What font does Harley-Davidson use?

Harley-Davidson’s website uses two typefaces: Franklin Gothic ATF (headings and body text), self-hosted; Franklin Gothic ITC, self-hosted.

What are Harley-Davidson’s brand colours?

The main colours on harley-davidson.com are Light Orange Red (#FA6600), Forest Green (#468600), Light Fire Brick (#C30000), Deep Chocolate (#C2550C), Light Chocolate (#E36619) and Orange (#F5A623).

What colour is Harley-Davidson’s text and background?

Body text is #000000 on a #FFFFFF background.

Where is Harley-Davidson’s logo from?

The logo shown in this guide was found on harley-davidson.com’s homepage. For official logo files and usage rules, check Harley-Davidson’s own brand or press page.

Is this Harley-Davidson’s official style guide?

No. SiteStyleGuide made it from harley-davidson.com’s public web pages on 27 October 2026, and isn’t affiliated with Harley-Davidson. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from harley-davidson.com’s public web pages. Not affiliated with or endorsed by Harley-Davidson. The real site is harley-davidson.com ↗

Unofficial style guide

Harley-Davidsonstyle guide

Harley-Davidson’s website (harley-davidson.com) uses Franklin Gothic ATF for its headings and body text. Its palette is led by Light Orange Red (#FA6600), Forest Green (#468600) and Light Fire Brick (#C30000), with #000000 text on #FFFFFF. Captured from the live site on 27 October 2026.

Website: harley-davidson.com
Typefaces: Franklin Gothic ATF, Franklin Gothic ITC
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 27 Oct 2026 · added by @sitestyleguide

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Screenshot of the harley-davidson.com homepage on a desktop screen — Screenshot of harley-davidson.com on a 1440 px desktop screen, 27 Oct 2026.

Screenshot of the harley-davidson.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Official Harley-Davidson Website | Harley-Davidson AU; ● 53 / 60 characters
Meta description: Official site of Harley-Davidson Motor Company. Check out current Harley motorcycles, locate a dealer, & browse motorcycle parts and clothing.; ● 142 / 160 characters
Site name: Harley-Davidson
og:title: Official Harley-Davidson Website | Harley-Davidson AU
og:description: Official site of Harley-Davidson Motor Company. Check out current Harley motorcycles, locate a dealer, & browse motorcycle parts and clothing.
Language: en

In search results

Harley-Davidsonhttps://www.harley-davidson.com/au/en/index.html

Official Harley-Davidson Website | Harley-Davidson AU

Official site of Harley-Davidson Motor Company. Check out current Harley motorcycles, locate a dealer, & browse motorcycle parts and clothing.

When shared

The image Harley-Davidson shares with links

harley-davidson.com

Official Harley-Davidson Website | Harley-Davidson AU

Official site of Harley-Davidson Motor Company. Check out current Harley motorcycles, locate a dealer, & brow…

Logo & favicons

Found as: image in the header. SVG, 1056 × 818.

Logo

On white

On black

On Light Orange Red

Favicons

5 found

120 px · PNG apple-touch-icon-precomposed
76 px · PNG apple-touch-icon-precomposed
72 px · PNG apple-touch-icon-precomposed
57 px · PNG apple-touch-icon-precomposed
32 px · ICO shortcut icon

Official Harley-Davidson Website | Harley-Davidson AU

Light browser tab

Official Harley-Davidson Website | Harley-Davidson AU

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 34.1%
Black 21.5%
Off White 15.3%
Light Orange Red 8.6%
Grey 8.1%
Forest Green 2%
Light Fire Brick 1.7%
Deep Chocolate 1.7%
Light Chocolate 1.4%
Orange 1.3%
Deep Orange Red 0.9%
Honey Dew 0.8%
Antique White 0.8%
Lime Green 0.7%
Steel Blue 0.7%
Deep Fire Brick 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, text, graphic · #ariPartStream #ari-breadCrumb, .navbar-secondary-sub-container-menus-item-link-typo
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Background, text, border · .navbar-primary-main-container, --tw-shadow
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 12

On text
16.06:1 AAA

On white
1.31:1 Fail

Background, border, text · --tw-shadow, .\!ig-bg-\[\#E1E1E1\]
Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 54

On text
4.56:1 AA

On white
4.61:1 AA

Background, text, border · .dashed-box, .bottom-section-container

Colours

Brand colours and accents, most used first

Light Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 59 100 2

On text
6.97:1 AA

On white
3.01:1 AA large

Background, text, border · .newsletter-signup-body-title, .osano-cm-toggle__input:checked + .osano-cm-toggle__switch
Forest Green

HEX

RGB

HSL

OKLCH

CMYK
48 0 100 47

On text
4.67:1 AA

On white
4.50:1 AA

Text, border, background · .ig-bg-status-positive, .\!ig-text-status-positive
Light Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 24

On text
3.32:1 AA large

On white
6.32:1 AA

Text, graphic, border · .ig-bg-status-negative, .\!ig-text-status-negative
Deep Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 56 94 24

On text
4.60:1 AA

On white
4.57:1 AA

Text, background · .ig-bg-secondary, .ig-text-\[\#C2550C\]
Light Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 55 89 11

On text
6.18:1 AA

On white
3.40:1 AA large

Background, graphic, text · .\!ig-bg-orange, .ig-bg-orange
Orange

HEX

RGB

HSL

OKLCH

CMYK
0 32 86 4

On text
10.36:1 AAA

On white
2.03:1 Fail

Background, border, graphic · .ig-bg-\[\#F5A623\], .ig-bg-hazard-orange
Deep Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 64 100 10

On text
5.57:1 AA

On white
3.77:1 AA large

Background, border · .osano-cm-toggle__input:focus + .osano-cm-toggle__switch, .osano-cm-toggle__input:checked:focus + .osano-cm-toggle__switch
Honey Dew

HEX

RGB

HSL

OKLCH

CMYK
4 0 9 7

On text
17.53:1 AAA

On white
1.20:1 Fail

Background · .ig-bg-\[\#E4EED9\], .ig-bg-status-positive-light
Antique White

HEX

RGB

HSL

OKLCH

CMYK
0 5 13 0

On text
18.97:1 AAA

On white
1.11:1 Fail

Background · .ig-bg-\[\#FEF2DE\], .ig-bg-light-hazard-orange
Lime Green

HEX

RGB

HSL

OKLCH

CMYK
83 0 52 23

On text
9.22:1 AAA

On white
2.28:1 Fail

Background, text · .ig-bg-green-500, .ig-text-green-500
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 44 0 19

On text
4.35:1 AA large

On white
4.82:1 AA

Background, text · .ig-bg-info-blue, .ig-text-info-blue
Deep Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 78 97 30

On text
3.19:1 AA large

On white
6.59:1 AA

Text, background, border · .ig-text-\[\#b22705\], .osano-cm-toggle__input:disabled:checked + .osano-cm-toggle__switch

Gradients

linear-gradient(to right,)
linear-gradient(to left,)
linear-gradient(270deg,rgb(255,255,255) 62.63%,rgba(255,255,255,0))

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Franklin Gothic ATF

Aa 400 Aa 900

Franklin Gothic ATF

Self-hosted · weights 400, 500, 700, 900 · body, headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Franklin Gothic ITC

Self-hosted · weights 400, 600, 700 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 2 20px / 1.25rem weight 900 · uppercase · Franklin Gothic ATF

Official Harley-Davidson Website | Harley-David…

Heading 3 .875rem · 14 px / 1.25rem weight 900 · Franklin Gothic ATF

Official Harley-Davidson Website | Harley-David…

Body — Franklin Gothic ATF

Official site of Harley-Davidson Motor Company. Check out current Harley motorcycles, locate a dealer, & browse motorcycle parts and clothi…

Paragraph 13px Franklin Gothic ATF

Official site of Harley-Davidson Motor Company. Check out current Harley motorcycles, locate a dealer, & browse motorcycle parts and clothi…

Small 80%

Official site of Harley-Davidson Motor Company. Check out current Harley motorcycles, locate a dealer, & browse motorcycle parts and clothi…

Button 100% none

Get started

Sizes in use

Most common across the site

24pxline 2rem · 6 rules
20pxline 1.75rem · 6 rules
18pxline 1.75rem · 7 rules
16pxline 1.5rem · 21 rules
14pxline 1.25rem · 18 rules
13px7 rules
12pxline 1rem · 21 rules
10px5 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

.25rem · 5×
3px · 5×
4px · 4×
9999px · 4×
6px · 4×
50% · 4×

Shadows

0 0 #0000,0 0 #0000,0 0 #0000
0 0 0 5px #96dbfa
0 0 0 3px #96dbfa
unset

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

375

576

744

992

1024

1200

1280

1400

On a scale of 0 to 1440 px.

Content widths (max-width)

1360 px

1024 px

800 px

576 px

572 px

320 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 53 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Harley-Davidson use?: Harley-Davidson’s website uses two typefaces: Franklin Gothic ATF (headings and body text), self-hosted; Franklin Gothic ITC, self-hosted.
What are Harley-Davidson’s brand colours?: The main colours on harley-davidson.com are Light Orange Red (#FA6600), Forest Green (#468600), Light Fire Brick (#C30000), Deep Chocolate (#C2550C), Light Chocolate (#E36619) and Orange (#F5A623).
What colour is Harley-Davidson’s text and background?: Body text is #000000 on a #FFFFFF background.
Where is Harley-Davidson’s logo from?: The logo shown in this guide was found on harley-davidson.com’s homepage. For official logo files and usage rules, check Harley-Davidson’s own brand or press page.
Is this Harley-Davidson’s official style guide?: No. SiteStyleGuide made it from harley-davidson.com’s public web pages on 27 October 2026, and isn’t affiliated with Harley-Davidson. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

harley-davidson-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* harley-davidson.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/harley-davidson.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #E1E1E1;
  --colour-grey: #757575;
  --colour-light-orange-red: #FA6600;
  --colour-forest-green: #468600;
  --colour-light-fire-brick: #C30000;
  --colour-deep-chocolate: #C2550C;
  --colour-light-chocolate: #E36619;
  --colour-orange: #F5A623;
  --colour-deep-orange-red: #E65200;
  --colour-honey-dew: #E4EED9;
  --colour-antique-white: #FEF2DE;
  --colour-lime-green: #22C55E;
  --colour-steel-blue: #0073CF;
  --colour-deep-fire-brick: #B22705;
  --gradient-1: linear-gradient(to right,);
  --gradient-2: linear-gradient(to left,);
  --gradient-3: linear-gradient(270deg,rgb(255,255,255) 62.63%,rgba(255,255,255,0));

  /* Typefaces */
  --font-body: 'Franklin Gothic ATF', sans-serif;
  --font-headings: 'Franklin Gothic ATF', sans-serif;
  --font-buttons: 'Franklin Gothic ATF', sans-serif;

  /* Type scale */
  --text-h2: 20px;
  --leading-h2: 1.25rem;
  --text-h3: .875rem;
  --leading-h3: 1.25rem;
  --text-p: 13px;
  --text-small: 80%;
  --text-button: 100%;

  /* Shape */
  --radius-1: .25rem;
  --radius-2: 3px;
  --radius-3: 4px;
  --radius-4: 9999px;
  --radius-5: 6px;
  --radius-6: 50%;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 375px;
  --breakpoint-2: 576px;
  --breakpoint-3: 744px;
  --breakpoint-4: 992px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1200px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1400px;
  --max-width-1: 1360px;
  --max-width-2: 1024px;
  --max-width-3: 800px;
  --max-width-4: 576px;
  --max-width-5: 572px;
  --max-width-6: 320px;
}

{
    "site": "harley-davidson.com",
    "source": "https://sitestyleguide.com/harley-davidson.com",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Off White",
            "hex": "#E1E1E1",
            "rgb": [
                225,
                225,
                225
            ]
        },
        {
            "name": "Grey",
            "hex": "#757575",
            "rgb": [
                117,
                117,
                117
            ]
        },
        {
            "name": "Light Orange Red",
            "hex": "#FA6600",
            "rgb": [
                250,
                102,
                0
            ]
        },
        {
            "name": "Forest Green",
            "hex": "#468600",
            "rgb": [
                70,
                134,
                0
            ]
        },
        {
            "name": "Light Fire Brick",
            "hex": "#C30000",
            "rgb": [
                195,
                0,
                0
            ]
        },
        {
            "name": "Deep Chocolate",
            "hex": "#C2550C",
            "rgb": [
                194,
                85,
                12
            ]
        },
        {
            "name": "Light Chocolate",
            "hex": "#E36619",
            "rgb": [
                227,
                102,
                25
            ]
        },
        {
            "name": "Orange",
            "hex": "#F5A623",
            "rgb": [
                245,
                166,
                35
            ]
        },
        {
            "name": "Deep Orange Red",
            "hex": "#E65200",
            "rgb": [
                230,
                82,
                0
            ]
        },
        {
            "name": "Honey Dew",
            "hex": "#E4EED9",
            "rgb": [
                228,
                238,
                217
            ]
        },
        {
            "name": "Antique White",
            "hex": "#FEF2DE",
            "rgb": [
                254,
                242,
                222
            ]
        },
        {
            "name": "Lime Green",
            "hex": "#22C55E",
            "rgb": [
                34,
                197,
                94
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#0073CF",
            "rgb": [
                0,
                115,
                207
            ]
        },
        {
            "name": "Deep Fire Brick",
            "hex": "#B22705",
            "rgb": [
                178,
                39,
                5
            ]
        }
    ],
    "fonts": [
        {
            "name": "Franklin Gothic ATF",
            "stack": "Franklin Gothic ATF, sans-serif",
            "weights": [
                400,
                500,
                700,
                900
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Franklin Gothic ITC",
            "stack": "Franklin Gothic ITC, sans-serif",
            "weights": [
                400,
                600,
                700
            ],
            "source": "Self-hosted"
        }
    ]
}

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Captured from harley-davidson.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Harley-Davidson; this guide describes the public website for reference.

Harley-Davidsonstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Off White

Grey

Colours

Light Orange Red

Forest Green

Light Fire Brick

Deep Chocolate

Light Chocolate

Orange

Deep Orange Red

Honey Dew

Antique White

Lime Green

Steel Blue

Deep Fire Brick

Gradients

Franklin Gothic ATF

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run harley-davidson.com?

Similar colours

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orange.fr

Resurf

SoundCloud

Title &
description