SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from indiatoday.in’s public web pages. Not affiliated with or endorsed by India Today. The real site is indiatoday.in ↗

India Today logo

Unofficial style guide

India Todaystyle guide

India Today’s website (indiatoday.in) uses Rubik for its headings and body text. Its palette is led by Fire Brick (#CC0000), Midnight Blue (#1D2936) and Crimson (#D71920), with #000000 text on #F7F9FA. Captured from the live site on 25 October 2026.

Typefaces
Rubik, Arial
Palette
4 neutrals, 12 colours, 3 gradients
Captured
25 Oct 2026 · added by @sitestyleguide
https://www.indiatoday.in/ Screenshot
Screenshot of the indiatoday.in homepage on a desktop screen
Screenshot of indiatoday.in on a 1440 px desktop screen, 25 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Latest News, Breaking News Today - Entertainment, Cricket, Business, Politics - India Today
▲ 91 / 60 characters
Meta description
Check out the latest news from India and around the world. Latest India news on Bollywood, Politics, Business, Cricket, Technology and Travel.
● 142 / 160 characters
Site name
India Today
og:title
Latest News, Breaking News Today - Entertainment, Cricket, Business, Politics - India Today
og:description
Check out the latest news from India and around the world. Latest India news on Bollywood, Politics, Business, Cricket, Technology and Travel.
Language
en
Theme colour
#C04A4A

In search results

India Todayhttps://www.indiatoday.in/

Latest News, Breaking News Today - Entertainment, Cricket, Bu…

Check out the latest news from India and around the world. Latest India news on Bollywood, Politics, Business, Cricket, Technology and Travel.

When shared

The image India Today shares with links

indiatoday.in

Latest News, Breaking News Today - Entertainment, Cricket, Business, Politics - India Tod…

Check out the latest news from India and around the world. Latest India news on Bollywood, Politics, Business…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 31.7%
  • Black 19.7%
  • Fire Brick 14.5%
  • Deep Off White 13.7%
  • Midnight Blue 4.4%
  • Light Off White 4.3%
  • Crimson 2.7%
  • Deep Pink 2.3%
  • Steel Blue 1.3%
  • Red 1.3%
  • Deep Gold 1%
  • Slate Blue 0.7%
  • Orange 0.7%
  • Light Gold 0.6%
  • Black 0.6%
  • Indian Red 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · .story-text-overlay, .TabWith4Item_Tab__4items__SUasA .TabWith4Item_content__wrap__8iz2W .TabWith4Ite

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, border · body, .MobileFooterNav_mainfooter__T5sJU .MobileFooterNav_navfooter__0r183 .MobileFoot

  • Deep Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 11
    On text
    16.21:1 AAA
    On white
    1.30:1 Fail

    Background, border, text · .datetime__info .dt__skeleton, .carousel__widget .heading__nav .carousel__nav button.is__disabled

  • Light Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    3 1 0 4
    On text
    18.82:1 AAA
    On white
    1.12:1 Fail

    Background, border · .CarouselAnchors_carouselAnchor__widget__FLbyD .CarouselAnchors_heading__nav__D2, .B1S3_B1__s3__widget__lSl3T .B1S3_story__card__A_fhi .B1S3_content__thumbnail__w

Colours

Brand colours and accents, most used first
  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 20
    On text
    3.57:1 AA large
    On white
    5.89:1 AA

    Background, text, border · .viewall__bnt span, .MobileFooterNav_footernav__I20W1 .MobileFooterNav_footernav__container__MQDdh .

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    46 24 0 79
    On text
    1.42:1 Fail
    On white
    14.76:1 AAA

    Background, border · .big__story__widget .img__container::before, .CarouselAnchors_carouselAnchor__widget__FLbyD .CarouselAnchors_carousel__contai

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 88 85 16
    On text
    4.05:1 AA large
    On white
    5.19:1 AA

    Background, graphic, text · .big__story__widget .story__content .headlines>h2>b.budget_calc a span, .StoryWidgetRHS_storyRHS__wrapper__iWiVR.StoryWidgetRHS_rhslgttheme__h71Nu h2 sv

  • Deep Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 58 0
    On text
    5.46:1 AA
    On white
    3.85:1 AA large

    Text, border · .section__technology .description>h3, --techbrandtextcolor

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    66 28 0 43
    On text
    3.52:1 AA large
    On white
    5.96:1 AA

    Text · .story__content__body .description .tab-link a, .pointer-section .pointer-para p a

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 85 85 0
    On text
    5.57:1 AA
    On white
    3.77:1 AA large

    Text · .big__story__widget .story__content>h2 .listing__addon.bigStory__addon, .big__story__widget .story__content h2 span

  • Deep Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 24 97 0
    On text
    12.88:1 AAA
    On white
    1.63:1 Fail

    Text · .breaking__strip .inner__container .content h2

  • Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    63 71 0 10
    On text
    3.31:1 AA large
    On white
    6.35:1 AA

    Used · --catbrandcolor

  • Orange

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 31 82 1
    On text
    11.31:1 AAA
    On white
    1.86:1 Fail

    Text · .big__story__widget .story__content .headlines>h2>b.budget_calc a, --star-background

  • Light Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 17 75 0
    On text
    14.50:1 AAA
    On white
    1.45:1 Fail

    Text · .SubscribeBtn_prmBanner__container__G_rz1 .SubscribeBtn_text__UTmkS h5

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    37 27 0 80
    On text
    1.37:1 Fail
    On white
    15.29:1 AAA

    Text · .itg-subs-plan-title.jsx-c875ae46008111f2

  • Indian Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 61 61 25
    On text
    4.32:1 AA large
    On white
    4.86:1 AA

    Theme · theme-color meta tag

Gradients

  • linear-gradient(top,#0000 0%,#1d2936 100%)

  • linear-gradient(top,rgba(255,255,255,0)0%,rgba(255,255,255,1)50%,rgba(255,255,255,1)100%)

  • linear-gradient(left,#c00 50%,white 50%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Rubik

Aa 400 Aa 900

Rubik

Served from akm-img-a-in.tosshub.com · weights 400, 600, 900 · body · shown in a stand-in if you don’t have it

Aa 700

Arial

System font, or not loaded on this page · weights 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 57px / 68px weight 700

India Today

Heading 2 18px / 26px weight 700 · uppercase

Latest News, Breaking News Today - Entertainmen…

Heading 3 16px / 28px weight 400 · uppercase

Latest News, Breaking News Today - Entertainmen…

Heading 4 14px weight 500

Latest News, Breaking News Today - Entertainmen…

Heading 5 17px weight 700 · uppercase

Latest News, Breaking News Today - Entertainmen…

Heading 6 16px weight 400

Latest News, Breaking News Today - Entertainmen…

Body 100% / 1 Rubik

Check out the latest news from India and around the world. Latest India news on Bollywood, Politics, Business, Cricket, Technology and Trav…

Paragraph 100% / 1.5

Check out the latest news from India and around the world. Latest India news on Bollywood, Politics, Business, Cricket, Technology and Trav…

Button 16px

Get started

Link 14px / 30px weight 500 · capitalize · Arial

Read more about India Today

Sizes in use

Most common across the site
  • 20pxline 26px · 8 rules
  • 18pxline 26px · 14 rules
  • 16pxline 24px · 33 rules
  • 15pxline 1 · 32 rules
  • 14pxline 20px · 38 rules
  • 13pxline 14px · 13 rules
  • 12pxline 14px · 16 rules
  • 11pxline 11px · 8 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.Search_searchwidget__g_nP5 .Search_search__container___U22h .Search_search__for · #CC0000

Corner radius

  • 5px · 38×
  • 100% · 13×
  • 30px · 8×
  • 50% · 7×
  • 10px · 5×
  • 3px · 5×

Shadows

  • 1px 1px 3px #00000026
  • 1px 1px 3px#00000026
  • 0 0 0 rgba(204,0,0,.7)
  • 0px 3px 6px#00000029

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

600
700
767
768
800
1024
1025
1199

On a scale of 0 to 1440 px.

Content widths (max-width)

1270 px
448 px
340 px
325 px
320 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 91 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does India Today use?
India Today’s website uses one typeface: Rubik (headings and body text), served from akm-img-a-in.tosshub.com.
What are India Today’s brand colours?
The main colours on indiatoday.in are Fire Brick (#CC0000), Midnight Blue (#1D2936), Crimson (#D71920), Deep Pink (#FF006A), Steel Blue (#326891) and Red (#FF2727).
What colour is India Today’s text and background?
Body text is #000000 on a #F7F9FA background.
Where is India Today’s logo from?
The logo shown in this guide was found on indiatoday.in’s homepage. For official logo files and usage rules, check India Today’s own brand or press page.
Is this India Today’s official style guide?
No. SiteStyleGuide made it from indiatoday.in’s public web pages on 25 October 2026, and isn’t affiliated with India Today. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

indiatoday-in-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* indiatoday.in design tokens, from SiteStyleGuide (https://sitestyleguide.com/indiatoday.in) */
:root {
  /* Colours */
  --text: #000000;
  --background: #F7F9FA;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-deep-off-white: #E2E2E2;
  --colour-light-off-white: #EFF3F6;
  --colour-fire-brick: #CC0000;
  --colour-midnight-blue: #1D2936;
  --colour-crimson: #D71920;
  --colour-deep-pink: #FF006A;
  --colour-steel-blue: #326891;
  --colour-red: #FF2727;
  --colour-deep-gold: #FFC108;
  --colour-slate-blue: #5542E6;
  --colour-orange: #FCAF2D;
  --colour-light-gold: #FED23F;
  --colour-black-2: #202533;
  --colour-indian-red: #C04A4A;
  --gradient-1: linear-gradient(top,#0000 0%,#1d2936 100%);
  --gradient-2: linear-gradient(top,rgba(255,255,255,0)0%,rgba(255,255,255,1)50%,rgba(255,255,255,1)100%);
  --gradient-3: linear-gradient(left,#c00 50%,white 50%);

  /* Typefaces */
  --font-body: 'Rubik';
  --font-other: 'Arial', 'Helvetica Neue', 'Helvetica', sans-serif;

  /* Type scale */
  --text-h1: 57px;
  --leading-h1: 68px;
  --text-h2: 18px;
  --leading-h2: 26px;
  --text-h3: 16px;
  --leading-h3: 28px;
  --text-h4: 14px;
  --text-h5: 17px;
  --text-h6: 16px;
  --text-body: 100%;
  --leading-body: 1;
  --text-p: 100%;
  --leading-p: 1.5;
  --text-button: 16px;
  --text-a: 14px;
  --leading-a: 30px;

  /* Shape */
  --radius-1: 5px;
  --radius-2: 100%;
  --radius-3: 30px;
  --radius-4: 50%;
  --radius-5: 10px;
  --radius-6: 3px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 600px;
  --breakpoint-2: 700px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 800px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1025px;
  --breakpoint-8: 1199px;
  --max-width-1: 1270px;
  --max-width-2: 448px;
  --max-width-3: 340px;
  --max-width-4: 325px;
  --max-width-5: 320px;
  --max-width-6: 300px;
}

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<a href="https://sitestyleguide.com/indiatoday.in" title="India Today style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Other websites using Rubik as their main typeface
Websites whose lead colour is closest to India Today’s

Captured from indiatoday.in on 25 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by India Today; this guide describes the public website for reference.