What font does FirstCry use?

FirstCry’s website uses four typefaces: RobotoMB (headings), served from cdn.fcglcdn.com; RobotoLR (body text), served from cdn.fcglcdn.com; Jakarta-Medium, served from cdn.fcglcdn.com; SourceSansPro-Regular, served from cdn.fcglcdn.com.

What are FirstCry’s brand colours?

The main colours on firstcry.com are Deep Red (#E53935), Royal Blue (#2979FF), Coral (#FF7043), Orange Red (#FF5924), Chocolate (#F36200) and Deep Orange (#FF7B22).

What colour is FirstCry’s text and background?

Body text is #575757 on a #FFFFFF background.

Where is FirstCry’s logo from?

The logo shown in this guide was found on firstcry.com’s homepage. For official logo files and usage rules, check FirstCry’s own brand or press page.

Is this FirstCry’s official style guide?

No. SiteStyleGuide made it from firstcry.com’s public web pages on 21 October 2026, and isn’t affiliated with FirstCry. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from firstcry.com’s public web pages. Not affiliated with or endorsed by FirstCry. The real site is firstcry.com ↗

Unofficial style guide

FirstCrystyle guide

FirstCry’s website (firstcry.com) sets its headings in RobotoMB and its body text in RobotoLR. Its palette is led by Deep Red (#E53935), Royal Blue (#2979FF) and Coral (#FF7043), with #575757 text on #FFFFFF. Captured from the live site on 21 October 2026.

Website: firstcry.com
Typefaces: RobotoMB, RobotoLR, Jakarta-Medium
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 21 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the firstcry.com homepage on a desktop screen — Screenshot of firstcry.com on a 1440 px desktop screen, 21 Oct 2026.

Screenshot of the firstcry.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Baby Products Online India: Newborn Baby Products & Kids Online Shopping at FirstCry.com; ▲ 88 / 60 characters
Meta description: FirstCry.com - India's Largest Online Store for newborn, baby & kids products. Shop from the best range of Toys, Diapers, Clothes, Footwear, Strollers, Car Seats, Furniture, Gifts, Books and more from the best baby brands with ✓Free Shipping ✓COD ✓Same Day & Next Day delivery options.; ▲ 285 / 160 characters
Site name: FirstCry
og:title: Baby Products Online India: Newborn Baby Products & Kids Online Shopping at FirstCry.com
og:description: FirstCry.com - India's Largest Online Store for newborn, baby & kids products. Shop from the best range of Toys, Diapers, Clothes, Footwear, Strollers, Car Seats, Furniture, Gifts, Books and more from the best baby brands with ✓Free Shipping ✓COD ✓Same Day & Next Day delivery options.
Language: en

In search results

FirstCryhttps://www.firstcry.com/

Baby Products Online India: Newborn Baby Products & Kids Onli…

FirstCry.com - India's Largest Online Store for newborn, baby & kids products. Shop from the best range of Toys, Diapers, Clothes, Footwear, Strollers, Car Seats…

When shared

firstcry.com

Baby Products Online India: Newborn Baby Products & Kids Online Shopping at FirstCry.com

FirstCry.com - India's Largest Online Store for newborn, baby & kids products. Shop from the best range of To…

Logo & favicons

Found as: schema.org logo. JPG, 158 × 74.

Logo

On white

On black

On Deep Red

Favicons

1 found

32 px · ICO shortcut icon

Baby Products Online India: Newborn Baby Products & Kids Online Shopping at FirstCry.com

Light browser tab

Baby Products Online India: Newborn Baby Products & Kids Online Shopping at FirstCry.com

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#575757) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 38%
Charcoal 16.4%
Near Black 6.9%
Off White 6.9%
Deep Red 3.6%
Royal Blue 3.6%
Coral 3.5%
Orange Red 3.3%
Chocolate 3%
Deep Orange 3%
Light Orange 2.3%
Light Red 2.1%
Yellow Green 2%
Light Steel Blue 1.8%
Midnight Blue 1.8%
Steel Blue 1.7%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
7.23:1 AAA

On white
—

Background, text, border · .btn_sb6, .btn_outline
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 74

On text
1.39:1 Fail

On white
10.05:1 AAA

Text, background, border · .btn_gray, .btn_select .dropdown_wrap::before
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 87

On text
2.23:1 Fail

On white
16.10:1 AAA

Text, border, background · body, .bg_21
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 7

On text
6.23:1 AA

On white
1.16:1 Fail

Background, border, text · .tnc-title:before, .tnc-title:after

Colours

Brand colours and accents, most used first

Deep Red

HEX

RGB

HSL

OKLCH

CMYK
0 75 77 10

On text
1.71:1 Fail

On white
4.23:1 AA large

Text, background, border · .all-category-container .optionav .categry label.new, .bg_e5
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
84 53 0 0

On text
1.81:1 Fail

On white
3.98:1 AA large

Text, border · .M21_link, .M20_link
Coral

HEX

RGB

HSL

OKLCH

CMYK
0 56 74 0

On text
2.63:1 Fail

On white
2.74:1 Fail

Text, background, border · .add-to-cart, .cond .sctr input
Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 65 86 0

On text
2.31:1 Fail

On white
3.13:1 AA large

Background, text, border · .btn_fill, .btn_sb5
Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 60 100 5

On text
2.26:1 Fail

On white
3.20:1 AA large

Background, border · .cbc .cdd, .gldp-default .selected
Deep Orange

HEX

RGB

HSL

OKLCH

CMYK
0 52 87 0

On text
2.79:1 Fail

On white
2.59:1 Fail

Background · .ct_box .ct_btn, .cbc .cdd
Light Orange

HEX

RGB

HSL

OKLCH

CMYK
0 44 83 0

On text
3.15:1 AA large

On white
2.29:1 Fail

Background, text · .po_des_div .ct_btn, .crs_h4 .cdd:hover
Light Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 0

On text
1.81:1 Fail

On white
4.00:1 AA large

Text, border · .se-re ul .txtpr .dis, .errorMsg
Yellow Green

HEX

RGB

HSL

OKLCH

CMYK
31 0 63 30

On text
2.88:1 Fail

On white
2.50:1 Fail

Text, background, border · .bg_7c, .R20_green
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
22 11 0 25

On text
3.02:1 AA large

On white
2.39:1 Fail

Background · .scrollable.modern-skin .scroll-bar.vertical .thumb, .scrollable.modern-skin .scroll-bar.horizontal .thumb
Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
100 47 0 63

On text
1.79:1 Fail

On white
12.95:1 AAA

Text · .M24_blue, .B20_blue
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
42 23 0 43

On text
1.41:1 Fail

On white
5.11:1 AA

Background · .scrollable.modern-skin .scroll-bar.vertical .thumb, .scrollable.modern-skin .scroll-bar.horizontal .thumb

Gradients

radial-gradient(circle, transparent 1%, #fff 1%)
radial-gradient(circle, transparent 1%, #ff5924 1%)
linear-gradient(#95aabf, #547092)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

RobotoMB

Aa 400

RobotoMB

Served from cdn.fcglcdn.com · weights 400 · headings · shown in a stand-in if you don’t have it

Aa 400

RobotoLR

Served from cdn.fcglcdn.com · weights 400 · body, headings, buttons · shown in a stand-in if you don’t have it

Aa 400

Jakarta-Medium

Served from cdn.fcglcdn.com · weights 400 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400

SourceSansPro-Regular

Served from cdn.fcglcdn.com · weights 400 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body 12px / 1 weight 400 · RobotoLR

FirstCry.com - India's Largest Online Store for newborn, baby & kids products. Shop from the best range of Toys, Diapers, Clothes, Footwear…

Paragraph 100%

FirstCry.com - India's Largest Online Store for newborn, baby & kids products. Shop from the best range of Toys, Diapers, Clothes, Footwear…

Small 100%

FirstCry.com - India's Largest Online Store for newborn, baby & kids products. Shop from the best range of Toys, Diapers, Clothes, Footwear…

Button — weight 400 · RobotoLR

Get started

Link 100%

Sizes in use

Most common across the site

18pxline 25px · 31 rules
16pxline 22px · 51 rules
15pxline 21px · 49 rules
14pxline 20px · 106 rules
13pxline 18px · 59 rules
12pxline 17px · 87 rules
11pxline 16px · 56 rules
10pxline 14px · 30 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.btn_fill · #FF5924

Corner radius

3px · 33×
4px · 21×
2px · 14×
6px · 13×
5px · 12×
50% · 6×

Shadows

3px 2px 3px #888
0 2px 2px 0 rgba(0, 0, 0, 0.13)
0 0 10px rgba(0, 0, 0, 0.3)
0 0 10px rgba(0, 0, 0, 0.5)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

1023

1024

1279

1280

1365

1366

1440

1600

On a scale of 0 to 1600 px.

Content widths (max-width)

1024 px

740 px

675 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 88 characters. Google usually cuts titles near 60, so the end may not show in results.
▲ CheckThe description is 285 characters. Search results usually show about 160.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does FirstCry use?: FirstCry’s website uses four typefaces: RobotoMB (headings), served from cdn.fcglcdn.com; RobotoLR (body text), served from cdn.fcglcdn.com; Jakarta-Medium, served from cdn.fcglcdn.com; SourceSansPro-Regular, served from cdn.fcglcdn.com.
What are FirstCry’s brand colours?: The main colours on firstcry.com are Deep Red (#E53935), Royal Blue (#2979FF), Coral (#FF7043), Orange Red (#FF5924), Chocolate (#F36200) and Deep Orange (#FF7B22).
What colour is FirstCry’s text and background?: Body text is #575757 on a #FFFFFF background.
Where is FirstCry’s logo from?: The logo shown in this guide was found on firstcry.com’s homepage. For official logo files and usage rules, check FirstCry’s own brand or press page.
Is this FirstCry’s official style guide?: No. SiteStyleGuide made it from firstcry.com’s public web pages on 21 October 2026, and isn’t affiliated with FirstCry. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

firstcry-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* firstcry.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/firstcry.com) */
:root {
  /* Colours */
  --text: #575757;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-charcoal: #424242;
  --colour-near-black: #212121;
  --colour-off-white: #EEEEEE;
  --colour-deep-red: #E53935;
  --colour-royal-blue: #2979FF;
  --colour-coral: #FF7043;
  --colour-orange-red: #FF5924;
  --colour-chocolate: #F36200;
  --colour-deep-orange: #FF7B22;
  --colour-light-orange: #FF8E2B;
  --colour-light-red: #FF0000;
  --colour-yellow-green: #7CB342;
  --colour-light-steel-blue: #95AABF;
  --colour-midnight-blue: #00325F;
  --colour-steel-blue: #547092;
  --gradient-1: radial-gradient(circle, transparent 1%, #fff 1%);
  --gradient-2: radial-gradient(circle, transparent 1%, #ff5924 1%);
  --gradient-3: linear-gradient(#95aabf, #547092);

  /* Typefaces */
  --font-headings: 'RobotoMB';
  --font-body: 'RobotoLR';
  --font-buttons: 'RobotoLR';

  /* Type scale */
  --text-body: 12px;
  --leading-body: 1;
  --text-p: 100%;
  --text-small: 100%;
  --text-a: 100%;

  /* Shape */
  --radius-1: 3px;
  --radius-2: 4px;
  --radius-3: 2px;
  --radius-4: 6px;
  --radius-5: 5px;
  --radius-6: 50%;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 1023px;
  --breakpoint-2: 1024px;
  --breakpoint-3: 1279px;
  --breakpoint-4: 1280px;
  --breakpoint-5: 1365px;
  --breakpoint-6: 1366px;
  --breakpoint-7: 1440px;
  --breakpoint-8: 1600px;
  --max-width-1: 1024px;
  --max-width-2: 740px;
  --max-width-3: 675px;
}

{
    "site": "firstcry.com",
    "source": "https://sitestyleguide.com/firstcry.com",
    "text": "#575757",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#424242",
            "rgb": [
                66,
                66,
                66
            ]
        },
        {
            "name": "Near Black",
            "hex": "#212121",
            "rgb": [
                33,
                33,
                33
            ]
        },
        {
            "name": "Off White",
            "hex": "#EEEEEE",
            "rgb": [
                238,
                238,
                238
            ]
        },
        {
            "name": "Deep Red",
            "hex": "#E53935",
            "rgb": [
                229,
                57,
                53
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#2979FF",
            "rgb": [
                41,
                121,
                255
            ]
        },
        {
            "name": "Coral",
            "hex": "#FF7043",
            "rgb": [
                255,
                112,
                67
            ]
        },
        {
            "name": "Orange Red",
            "hex": "#FF5924",
            "rgb": [
                255,
                89,
                36
            ]
        },
        {
            "name": "Chocolate",
            "hex": "#F36200",
            "rgb": [
                243,
                98,
                0
            ]
        },
        {
            "name": "Deep Orange",
            "hex": "#FF7B22",
            "rgb": [
                255,
                123,
                34
            ]
        },
        {
            "name": "Light Orange",
            "hex": "#FF8E2B",
            "rgb": [
                255,
                142,
                43
            ]
        },
        {
            "name": "Light Red",
            "hex": "#FF0000",
            "rgb": [
                255,
                0,
                0
            ]
        },
        {
            "name": "Yellow Green",
            "hex": "#7CB342",
            "rgb": [
                124,
                179,
                66
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#95AABF",
            "rgb": [
                149,
                170,
                191
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#00325F",
            "rgb": [
                0,
                50,
                95
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#547092",
            "rgb": [
                84,
                112,
                146
            ]
        }
    ],
    "fonts": [
        {
            "name": "RobotoMB",
            "stack": "RobotoMB",
            "weights": [
                400
            ],
            "source": "Served from cdn.fcglcdn.com"
        },
        {
            "name": "RobotoLR",
            "stack": "RobotoLR",
            "weights": [
                400
            ],
            "source": "Served from cdn.fcglcdn.com"
        },
        {
            "name": "Jakarta-Medium",
            "stack": "Jakarta-Medium",
            "weights": [
                400
            ],
            "source": "Served from cdn.fcglcdn.com"
        },
        {
            "name": "SourceSansPro-Regular",
            "stack": "SourceSansPro-Regular",
            "weights": [
                400
            ],
            "source": "Served from cdn.fcglcdn.com"
        },
        {
            "name": "Jakarta-SemiBold",
            "stack": "Jakarta-SemiBold",
            "weights": [
                400
            ],
            "source": "Served from cdn.fcglcdn.com"
        },
        {
            "name": "Jakarta-Bold",
            "stack": "Jakarta-Bold",
            "weights": [
                400
            ],
            "source": "Served from cdn.fcglcdn.com"
        }
    ]
}

Websites whose lead colour is closest to FirstCry’s

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Captured from firstcry.com on 21 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by FirstCry; this guide describes the public website for reference.

FirstCrystyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Charcoal

Near Black

Off White

Colours

Deep Red

Royal Blue

Coral

Orange Red

Chocolate

Deep Orange

Light Orange

Light Red

Yellow Green

Light Steel Blue

Midnight Blue

Steel Blue

Gradients

RobotoMB

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run firstcry.com?

Similar colours

NBC Sports

The Independent

Flipboard

Verizon

Title &
description