What font does Engadget use?

Engadget’s website uses three typefaces: Arial (headings and body text), a system font; guardian-sans-bold, self-hosted; guardian-sans-regular, self-hosted.

What are Engadget’s brand colours?

The main colours on engadget.com are Medium Orchid (#9A58B5), Rebecca Purple (#6C3B80), Thistle (#EBD2F5), Dodger Blue (#008EEC), White (#FFFFFF) and Near Black (#222222).

What colour is Engadget’s text and background?

Body text is #222222 on a #FFFFFF background.

Where is Engadget’s logo from?

The logo shown in this guide was found on engadget.com’s homepage. For official logo files and usage rules, check Engadget’s own brand or press page.

Is this Engadget’s official style guide?

No. SiteStyleGuide made it from engadget.com’s public web pages on 3 November 2026, and isn’t affiliated with Engadget. Members can refresh a guide after 90 days to pick up changes.

Engadget Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Engadget | Technology News & Expert Reviews; ● 43 / 60 characters
Meta description: Breaking news from the worlds of technology and entertainment, and expert reviews of the latest consumer tech products.; ● 119 / 160 characters
Site name: Engadget
og:title: Engadget | Technology News & Expert Reviews
og:description: Breaking news from the worlds of technology and entertainment, and expert reviews of the latest consumer tech products.
Language: en-US

In search results

Engadgethttps://www.engadget.com/

Engadget | Technology News & Expert Reviews

Breaking news from the worlds of technology and entertainment, and expert reviews of the latest consumer tech products.

When shared

engadget.com

Engadget | Technology News & Expert Reviews

Breaking news from the worlds of technology and entertainment, and expert reviews of the latest consumer tech…

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Logo & favicons

Found as: schema.org logo. PNG, 1280 × 720.

Logo

On white

On black

On Medium Orchid

Favicons

1 found

448 px · PNG shortcut icon

Engadget | Technology News & Expert Reviews

Light browser tab

Engadget | Technology News & Expert Reviews

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#222222) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 33.1%
Near Black 21.2%
Off White 16%
Medium Orchid 11.1%
Cool Grey 10.8%
Rebecca Purple 3.7%
Thistle 2.1%
Dodger Blue 2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
15.91:1 AAA

On white
—

Background, text · body, header
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 87

On text
—

On white
15.91:1 AAA

Text, border, background · body, #aside-nav .main-nav li label:after
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 12

On text
11.97:1 AAA

On white
1.33:1 Fail

Border, background · header, .nav-drop .logo
Cool Grey

HEX

RGB

HSL

OKLCH

CMYK
0 3 0 49

On text
3.98:1 AA large

On white
4.00:1 AA large

Text · #footer-detail-container, #footer .brand-links span:after

Colours

Brand colours and accents, most used first

Medium Orchid

HEX

RGB

HSL

OKLCH

CMYK
15 51 0 29

On text
3.36:1 AA large

On white
4.73:1 AA

Background, text, graphic · a.button button, #footer .more-label
Rebecca Purple

HEX

RGB

HSL

OKLCH

CMYK
16 54 0 50

On text
1.95:1 Fail

On white
8.16:1 AAA

Background, text · a.button:hover button, --color-purple-400
Thistle

HEX

RGB

HSL

OKLCH

CMYK
4 14 0 4

On text
11.42:1 AAA

On white
1.39:1 Fail

Border · --color-purple-200, .menu-btn a:hover
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
100 40 0 7

On text
4.61:1 AA

On white
3.45:1 AA large

Text · p a, --color-text-link

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Arial

Aa 400

Arial

System font, or not loaded on this page · body, headings · shown in a stand-in if you don’t have it

Aa 700

guardian-sans-bold

Self-hosted · weights 700 · buttons · shown in a stand-in if you don’t have it

Aa 400

guardian-sans-regular

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px

Heading 1 3.8rem · 38 px / 1.3 Arial

Engadget

Heading 2 2.8rem · 28 px / 1.3 Arial

Engadget | Technology News & Expert Reviews

Heading 3 2.4rem · 24 px / 1.3 Arial

Engadget | Technology News & Expert Reviews

Heading 4 1.8rem · 18 px / 1.4 Arial

Engadget | Technology News & Expert Reviews

Body 10px / 1.5 Arial

Breaking news from the worlds of technology and entertainment, and expert reviews of the latest consumer tech products.

Paragraph 1.8rem · 18 px / 1.6

Breaking news from the worlds of technology and entertainment, and expert reviews of the latest consumer tech products.

Small 1.6rem · 16 px / 1.6

Breaking news from the worlds of technology and entertainment, and expert reviews of the latest consumer tech products.

Button 1.6rem · 16 px / 1 none · guardian-sans-bold

Get started

Link 1.4rem · 14 px / 1.6 none · Arial

Sizes in use

Most common across the site

38pxline 1.3 · 1 rules
28pxline 1.3 · 1 rules
26pxline 1.3 · 1 rules
24pxline 1.3 · 3 rules
18pxline 1.6 · 2 rules
16pxline 1.4 · 7 rules
14pxline 1.5 · 5 rules
10pxline 1.5 · 1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

a.button button · #9A58B5 · radius 999px

Corner radius

999px · 5×
8px · 2×
0 448px 448px 0 · 1×

Shadows

0 4px 10px rgba(0,0,0,.1)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

750

768

926

On a scale of 0 to 1440 px.

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 43 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Engadget use?: Engadget’s website uses three typefaces: Arial (headings and body text), a system font; guardian-sans-bold, self-hosted; guardian-sans-regular, self-hosted.
What are Engadget’s brand colours?: The main colours on engadget.com are Medium Orchid (#9A58B5), Rebecca Purple (#6C3B80), Thistle (#EBD2F5), Dodger Blue (#008EEC), White (#FFFFFF) and Near Black (#222222).
What colour is Engadget’s text and background?: Body text is #222222 on a #FFFFFF background.
Where is Engadget’s logo from?: The logo shown in this guide was found on engadget.com’s homepage. For official logo files and usage rules, check Engadget’s own brand or press page.
Is this Engadget’s official style guide?: No. SiteStyleGuide made it from engadget.com’s public web pages on 3 November 2026, and isn’t affiliated with Engadget. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

engadget-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* engadget.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/engadget.com) */
:root {
  /* Colours */
  --text: #222222;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #222222;
  --colour-off-white: #E0DFE0;
  --colour-cool-grey: #827E82;
  --colour-medium-orchid: #9A58B5;
  --colour-rebecca-purple: #6C3B80;
  --colour-thistle: #EBD2F5;
  --colour-dodger-blue: #008EEC;

  /* Typefaces */
  --font-body: 'Arial', 'Helvetica', sans-serif;
  --font-headings: 'Arial', 'Helvetica', sans-serif;
  --font-buttons: 'guardian-sans-bold', 'guardian-sans-bold-fallback', sans-serif;
  --font-other: 'guardian-sans-regular', 'guardian-sans-regular-fallback', sans-serif;

  /* Type scale */
  --text-h1: 3.8rem;
  --leading-h1: 1.3;
  --text-h2: 2.8rem;
  --leading-h2: 1.3;
  --text-h3: 2.4rem;
  --leading-h3: 1.3;
  --text-h4: 1.8rem;
  --leading-h4: 1.4;
  --text-body: 10px;
  --leading-body: 1.5;
  --text-p: 1.8rem;
  --leading-p: 1.6;
  --text-small: 1.6rem;
  --leading-small: 1.6;
  --text-button: 1.6rem;
  --leading-button: 1;
  --text-a: 1.4rem;
  --leading-a: 1.6;

  /* Shape */
  --radius-1: 999px;
  --radius-2: 8px;
  --radius-3: 0 448px 448px 0;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 750px;
  --breakpoint-2: 768px;
  --breakpoint-3: 926px;
}

{
    "site": "engadget.com",
    "source": "https://sitestyleguide.com/engadget.com",
    "text": "#222222",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#222222",
            "rgb": [
                34,
                34,
                34
            ]
        },
        {
            "name": "Off White",
            "hex": "#E0DFE0",
            "rgb": [
                224,
                223,
                224
            ]
        },
        {
            "name": "Cool Grey",
            "hex": "#827E82",
            "rgb": [
                130,
                126,
                130
            ]
        },
        {
            "name": "Medium Orchid",
            "hex": "#9A58B5",
            "rgb": [
                154,
                88,
                181
            ]
        },
        {
            "name": "Rebecca Purple",
            "hex": "#6C3B80",
            "rgb": [
                108,
                59,
                128
            ]
        },
        {
            "name": "Thistle",
            "hex": "#EBD2F5",
            "rgb": [
                235,
                210,
                245
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#008EEC",
            "rgb": [
                0,
                142,
                236
            ]
        }
    ],
    "fonts": [
        {
            "name": "Arial",
            "stack": "Arial, Helvetica, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "guardian-sans-bold",
            "stack": "'guardian-sans-bold', 'guardian-sans-bold-fallback', sans-serif",
            "weights": [
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "guardian-sans-regular",
            "stack": "'guardian-sans-regular', 'guardian-sans-regular-fallback', sans-serif",
            "weights": [
                400
            ],
            "source": "Self-hosted"
        }
    ]
}

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/engadget.com" title="Engadget style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Engadgetstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Off White

Cool Grey

Colours

Medium Orchid

Rebecca Purple

Thistle

Dodger Blue

Arial

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

DaFont

Fauna Robotics

SendSpace

ieee.org

Vanmiu Beauty

Deezer

Rakuten

Vine

Engadgetstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Off White

Cool Grey

Colours

Medium Orchid

Rebecca Purple

Thistle

Dodger Blue

Arial

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run engadget.com?

Also set in Arial

DaFont

Fauna Robotics

SendSpace

ieee.org

Similar colours

Vanmiu Beauty

Deezer

Rakuten

Vine

Title &
description