SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from esquire.com’s public web pages. Not affiliated with or endorsed by Esquire. The real site is esquire.com ↗

Esquire logo

Unofficial style guide

Esquirestyle guide

Esquire’s website (esquire.com) uses Lausanne for its headings and body text. Its palette is led by Red (#FF3A30), Light Pink (#FFACA8) and Dark Red (#A80800), with #121212 text on #FFFFFF. Captured from the live site on 31 October 2026.

Typefaces
Lausanne, PlayFair, Inter
Palette
4 neutrals, 12 colours
Captured
31 Oct 2026 · added by @sitestyleguide
https://www.esquire.com/ Screenshot
Screenshot of the esquire.com homepage on a desktop screen
Screenshot of esquire.com on a 1440 px desktop screen, 31 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Esquire - Men's Fashion, Cocktails, Politics, Interviews, and Women
▲ 67 / 60 characters
Meta description
Esquire is your destination for the latest news headlines, culture coverage, political developments, celebrity interviews, mens fashion advice, and food & drink recipes.
▲ 169 / 160 characters
Site name
Esquire
og:title
Esquire - Men's Fashion, Cocktails, Politics, Interviews, and Women
og:description
Esquire is your destination for the latest news headlines, culture coverage, political developments, celebrity interviews, mens fashion advice, and food & drink recipes.
Language
en-US
Theme colour
#000000

In search results

Esquirehttps://www.esquire.com/

Esquire - Men's Fashion, Cocktails, Politics, Interviews, and…

Esquire is your destination for the latest news headlines, culture coverage, political developments, celebrity interviews, mens fashion advice, and food & drink …

When shared

No og:image, so no picture

esquire.com

Esquire - Men's Fashion, Cocktails, Politics, Interviews, and Women

Esquire is your destination for the latest news headlines, culture coverage, political developments, celebrit…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#121212) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Near Black 36.2%
  • White 30.7%
  • Black 7.2%
  • Red 6.4%
  • Off White 5.9%
  • Light Pink 3.6%
  • Dark Red 1.6%
  • Misty Rose 1.4%
  • Fire Brick 1.2%
  • Pale Golden Rod 0.9%
  • Aqua Marine 0.9%
  • Bisque 0.9%
  • Maroon 0.8%
  • Light Saddle Brown 0.8%
  • Dark Slate Grey 0.8%
  • Deep Saddle Brown 0.8%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 93
    On text
    —
    On white
    18.73:1 AAA

    Text, background, border · .text-\(--comp-carousel-carousel-title-color-txt\), .css-gknrlm::before

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    18.73:1 AAA
    On white
    —

    Background, text, border · .css-1ya42z2, .css-arihqs

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.12:1 Fail
    On white
    21.00:1 AAA

    Text, background, theme · theme-color meta tag, .css-xwjhf9

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 7
    On text
    16.00:1 AAA
    On white
    1.17:1 Fail

    Background, border · .css-gknrlm, .css-5mhrwu

Colours

Brand colours and accents, most used first
  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 77 81 0
    On text
    5.26:1 AA
    On white
    3.56:1 AA large

    Background, border, text · .bg-\(--comp-btn-primary-color-bg-solid\), .bg-\(--comp-chip-primary-color-bg-selected\)

  • Light Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 33 34 0
    On text
    10.45:1 AAA
    On white
    1.79:1 Fail

    Text, border · .text-\(--comp-btn-primary-inverse-color-txt-outlined\), .text-\(--comp-btn-primary-inverse-color-txt-transp\)

  • Dark Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 95 100 34
    On text
    2.41:1 Fail
    On white
    7.78:1 AAA

    Text · .text-\(--comp-btn-primary-inverse-color-txt-solid\), .disabled\:text-\(--comp-btn-primary-inverse-color-txt-solid\):disabled

  • Misty Rose

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 15 15 0
    On text
    14.20:1 AAA
    On white
    1.32:1 Fail

    Background · .bg-\(--comp-badge-color-bg-danger\), --_palette-red-92

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 80 80 20
    On text
    3.48:1 AA large
    On white
    5.38:1 AA

    Text · .text-\(--color-form-field-message-icon-error\), .text-\(--color-form-field-message-txt-error\)

  • Pale Golden Rod

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 7 33 1
    On text
    15.84:1 AAA
    On white
    1.18:1 Fail

    Background · .bg-\(--comp-badge-color-bg-highlight\), --_palette-yellow-83

  • Aqua Marine

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    23 0 11 4
    On text
    15.35:1 AAA
    On white
    1.22:1 Fail

    Background · .bg-\(--comp-badge-color-bg-success\), --_palette-green-85

  • Bisque

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 11 24 0
    On text
    15.18:1 AAA
    On white
    1.23:1 Fail

    Background · .bg-\(--comp-badge-color-bg-warning\), --_palette-orange-88

  • Maroon

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 86 89 51
    On text
    1.73:1 Fail
    On white
    10.81:1 AAA

    Text · .text-\(--comp-badge-color-txt-danger\), --_palette-red-27

  • Light Saddle Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 29 100 68
    On text
    1.75:1 Fail
    On white
    10.69:1 AAA

    Text · .text-\(--comp-badge-color-txt-highlight\), --_palette-yellow-16

  • Dark Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    88 0 34 80
    On text
    1.33:1 Fail
    On white
    14.13:1 AAA

    Text · .text-\(--comp-badge-color-txt-success\), --_palette-green-11

  • Deep Saddle Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 44 90 67
    On text
    1.59:1 Fail
    On white
    11.75:1 AAA

    Text · .text-\(--comp-badge-color-txt-warning\), --_palette-orange-18

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Lausanne

Aa 400

Lausanne

Self-hosted · weights 400 · headings · shown in a stand-in if you don’t have it

Aa 400

PlayFair

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Inter

Self-hosted · weights 400, 700 · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Lora

Self-hosted · weights 400, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 2em · 32 px

Esquire

Small 80%

Esquire is your destination for the latest news headlines, culture coverage, political developments, celebrity interviews, mens fashion adv…

Button 100% / 1.15 none

Get started

Link 0px

Read more about Esquire

Sizes in use

Most common across the site
  • 48pxline 48px · 4 rules
  • 28pxline 36.4px · 4 rules
  • 20pxline 26.1px · 6 rules
  • 18pxline 23.2px · 4 rules
  • 16pxline 23.2px · 17 rules
  • 14pxline 20.3px · 34 rules
  • 13pxline 18.2px · 10 rules
  • 12pxline 16.8px · 6 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

  • 1024px · 7×
  • 4px · 4×
  • 1.875rem · 2×
  • .25rem · 1×
  • 3.40282e38px · 1×

Shadows

  • 0 0 0 100vmax #ffffff
  • 0 0 #0000, 0 0 #0000, 0 0 #0000, 0 0 #0000, 0 0 #0000
  • 0 0 0 3px #55adff
  • 0 -4px 4px 0 rgba(0, 0, 0, 0.08)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320
480
650
768
1024
1180
1200
1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1536 px
1280 px
1024 px
768 px
640 px
320 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 67 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThe description is 169 characters. Search results usually show about 160.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Esquire use?
Esquire’s website uses four typefaces: Lausanne (headings and body text), self-hosted; PlayFair, self-hosted; Inter, self-hosted; Lora, self-hosted.
What are Esquire’s brand colours?
The main colours on esquire.com are Red (#FF3A30), Light Pink (#FFACA8), Dark Red (#A80800), Misty Rose (#FED7D7), Fire Brick (#CC2828) and Pale Golden Rod (#FDECAA).
What colour is Esquire’s text and background?
Body text is #121212 on a #FFFFFF background.
Where is Esquire’s logo from?
The logo shown in this guide was found on esquire.com’s homepage. For official logo files and usage rules, check Esquire’s own brand or press page.
Is this Esquire’s official style guide?
No. SiteStyleGuide made it from esquire.com’s public web pages on 31 October 2026, and isn’t affiliated with Esquire. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

esquire-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* esquire.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/esquire.com) */
:root {
  /* Colours */
  --text: #121212;
  --background: #FFFFFF;
  --colour-near-black: #121212;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #EDEDED;
  --colour-red: #FF3A30;
  --colour-light-pink: #FFACA8;
  --colour-dark-red: #A80800;
  --colour-misty-rose: #FED7D7;
  --colour-fire-brick: #CC2828;
  --colour-pale-golden-rod: #FDECAA;
  --colour-aqua-marine: #BCF5DA;
  --colour-bisque: #FFE3C2;
  --colour-maroon: #7C110E;
  --colour-light-saddle-brown: #523A00;
  --colour-dark-slate-grey: #063221;
  --colour-deep-saddle-brown: #542F08;

  /* Typefaces */
  --font-headings: 'Lausanne', system-ui, -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto';
  --font-other: 'PlayFair', ui-serif, 'Georgia', 'Cambria', 'Times New Roman', 'Times';

  /* Type scale */
  --text-h1: 2em;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: 0px;

  /* Shape */
  --radius-1: 1024px;
  --radius-2: 4px;
  --radius-3: 1.875rem;
  --radius-4: .25rem;
  --radius-5: 3.40282e38px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 480px;
  --breakpoint-3: 650px;
  --breakpoint-4: 768px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1180px;
  --breakpoint-7: 1200px;
  --breakpoint-8: 1440px;
  --max-width-1: 1536px;
  --max-width-2: 1280px;
  --max-width-3: 1024px;
  --max-width-4: 768px;
  --max-width-5: 640px;
  --max-width-6: 320px;
}

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Other websites using Lausanne as their main typeface
Websites whose lead colour is closest to Esquire’s

Captured from esquire.com on 31 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Esquire; this guide describes the public website for reference.