SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from gap.com’s public web pages. Not affiliated with or endorsed by GAP Australia. The real site is gap.com ↗

GAP Australia logo

Unofficial style guide

GAP Australiastyle guide

GAP Australia’s website (gap.com) sets its headings in Gap Sans and its body text in Apple Color Emoji. Its palette is led by Red (#E10000), Dark Blue (#001EA0) and Black (#111827), with #000000 text on #FFFFFF. Captured from the live site on 21 October 2026.

Website
gap.com
Typefaces
Apple Color Emoji, Gap Sans, Arial
Palette
4 neutrals, 10 colours, 3 gradients
Captured
21 Oct 2026 · added by @sitestyleguide
https://gapaustralia.com/ Screenshot
Screenshot of the gap.com homepage on a desktop screen
Screenshot of gap.com on a 1440 px desktop screen, 21 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Gap Australia | Individual style for Women's & Men's Clothing – GAP Australia
▲ 77 / 60 characters
Meta description
Shop Gap Australia — denim, khakis and logo essentials for women and men. Free shipping on orders over $99. GAP is officially in Australia: classic styles, modern fits and new drops all year. From the brand that made khakis famous — shop the full collection in universal sizing, with express delivery and 30-day returns.
▲ 320 / 160 characters
Site name
GAP Australia
og:title
Gap Australia | Individual style for Women's & Men's Clothing
og:description
Shop Gap Australia — denim, khakis and logo essentials for women and men. Free shipping on orders over $99. GAP is officially in Australia: classic styles, modern fits and new drops all year. From the brand that made khakis famous — shop the full collection in universal sizing, with express delivery and 30-day returns.
Language
en
Theme colour
#FFFFFF

In search results

GAP Australiahttps://gapaustralia.com/

Gap Australia | Individual style for Women's & Men's Clothing…

Shop Gap Australia — denim, khakis and logo essentials for women and men. Free shipping on orders over $99. GAP is officially in Australia: classic styles, moder…

When shared

The image GAP Australia shares with links

gap.com

Gap Australia | Individual style for Women's & Men's Clothing

Shop Gap Australia — denim, khakis and logo essentials for women and men. Free shipping on orders over $99. G…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 42.5%
  • Black 36.1%
  • Off White 6.1%
  • Red 5.2%
  • Dark Blue 3.1%
  • Charcoal 2.1%
  • Black 1%
  • Light Steel Blue 1%
  • Dark Slate Blue 0.7%
  • Teal 0.6%
  • Gold 0.5%
  • Fire Brick 0.5%
  • Yellow 0.5%
  • Deep Steel Blue 0.3%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, graphic · #HeroStacked-template--27969635516720__vb2hero .hero-stacked__content .button, body

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, border · body, #HeroStacked-template--27969635516720__vb2hero .hero-stacked__content .button

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 7
    On text
    18.10:1 AAA
    On white
    1.16:1 Fail

    Border, background, text · .hoodie-day-teaser, .jdgm-rev__icon.jdgm--loading:after

  • Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 80
    On text
    1.66:1 Fail
    On white
    12.63:1 AAA

    Text, background, border · .field__choice input:checked, .jdgm-close-ico:before

Colours

Brand colours and accents, most used first
  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 12
    On text
    4.20:1 AA large
    On white
    5.00:1 AA

    Text, background · .header-utilities__cart-count, .header-megamenu__heading.sale

  • Dark Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 81 0 37
    On text
    1.69:1 Fail
    On white
    12.40:1 AAA

    Text, background, border · .cart-drawer__checkout, .header-megamenu__card-link:hover

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    56 38 0 85
    On text
    1.18:1 Fail
    On white
    17.74:1 AAA

    Used · --tw-prose-headings, --tw-prose-links

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 52 0 0
    On text
    5.23:1 AA
    On white
    4.02:1 AA large

    Background, text, border · .swiper-pagination-bullet-active, .swiper-pagination-progressbar .swiper-pagination-progressbar-fill

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    32 20 0 68
    On text
    2.04:1 Fail
    On white
    10.31:1 AAA

    Used · --tw-prose-body, --tw-prose-invert-hr

  • Teal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    88 0 12 48
    On text
    4.57:1 AA
    On white
    4.59:1 AA

    Text · .jdgm-widget.jdgm-medals-wrapper, .jdgm-rating__stars .jdgm-star

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 18 96 2
    On text
    13.84:1 AAA
    On white
    1.52:1 Fail

    Background · .jdgm-histogram__bar:after, .jdgm-histogram__bar-content

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 18
    On text
    3.68:1 AA large
    On white
    5.70:1 AA

    Text, border · .field__text-wrap:has(.field__text.error) .field__text-label, --color-border-error

  • Yellow

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 100 0
    On text
    19.56:1 AAA
    On white
    1.07:1 Fail

    Background, text · .jdgm-widget div.jdgm-input-error, .jdgm-verified-badge--style-vintage .jdgm-verified-badge__stars .jdgm-star

  • Deep Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    81 44 0 18
    On text
    4.50:1 AA
    On white
    4.67:1 AA

    Border · #VB2Homepage .hero-stacked .button:focus-visible, #HeroStacked-template--27969635516720__vb2hero .button:focus-visible

Gradients

  • linear-gradient(#00000080 -.56%,#00000026 53.77%,#0000 86.11%)

  • linear-gradient(to bottom right, transparent calc(50% - 1px), calc(50% - 1px), calc(50% + 1px), transparent calc(50% + 1px))

  • linear-gradient(transparent,#00000094)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Gap Sans

Aa 400

Apple Color Emoji

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 400

Gap Sans

Self-hosted · weights 400 · headings · shown in a stand-in if you don’t have it

Aa 300

Arial

System font, or not loaded on this page · weights 300 · shown in a stand-in if you don’t have it

Aa 400 Aa 700

JudgemeStar

Self-hosted · weights 400, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 14px / 20px

GAP Australia

Heading 2 32px / 40px weight 400

Gap Australia | Individual style for Women's & …

Body 16px / 140%

Shop Gap Australia — denim, khakis and logo essentials for women and men. Free shipping on orders over $99. GAP is officially in Australia:…

Paragraph 16px / 140%

Shop Gap Australia — denim, khakis and logo essentials for women and men. Free shipping on orders over $99. GAP is officially in Australia:…

Small 14px

Shop Gap Australia — denim, khakis and logo essentials for women and men. Free shipping on orders over $99. GAP is officially in Australia:…

Button 100% none

Get started

Link 14px

Read more about GAP Australia

Sizes in use

Most common across the site
  • 32pxline 40px · 7 rules
  • 28pxline 1 · 6 rules
  • 24pxline 1.33333 · 5 rules
  • 20pxline 1.6 · 7 rules
  • 16pxline 22px · 19 rules
  • 14pxline 1.4 · 33 rules
  • 12pxline 1.5 · 11 rules
  • 11pxline 145% · 6 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

#HeroStacked-template--27969635516720__vb2hero .hero-stacked__content .button · #000000

Corner radius

  • 50% · 20×
  • 4px · 6×
  • 8px · 6×
  • 6px · 4×
  • 999px · 2×
  • 12px · 2×

Shadows

  • 0 0 #0000,0 0 #0000,0 0 #0000
  • 4px 0px 20px rgba(0,0,0,0.15)
  • 0 0 0 1px rgb( / 10%),0 3px rgb( / 10%)
  • 0 0 0 2px #000000

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

480
749
767
768
992
1024
1279
1280

On a scale of 0 to 1440 px.

Content widths (max-width)

1280 px
1024 px
800 px
768 px
640 px
350 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 77 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThe description is 320 characters. Search results usually show about 160.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does GAP Australia use?
GAP Australia’s website uses three typefaces: Apple Color Emoji (body text), a system font; Gap Sans (headings), self-hosted; JudgemeStar, self-hosted.
What are GAP Australia’s brand colours?
The main colours on gap.com are Red (#E10000), Dark Blue (#001EA0), Black (#111827), Light Steel Blue (#007AFF), Dark Slate Blue (#374151) and Teal (#108474).
What colour is GAP Australia’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is GAP Australia’s logo from?
The logo shown in this guide was found on gap.com’s homepage. For official logo files and usage rules, check GAP Australia’s own brand or press page.
Is this GAP Australia’s official style guide?
No. SiteStyleGuide made it from gap.com’s public web pages on 21 October 2026, and isn’t affiliated with GAP Australia. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

gap-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* gap.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/gap.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #EEEEEE;
  --colour-charcoal: #333333;
  --colour-red: #E10000;
  --colour-dark-blue: #001EA0;
  --colour-black-2: #111827;
  --colour-light-steel-blue: #007AFF;
  --colour-dark-slate-blue: #374151;
  --colour-teal: #108474;
  --colour-gold: #FBCD0A;
  --colour-fire-brick: #D00000;
  --colour-yellow: #FFFF00;
  --colour-deep-steel-blue: #2874D0;
  --gradient-1: linear-gradient(#00000080 -.56%,#00000026 53.77%,#0000 86.11%);
  --gradient-2: linear-gradient(to bottom right, transparent calc(50% - 1px), calc(50% - 1px), calc(50% + 1px), transparent calc(50% + 1px));
  --gradient-3: linear-gradient(transparent,#00000094);

  /* Typefaces */
  --font-body: ui-sans-serif, system-ui, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';
  --font-headings: 'Gap Sans', -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto', 'Helvetica';
  --font-other: 'Arial', 'Baskerville', monospace;

  /* Type scale */
  --text-h1: 14px;
  --leading-h1: 20px;
  --text-h2: 32px;
  --leading-h2: 40px;
  --text-body: 16px;
  --leading-body: 140%;
  --text-p: 16px;
  --leading-p: 140%;
  --text-small: 14px;
  --text-button: 100%;
  --text-a: 14px;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 4px;
  --radius-3: 8px;
  --radius-4: 6px;
  --radius-5: 999px;
  --radius-6: 12px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 480px;
  --breakpoint-2: 749px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 992px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1279px;
  --breakpoint-8: 1280px;
  --max-width-1: 1280px;
  --max-width-2: 1024px;
  --max-width-3: 800px;
  --max-width-4: 768px;
  --max-width-5: 640px;
  --max-width-6: 350px;
}

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Share

Links open each service’s own share page. Nothing from them loads here.

Share

Run gap.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide
<a href="https://sitestyleguide.com/gap.com" title="GAP Australia style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Other websites using Apple Color Emoji as their main typeface
Websites whose lead colour is closest to GAP Australia’s

Captured from gap.com on 21 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by GAP Australia; this guide describes the public website for reference.