Copyblogger
copyblogger.com · set in museo-sans
SaveUnofficial A style guide made by SiteStyleGuide from lulu.com’s public web pages. Not affiliated with or endorsed by Lulu. The real site is lulu.com ↗
Unofficial style guide
Lulustyle guide
Lulu’s website (lulu.com) uses museo-sans for its headings and body text. Its palette is led by Gold (#FFE600), Dark Orchid (#A41CAD) and Medium Aqua Marine (#06D6A0), with #505F6B text on #FFFFFF. Captured from the live site on 29 October 2026.
- Website
- lulu.com
- Typefaces
- museo-sans, Lora, Calistoga
- Palette
- 4 neutrals, 12 colours, 3 gradients
- Captured
- 29 Oct 2026 · added by @sitestyleguide
https://www.lulu.com/
Screenshot
lulu.com
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
Title &
description
- Page title
- Global Book Printing, Publishing, and Technology Company | Lulu
- ▲ 63 / 60 characters
- Meta description
- Lulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs and ecommerce integrations.
- ● 136 / 160 characters
- Site name
- Lulu
- og:title
- Global Book Printing, Publishing, and Technology Company | Lulu
- og:description
- Lulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs and ecommerce integrations.
- Language
- en
In search results
Luluhttps://www.lulu.com/
Global Book Printing, Publishing, and Technology Company | Lu…
Lulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs and ecommerce integrations.
When shared
lulu.com
Global Book Printing, Publishing, and Technology Company | Lulu
Lulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs …
Logo & favicons
Found as: schema.org logo. PNG, 1200 × 1200.
Logo
On white
On black
On Gold
Favicons
1 found-
Global Book Printing, Publishing, and Technology Company | Lulu
Light browser tab
Global Book Printing, Publishing, and Technology Company | Lulu
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#505F6B) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
Colour
Balance
How much each colour is used- White 35%
- Off White 6.4%
- Gold 6.1%
- Light Grey 5.8%
- Dark Orchid 5.2%
- Medium Aqua Marine 4.9%
- Dark Slate Blue 4.6%
- Cool Off White 4%
- Dodger Blue 4%
- Navy 3.6%
- Lavender 3.6%
- Antique White 3.6%
- Medium Purple 3.6%
- Light Steel Blue 3.6%
- Slate Blue 3.3%
- Lemon Chiffon 2.7%
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Neutrals
Text, backgrounds and structure-
White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 0
- On text
- 6.58:1 AA
- On white
- —
Text, background, graphic · inline style on <div>, .BookSizeSelector-module_wrapper__8YGi1 .BookSizeSelector-module_detailsContaine
-
Off White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 1 0 0 10
- On text
- 5.22:1 AA
- On white
- 1.26:1 Fail
Text, background, border · .Heading-module_slate-100-background__0V8PY, .Button-module_slate-100-background__1zXPj
-
Light Grey
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 2 1 0 18
- On text
- 4.20:1 AA large
- On white
- 1.57:1 Fail
Text, background, border · .Button-module_button__qGm0q.Button-module_outline__GG3ky:disabled:not(.Button-m, .Heading-module_slate-200-background__dInkW
-
Cool Off White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 5 5 0 4
- On text
- 5.38:1 AA
- On white
- 1.22:1 Fail
Text, background, border · .Heading-module_periwinkle-100-background__y6noH, .Button-module_periwinkle-100-background__lCuQ2
Colours
Brand colours and accents, most used first-
Gold
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 10 100 0
- On text
- 5.19:1 AA
- On white
- 1.27:1 Fail
Text, background · .Heading-module_yellow-600-background__aQSS2, .Button-module_yellow-600-background__mNHr3
-
Dark Orchid
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 5 84 0 32
- On text
- 1.05:1 Fail
- On white
- 6.27:1 AA
Text, background, graphic · .Heading-module_magenta-800-background__7DuJt, .Button-module_magenta-800-background__ABEXK
-
Medium Aqua Marine
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 97 0 25 16
- On text
- 3.49:1 AA large
- On white
- 1.89:1 Fail
Text, background · .Heading-module_green-600-background__OT5zC, .Button-module_green-600-background__oIbl4
-
Dark Slate Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 38 25 0 70
- On text
- 1.74:1 Fail
- On white
- 11.43:1 AAA
Text, background, border · inline style on <h3>, .BookSizeSelector-module_wrapper__8YGi1 .BookSizeSelector-module_detailsContaine
-
Dodger Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 85 38 0 0
- On text
- 2.33:1 Fail
- On white
- 2.83:1 Fail
Text, background · .Heading-module_iblue-800-background__UKFbz, .Button-module_iblue-800-background__S9670
-
Navy
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 100 100 0 49
- On text
- 2.40:1 Fail
- On white
- 15.82:1 AAA
Text, background, border · .BookFormatSelectionButton-module_button__Cz-xa.BookFormatSelectionButton-module, .BookFormatSelectionDropdown-module_button__YQ-Dj.BookFormatSelectionDropdown-mo
-
Lavender
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 13 13 0 1
- On text
- 4.94:1 AA
- On white
- 1.33:1 Fail
Text, background · inline style on <div>, .Heading-module_periwinkle-175-text__RA3sO
-
Antique White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 7 14 0
- On text
- 5.73:1 AA
- On white
- 1.15:1 Fail
Text, background · .Heading-module_orange-75-text__fl2lA, .Heading-module_orange-100-text__dYeOI
-
Medium Purple
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 35 35 0 15
- On text
- 2.17:1 Fail
- On white
- 3.03:1 AA large
Text · .Heading-module_indigo-350-text__nQlmH, .Heading-module_periwinkle-550-text__IxGBC
-
Light Steel Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 20 20 0 8
- On text
- 3.58:1 AA large
- On white
- 1.84:1 Fail
Text · .Heading-module_indigo-200-text__y-Yk9, .Heading-module_periwinkle-350-text__FYPRW
-
Slate Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 59 62 0 18
- On text
- 1.07:1 Fail
- On white
- 6.13:1 AA
Background, text, border · .Button-module_button__qGm0q.Button-module_brand-outline__1IjZU, .Heading-module_periwinkle-800-background__blPY5
-
Lemon Chiffon
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 2 18 0
- On text
- 6.22:1 AA
- On white
- 1.06:1 Fail
Background, text · .Heading-module_yellow-100-background__6Ir05, .Button-module_yellow-100-background__t9rvj
Gradients
-
linear-gradient(270deg,#94d232,#22b5f0)
-
linear-gradient(90deg,#4cd964,#5ac8fa,#007aff,#34aadc,#5856d6,#ff2d55)
-
linear-gradient(90deg,rgba(0,0,0,.8),transparent 10%,transparent,rgba(0,0,0,.2) 80%,transparent,rgba(0,0,0,.8))
Dark mode
Switched on by the site-
Midnight Blue
#18263D
-
Midnight Blue
#25334D
-
Dark Slate Blue
#37455C
-
Dim Grey
#525F75
-
Slate Grey
#717C8F
-
Light Slate Grey
#8D97A8
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
museo-sans
Aa
300
Aa
900
museo-sans
System font, or not loaded on this page · weights 300, 400, 500, 600, 700, 900 · headings, buttons · shown in a stand-in if you don’t have it
Aa
500
Aa
700
Lora
System font, or not loaded on this page · weights 500, 600, 700 · headings, buttons · shown in a stand-in if you don’t have it
Aa
400
Calistoga
System font, or not loaded on this page · weights 400 · headings, buttons · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Type scale
From the site’s CSS
Heading 1
2rem · 32 px
weight 900 · museo-sans
Lulu
Heading 2
1.5rem · 24 px
weight 900 · museo-sans
Global Book Printing, Publishing, and Technolog…
Heading 3
1.25rem · 20 px
weight 900 · museo-sans
Global Book Printing, Publishing, and Technolog…
Heading 4
1rem · 16 px
weight 900 · museo-sans
Global Book Printing, Publishing, and Technolog…
Heading 5
.75rem · 12 px
weight 900 · museo-sans
Global Book Printing, Publishing, and Technolog…
Heading 6
.75rem · 12 px
weight 700 · museo-sans
Global Book Printing, Publishing, and Technolog…
Paragraph
.875rem · 14 px / 1.25
weight 500 · museo-sans
Lulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs and ecommerce integrations.
Small
80%
Lulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs and ecommerce integrations.
Button
100% / 1.15
none · museo-sans
Get started
Link
—
museo-sans
Read more about Lulu
Sizes in use
Most common across the site- 36pxline 2.75rem · 63 rules
- 32pxline 2.5rem · 103 rules
- 24pxline 1.875rem · 104 rules
- 20pxline 1.625rem · 82 rules
- 18pxline 1.5rem · 66 rules
- 16pxline 1.375rem · 256 rules
- 14pxline 1.125rem · 361 rules
- 12pxline 1rem · 242 rules
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Elements
Button
Get started
.Button-module_button__qGm0q.Button-module_primary__t-lLw · #303A4D
Corner radius
- .125rem · 19×
- 100% · 12×
- 24px · 12×
- 2px · 12×
- 50% · 10×
- 6.25rem · 8×
Shadows
- 0 0 0 3px #f5f4f2
- 0 4px 8px 0 rgba(0,0,0,.4)
- 0 0 0 1px
- 0 4px 12px rgba(0,0,0,.1)
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Grid
Breakpoints
360
480
600
768
840
1024
1440
2560
On a scale of 0 to 2560 px.
Content widths (max-width)
1360 px
462 px
418 px
387 px
376 px
300 px
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Notes
- ▲ CheckThe title is 63 characters. Google usually cuts titles near 60, so the end may not show in results.
Questions
Quick answers, from the same capture as the rest of this guide.
Questions
- What font does Lulu use?
- Lulu’s website uses one typeface: museo-sans (headings and body text), a system font.
- What are Lulu’s brand colours?
- The main colours on lulu.com are Gold (#FFE600), Dark Orchid (#A41CAD), Medium Aqua Marine (#06D6A0), Dark Slate Blue (#303A4D), Dodger Blue (#279EFF) and Navy (#000083).
- What colour is Lulu’s text and background?
- Body text is #505F6B on a #FFFFFF background.
- Where is Lulu’s logo from?
- The logo shown in this guide was found on lulu.com’s homepage. For official logo files and usage rules, check Lulu’s own brand or press page.
- Is this Lulu’s official style guide?
- No. SiteStyleGuide made it from lulu.com’s public web pages on 29 October 2026, and isn’t affiliated with Lulu. Members can refresh a guide after 90 days to pick up changes.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
Tokens
lulu-com-tokens.css
/* lulu.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/lulu.com) */
:root {
/* Colours */
--text: #505F6B;
--background: #FFFFFF;
--colour-white: #FFFFFF;
--colour-off-white: #E4E5E6;
--colour-light-grey: #CCCFD1;
--colour-cool-off-white: #E8E7F4;
--colour-gold: #FFE600;
--colour-dark-orchid: #A41CAD;
--colour-medium-aqua-marine: #06D6A0;
--colour-dark-slate-blue: #303A4D;
--colour-dodger-blue: #279EFF;
--colour-navy: #000083;
--colour-lavender: #DBDDFD;
--colour-antique-white: #FFECDB;
--colour-medium-purple: #8D8DD8;
--colour-light-steel-blue: #BBBBEB;
--colour-slate-blue: #564FD0;
--colour-lemon-chiffon: #FFFAD0;
--gradient-1: linear-gradient(270deg,#94d232,#22b5f0);
--gradient-2: linear-gradient(90deg,#4cd964,#5ac8fa,#007aff,#34aadc,#5856d6,#ff2d55);
--gradient-3: linear-gradient(90deg,rgba(0,0,0,.8),transparent 10%,transparent,rgba(0,0,0,.2) 80%,transparent,rgba(0,0,0,.8));
/* Typefaces */
--font-headings: 'museo-sans', sans-serif;
--font-buttons: 'museo-sans', sans-serif;
/* Type scale */
--text-h1: 2rem;
--text-h2: 1.5rem;
--text-h3: 1.25rem;
--text-h4: 1rem;
--text-h5: .75rem;
--text-h6: .75rem;
--text-p: .875rem;
--leading-p: 1.25;
--text-small: 80%;
--text-button: 100%;
--leading-button: 1.15;
/* Shape */
--radius-1: .125rem;
--radius-2: 100%;
--radius-3: 24px;
--radius-4: 2px;
--radius-5: 50%;
--radius-6: 6.25rem;
/* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
--breakpoint-1: 360px;
--breakpoint-2: 480px;
--breakpoint-3: 600px;
--breakpoint-4: 768px;
--breakpoint-5: 840px;
--breakpoint-6: 1024px;
--breakpoint-7: 1440px;
--breakpoint-8: 2560px;
--max-width-1: 1360px;
--max-width-2: 462px;
--max-width-3: 418px;
--max-width-4: 387px;
--max-width-5: 376px;
--max-width-6: 300px;
}
{
"site": "lulu.com",
"source": "https://sitestyleguide.com/lulu.com",
"text": "#505F6B",
"background": "#FFFFFF",
"colours": [
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Off White",
"hex": "#E4E5E6",
"rgb": [
228,
229,
230
]
},
{
"name": "Light Grey",
"hex": "#CCCFD1",
"rgb": [
204,
207,
209
]
},
{
"name": "Cool Off White",
"hex": "#E8E7F4",
"rgb": [
232,
231,
244
]
},
{
"name": "Gold",
"hex": "#FFE600",
"rgb": [
255,
230,
0
]
},
{
"name": "Dark Orchid",
"hex": "#A41CAD",
"rgb": [
164,
28,
173
]
},
{
"name": "Medium Aqua Marine",
"hex": "#06D6A0",
"rgb": [
6,
214,
160
]
},
{
"name": "Dark Slate Blue",
"hex": "#303A4D",
"rgb": [
48,
58,
77
]
},
{
"name": "Dodger Blue",
"hex": "#279EFF",
"rgb": [
39,
158,
255
]
},
{
"name": "Navy",
"hex": "#000083",
"rgb": [
0,
0,
131
]
},
{
"name": "Lavender",
"hex": "#DBDDFD",
"rgb": [
219,
221,
253
]
},
{
"name": "Antique White",
"hex": "#FFECDB",
"rgb": [
255,
236,
219
]
},
{
"name": "Medium Purple",
"hex": "#8D8DD8",
"rgb": [
141,
141,
216
]
},
{
"name": "Light Steel Blue",
"hex": "#BBBBEB",
"rgb": [
187,
187,
235
]
},
{
"name": "Slate Blue",
"hex": "#564FD0",
"rgb": [
86,
79,
208
]
},
{
"name": "Lemon Chiffon",
"hex": "#FFFAD0",
"rgb": [
255,
250,
208
]
}
],
"fonts": [
{
"name": "museo-sans",
"stack": "museo-sans, sans-serif",
"weights": [
300,
400,
500,
600,
700,
900
],
"source": "System font, or not loaded on this page"
},
{
"name": "Lora",
"stack": "Lora, serif",
"weights": [
500,
600,
700
],
"source": "System font, or not loaded on this page"
},
{
"name": "Calistoga",
"stack": "Calistoga, serif",
"weights": [
400
],
"source": "System font, or not loaded on this page"
}
]
}
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Also set in museo-sans
Other websites using museo-sans as their main typefaceSimilar colours
Websites whose lead colour is closest to Lulu’s
Captured from lulu.com on 29 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Lulu; this guide describes the public website for reference.