So-net(ソネット)
so-net.ne.jp · set in Hiragino Kaku Gothic ProN
SaveUnofficial A style guide made by SiteStyleGuide from intercom.com’s public web pages. Not affiliated with or endorsed by Intercom. The real site is intercom.com ↗
Unofficial style guide
Intercom’s website (intercom.com) uses Hiragino Kaku Gothic ProN for its headings and body text. Its palette is led by Medium Blue (#0007CB), Orange Red (#FF5600) and Fire Brick (#C41C1C), with #000000 text on #FFFFFF. Captured from the live site on 24 October 2026.
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
In search results
Intercom | A complete system for human and AI customer service
Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling perfect experiences t…
When shared
intercom.com
Intercom | A complete system for human and AI customer service
Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation i…
Logo & favicons
Found as: schema.org logo. PNG, 232 × 228.
On white
On black
On Medium Blue
Light browser tab
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Text, background, border · .bg-\[color-mix\(in_oklab\,var\(--nav-fg\,var\(--color-off-black\)\)_15\%\,trans, theme-color meta tag
Background, text, graphic · --color-white, .bg-\[color-mix\(in_oklab\,var\(--nav-panel-bg\,\#fff\)_95\%\,transparent\)\]
Background, border · --color-chalk, --color-cream
Background · --color-navy, .bg-\[\#020917\]
Background, text, graphic · --color-helpdesk, --color-blueprint-core-blue
Background, graphic, text · --color-orange, --color-fin
Border, text · --color-error, .text-error
Background, text · --color-voice-accent-green, .bg-voice-accent-green
Text · --color-blueprint-dark-blue, .text-blueprint-dark-blue
Text · --color-blueprint-rich-blue, .text-blueprint-rich-blue
Border · --color-blueprint-light-blue, .border-blueprint-light-blue
Background · .before\:bg-report-pink:before, --color-report-pink
Background · .before\:bg-report-blue:before, --color-report-blue
Background · .before\:bg-report-green:before, --color-report-green
Used · --color-green
Used · --color-sales
linear-gradient(initial)
radial-gradient(currentColor 1px,transparent 1px)
radial-gradient(color-mix(in oklab,currentColor 10%, transparent) 1px,transparent 1px)
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
Hiragino Kaku Gothic ProN
System font, or not loaded on this page · headings, body · shown in a stand-in if you don’t have it
Hiragino Mincho ProN
System font, or not loaded on this page · weights 300 · headings · shown in a stand-in if you don’t have it
Inter
Self-hosted · weights 100, 900 · shown in a stand-in if you don’t have it
MediumLL
Self-hosted · weights 300, 400, 600, 700 · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Intercom | A complete system for human and AI c…
Intercom | A complete system for human and AI c…
Intercom | A complete system for human and AI c…
Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling…
Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling…
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Corner radius
Shadows
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Breakpoints
On a scale of 0 to 1920 px.
Content widths (max-width)
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Questions
Quick answers, from the same capture as the rest of this guide.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
/* intercom.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/intercom.com) */
:root {
/* Colours */
--text: #000000;
--background: #FFFFFF;
--colour-deep-black: #000000;
--colour-white: #FFFFFF;
--colour-warm-off-white: #F1EEE9;
--colour-light-black: #020917;
--colour-medium-blue: #0007CB;
--colour-orange-red: #FF5600;
--colour-fire-brick: #C41C1C;
--colour-medium-sea-green: #37B54A;
--colour-navy: #000F83;
--colour-light-royal-blue: #004BFE;
--colour-light-steel-blue: #CDE5FF;
--colour-deep-pink: #FF2067;
--colour-light-sky-blue: #65B5FF;
--colour-light-lime-green: #0BDF50;
--colour-deep-lime-green: #00DA00;
--colour-deep-royal-blue: #055895;
--gradient-1: linear-gradient(initial);
--gradient-2: radial-gradient(currentColor 1px,transparent 1px);
--gradient-3: radial-gradient(color-mix(in oklab,currentColor 10%, transparent) 1px,transparent 1px);
/* Typefaces */
--font-headings: 'Hiragino Kaku Gothic ProN', 'Hiragino Sans', 'Yu Gothic UI', 'Yu Gothic', 'Meiryo', 'Noto Sans JP';
--font-body: 'Hiragino Kaku Gothic ProN', 'Hiragino Sans', 'Yu Gothic UI', 'Yu Gothic', 'Meiryo', 'Noto Sans JP';
--font-other: 'Inter', 'Inter Fallback';
/* Type scale */
--text-h2: 2rem;
--leading-h2: 1;
--text-p: .875rem;
--leading-p: initial;
--text-small: 80%;
/* Shape */
--radius-1: 3.40282e38px;
--radius-2: .25rem;
--radius-3: .375rem;
--radius-4: .125rem;
--radius-5: 1px;
/* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
--breakpoint-1: 384px;
--breakpoint-2: 640px;
--breakpoint-3: 768px;
--breakpoint-4: 1024px;
--breakpoint-5: 1280px;
--breakpoint-6: 1500px;
--breakpoint-7: 1536px;
--breakpoint-8: 1920px;
--max-width-1: 1920px;
--max-width-2: 768px;
--max-width-3: 640px;
--max-width-4: 568px;
--max-width-5: 384px;
--max-width-6: 348px;
}
{
"site": "intercom.com",
"source": "https://sitestyleguide.com/intercom.com",
"text": "#000000",
"background": "#FFFFFF",
"colours": [
{
"name": "Deep Black",
"hex": "#000000",
"rgb": [
0,
0,
0
]
},
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Warm Off White",
"hex": "#F1EEE9",
"rgb": [
241,
238,
233
]
},
{
"name": "Light Black",
"hex": "#020917",
"rgb": [
2,
9,
23
]
},
{
"name": "Medium Blue",
"hex": "#0007CB",
"rgb": [
0,
7,
203
]
},
{
"name": "Orange Red",
"hex": "#FF5600",
"rgb": [
255,
86,
0
]
},
{
"name": "Fire Brick",
"hex": "#C41C1C",
"rgb": [
196,
28,
28
]
},
{
"name": "Medium Sea Green",
"hex": "#37B54A",
"rgb": [
55,
181,
74
]
},
{
"name": "Navy",
"hex": "#000F83",
"rgb": [
0,
15,
131
]
},
{
"name": "Light Royal Blue",
"hex": "#004BFE",
"rgb": [
0,
75,
254
]
},
{
"name": "Light Steel Blue",
"hex": "#CDE5FF",
"rgb": [
205,
229,
255
]
},
{
"name": "Deep Pink",
"hex": "#FF2067",
"rgb": [
255,
32,
103
]
},
{
"name": "Light Sky Blue",
"hex": "#65B5FF",
"rgb": [
101,
181,
255
]
},
{
"name": "Light Lime Green",
"hex": "#0BDF50",
"rgb": [
11,
223,
80
]
},
{
"name": "Deep Lime Green",
"hex": "#00DA00",
"rgb": [
0,
218,
0
]
},
{
"name": "Deep Royal Blue",
"hex": "#055895",
"rgb": [
5,
88,
149
]
}
],
"fonts": [
{
"name": "Hiragino Kaku Gothic ProN",
"stack": ", \"Hiragino Kaku Gothic ProN\", \"Hiragino Sans\", \"Yu Gothic UI\", \"Yu Gothic\", Meiryo, \"Noto Sans JP\", ui-sans-serif, system-ui, sans-serif",
"weights": [],
"source": "System font, or not loaded on this page"
},
{
"name": "Hiragino Mincho ProN",
"stack": ", \"Hiragino Mincho ProN\", \"Yu Mincho\", \"Noto Serif JP\", ui-serif, Georgia, serif",
"weights": [
300
],
"source": "System font, or not loaded on this page"
},
{
"name": "Inter",
"stack": "Inter, Inter Fallback",
"weights": [
100,
900
],
"source": "Self-hosted"
},
{
"name": "MediumLL",
"stack": "MediumLL, MediumLL Fallback",
"weights": [
300,
400,
600,
700
],
"source": "Self-hosted"
},
{
"name": "IvoryLL",
"stack": "IvoryLL, IvoryLL Fallback",
"weights": [
300
],
"source": "Self-hosted"
},
{
"name": "DmMono",
"stack": "DmMono, DmMono Fallback",
"weights": [
400
],
"source": "Self-hosted"
}
]
}
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SaveCaptured from intercom.com on 24 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Intercom; this guide describes the public website for reference.
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