What font does iMore use?

iMore’s website uses two typefaces: Open Sans (headings and body text), served from vanilla.futurecdn.net; flexisites, served from vanilla.futurecdn.net.

What are iMore’s brand colours?

The main colours on imore.com are Gold (#FFD600), Dodger Blue (#1A98EE), Steel Blue (#2F6E91), Deep Pink (#E6248A), Medium Violet Red (#8C2B5E) and Lime Green (#5AAF0B).

What colour is iMore’s text and background?

Body text is #333333 on a #FFFFFF background.

Where is iMore’s logo from?

The logo shown in this guide was found on imore.com’s homepage. For official logo files and usage rules, check iMore’s own brand or press page.

Is this iMore’s official style guide?

No. SiteStyleGuide made it from imore.com’s public web pages on 29 October 2026, and isn’t affiliated with iMore. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from imore.com’s public web pages. Not affiliated with or endorsed by iMore. The real site is imore.com ↗

Unofficial style guide

iMorestyle guide

iMore’s website (imore.com) uses Open Sans for its headings and body text. Its palette is led by Gold (#FFD600), Dodger Blue (#1A98EE) and Steel Blue (#2F6E91), with #333333 text on #FFFFFF. Captured from the live site on 29 October 2026.

Website: imore.com
Typefaces: Open Sans, flexisites, Arial
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 29 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the imore.com homepage on a desktop screen — Screenshot of imore.com on a 1440 px desktop screen, 29 Oct 2026.

Screenshot of the imore.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: iMore - Apple News, Reviews, Deals, & Help | Learn more. Be more.; ▲ 65 / 60 characters
Meta description: The ultimate guide to the iPhone, iPad, Mac, Vision Pro, and Apple Watch. Don't miss our news, reviews, & how-tos, and the latest on MacOS and iOS.; ● 147 / 160 characters
Site name: iMore
Language: en

In search results

iMorehttps://www.imore.com/

iMore - Apple News, Reviews, Deals, & Help | Learn more. Be m…

The ultimate guide to the iPhone, iPad, Mac, Vision Pro, and Apple Watch. Don't miss our news, reviews, & how-tos, and the latest on MacOS and iOS.

When shared

No og:image, so no picture

imore.com

iMore - Apple News, Reviews, Deals, & Help | Learn more. Be more.

The ultimate guide to the iPhone, iPad, Mac, Vision Pro, and Apple Watch. Don't miss our news, reviews, & how…

Logo & favicons

Found as: SVG in the header. SVG, 16 × 16.

Logo

On white

On black

On Gold

Favicons

3 found

180 px · PNG apple-touch-icon
32 px · PNG icon
16 px · PNG icon

iMore - Apple News, Reviews, Deals, & Help | Learn more. Be more.

Light browser tab

iMore - Apple News, Reviews, Deals, & Help | Learn more. Be more.

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#333333) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 36.5%
Charcoal 29.8%
Gold 11.1%
Light Grey 7.6%
Off White 7.2%
Dodger Blue 2.3%
Steel Blue 1.2%
Deep Pink 0.7%
Medium Violet Red 0.7%
Lime Green 0.6%
Midnight Blue 0.6%
Light Black 0.4%
Deep Black 0.4%
Purple 0.4%
Deep Sky Blue 0.2%
Red 0.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
12.63:1 AAA

On white
—

Text, background, border · .menuitems .nav-sub-set-container.subsite-container .menu-item.menu-item-none.me, body
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 80

On text
—

On white
12.63:1 AAA

Text, background, border · button, .burgerbar .nav-subscribe .subscribe-text
Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 20

On text
7.87:1 AAA

On white
1.61:1 Fail

Border, background, text · .sticky-nav:not(.left-rail-nav) .sticky-nav__scroll-wrapper ul.scroll-wrapper__l, .separator-heading
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 7

On text
10.79:1 AAA

On white
1.17:1 Fail

Background, text, border · .pretty-review .review-article .text-copy h2:not(.featured__title):not(.article-, .featured_product_block.featured_block_versus .featured_product_details_wrapper

Colours

Brand colours and accents, most used first

Gold

HEX

RGB

HSL

OKLCH

CMYK
0 16 100 0

On text
8.95:1 AAA

On white
1.41:1 Fail

Background, text, border · :checked+.button-search, .menu-item
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
89 36 0 7

On text
4.07:1 AA large

On white
3.10:1 AA large

Text, background, border · a, .collapsible-block-title
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
68 24 0 43

On text
2.26:1 Fail

On white
5.58:1 AA

Background, text · .contrast-heading, .pro .menu-item.menu-item-main-pro
Deep Pink

HEX

RGB

HSL

OKLCH

CMYK
0 84 40 10

On text
3.00:1 AA large

On white
4.21:1 AA large

Text, background · .pro .listingResult a.category-link, .hawk-deal-countdown-in-progress .hawk-deal-countdown-time-string
Medium Violet Red

HEX

RGB

HSL

OKLCH

CMYK
0 69 33 45

On text
1.58:1 Fail

On white
8.01:1 AAA

Background, border · .pro .burgerbar, .menu-item.menu-item-main-pro
Lime Green

HEX

RGB

HSL

OKLCH

CMYK
49 0 94 31

On text
4.56:1 AA

On white
2.77:1 Fail

Background · .deal-block a.view-deal, .featured__text__button
Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
42 22 0 75

On text
1.02:1 Fail

On white
12.87:1 AAA

Text, background · .widget-edt-listing .wel-item .wel-item-title, .widget-dynamic-default .wdyn-item .wdyn-item-title
Light Black

HEX

RGB

HSL

OKLCH

CMYK
51 36 0 82

On text
1.32:1 Fail

On white
16.62:1 AAA

Text · .widget-dynamic.tag-blocks-display .tabs-content .wel-item-title, .text-\[var$--flcw-my-account-welcome-text-colour\,\#111827$\]
Deep Black

HEX

RGB

HSL

OKLCH

CMYK
73 58 0 87

On text
1.52:1 Fail

On white
19.15:1 AAA

Background · .bg-\[var$--region-redirect-banner-background\,var\(--brand-color-1$\)\], .bg-$--brand-color-1$
Purple

HEX

RGB

HSL

OKLCH

CMYK
0 74 25 62

On text
1.04:1 Fail

On white
12.14:1 AAA

Background · .primary-nav.pro .menuitems.legacy-container
Deep Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
88 26 0 7

On text
5.05:1 AA

On white
2.50:1 Fail

Background · .menu-item.nav-button-background-blue
Red

HEX

RGB

HSL

OKLCH

CMYK
0 93 90 14

On text
2.48:1 Fail

On white
5.09:1 AA

Background · .menuitems .nav-sub-set-container.subsite-container .menu-item.menu-item-none.me

Gradients

linear-gradient(to bottom,rgba(123,203,202,0),#FFD600)
linear-gradient(initial)

Dark mode

When the device is set to dark

Crimson

#D82F4E
Charcoal

#333333
White

#FFFFFF

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Open Sans

Aa 300 Aa 800

Open Sans

Served from vanilla.futurecdn.net · weights 300, 400, 600, 700, 800 · headings, body, buttons · shown in a stand-in if you don’t have it

Aa 400

flexisites

Served from vanilla.futurecdn.net · weights 400 · headings · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Arial

System font, or not loaded on this page · weights 400, 700 · headings · shown in a stand-in if you don’t have it

Aa 700

Helvetica

System font, or not loaded on this page · weights 700 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body 100%

The ultimate guide to the iPhone, iPad, Mac, Vision Pro, and Apple Watch. Don't miss our news, reviews, & how-tos, and the latest on MacOS …

Paragraph 100%

The ultimate guide to the iPhone, iPad, Mac, Vision Pro, and Apple Watch. Don't miss our news, reviews, & how-tos, and the latest on MacOS …

Small 100%

The ultimate guide to the iPhone, iPad, Mac, Vision Pro, and Apple Watch. Don't miss our news, reviews, & how-tos, and the latest on MacOS …

Button .875em · 14 px / 3em uppercase · Open Sans

Get started

Link 100%

Sizes in use

Most common across the site

24pxline 30px · 24 rules
20pxline 28px · 34 rules
18pxline 24px · 39 rules
16pxline 22px · 127 rules
14pxline 22px · 104 rules
13pxline 1 · 117 rules
12pxline 16px · 65 rules
11pxline 1 · 27 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

body.flexi-page .widget-contentparsed .button.button--primary · #FFD600

Link

Read our latest news today.

a · #1A98EE

Corner radius

50% · 26×
10px · 14×
4px · 11×
5px · 6×
.5rem · 5×
12px · 5×

Shadows

0 0 rgba(0, 0, 0, 0),0 0 rgba(0, 0, 0, 0),0 0 rgba(0, 0, 0, 0),0 0 rgba(0, 0, 0, 0),0 0 rgba(0, 0, 0, 0)
0 0 0 2px #fde047,0 0 0 4px #000
0 0 50px #fff

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

500

575

699

700

900

999

1000

1574

On a scale of 0 to 1574 px.

Content widths (max-width)

1200 px

970 px

922 px

800 px

650 px

470 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 65 characters. Google usually cuts titles near 60, so the end may not show in results.
▲ CheckThere is no og:image, so links shared on social media show no picture.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does iMore use?: iMore’s website uses two typefaces: Open Sans (headings and body text), served from vanilla.futurecdn.net; flexisites, served from vanilla.futurecdn.net.
What are iMore’s brand colours?: The main colours on imore.com are Gold (#FFD600), Dodger Blue (#1A98EE), Steel Blue (#2F6E91), Deep Pink (#E6248A), Medium Violet Red (#8C2B5E) and Lime Green (#5AAF0B).
What colour is iMore’s text and background?: Body text is #333333 on a #FFFFFF background.
Where is iMore’s logo from?: The logo shown in this guide was found on imore.com’s homepage. For official logo files and usage rules, check iMore’s own brand or press page.
Is this iMore’s official style guide?: No. SiteStyleGuide made it from imore.com’s public web pages on 29 October 2026, and isn’t affiliated with iMore. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

imore-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* imore.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/imore.com) */
:root {
  /* Colours */
  --text: #333333;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-charcoal: #333333;
  --colour-light-grey: #CCCCCC;
  --colour-off-white: #EDEDED;
  --colour-gold: #FFD600;
  --colour-dodger-blue: #1A98EE;
  --colour-steel-blue: #2F6E91;
  --colour-deep-pink: #E6248A;
  --colour-medium-violet-red: #8C2B5E;
  --colour-lime-green: #5AAF0B;
  --colour-midnight-blue: #263341;
  --colour-light-black: #171E2F;
  --colour-deep-black: #090E21;
  --colour-purple: #601948;
  --colour-deep-sky-blue: #1DAFEC;
  --colour-red: #DC0F17;
  --gradient-2: linear-gradient(to bottom,rgba(123,203,202,0),#FFD600);
  --gradient-3: linear-gradient(initial);

  /* Typefaces */
  --font-headings: 'Open Sans', 'Open Sans-fallback';
  --font-body: 'Open Sans', 'Open Sans-fallback';
  --font-buttons: 'Open Sans', 'Open Sans-fallback';

  /* Type scale */
  --text-body: 100%;
  --text-p: 100%;
  --text-small: 100%;
  --text-button: .875em;
  --leading-button: 3em;
  --text-a: 100%;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 10px;
  --radius-3: 4px;
  --radius-4: 5px;
  --radius-5: .5rem;
  --radius-6: 12px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 500px;
  --breakpoint-2: 575px;
  --breakpoint-3: 699px;
  --breakpoint-4: 700px;
  --breakpoint-5: 900px;
  --breakpoint-6: 999px;
  --breakpoint-7: 1000px;
  --breakpoint-8: 1574px;
  --max-width-1: 1200px;
  --max-width-2: 970px;
  --max-width-3: 922px;
  --max-width-4: 800px;
  --max-width-5: 650px;
  --max-width-6: 470px;
}

{
    "site": "imore.com",
    "source": "https://sitestyleguide.com/imore.com",
    "text": "#333333",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#333333",
            "rgb": [
                51,
                51,
                51
            ]
        },
        {
            "name": "Light Grey",
            "hex": "#CCCCCC",
            "rgb": [
                204,
                204,
                204
            ]
        },
        {
            "name": "Off White",
            "hex": "#EDEDED",
            "rgb": [
                237,
                237,
                237
            ]
        },
        {
            "name": "Gold",
            "hex": "#FFD600",
            "rgb": [
                255,
                214,
                0
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#1A98EE",
            "rgb": [
                26,
                152,
                238
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#2F6E91",
            "rgb": [
                47,
                110,
                145
            ]
        },
        {
            "name": "Deep Pink",
            "hex": "#E6248A",
            "rgb": [
                230,
                36,
                138
            ]
        },
        {
            "name": "Medium Violet Red",
            "hex": "#8C2B5E",
            "rgb": [
                140,
                43,
                94
            ]
        },
        {
            "name": "Lime Green",
            "hex": "#5AAF0B",
            "rgb": [
                90,
                175,
                11
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#263341",
            "rgb": [
                38,
                51,
                65
            ]
        },
        {
            "name": "Light Black",
            "hex": "#171E2F",
            "rgb": [
                23,
                30,
                47
            ]
        },
        {
            "name": "Deep Black",
            "hex": "#090E21",
            "rgb": [
                9,
                14,
                33
            ]
        },
        {
            "name": "Purple",
            "hex": "#601948",
            "rgb": [
                96,
                25,
                72
            ]
        },
        {
            "name": "Deep Sky Blue",
            "hex": "#1DAFEC",
            "rgb": [
                29,
                175,
                236
            ]
        },
        {
            "name": "Red",
            "hex": "#DC0F17",
            "rgb": [
                220,
                15,
                23
            ]
        }
    ],
    "fonts": [
        {
            "name": "Open Sans",
            "stack": "\"Open Sans\", \"Open Sans-fallback\"",
            "weights": [
                300,
                400,
                600,
                700,
                800
            ],
            "source": "Served from vanilla.futurecdn.net"
        },
        {
            "name": "flexisites",
            "stack": "flexisites",
            "weights": [
                400
            ],
            "source": "Served from vanilla.futurecdn.net"
        },
        {
            "name": "Arial",
            "stack": "Arial, sans-serif",
            "weights": [
                400,
                700
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Helvetica",
            "stack": "\"Helvetica\"",
            "weights": [
                700
            ],
            "source": "System font, or not loaded on this page"
        }
    ]
}

Other websites using Open Sans as their main typeface

Savvy Savers

savvysavers.com.au · set in Open Sans
Save1
Canva

canva.com · set in Open Sans
Save1
Chase.com

chase.com · set in Open Sans
Save
Interia

interia.pl · set in Open Sans
Save

Websites whose lead colour is closest to iMore’s

Onet

onet.pl · 2 days ago
Save
Untappd

untappd.com · 9 hours ago
Save
Lulu

lulu.com · 6 days ago
Save
123RF

123rf.com · 3 days ago
Save

Captured from imore.com on 29 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by iMore; this guide describes the public website for reference.

iMorestyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Charcoal

Light Grey

Off White

Colours

Gold

Dodger Blue

Steel Blue

Deep Pink

Medium Violet Red

Lime Green

Midnight Blue

Light Black

Deep Black

Purple

Deep Sky Blue

Red

Gradients

Dark mode

Open Sans

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run imore.com?

Also set in Open Sans

Savvy Savers

Canva

Chase.com

Interia

Similar colours

Onet

Untappd

Lulu

123RF

Title &
description