What font does HelloFresh use?

HelloFresh’s website uses three typefaces: agrandir-tight-bold (headings and body text), self-hosted; roboto, self-hosted; agrandir-tight-black, self-hosted.

What are HelloFresh’s brand colours?

The main colours on hellofresh.com are Sea Green (#067A46), Antique White (#D3CAB7), Forest Green (#009645), Near Black (#232323), White (#FFFFFF) and Dark Grey (#4B4B4B).

What colour is HelloFresh’s text and background?

Body text is #242424 on a #FFFFFF background.

Where is HelloFresh’s logo from?

The logo shown in this guide was found on hellofresh.com’s homepage. For official logo files and usage rules, check HelloFresh’s own brand or press page.

Is this HelloFresh’s official style guide?

No. SiteStyleGuide made it from hellofresh.com’s public web pages on 27 October 2026, and isn’t affiliated with HelloFresh. Members can refresh a guide after 90 days to pick up changes.

HelloFresh Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: HelloFresh® Meal Kits | Free Breakfast for Life + 10 Free Meals; ▲ 63 / 60 characters
Meta description: HelloFresh Meal Kits | One free item per box with active subscription. Free meals applied as discount on first box, new subscribers only, varies by plan.; ● 153 / 160 characters
Site name: HelloFresh
og:title: HelloFresh® Meal Kits | Free Breakfast for Life + 10 Free Meals
og:description: HelloFresh Meal Kits | One free item per box with active subscription. Free meals applied as discount on first box, new subscribers only, varies by plan.
Language: en-US
Theme colour: #FAF8F3

In search results

HelloFreshhttps://www.hellofresh.com/

HelloFresh® Meal Kits | Free Breakfast for Life + 10 Free Mea…

HelloFresh Meal Kits | One free item per box with active subscription. Free meals applied as discount on first box, new subscribers only, varies by plan.

When shared

hellofresh.com

HelloFresh® Meal Kits | Free Breakfast for Life + 10 Free Meals

HelloFresh Meal Kits | One free item per box with active subscription. Free meals applied as discount on firs…

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Logo & favicons

Found as: image in the header. PNG, 210 × 68.

Logo

On white

On black

On Sea Green

Favicons

1 found

32 px · ICO icon

HelloFresh® Meal Kits | Free Breakfast for Life + 10 Free Meals

Light browser tab

HelloFresh® Meal Kits | Free Breakfast for Life + 10 Free Meals

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#242424) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Near Black 50.7%
White 33%
Dark Grey 6.3%
Charcoal 6%
Sea Green 1.7%
Antique White 1.1%
Forest Green 1.1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 86

On text
1.01:1 Fail

On white
15.72:1 AAA

Text, border, background · html, .bhZSVf
White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
15.52:1 AAA

On white
—

Background, text, theme · html, theme-color meta tag
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 71

On text
1.78:1 Fail

On white
8.72:1 AAA

Text, background · .ddxDHT:active, .gIhhcT:active
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 79

On text
1.27:1 Fail

On white
12.27:1 AAA

Text, background · .jiTzNt:hover, .jiTzNt:hover > *

Colours

Brand colours and accents, most used first

Sea Green

HEX

RGB

HSL

OKLCH

CMYK
95 0 43 52

On text
2.87:1 Fail

On white
5.41:1 AA

Text · .KmbhU a, .kiimPF a
Antique White

HEX

RGB

HSL

OKLCH

CMYK
0 4 13 17

On text
9.54:1 AAA

On white
1.63:1 Fail

Background · .iuINpB:active, .epkvzV:active
Forest Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 54 41

On text
4.03:1 AA large

On white
3.85:1 AA large

Background · .nVsOk

Gradients

linear-gradient(180deg,rgba(0,0,0,0) 45%,black)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

agrandir-tight-bold

Aa 400 Aa 500

agrandir-tight-bold

Self-hosted · weights 400, 500 · body · shown in a stand-in if you don’t have it

Aa 400 Aa 700

roboto

Self-hosted · weights 400, 700 · shown in a stand-in if you don’t have it

Aa 700

agrandir-tight-black

Self-hosted · weights 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body 16px weight 400 · agrandir-tight-bold

HelloFresh Meal Kits | One free item per box with active subscription. Free meals applied as discount on first box, new subscribers only, v…

Sizes in use

Most common across the site

56pxline 3.125rem · 1 rules
32pxline 2.5rem · 2 rules
24pxline 2rem · 4 rules
20pxline 2rem · 2 rules
16pxline 1.5rem · 16 rules
14pxline 1.25rem · 9 rules
12pxline 1rem · 1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

0.25rem · 13×
0.5rem · 5×
62.4375rem · 4×

Shadows

0 0.1875rem 0.5rem 0.25rem #00000026
0rem 0.25rem 1rem 0rem rgba(0,0,0,0.20)
0rem 0.0625rem 0.1875rem 0rem rgba(0,0,0,0.1)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

768

900

1200

On a scale of 0 to 1440 px.

Content widths (max-width)

1144 px

1140 px

964 px

960 px

765 px

650 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 63 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does HelloFresh use?: HelloFresh’s website uses three typefaces: agrandir-tight-bold (headings and body text), self-hosted; roboto, self-hosted; agrandir-tight-black, self-hosted.
What are HelloFresh’s brand colours?: The main colours on hellofresh.com are Sea Green (#067A46), Antique White (#D3CAB7), Forest Green (#009645), Near Black (#232323), White (#FFFFFF) and Dark Grey (#4B4B4B).
What colour is HelloFresh’s text and background?: Body text is #242424 on a #FFFFFF background.
Where is HelloFresh’s logo from?: The logo shown in this guide was found on hellofresh.com’s homepage. For official logo files and usage rules, check HelloFresh’s own brand or press page.
Is this HelloFresh’s official style guide?: No. SiteStyleGuide made it from hellofresh.com’s public web pages on 27 October 2026, and isn’t affiliated with HelloFresh. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

hellofresh-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* hellofresh.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/hellofresh.com) */
:root {
  /* Colours */
  --text: #242424;
  --background: #FFFFFF;
  --colour-near-black: #232323;
  --colour-white: #FFFFFF;
  --colour-dark-grey: #4B4B4B;
  --colour-charcoal: #353535;
  --colour-sea-green: #067A46;
  --colour-antique-white: #D3CAB7;
  --colour-forest-green: #009645;
  --gradient-1: linear-gradient(180deg,rgba(0,0,0,0) 45%,black);

  /* Typefaces */
  --font-body: 'agrandir-tight-bold', 'Verdana', 'Geneva', sans-serif;
  --font-other: 'roboto', 'Helvetica', 'Arial', sans-serif;

  /* Type scale */
  --text-body: 16px;

  /* Shape */
  --radius-1: 0.25rem;
  --radius-2: 0.5rem;
  --radius-3: 62.4375rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 768px;
  --breakpoint-2: 900px;
  --breakpoint-3: 1200px;
  --max-width-1: 1144px;
  --max-width-2: 1140px;
  --max-width-3: 964px;
  --max-width-4: 960px;
  --max-width-5: 765px;
  --max-width-6: 650px;
}

{
    "site": "hellofresh.com",
    "source": "https://sitestyleguide.com/hellofresh.com",
    "text": "#242424",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "Near Black",
            "hex": "#232323",
            "rgb": [
                35,
                35,
                35
            ]
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#4B4B4B",
            "rgb": [
                75,
                75,
                75
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#353535",
            "rgb": [
                53,
                53,
                53
            ]
        },
        {
            "name": "Sea Green",
            "hex": "#067A46",
            "rgb": [
                6,
                122,
                70
            ]
        },
        {
            "name": "Antique White",
            "hex": "#D3CAB7",
            "rgb": [
                211,
                202,
                183
            ]
        },
        {
            "name": "Forest Green",
            "hex": "#009645",
            "rgb": [
                0,
                150,
                69
            ]
        }
    ],
    "fonts": [
        {
            "name": "agrandir-tight-bold",
            "stack": "agrandir-tight-bold, Verdana, Geneva, sans-serif",
            "weights": [
                400,
                500
            ],
            "source": "Self-hosted"
        },
        {
            "name": "roboto",
            "stack": "roboto, \"Helvetica\", \"Arial\", sans-serif",
            "weights": [
                400,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "agrandir-tight-black",
            "stack": "agrandir-tight-black, Verdana, Geneva, sans-serif",
            "weights": [
                700
            ],
            "source": "Self-hosted"
        }
    ]
}

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Run hellofresh.com?

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/hellofresh.com" title="HelloFresh style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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HelloFreshstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

Near Black

White

Dark Grey

Charcoal

Colours

Sea Green

Antique White

Forest Green

Gradients

agrandir-tight-bold

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Consumer Reports

Presseportal.de

Common Sense Media

GitHub

HelloFreshstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

Near Black

White

Dark Grey

Charcoal

Colours

Sea Green

Antique White

Forest Green

Gradients

agrandir-tight-bold

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run hellofresh.com?

Similar colours

Consumer Reports

Presseportal.de

Common Sense Media

GitHub

Title &
description