SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from intercom.com’s public web pages. Not affiliated with or endorsed by Intercom. The real site is intercom.com ↗

Intercom logo

Unofficial style guide

Intercomstyle guide

Intercom’s website (intercom.com) uses Hiragino Kaku Gothic ProN for its headings and body text. Its palette is led by Medium Blue (#0007CB), Orange Red (#FF5600) and Fire Brick (#C41C1C), with #000000 text on #FFFFFF. Captured from the live site on 24 October 2026.

Typefaces
Hiragino Kaku Gothic ProN, Hiragino Mincho ProN, Inter
Palette
4 neutrals, 12 colours, 3 gradients
Captured
24 Oct 2026 · added by @sitestyleguide
https://www.intercom.com/ Screenshot
Screenshot of the intercom.com homepage on a desktop screen
Screenshot of intercom.com on a 1440 px desktop screen, 24 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Intercom | A complete system for human and AI customer service
▲ 62 / 60 characters
Meta description
Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling perfect experiences that were never possible before.
▲ 192 / 160 characters
Site name
Intercom
og:title
Intercom | A complete system for human and AI customer service
og:description
Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling perfect experiences that were never possible before.
Language
en
Theme colour
#050505

In search results

Intercomhttps://www.intercom.com/

Intercom | A complete system for human and AI customer service

Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling perfect experiences t…

When shared

The image Intercom shares with links

intercom.com

Intercom | A complete system for human and AI customer service

Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation i…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Deep Black 36.3%
  • White 33.7%
  • Warm Off White 8%
  • Medium Blue 7.9%
  • Orange Red 3.9%
  • Light Black 2.2%
  • Fire Brick 1.9%
  • Medium Sea Green 1.1%
  • Navy 0.9%
  • Light Royal Blue 0.7%
  • Light Steel Blue 0.6%
  • Deep Pink 0.6%
  • Light Sky Blue 0.6%
  • Light Lime Green 0.6%
  • Deep Lime Green 0.5%
  • Deep Royal Blue 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • Deep Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, border · .bg-\[color-mix\(in_oklab\,var\(--nav-fg\,var\(--color-off-black\)\)_15\%\,trans, theme-color meta tag

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, graphic · --color-white, .bg-\[color-mix\(in_oklab\,var\(--nav-panel-bg\,\#fff\)_95\%\,transparent\)\]

  • Warm Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 1 3 5
    On text
    18.15:1 AAA
    On white
    1.16:1 Fail

    Background, border · --color-chalk, --color-cream

  • Light Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    91 61 0 91
    On text
    1.05:1 Fail
    On white
    19.92:1 AAA

    Background · --color-navy, .bg-\[\#020917\]

Colours

Brand colours and accents, most used first
  • Medium Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 97 0 20
    On text
    1.89:1 Fail
    On white
    11.09:1 AAA

    Background, text, graphic · --color-helpdesk, --color-blueprint-core-blue

  • Orange Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 66 100 0
    On text
    6.58:1 AA
    On white
    3.19:1 AA large

    Background, graphic, text · --color-orange, --color-fin

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 86 86 23
    On text
    3.53:1 AA large
    On white
    5.95:1 AA

    Border, text · --color-error, .text-error

  • Medium Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    70 0 59 29
    On text
    7.87:1 AAA
    On white
    2.67:1 Fail

    Background, text · --color-voice-accent-green, .bg-voice-accent-green

  • Navy

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 89 0 49
    On text
    1.40:1 Fail
    On white
    15.04:1 AAA

    Text · --color-blueprint-dark-blue, .text-blueprint-dark-blue

  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 70 0 0
    On text
    3.44:1 AA large
    On white
    6.11:1 AA

    Text · --color-blueprint-rich-blue, .text-blueprint-rich-blue

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    20 10 0 0
    On text
    16.25:1 AAA
    On white
    1.29:1 Fail

    Border · --color-blueprint-light-blue, .border-blueprint-light-blue

  • Deep Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 87 60 0
    On text
    5.65:1 AA
    On white
    3.71:1 AA large

    Background · .before\:bg-report-pink:before, --color-report-pink

  • Light Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    60 29 0 0
    On text
    9.61:1 AAA
    On white
    2.19:1 Fail

    Background · .before\:bg-report-blue:before, --color-report-blue

  • Light Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    95 0 64 13
    On text
    11.69:1 AAA
    On white
    1.80:1 Fail

    Background · .before\:bg-report-green:before, --color-report-green

  • Deep Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 100 15
    On text
    11.03:1 AAA
    On white
    1.90:1 Fail

    Used · --color-green

  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    97 41 0 42
    On text
    2.84:1 Fail
    On white
    7.40:1 AAA

    Used · --color-sales

Gradients

  • linear-gradient(initial)

  • radial-gradient(currentColor 1px,transparent 1px)

  • radial-gradient(color-mix(in oklab,currentColor 10%, transparent) 1px,transparent 1px)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Hiragino Kaku Gothic ProN

Aa 400

Hiragino Kaku Gothic ProN

System font, or not loaded on this page · headings, body · shown in a stand-in if you don’t have it

Aa 300

Hiragino Mincho ProN

System font, or not loaded on this page · weights 300 · headings · shown in a stand-in if you don’t have it

Aa 100 Aa 900

Inter

Self-hosted · weights 100, 900 · shown in a stand-in if you don’t have it

Aa 300 Aa 700

MediumLL

Self-hosted · weights 300, 400, 600, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 2 2rem · 32 px / 1 weight 300 · Hiragino Mincho ProN

Intercom | A complete system for human and AI c…

Heading 3 / 1 weight initial · Hiragino Kaku Gothic ProN

Intercom | A complete system for human and AI c…

Heading 4 / initial weight initial · Hiragino Kaku Gothic ProN

Intercom | A complete system for human and AI c…

Paragraph .875rem · 14 px / initial weight initial

Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling…

Small 80%

Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling…

Sizes in use

Most common across the site
  • 24pxline initial · 3 rules
  • 20pxline initial · 6 rules
  • 18pxline initial · 5 rules
  • 16pxline initial · 10 rules
  • 14pxline initial · 22 rules
  • 12pxline initial · 13 rules
  • 11pxline 1 · 8 rules
  • 10pxline initial · 2 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

  • 3.40282e38px · 6×
  • .25rem · 5×
  • .375rem · 4×
  • .125rem · 3×
  • 1px · 1×

Shadows

  • 0 0 #0000, 0 0 #0000, 0 0 #0000, 0 0 #0000, 0 0 #0000

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

384
640
768
1024
1280
1500
1536
1920

On a scale of 0 to 1920 px.

Content widths (max-width)

1920 px
768 px
640 px
568 px
384 px
348 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 62 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThe description is 192 characters. Search results usually show about 160.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Intercom use?
Intercom’s website uses three typefaces: Hiragino Kaku Gothic ProN (headings and body text), a system font; Inter, self-hosted; MediumLL, self-hosted.
What are Intercom’s brand colours?
The main colours on intercom.com are Medium Blue (#0007CB), Orange Red (#FF5600), Fire Brick (#C41C1C), Medium Sea Green (#37B54A), Navy (#000F83) and Light Royal Blue (#004BFE).
What colour is Intercom’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is Intercom’s logo from?
The logo shown in this guide was found on intercom.com’s homepage. For official logo files and usage rules, check Intercom’s own brand or press page.
Is this Intercom’s official style guide?
No. SiteStyleGuide made it from intercom.com’s public web pages on 24 October 2026, and isn’t affiliated with Intercom. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

intercom-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* intercom.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/intercom.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-deep-black: #000000;
  --colour-white: #FFFFFF;
  --colour-warm-off-white: #F1EEE9;
  --colour-light-black: #020917;
  --colour-medium-blue: #0007CB;
  --colour-orange-red: #FF5600;
  --colour-fire-brick: #C41C1C;
  --colour-medium-sea-green: #37B54A;
  --colour-navy: #000F83;
  --colour-light-royal-blue: #004BFE;
  --colour-light-steel-blue: #CDE5FF;
  --colour-deep-pink: #FF2067;
  --colour-light-sky-blue: #65B5FF;
  --colour-light-lime-green: #0BDF50;
  --colour-deep-lime-green: #00DA00;
  --colour-deep-royal-blue: #055895;
  --gradient-1: linear-gradient(initial);
  --gradient-2: radial-gradient(currentColor 1px,transparent 1px);
  --gradient-3: radial-gradient(color-mix(in oklab,currentColor 10%, transparent) 1px,transparent 1px);

  /* Typefaces */
  --font-headings: 'Hiragino Kaku Gothic ProN', 'Hiragino Sans', 'Yu Gothic UI', 'Yu Gothic', 'Meiryo', 'Noto Sans JP';
  --font-body: 'Hiragino Kaku Gothic ProN', 'Hiragino Sans', 'Yu Gothic UI', 'Yu Gothic', 'Meiryo', 'Noto Sans JP';
  --font-other: 'Inter', 'Inter Fallback';

  /* Type scale */
  --text-h2: 2rem;
  --leading-h2: 1;
  --text-p: .875rem;
  --leading-p: initial;
  --text-small: 80%;

  /* Shape */
  --radius-1: 3.40282e38px;
  --radius-2: .25rem;
  --radius-3: .375rem;
  --radius-4: .125rem;
  --radius-5: 1px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 384px;
  --breakpoint-2: 640px;
  --breakpoint-3: 768px;
  --breakpoint-4: 1024px;
  --breakpoint-5: 1280px;
  --breakpoint-6: 1500px;
  --breakpoint-7: 1536px;
  --breakpoint-8: 1920px;
  --max-width-1: 1920px;
  --max-width-2: 768px;
  --max-width-3: 640px;
  --max-width-4: 568px;
  --max-width-5: 384px;
  --max-width-6: 348px;
}

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Other websites using Hiragino Kaku Gothic ProN as their main typeface
Websites whose lead colour is closest to Intercom’s

Captured from intercom.com on 24 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Intercom; this guide describes the public website for reference.