What font does IDEO use?

IDEO’s website uses one typeface: Fhoscar (headings and body text), served from cdn.prod.website-files.com.

What are IDEO’s brand colours?

The main colours on ideo.com are Yellow (#D9FF00), Light Slate Grey (#7B92A5), Deep Slate Grey (#76879D), Dim Grey (#536575), Light Dodger Blue (#3898EC) and Dark Slate Blue (#3A4554).

What colour is IDEO’s text and background?

Body text is #333333 on a #FFFFFF background.

Where is IDEO’s logo from?

The logo shown in this guide was found on ideo.com’s homepage. For official logo files and usage rules, check IDEO’s own brand or press page.

Is this IDEO’s official style guide?

No. SiteStyleGuide made it from ideo.com’s public web pages on 27 October 2026, and isn’t affiliated with IDEO. Members can refresh a guide after 90 days to pick up changes.

IDEO Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: IDEO : Human-centered design; ● 28 / 60 characters
Meta description: We envision new businesses and brands, and we design the experiences and capabilities that bring them to life.; ● 110 / 160 characters
Site name: IDEO
og:title: IDEO : Human-centered design
og:description: We envision new businesses and brands, and we design the experiences and capabilities that bring them to life.
Language: en

In search results

IDEOhttps://www.ideo.com/

IDEO : Human-centered design

We envision new businesses and brands, and we design the experiences and capabilities that bring them to life.

When shared

ideo.com

IDEO : Human-centered design

We envision new businesses and brands, and we design the experiences and capabilities that bring them to life.

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Logo & favicons

Found as: schema.org logo. PNG, 327 × 85.

Logo

On white

On black

On Yellow

Favicons

2 found

256 px · PNG apple-touch-icon
32 px · PNG shortcut icon

IDEO : Human-centered design

Light browser tab

IDEO : Human-centered design

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#333333) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 35.6%
Cool Near Black 22.9%
Yellow 13.1%
Light Slate Grey 6.4%
Deep Slate Grey 5.9%
Charcoal 4.1%
Dim Grey 3.8%
Black 2.6%
Light Dodger Blue 1.9%
Dark Slate Blue 1.3%
Dark Sea Green 1.3%
Lavender 0.6%
Deep Dodger Blue 0.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
12.63:1 AAA

On white
—

Background, text, border · body, .button.is-simple
Cool Near Black

HEX

RGB

HSL

OKLCH

CMYK
46 21 0 85

On text
1.32:1 Fail

On white
16.70:1 AAA

Text, background, border · .button.is-pdf.is-dark, .navbar
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 80

On text
—

On white
12.63:1 AAA

Text · body, .w-input
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.66:1 Fail

On white
21.00:1 AAA

Border, text, background · ._wf-hs_input-dropdown-arrow, mark

Colours

Brand colours and accents, most used first

Yellow

HEX

RGB

HSL

OKLCH

CMYK
15 0 100 0

On text
10.98:1 AAA

On white
1.15:1 Fail

Text, background, border · .button, .button.is-large
Light Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
25 12 0 35

On text
3.91:1 AA large

On white
3.23:1 AA large

Background, text, border · .menu-color, .footer
Deep Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
25 14 0 38

On text
3.44:1 AA large

On white
3.67:1 AA large

Text, background, border · .button.is-secondary, .button.is-back
Dim Grey

HEX

RGB

HSL

OKLCH

CMYK
29 14 0 54

On text
2.10:1 Fail

On white
6.02:1 AA

Text, border, background · .rich h3, .bg-darker
Light Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
76 36 0 7

On text
4.13:1 AA large

On white
3.06:1 AA large

Background, border · .w-checkbox-input--inputType-custom.w--redirected-checked, .w-button
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
31 18 0 67

On text
1.30:1 Fail

On white
9.73:1 AAA

Text, background · .bg-alt, .ts-h5
Dark Sea Green

HEX

RGB

HSL

OKLCH

CMYK
23 0 21 29

On text
5.43:1 AA

On white
2.33:1 Fail

Background · .iq__green, .iq__leeps
Lavender

HEX

RGB

HSL

OKLCH

CMYK
18 18 0 0

On text
8.67:1 AAA

On white
1.46:1 Fail

Background · .sg_empty-box.is-lavender, --shopping-cart
Deep Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
100 47 0 5

On text
3.30:1 AA large

On white
3.83:1 AA large

Text · .w-dropdown-link.w--current, .w-nav-link.w--current

Gradients

linear-gradient(#6660,#0006 80%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Fhoscar

Aa 300 Aa 700

Fhoscar

Served from cdn.prod.website-files.com · weights 300, 400, 500, 700 · body, buttons · shown in a stand-in if you don’t have it

Aa 400

Arial

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 400 Aa 500

Manrope

System font, or not loaded on this page · weights 400, 500 · shown in a stand-in if you don’t have it

Aa 600

Poppins

System font, or not loaded on this page · weights 600 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 5.625rem · 90 px / .977778 weight 300

IDEO

Heading 2 3.75rem · 60 px / .95 weight 300

IDEO : Human-centered design

Heading 3 3.125rem · 50 px / 1 weight 300

IDEO : Human-centered design

Heading 4 18px / 24px weight 700

IDEO : Human-centered design

Heading 5 14px / 20px weight 700

IDEO : Human-centered design

Heading 6 12px / 18px weight 700

IDEO : Human-centered design

Body 14px / 20px Fhoscar

We envision new businesses and brands, and we design the experiences and capabilities that bring them to life.

Paragraph 1.5rem · 24 px / 1.16 weight 300 · Manrope

We envision new businesses and brands, and we design the experiences and capabilities that bring them to life.

Small 80%

We envision new businesses and brands, and we design the experiences and capabilities that bring them to life.

Sizes in use

Most common across the site

40pxline 120% · 9 rules
25pxline 1.16 · 15 rules
24pxline 32px · 8 rules
20pxline 1 · 20 rules
18pxline 22px · 10 rules
16pxline 150% · 5 rules
14pxline 20px · 13 rules
12pxline 18px · 11 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.button · #D9FF00

Corner radius

50% · 5×
2px · 4×
4px · 3×
.125rem · 3×
10px · 3×
3px · 2×

Shadows

0 2px 5px #0000
0 2px 0 -1px #d9ff00
0 0 3px 1px #3898ec
1px 1px 3px #0000

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

479

767

768

991

992

1280

1440

1920

On a scale of 0 to 1920 px.

Content widths (max-width)

1440 px

940 px

728 px

660 px

400 px

345 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 28 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does IDEO use?: IDEO’s website uses one typeface: Fhoscar (headings and body text), served from cdn.prod.website-files.com.
What are IDEO’s brand colours?: The main colours on ideo.com are Yellow (#D9FF00), Light Slate Grey (#7B92A5), Deep Slate Grey (#76879D), Dim Grey (#536575), Light Dodger Blue (#3898EC) and Dark Slate Blue (#3A4554).
What colour is IDEO’s text and background?: Body text is #333333 on a #FFFFFF background.
Where is IDEO’s logo from?: The logo shown in this guide was found on ideo.com’s homepage. For official logo files and usage rules, check IDEO’s own brand or press page.
Is this IDEO’s official style guide?: No. SiteStyleGuide made it from ideo.com’s public web pages on 27 October 2026, and isn’t affiliated with IDEO. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

ideo-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* ideo.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/ideo.com) */
:root {
  /* Colours */
  --text: #333333;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-near-black: #151F27;
  --colour-charcoal: #333333;
  --colour-black: #000000;
  --colour-yellow: #D9FF00;
  --colour-light-slate-grey: #7B92A5;
  --colour-deep-slate-grey: #76879D;
  --colour-dim-grey: #536575;
  --colour-light-dodger-blue: #3898EC;
  --colour-dark-slate-blue: #3A4554;
  --colour-dark-sea-green: #8BB48E;
  --colour-lavender: #D2D2FF;
  --colour-deep-dodger-blue: #0082F3;
  --gradient-1: linear-gradient(#6660,#0006 80%);

  /* Typefaces */
  --font-body: 'Fhoscar', sans-serif;
  --font-buttons: 'Fhoscar', sans-serif;
  --font-other: 'Manrope', sans-serif;

  /* Type scale */
  --text-h1: 5.625rem;
  --leading-h1: .977778;
  --text-h2: 3.75rem;
  --leading-h2: .95;
  --text-h3: 3.125rem;
  --leading-h3: 1;
  --text-h4: 18px;
  --leading-h4: 24px;
  --text-h5: 14px;
  --leading-h5: 20px;
  --text-h6: 12px;
  --leading-h6: 18px;
  --text-body: 14px;
  --leading-body: 20px;
  --text-p: 1.5rem;
  --leading-p: 1.16;
  --text-small: 80%;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 2px;
  --radius-3: 4px;
  --radius-4: .125rem;
  --radius-5: 10px;
  --radius-6: 3px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 479px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 991px;
  --breakpoint-5: 992px;
  --breakpoint-6: 1280px;
  --breakpoint-7: 1440px;
  --breakpoint-8: 1920px;
  --max-width-1: 1440px;
  --max-width-2: 940px;
  --max-width-3: 728px;
  --max-width-4: 660px;
  --max-width-5: 400px;
  --max-width-6: 345px;
}

{
    "site": "ideo.com",
    "source": "https://sitestyleguide.com/ideo.com",
    "text": "#333333",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Cool Near Black",
            "hex": "#151F27",
            "rgb": [
                21,
                31,
                39
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#333333",
            "rgb": [
                51,
                51,
                51
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Yellow",
            "hex": "#D9FF00",
            "rgb": [
                217,
                255,
                0
            ]
        },
        {
            "name": "Light Slate Grey",
            "hex": "#7B92A5",
            "rgb": [
                123,
                146,
                165
            ]
        },
        {
            "name": "Deep Slate Grey",
            "hex": "#76879D",
            "rgb": [
                118,
                135,
                157
            ]
        },
        {
            "name": "Dim Grey",
            "hex": "#536575",
            "rgb": [
                83,
                101,
                117
            ]
        },
        {
            "name": "Light Dodger Blue",
            "hex": "#3898EC",
            "rgb": [
                56,
                152,
                236
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#3A4554",
            "rgb": [
                58,
                69,
                84
            ]
        },
        {
            "name": "Dark Sea Green",
            "hex": "#8BB48E",
            "rgb": [
                139,
                180,
                142
            ]
        },
        {
            "name": "Lavender",
            "hex": "#D2D2FF",
            "rgb": [
                210,
                210,
                255
            ]
        },
        {
            "name": "Deep Dodger Blue",
            "hex": "#0082F3",
            "rgb": [
                0,
                130,
                243
            ]
        }
    ],
    "fonts": [
        {
            "name": "Fhoscar",
            "stack": "Fhoscar, sans-serif",
            "weights": [
                300,
                400,
                500,
                700
            ],
            "source": "Served from cdn.prod.website-files.com"
        },
        {
            "name": "Arial",
            "stack": "Arial, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Manrope",
            "stack": "Manrope, sans-serif",
            "weights": [
                400,
                500
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Poppins",
            "stack": "Poppins, sans-serif",
            "weights": [
                600
            ],
            "source": "System font, or not loaded on this page"
        }
    ]
}

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IDEOstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Cool Near Black

Charcoal

Black

Colours

Yellow

Light Slate Grey

Deep Slate Grey

Dim Grey

Light Dodger Blue

Dark Slate Blue

Dark Sea Green

Lavender

Deep Dodger Blue

Gradients

Fhoscar

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Adcash

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Lulu

IDEOstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Cool Near Black

Charcoal

Black

Colours

Yellow

Light Slate Grey

Deep Slate Grey

Dim Grey

Light Dodger Blue

Dark Slate Blue

Dark Sea Green

Lavender

Deep Dodger Blue

Gradients

Fhoscar

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run ideo.com?

Similar colours

Adcash

DomainTools

vCommission

Lulu

Title &
description