What font does Gumroad use?

Gumroad’s website uses one typeface: ABC Favorit (headings and body text), self-hosted.

What are Gumroad’s brand colours?

The main colours on gumroad.com are Violet (#FF90E8), Red (#DC341E), Light Sea Green (#23A094), Gold (#FFC900), Light Cornflower Blue (#90A8ED) and Yellow (#F1F333).

What colour is Gumroad’s text and background?

Body text is #000000 on a #F4F4F0 background.

Where is Gumroad’s logo from?

The logo shown in this guide was found on gumroad.com’s homepage. For official logo files and usage rules, check Gumroad’s own brand or press page.

Is this Gumroad’s official style guide?

No. SiteStyleGuide made it from gumroad.com’s public web pages on 30 October 2026, and isn’t affiliated with Gumroad. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from gumroad.com’s public web pages. Not affiliated with or endorsed by Gumroad. The real site is gumroad.com ↗

Unofficial style guide

Gumroadstyle guide

Gumroad’s website (gumroad.com) uses ABC Favorit for its headings and body text. Its palette is led by Violet (#FF90E8), Red (#DC341E) and Light Sea Green (#23A094), with #000000 text on #F4F4F0. Captured from the live site on 30 October 2026.

Website: gumroad.com
Typefaces: ABC Favorit, SFMono-Regular, Apple Color Emoji
Palette: 4 neutrals, 12 colours, 1 gradient
Captured: 30 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the gumroad.com homepage on a desktop screen — Screenshot of gumroad.com on a 1440 px desktop screen, 30 Oct 2026.

Screenshot of the gumroad.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Earn your first dollar online with Gumroad; ● 42 / 60 characters
Meta description: Start selling what you know, see what sticks, and get paid. Simple and effective.; ● 81 / 160 characters
Site name: Gumroad
og:title: Earn your first dollar online with Gumroad
og:description: Start selling what you know, see what sticks, and get paid. Simple and effective.
Language: en

In search results

Gumroadhttps://gumroad.com/

Earn your first dollar online with Gumroad

Start selling what you know, see what sticks, and get paid. Simple and effective.

When shared

gumroad.com

Earn your first dollar online with Gumroad

Start selling what you know, see what sticks, and get paid. Simple and effective.

Logo & favicons

Found as: image linked to the homepage. SVG.

Logo

On white

On black

On Violet

Favicons

2 found

81 px · PNG shortcut icon
48 px · ICO favicon.ico

Earn your first dollar online with Gumroad

Light browser tab

Earn your first dollar online with Gumroad

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Black 29.9%
Violet 15.7%
White 13.5%
Off White 7.7%
Red 6.1%
Light Sea Green 5.6%
Gold 5.6%
Light Cornflower Blue 4.5%
Near Black 2.5%
Yellow 2.2%
Dodger Blue 2%
Dark Slate Blue 0.9%
Medium Slate Blue 0.9%
Royal Blue 0.9%
Deep Cornflower Blue 0.9%
Orange 0.9%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Background, text, border · --tw-shadow, body
White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, text, border · .\!bg-white, .bg-\[rgb$var\(--filled$\)\]
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 2 4

On text
19.05:1 AAA

On white
1.10:1 Fail

Background · body, .\!bg-gray
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 3 86

On text
1.35:1 Fail

On white
15.54:1 AAA

Background, text, border · .bg-dark-gray, .text-dark-gray

Colours

Brand colours and accents, most used first

Violet

HEX

RGB

HSL

OKLCH

CMYK
0 44 9 0

On text
10.41:1 AAA

On white
2.02:1 Fail

Background, border, text · .bg-accent\/20, .fill-accent\/40
Red

HEX

RGB

HSL

OKLCH

CMYK
0 76 86 14

On text
4.55:1 AA

On white
4.61:1 AA

Background, text, border · .bg-danger\/20, .bg-danger
Light Sea Green

HEX

RGB

HSL

OKLCH

CMYK
78 0 7 37

On text
6.53:1 AA

On white
3.22:1 AA large

Background, text, border · .bg-success\/20, .bg-green
Gold

HEX

RGB

HSL

OKLCH

CMYK
0 21 100 0

On text
13.61:1 AAA

On white
1.54:1 Fail

Background, text, border · .bg-warning\/20, .bg-orange
Light Cornflower Blue

HEX

RGB

HSL

OKLCH

CMYK
39 29 0 7

On text
9.01:1 AAA

On white
2.33:1 Fail

Background, text, border · .bg-info\/20, .bg-purple
Yellow

HEX

RGB

HSL

OKLCH

CMYK
1 0 79 5

On text
17.61:1 AAA

On white
1.19:1 Fail

Background, text · .bg-yellow, .text-yellow
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
75 46 0 1

On text
6.09:1 AA

On white
3.45:1 AA large

Background, border · .bg-\[\#4087fc\], .bg-\[\#5383ec\]
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
100 44 0 51

On text
2.14:1 Fail

On white
9.80:1 AAA

Background, border · .bg-\[\#00457c\], .border-\[\#00457c\]
Medium Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
60 63 0 4

On text
4.35:1 AA large

On white
4.83:1 AA

Background, border · .bg-\[\#625bf6\], .border-\[\#625bf6\]
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
63 42 0 30

On text
3.81:1 AA large

On white
5.51:1 AA

Background, border · .bg-\[\#4267b2\], .border-\[\#4267b2\]
Deep Cornflower Blue

HEX

RGB

HSL

OKLCH

CMYK
48 37 0 15

On text
6.31:1 AA

On white
3.33:1 AA large

Background, border · .bg-\[\#7289da\], .border-\[\#7289da\]
Orange

HEX

RGB

HSL

OKLCH

CMYK
0 32 73 5

On text
10.34:1 AAA

On white
2.03:1 Fail

Background, border · .bg-\[\#f3a642\], .border-\[\#f3a642\]

Gradients

linear-gradient(initial)

Dark mode

When the device is set to dark

Aa Light · #000000 on #F4F4F0

Aa Dark · #DDDDDD on #242423 · 11.44:1 AAA

Off White

#DDDDDD
White

#FFFFFF
Near Black

#242423 · --body-bg
Black

#000000
Violet

#FF90E8
Off White

#F4F4F0

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

ABC Favorit

Aa 400 Aa 700

ABC Favorit

Self-hosted · weights 400, 700 · body · shown in a stand-in if you don’t have it

Aa 400

SFMono-Regular

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 400

Apple Color Emoji

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 2.5rem · 40 px / 1.2 weight 400

Gumroad

Heading 2 1.25rem · 20 px / 1.3 weight 400

Earn your first dollar online with Gumroad

Heading 3 1.15rem · 18 px / 1.375 weight 400

Earn your first dollar online with Gumroad

Heading 4 1rem · 16 px / 1.375 weight 400

Earn your first dollar online with Gumroad

Heading 5 .875rem · 14 px / 1.3 weight 400

Earn your first dollar online with Gumroad

Body 1rem · 16 px / 1.375 ABC Favorit

Start selling what you know, see what sticks, and get paid. Simple and effective.

Small .875rem · 14 px / 1.3

Start selling what you know, see what sticks, and get paid. Simple and effective.

Sizes in use

Most common across the site

40pxline 1.2 · 2 rules
36pxline 1.11111 · 2 rules
24pxline 1.33333 · 3 rules
20pxline initial · 7 rules
18pxline 1.375 · 2 rules
16pxline 1.375 · 5 rules
14pxline 1.3 · 12 rules
12pxline initial · 2 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

.25rem · 12×
2147483647px · 4×
.5rem · 3×
.375rem · 2×
.3125rem · 1×
1rem · 1×

Shadows

0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000
0 0 0 1px ,0 3px 0

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Content widths (max-width)

1536 px

1280 px

1024 px

768 px

640 px

300 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 42 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Gumroad use?: Gumroad’s website uses one typeface: ABC Favorit (headings and body text), self-hosted.
What are Gumroad’s brand colours?: The main colours on gumroad.com are Violet (#FF90E8), Red (#DC341E), Light Sea Green (#23A094), Gold (#FFC900), Light Cornflower Blue (#90A8ED) and Yellow (#F1F333).
What colour is Gumroad’s text and background?: Body text is #000000 on a #F4F4F0 background.
Where is Gumroad’s logo from?: The logo shown in this guide was found on gumroad.com’s homepage. For official logo files and usage rules, check Gumroad’s own brand or press page.
Is this Gumroad’s official style guide?: No. SiteStyleGuide made it from gumroad.com’s public web pages on 30 October 2026, and isn’t affiliated with Gumroad. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

gumroad-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* gumroad.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/gumroad.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #F4F4F0;
  --colour-black: #000000;
  --colour-white: #FFFFFF;
  --colour-off-white: #F4F4F0;
  --colour-near-black: #242423;
  --colour-violet: #FF90E8;
  --colour-red: #DC341E;
  --colour-light-sea-green: #23A094;
  --colour-gold: #FFC900;
  --colour-light-cornflower-blue: #90A8ED;
  --colour-yellow: #F1F333;
  --colour-dodger-blue: #4087FC;
  --colour-dark-slate-blue: #00457C;
  --colour-medium-slate-blue: #625BF6;
  --colour-royal-blue: #4267B2;
  --colour-deep-cornflower-blue: #7289DA;
  --colour-orange: #F3A642;
  --gradient-1: linear-gradient(initial);

  /* Typefaces */
  --font-body: 'ABC Favorit', 'Avenir', 'Montserrat', 'Corbel', 'URW Gothic', 'source-sans-pro';
  --font-other: ui-monospace, 'SFMono-Regular', 'Menlo', 'Monaco', 'Consolas', 'Liberation Mono';

  /* Type scale */
  --text-h1: 2.5rem;
  --leading-h1: 1.2;
  --text-h2: 1.25rem;
  --leading-h2: 1.3;
  --text-h3: 1.15rem;
  --leading-h3: 1.375;
  --text-h4: 1rem;
  --leading-h4: 1.375;
  --text-h5: .875rem;
  --leading-h5: 1.3;
  --text-body: 1rem;
  --leading-body: 1.375;
  --text-small: .875rem;
  --leading-small: 1.3;

  /* Shape */
  --radius-1: .25rem;
  --radius-2: 2147483647px;
  --radius-3: .5rem;
  --radius-4: .375rem;
  --radius-5: .3125rem;
  --radius-6: 1rem;
}

{
    "site": "gumroad.com",
    "source": "https://sitestyleguide.com/gumroad.com",
    "text": "#000000",
    "background": "#F4F4F0",
    "colours": [
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Off White",
            "hex": "#F4F4F0",
            "rgb": [
                244,
                244,
                240
            ]
        },
        {
            "name": "Near Black",
            "hex": "#242423",
            "rgb": [
                36,
                36,
                35
            ]
        },
        {
            "name": "Violet",
            "hex": "#FF90E8",
            "rgb": [
                255,
                144,
                232
            ]
        },
        {
            "name": "Red",
            "hex": "#DC341E",
            "rgb": [
                220,
                52,
                30
            ]
        },
        {
            "name": "Light Sea Green",
            "hex": "#23A094",
            "rgb": [
                35,
                160,
                148
            ]
        },
        {
            "name": "Gold",
            "hex": "#FFC900",
            "rgb": [
                255,
                201,
                0
            ]
        },
        {
            "name": "Light Cornflower Blue",
            "hex": "#90A8ED",
            "rgb": [
                144,
                168,
                237
            ]
        },
        {
            "name": "Yellow",
            "hex": "#F1F333",
            "rgb": [
                241,
                243,
                51
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#4087FC",
            "rgb": [
                64,
                135,
                252
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#00457C",
            "rgb": [
                0,
                69,
                124
            ]
        },
        {
            "name": "Medium Slate Blue",
            "hex": "#625BF6",
            "rgb": [
                98,
                91,
                246
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#4267B2",
            "rgb": [
                66,
                103,
                178
            ]
        },
        {
            "name": "Deep Cornflower Blue",
            "hex": "#7289DA",
            "rgb": [
                114,
                137,
                218
            ]
        },
        {
            "name": "Orange",
            "hex": "#F3A642",
            "rgb": [
                243,
                166,
                66
            ]
        }
    ],
    "fonts": [
        {
            "name": "ABC Favorit",
            "stack": "ABC Favorit, Avenir, Montserrat, Corbel, URW Gothic, source-sans-pro, sans-serif",
            "weights": [
                400,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "SFMono-Regular",
            "stack": "ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, \"Liberation Mono\", \"Courier New\", monospace",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Apple Color Emoji",
            "stack": "ui-sans-serif, system-ui, sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\"",
            "weights": [],
            "source": "System font, or not loaded on this page"
        }
    ]
}

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Captured from gumroad.com on 30 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Gumroad; this guide describes the public website for reference.

Gumroadstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

Black

White

Off White

Near Black

Colours

Violet

Red

Light Sea Green

Gold

Light Cornflower Blue

Yellow

Dodger Blue

Dark Slate Blue

Medium Slate Blue

Royal Blue

Deep Cornflower Blue

Orange

Gradients

Dark mode

ABC Favorit

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run gumroad.com?

Similar colours

Visual (Archives) Society

Ubie

KapanLagi.com

Spotify for Creators

Title &
description