SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from ekiten.jp’s public web pages. Not affiliated with or endorsed by エキテン byGMO. The real site is ekiten.jp ↗

エキテン byGMO logo

Unofficial style guide

エキテン byGMOstyle guide

エキテン byGMO’s website (ekiten.jp) uses Hiragino Kaku Gothic ProN for its headings and body text. Its palette is led by Light Red (#FF3333), Dodger Blue (#3D92F5) and Light Coral (#FF9999), with #333333 text on #FFFFFF. Captured from the live site on 31 October 2026.

Website
ekiten.jp
Typefaces
Hiragino Kaku Gothic ProN, EB Garamond
Palette
4 neutrals, 12 colours, 3 gradients
Captured
31 Oct 2026 · added by @sitestyleguide
https://www.ekiten.jp/ Screenshot
Screenshot of the ekiten.jp homepage on a desktop screen
Screenshot of ekiten.jp on a 1440 px desktop screen, 31 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
エキテン byGMO - 国内最大級のオンライン商店街~ポイント・クーポンでお得~
● 41 / 60 characters
Meta description
国内最大級のオンライン商店街「エキテン byGMO」には全国のお店や施設が5200177件掲載されています。お得なクーポンや、口コミやランキングから目的に合った情報を探すことができ、利用すれば利用するほどポイントが貯まります。
● 113 / 160 characters
Site name
エキテン byGMO
og:title
エキテン byGMO - 国内最大級のオンライン商店街~ポイント・クーポンでお得~
og:description
国内最大級のオンライン商店街「エキテン byGMO」には全国のお店や施設が5200177件掲載されています。お得なクーポンや、口コミやランキングから目的に合った情報を探すことができ、利用すれば利用するほどポイントが貯まります。
Language
ja

In search results

エキテン byGMOhttps://www.ekiten.jp/

エキテン byGMO - 国内最大級のオンライン商店街~ポイント・クー…

国内最大級のオンライン商店街「エキテン byGMO」には全国のお店や施設が5200177件掲載されています。お得なクーポンや、口コミやランキングから目的に合った情報を探すこと…

When shared

The image エキテン byGMO shares with links

ekiten.jp

エキテン byGMO - 国内最大級のオンライン商店街~ポイント・クーポンでお得~

国内最大級のオンライン商店街「エキテン byGMO」には全国のお店や施設が5200177件掲載されています。お得なクーポン…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#333333) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 35.8%
  • Light Grey 12.8%
  • Light Red 11.1%
  • Charcoal 9.4%
  • Off White 8.5%
  • Dodger Blue 6.4%
  • Light Coral 4.2%
  • Corn Silk 2.9%
  • Deep Red 2.5%
  • Dark Turquoise 2.4%
  • Dark Slate Blue 1%
  • Steel Blue 0.6%
  • Alice Blue 0.6%
  • Lime Green 0.6%
  • Dark Orange 0.6%
  • Deep Coral 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    12.63:1 AAA
    On white
    —

    Background, text, border · body, .ll-o-couponList

  • Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 16
    On text
    8.69:1 AAA
    On white
    1.45:1 Fail

    Border, text, background · .ll-o-reserveSlotList__title, .ll-a-toggleSwitchButton__switchArea

  • Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 80
    On text
    —
    On white
    12.63:1 AAA

    Text · body, .ll-a-countButton button

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 8
    On text
    10.50:1 AAA
    On white
    1.20:1 Fail

    Background, border, graphic · .ll-a-countButton button, .ll-a-addPickupButton

Colours

Brand colours and accents, most used first
  • Light Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 80 80 0
    On text
    3.47:1 AA large
    On white
    3.64:1 AA large

    Text, background, border · .ll-a-heading--attention, .ll-a-iconCountButton button

  • Dodger Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    75 40 0 4
    On text
    3.99:1 AA large
    On white
    3.17:1 AA large

    Text, background, border · .ll-m-mediaCard__title, .ll-a-button--primary

  • Light Coral

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 40 40 0
    On text
    6.18:1 AA
    On white
    2.05:1 Fail

    Background, border, text · .ll-o-couponList, .ll-o-coupon__limit__title

  • Corn Silk

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 2 10 0
    On text
    12.14:1 AAA
    On white
    1.04:1 Fail

    Background · .ll-o-couponList--premium, .ll-o-couponList--member.ll-o-couponList--premium

  • Deep Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 13
    On text
    2.45:1 Fail
    On white
    5.15:1 AA

    Text, background, border · .ll-m-tabBar__item--current .ll-m-tabBar__item__pagingLabel, .ll-m-surveyNotAnsweredModal__heading

  • Dark Turquoise

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    90 10 0 14
    On text
    6.04:1 AA
    On white
    2.09:1 Fail

    Background, text, border · .ll-o-reserveSlotList__title, .ll-a-cvButton--reserve

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    66 43 0 62
    On text
    1.09:1 Fail
    On white
    11.62:1 AAA

    Background, border · .ll-o-couponList--member.ll-o-couponList--premium, .ll-o-couponList--member

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 52 0 0
    On text
    3.15:1 AA large
    On white
    4.02:1 AA large

    Background · .swiper-pagination-bullet-active, .swiper-pagination-progressbar .swiper-pagination-progressbar-fill

  • Alice Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    15 8 0 1
    On text
    10.22:1 AAA
    On white
    1.24:1 Fail

    Background · .ll-m-freeWordSearchInput__selectedItem--city, .ll-m-freeWordSearchDropList__item__subLabel--city

  • Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    63 0 79 11
    On text
    7.46:1 AAA
    On white
    1.69:1 Fail

    Background, border · .ll-a-inputLabel__satisfiedTag, --lime-100

  • Dark Orange

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 48 100 0
    On text
    5.15:1 AA
    On white
    2.46:1 Fail

    Background, border · .ll-a-cvButton--customConversion, --orange-100

  • Deep Coral

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 46 46 6
    On text
    4.95:1 AA
    On white
    2.55:1 Fail

    Text · .ll-m-businessHourTable__head__cell--sunday, .ll-m-businessHourList__term--holiday

Gradients

  • linear-gradient(180deg,rgba(255,0,0,0) 5.6rem,rgba(0,0,0,.16) 0)

  • linear-gradient(0deg,rgba(0,0,0,.5),transparent)

  • radial-gradient(farthest-side, 99%,transparent 100%) 0 0 / ,radial-gradient(farthest-side, 99%,transparent 100%) 100% 100%/ ,linear-gradient(,) 0 100%/ calc(100% - /2),linear-gradient(,) 0 100%/calc(100% - /2)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Hiragino Kaku Gothic ProN

Aa 400

Hiragino Kaku Gothic ProN

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 600

EB Garamond

Google Fonts · weights 600

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px
Body 1.4rem · 14 px Hiragino Kaku Gothic ProN

国内最大級のオンライン商店街「エキテン byGMO」には全国のお店や施設が5200177件掲載されています。お得なクーポンや、口コミやランキングから目的…

Paragraph 14px / 22px

国内最大級のオンライン商店街「エキテン byGMO」には全国のお店や施設が5200177件掲載されています。お得なクーポンや、口コミやランキングから目的…

Small 80%

国内最大級のオンライン商店街「エキテン byGMO」には全国のお店や施設が5200177件掲載されています。お得なクーポンや、口コミやランキングから目的…

Button 2rem · 20 px / 1.3 weight 700 · none

Get started

Link 1.4rem · 14 px / 1.375 weight 700

Read more about エキテン byGMO

Sizes in use

Most common across the site
  • 45px3 rules
  • 35px6 rules
  • 22px3 rules
  • 20pxline 1 · 16 rules
  • 16pxline 1.4375 · 33 rules
  • 14pxline 1.3 · 60 rules
  • 12pxline 1.3 · 77 rules
  • 10pxline 1 · 52 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.ll-a-countButton button · #EAEAEA · radius calc(3rem/2)

Corner radius

  • 50% · 13×
  • 8px · 11×
  • .6rem · 7×
  • 1.5rem · 6×
  • calc(3rem/2) · 6×
  • 6px · 5×

Shadows

  • 0 0 .4rem 0 rgba(0,0,0,.25)
  • 0 0 .4rem #3d92f5
  • 0 0 0.4rem 0 rgba(0,0,0,.25)
  • 0 0 .2rem 0 rgba(0,0,0,.3)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

360
479
480
768
769
992
1200

On a scale of 0 to 1440 px.

Content widths (max-width)

1040 px
768 px
565 px
480 px
375 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 41 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does エキテン byGMO use?
エキテン byGMO’s website uses two typefaces: Hiragino Kaku Gothic ProN (headings and body text), a system font; EB Garamond, google Fonts.
What are エキテン byGMO’s brand colours?
The main colours on ekiten.jp are Light Red (#FF3333), Dodger Blue (#3D92F5), Light Coral (#FF9999), Corn Silk (#FFFBE5), Deep Red (#DD0000) and Dark Turquoise (#16C5DB).
What colour is エキテン byGMO’s text and background?
Body text is #333333 on a #FFFFFF background.
Where is エキテン byGMO’s logo from?
The logo shown in this guide was found on ekiten.jp’s homepage. For official logo files and usage rules, check エキテン byGMO’s own brand or press page.
Is this エキテン byGMO’s official style guide?
No. SiteStyleGuide made it from ekiten.jp’s public web pages on 31 October 2026, and isn’t affiliated with エキテン byGMO. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

ekiten-jp-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* ekiten.jp design tokens, from SiteStyleGuide (https://sitestyleguide.com/ekiten.jp) */
:root {
  /* Colours */
  --text: #333333;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-light-grey: #D6D6D6;
  --colour-charcoal: #333333;
  --colour-off-white: #EAEAEA;
  --colour-light-red: #FF3333;
  --colour-dodger-blue: #3D92F5;
  --colour-light-coral: #FF9999;
  --colour-corn-silk: #FFFBE5;
  --colour-deep-red: #DD0000;
  --colour-dark-turquoise: #16C5DB;
  --colour-dark-slate-blue: #213862;
  --colour-steel-blue: #007AFF;
  --colour-alice-blue: #D8E9FD;
  --colour-lime-green: #54E32F;
  --colour-dark-orange: #FF8400;
  --colour-deep-coral: #F08282;
  --gradient-1: linear-gradient(180deg,rgba(255,0,0,0) 5.6rem,rgba(0,0,0,.16) 0);
  --gradient-2: linear-gradient(0deg,rgba(0,0,0,.5),transparent);
  --gradient-3: radial-gradient(farthest-side, 99%,transparent 100%) 0 0 / ,radial-gradient(farthest-side, 99%,transparent 100%) 100% 100%/ ,linear-gradient(,) 0 100%/ calc(100% - /2),linear-gradient(,) 0 100%/calc(100% - /2);

  /* Typefaces */
  --font-body: 'Hiragino Kaku Gothic ProN', 'Hiragino Sans', sans-serif;
  --font-other: 'EB Garamond', 'Garamond', 'Times New Roman', serif;

  /* Type scale */
  --text-body: 1.4rem;
  --text-p: 14px;
  --leading-p: 22px;
  --text-small: 80%;
  --text-button: 2rem;
  --leading-button: 1.3;
  --text-a: 1.4rem;
  --leading-a: 1.375;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 8px;
  --radius-3: .6rem;
  --radius-4: 1.5rem;
  --radius-5: calc(3rem/2);
  --radius-6: 6px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 360px;
  --breakpoint-2: 479px;
  --breakpoint-3: 480px;
  --breakpoint-4: 768px;
  --breakpoint-5: 769px;
  --breakpoint-6: 992px;
  --breakpoint-7: 1200px;
  --max-width-1: 1040px;
  --max-width-2: 768px;
  --max-width-3: 565px;
  --max-width-4: 480px;
  --max-width-5: 375px;
  --max-width-6: 300px;
}

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Other websites using Hiragino Kaku Gothic ProN as their main typeface
Websites whose lead colour is closest to エキテン byGMO’s

Captured from ekiten.jp on 31 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by エキテン byGMO; this guide describes the public website for reference.