sans

Google Fonts · weights 400

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body 1em · 16 px / 1.444 weight 300 · Arial

Stay ahead with the latest marketing research, expert insights, and digital trends with Think with Google Australia & New Zealand's data re…

Paragraph 1rem · 16 px / 1.5

Stay ahead with the latest marketing research, expert insights, and digital trends with Think with Google Australia & New Zealand's data re…

Small 80%

Stay ahead with the latest marketing research, expert insights, and digital trends with Think with Google Australia & New Zealand's data re…

Link 12px weight 500

Sizes in use

Most common across the site

28pxline 36px · 13 rules
24pxline 1 · 19 rules
20pxline 28px · 27 rules
18pxline 24px · 33 rules
16pxline 24px · 99 rules
14pxline 20px · 79 rules
12pxline 18px · 49 rules
11pxline 16px · 23 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

1000px · 89×
50% · 73×
20px · 70×
4px · 55×
8px · 42×
16px · 39×

Shadows

null
0 0 0 2px#1a73e8
0 0 0 2px #1a73e8
0 1px 2px#3c40434d,0 1px 3px 1px#3c404326

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

599

600

1023

1024

On a scale of 0 to 1440 px.

Content widths (max-width)

1070 px

616 px

600 px

500 px

400 px

300 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 68 characters. Google usually cuts titles near 60, so the end may not show in results.
▲ CheckThe description is 167 characters. Search results usually show about 160.
▲ CheckThere is no og:image, so links shared on social media show no picture.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Google use?: Google’s website uses four typefaces: Google Sans (headings and body text), google Fonts; Google Sans Text, google Fonts; Google Sans Display, google Fonts; Product Sans, google Fonts.
What are Google’s brand colours?: The main colours on thinkwithgoogle.com are Light Royal Blue (#1A73E8), Dark Slate Blue (#174EA6), Royal Blue (#1967D2), Red (#D93025), Deep Royal Blue (#185ABC) and Lavender (#D2E3FC).
What colour is Google’s text and background?: Body text is #3C4043 on a #FFFFFF background.
Where is Google’s logo from?: The logo shown in this guide was found on thinkwithgoogle.com’s homepage. For official logo files and usage rules, check Google’s own brand or press page.
Is this Google’s official style guide?: No. SiteStyleGuide made it from thinkwithgoogle.com’s public web pages on 4 November 2026, and isn’t affiliated with Google. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

thinkwithgoogle-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* thinkwithgoogle.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/thinkwithgoogle.com) */
:root {
  /* Colours */
  --text: #3C4043;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #202124;
  --colour-cool-dark-grey: #5F6368;
  --colour-cool-charcoal: #3C4043;
  --colour-light-royal-blue: #1A73E8;
  --colour-dark-slate-blue: #174EA6;
  --colour-royal-blue: #1967D2;
  --colour-red: #D93025;
  --colour-deep-royal-blue: #185ABC;
  --colour-lavender: #D2E3FC;
  --colour-corn-silk: #FEF7E0;
  --colour-dodger-blue: #4285F4;
  --colour-forest-green: #188038;
  --colour-medium-sea-green: #34A853;
  --colour-honey-dew: #CEEAD6;
  --colour-dark-green: #0D652D;
  --gradient-1: linear-gradient(90deg,#fff 50%,hsla(0,0%,100%,0));
  --gradient-2: linear-gradient(90deg,#f8f9fa 50%,#f8f9fa00);
  --gradient-3: linear-gradient(270deg,#fff 50%,hsla(0,0%,100%,0));

  /* Typefaces */
  --font-headings: 'Google Sans', 'Roboto', 'Arial', sans-serif;
  --font-buttons: 'Google Sans', 'Roboto', 'Arial', sans-serif;
  --font-other: 'Google Sans Display';

  /* Type scale */
  --text-body: 1em;
  --leading-body: 1.444;
  --text-p: 1rem;
  --leading-p: 1.5;
  --text-small: 80%;
  --text-a: 12px;

  /* Shape */
  --radius-1: 1000px;
  --radius-2: 50%;
  --radius-3: 20px;
  --radius-4: 4px;
  --radius-5: 8px;
  --radius-6: 16px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 599px;
  --breakpoint-2: 600px;
  --breakpoint-3: 1023px;
  --breakpoint-4: 1024px;
  --max-width-1: 1070px;
  --max-width-2: 616px;
  --max-width-3: 600px;
  --max-width-4: 500px;
  --max-width-5: 400px;
  --max-width-6: 300px;
}

{
    "site": "thinkwithgoogle.com",
    "source": "https://sitestyleguide.com/thinkwithgoogle.com",
    "text": "#3C4043",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#202124",
            "rgb": [
                32,
                33,
                36
            ]
        },
        {
            "name": "Cool Dark Grey",
            "hex": "#5F6368",
            "rgb": [
                95,
                99,
                104
            ]
        },
        {
            "name": "Cool Charcoal",
            "hex": "#3C4043",
            "rgb": [
                60,
                64,
                67
            ]
        },
        {
            "name": "Light Royal Blue",
            "hex": "#1A73E8",
            "rgb": [
                26,
                115,
                232
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#174EA6",
            "rgb": [
                23,
                78,
                166
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#1967D2",
            "rgb": [
                25,
                103,
                210
            ]
        },
        {
            "name": "Red",
            "hex": "#D93025",
            "rgb": [
                217,
                48,
                37
            ]
        },
        {
            "name": "Deep Royal Blue",
            "hex": "#185ABC",
            "rgb": [
                24,
                90,
                188
            ]
        },
        {
            "name": "Lavender",
            "hex": "#D2E3FC",
            "rgb": [
                210,
                227,
                252
            ]
        },
        {
            "name": "Corn Silk",
            "hex": "#FEF7E0",
            "rgb": [
                254,
                247,
                224
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#4285F4",
            "rgb": [
                66,
                133,
                244
            ]
        },
        {
            "name": "Forest Green",
            "hex": "#188038",
            "rgb": [
                24,
                128,
                56
            ]
        },
        {
            "name": "Medium Sea Green",
            "hex": "#34A853",
            "rgb": [
                52,
                168,
                83
            ]
        },
        {
            "name": "Honey Dew",
            "hex": "#CEEAD6",
            "rgb": [
                206,
                234,
                214
            ]
        },
        {
            "name": "Dark Green",
            "hex": "#0D652D",
            "rgb": [
                13,
                101,
                45
            ]
        }
    ],
    "fonts": [
        {
            "name": "Google Sans",
            "stack": "\"Google Sans\", Roboto, Arial, sans-serif",
            "weights": [
                400,
                500,
                700
            ],
            "source": "Google Fonts"
        },
        {
            "name": "Google Sans Text",
            "stack": "\"Google Sans Text\", \"Google Sans\", Roboto, Arial, sans-serif",
            "weights": [
                400,
                500,
                700
            ],
            "source": "Google Fonts"
        },
        {
            "name": "Google Sans Display",
            "stack": "\"Google Sans Display\"",
            "weights": [
                400,
                500,
                700
            ],
            "source": "Google Fonts"
        },
        {
            "name": "Product Sans",
            "stack": "Product Sans, Google Sans, Arial, Helvetica, sans-serif",
            "weights": [
                400
            ],
            "source": "Google Fonts"
        },
        {
            "name": "Google Symbols",
            "stack": "'Google Symbols'",
            "weights": [
                100,
                400
            ],
            "source": "Google Fonts"
        }
    ]
}

Other websites using Google Sans as their main typeface

Waze

waze.com · set in Google Sans
Save
gmail.com

gmail.com · set in Google Sans
Save
blog.google

blog.google · set in Google Sans
Save
Google Design

design.google · set in Google Sans
Save

Websites whose lead colour is closest to Google’s

Apple

apple.co · 18 hours ago
Save
Electronic Arts Home Page

ea.com · 2 days ago
Save
FreshBooks

freshbooks.com · 5 days ago
Save
ASUS Global

asus.com · 5 days ago
Save

Captured from thinkwithgoogle.com on 4 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by Google; this guide describes the public website for reference.

Googlestyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Cool Dark Grey

Cool Charcoal

Colours

Light Royal Blue

Dark Slate Blue

Royal Blue

Red

Deep Royal Blue

Lavender

Corn Silk

Dodger Blue

Forest Green

Medium Sea Green

Honey Dew

Dark Green

Gradients

Google Sans

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run thinkwithgoogle.com?

Also set in Google Sans

Waze

gmail.com

blog.google

Google Design

Similar colours

Apple

Electronic Arts Home Page

FreshBooks

ASUS Global

Title &
description