SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from deadline.com’s public web pages. Not affiliated with or endorsed by Deadline. The real site is deadline.com ↗

Deadline logo

Unofficial style guide

Deadlinestyle guide

Deadline’s website (deadline.com) uses Helvetica for its headings and body text. Its palette is led by Dark Red (#920200), Deep Red (#EC1C24) and Maroon (#550100), with #000000 text on #FFFFFF. Captured from the live site on 27 October 2026.

Typefaces
Helvetica, Georgia, Arial
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://deadline.com/ Screenshot
Screenshot of the deadline.com homepage on a desktop screen
Screenshot of deadline.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Deadline – Hollywood Entertainment Breaking News
● 48 / 60 characters
Meta description
Deadline.com is always the first to break up-to-the-minute entertainment, Hollywood and media news, with an unfiltered, no-holds-barred analysis of events.
● 155 / 160 characters
Site name
Deadline
og:title
Deadline
og:description
Hollywood Entertainment Breaking News
Language
en-US

In search results

Deadlinehttps://deadline.com/

Deadline – Hollywood Entertainment Breaking News

Deadline.com is always the first to break up-to-the-minute entertainment, Hollywood and media news, with an unfiltered, no-holds-barred analysis of events.

When shared

The image Deadline shares with links

deadline.com

Deadline

Hollywood Entertainment Breaking News

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 27.1%
  • Black 21%
  • Dark Red 12.2%
  • Dark Grey 8.4%
  • Cool Off White 6.2%
  • Deep Red 4.8%
  • Maroon 4.5%
  • Crimson 4.1%
  • Light Royal Blue 3.8%
  • Steel Blue 1.3%
  • Light Red 1.3%
  • Lime Green 1.2%
  • Orange Red 1.2%
  • Slate Blue 1%
  • Deep Royal Blue 1%
  • Green 1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · .is-ExpandableSearch-open::before, .lrv-u-background-color-body

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, border · .awards-coverage-widget .o-tease-list .o-tease-list__item .o-tease .o-tease__con, [data-pmc-es-search-form] .ac_title em

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 62
    On text
    3.39:1 AA large
    On white
    6.19:1 AA

    Text, background, border · [data-pmc-es-search-form] .ac_title, .is-search-expandable [data-pmc-es-search-form] .ac_title

  • Cool Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    4 2 0 1
    On text
    19.57:1 AAA
    On white
    1.07:1 Fail

    Background, text, border · .lrv-u-background-color-light-blue, .lrv-u-color-light-blue

Colours

Brand colours and accents, most used first
  • Dark Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 99 100 43
    On text
    2.23:1 Fail
    On white
    9.41:1 AAA

    Background, text, border · [data-pmc-es-search-form] .ac-section-title, a

  • Deep Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 88 85 7
    On text
    4.76:1 AA
    On white
    4.41:1 AA large

    Background, text, border · .share-container ul.share-buttons li a.btn-flipboard, --border-color-brand-primary

  • Maroon

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 99 100 67
    On text
    1.39:1 Fail
    On white
    15.10:1 AAA

    Background, text, border · .lrv-u-background-color-brand-primary-dark, .lrv-u-color-brand-primary-dark

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 74 74 19
    On text
    4.21:1 AA large
    On white
    4.98:1 AA

    Background, text, border · .lrv-u-background-color-brand-primary-light, .lrv-u-color-brand-primary-light

  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    67 47 0 18
    On text
    4.51:1 AA
    On white
    4.66:1 AA

    Background, text, border · .lrv-u-background-color-brand-secondary, .lrv-u-color-brand-secondary

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    92 30 0 34
    On text
    4.18:1 AA large
    On white
    5.03:1 AA

    Text, background, graphic · .share-container ul.share-buttons li a.btn-linkedin, .shareMore .shareModal li a.btn-linkedin

  • Light Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 0
    On text
    5.25:1 AA
    On white
    4.00:1 AA large

    Background, text · .pmc_event_video .event-video-live span:before, .live-event-banner .banner-live-text:before

  • Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    82 0 100 24
    On text
    8.70:1 AAA
    On white
    2.41:1 Fail

    Background, text, graphic · .share-container ul.share-buttons li a.btn-whatsapp, .shareMore .shareModal li a.btn-whatsapp

  • Orange Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 70 96 4
    On text
    5.90:1 AA
    On white
    3.56:1 AA large

    Background, text, graphic · .share-container ul.share-buttons li a.btn-reddit, .shareMore .shareModal li a.btn-reddit

  • Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    54 68 0 4
    On text
    4.07:1 AA large
    On white
    5.16:1 AA

    Background, text, graphic · .share-container ul.share-buttons li a.btn-comment, .shareMore .shareModal li a.btn-comment

  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    61 41 0 40
    On text
    3.07:1 AA large
    On white
    6.84:1 AA

    Background, text, graphic · .share-container ul.share-buttons li a.btn-facebook, .shareMore .shareModal li a.btn-facebook

  • Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    58 0 100 48
    On text
    4.52:1 AA
    On white
    4.64:1 AA

    Background, text, graphic · .share-container ul.share-buttons li a.btn-more, .shareMore .shareModal li a.btn-more

Gradients

  • linear-gradient(to bottom, transparent, white 100px)

  • linear-gradient(to top, #d9eaf3 0%, #fff 8%)

  • linear-gradient(180deg, rgba(0, 0, 0, 0) 0%, rgba(0, 0, 0, 0.49) 18.81%, rgba(0, 0, 0, 0.92) 100%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Helvetica

Aa 400 Aa 700

Helvetica

System font, or not loaded on this page · weights 400, 700 · headings, body, buttons · shown in a stand-in if you don’t have it

Aa 400

Georgia

System font, or not loaded on this page · headings · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Arial

System font, or not loaded on this page · weights 400, 700 · body, headings · shown in a stand-in if you don’t have it

Aa 400

Balto

Probably Adobe Fonts · headings, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Body — / 1.35 Helvetica

Deadline.com is always the first to break up-to-the-minute entertainment, Hollywood and media news, with an unfiltered, no-holds-barred ana…

Paragraph 2em · 32 px / Courier

Deadline.com is always the first to break up-to-the-minute entertainment, Hollywood and media news, with an unfiltered, no-holds-barred ana…

Link — weight 700

Read more about Deadline

Sizes in use

Most common across the site
  • 32pxline 34px · 14 rules
  • 20pxline 1 · 7 rules
  • 18pxline 22px · 19 rules
  • 16pxline 22px · 19 rules
  • 14pxline 1.1875rem · 34 rules
  • 13pxline 1.25 · 9 rules
  • 12pxline .94 · 12 rules
  • 10px6 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Link

Read our latest news today.

a · #920200

Corner radius

  • 50% · 17×
  • 6px · 12×
  • 5px · 10×
  • 6px 0 0 6px · 6×
  • .25rem · 4×
  • 0 6px 6px 0 · 4×

Shadows

  • 0 2px 4px 0 rgba(0,0,0,.08)
  • 0 2px 10px #333
  • 0 -0.313rem .313rem rgba(0,0,0,.15)
  • 0 -2px 9px 0 rgba(0,0,0,.1)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

480
481
767
768
970
1000
1260
1400

On a scale of 0 to 1440 px.

Content widths (max-width)

1260 px
1160 px
1000 px
500 px
320 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 48 characters, short enough to show in full in search results.
  • ▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Deadline use?
Deadline’s website uses two typefaces: Helvetica (headings and body text), a system font; Balto, probably Adobe Fonts.
What are Deadline’s brand colours?
The main colours on deadline.com are Dark Red (#920200), Deep Red (#EC1C24), Maroon (#550100), Crimson (#CF3535), Light Royal Blue (#4670D2) and Steel Blue (#0E76A8).
What colour is Deadline’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is Deadline’s logo from?
The logo shown in this guide was found on deadline.com’s homepage. For official logo files and usage rules, check Deadline’s own brand or press page.
Is this Deadline’s official style guide?
No. SiteStyleGuide made it from deadline.com’s public web pages on 27 October 2026, and isn’t affiliated with Deadline. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

deadline-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* deadline.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/deadline.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-dark-grey: #616161;
  --colour-cool-off-white: #F1F8FC;
  --colour-dark-red: #920200;
  --colour-deep-red: #EC1C24;
  --colour-maroon: #550100;
  --colour-crimson: #CF3535;
  --colour-light-royal-blue: #4670D2;
  --colour-steel-blue: #0E76A8;
  --colour-light-red: #FF0000;
  --colour-lime-green: #23C100;
  --colour-orange-red: #F64A0A;
  --colour-slate-blue: #714DF4;
  --colour-deep-royal-blue: #3B5998;
  --colour-green: #388500;
  --gradient-1: linear-gradient(to bottom, transparent, white 100px);
  --gradient-2: linear-gradient(to top, #d9eaf3 0%, #fff 8%);
  --gradient-3: linear-gradient(180deg, rgba(0, 0, 0, 0) 0%, rgba(0, 0, 0, 0.49) 18.81%, rgba(0, 0, 0, 0.92) 100%);

  /* Typefaces */
  --font-headings: 'Helvetica', sans-serif;
  --font-body: 'Helvetica', sans-serif;
  --font-buttons: 'Helvetica', sans-serif;

  /* Type scale */
  --text-p: 2em;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 6px;
  --radius-3: 5px;
  --radius-4: 6px 0 0 6px;
  --radius-5: .25rem;
  --radius-6: 0 6px 6px 0;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 480px;
  --breakpoint-2: 481px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 970px;
  --breakpoint-6: 1000px;
  --breakpoint-7: 1260px;
  --breakpoint-8: 1400px;
  --max-width-1: 1260px;
  --max-width-2: 1160px;
  --max-width-3: 1000px;
  --max-width-4: 500px;
  --max-width-5: 320px;
  --max-width-6: 300px;
}

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Other websites using Helvetica as their main typeface
Websites whose lead colour is closest to Deadline’s

Captured from deadline.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Deadline; this guide describes the public website for reference.