SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from kmart.com.au’s public web pages. Not affiliated with or endorsed by Kmart Australia. The real site is kmart.com.au ↗

Kmart Australia logo

Unofficial style guide

Kmart Australiastyle guide

Kmart Australia’s website (kmart.com.au) uses AnkoModerat for its headings and body text. Its palette is led by Midnight Blue (#253746), Steel Blue (#0078D4) and Deep Steel Blue (#006DBB), with #222222 text on #FFFFFF. Captured from the live site on 21 October 2026.

Typefaces
AnkoModerat, Montserrat, Roboto
Palette
4 neutrals, 12 colours, 3 gradients
Captured
21 Oct 2026 · added by @sitestyleguide
https://www.kmart.com.au/ Screenshot
Screenshot of the kmart.com.au homepage on a desktop screen
Screenshot of kmart.com.au on a 1440 px desktop screen, 21 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Kmart Australia - Low Prices for Life - Kmart
● 45 / 60 characters
Meta description
Shop at Kmart online and in-store for affordable homewares, furniture, electronics, toys and kids clothing.
● 107 / 160 characters
Language
en-AU

In search results

Kmart Australiahttps://www.kmart.com.au/

Kmart Australia - Low Prices for Life - Kmart

Shop at Kmart online and in-store for affordable homewares, furniture, electronics, toys and kids clothing.

When shared

No og:image, so no picture

kmart.com.au

Kmart Australia - Low Prices for Life - Kmart

Shop at Kmart online and in-store for affordable homewares, furniture, electronics, toys and kids clothing.

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#222222) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 37.4%
  • Midnight Blue 21%
  • Near Black 11.9%
  • Cool Dark Grey 6.8%
  • Black 5.2%
  • Steel Blue 4.1%
  • Deep Steel Blue 3%
  • Medium Violet Red 2.4%
  • Light Steel Blue 1.8%
  • Light Crimson 1.4%
  • Indigo 1.1%
  • Deep Crimson 1%
  • Deep Royal Blue 0.8%
  • Light Royal Blue 0.8%
  • Fire Brick 0.6%
  • Dark Blue 0.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    15.91:1 AAA
    On white
    —

    Background, text, border · .iVpbeR .footer_christmas-color-strip, .btn-kmail-footer

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 87
    On text
    —
    On white
    15.91:1 AAA

    Text, background, graphic · .inqOfo .list-title, .fWMnIh .yotpo-pictures-widget .yotpo-slider-title-wrapper .yotpo-slider-title

  • Cool Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    7 4 0 58
    On text
    2.76:1 Fail
    On white
    5.77:1 AA

    Text, background, border · .espots-landing-page .inspo-title-holder p:nth-child(2), .grid-container .title-box p

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.32:1 Fail
    On white
    21.00:1 AAA

    Text, background, border · .dsm-menu-page-layout a button, .btnSeconday p

Colours

Brand colours and accents, most used first
  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    47 21 0 73
    On text
    1.30:1 Fail
    On white
    12.26:1 AAA

    Background, text, border · .btn__store-locator, .espots-landing-page .button-primary div

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 43 0 17
    On text
    3.51:1 AA large
    On white
    4.53:1 AA

    Text, border, graphic · .ePMJyo .title, .ePMJyo .title a

  • Deep Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 42 0 27
    On text
    2.96:1 Fail
    On white
    5.38:1 AA

    Background, text · --variant-textColor, --variant-outlinedColor

  • Medium Violet Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 90 39 31
    On text
    2.38:1 Fail
    On white
    6.69:1 AA

    Background, text, border · .MuiAppBar-colorSecondary, .MuiButton-containedSecondary

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 52 0 0
    On text
    3.96:1 AA large
    On white
    4.02:1 AA large

    Border, background, text · .swiper-pagination-bullet-active, .swiper-pagination-progressbar .swiper-pagination-progressbar-fill

  • Light Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 90 72 8
    On text
    3.57:1 AA large
    On white
    4.46:1 AA large

    Background, text, border · .iVpbeR .footer_christmas-color-strip, .MuiTypography-colorError

  • Indigo

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    30 95 0 51
    On text
    1.32:1 Fail
    On white
    12.05:1 AAA

    Text, background · .onePassStyle h1, .hp-main-banner-border .text-box-main-banner .textColor

  • Deep Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 89 80 13
    On text
    3.21:1 AA large
    On white
    4.95:1 AA

    Text, graphic, border · .bJJYvT.bJJYvT.bJJYvT.bJJYvT .MuiInputLabel-outlined.MuiInputLabel-shrink.Mui-er, .bJJYvT.bJJYvT.bJJYvT.bJJYvT .MuiFormHelperText-contained.Mui-error

  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 43 0 32
    On text
    2.57:1 Fail
    On white
    6.18:1 AA

    Background, text, border · .jss7, .jss5

  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    94 61 0 0
    On text
    3.18:1 AA large
    On white
    5.00:1 AA

    Border · .espots-landing-page .button-primary:focus, .espots-landing-page .button-primary:focus-visible

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 27
    On text
    2.34:1 Fail
    On white
    6.80:1 AA

    Text, background · .dyuhPv .mainnav .nav-menu-container .topContainer .topmenu > p.target:hover::af, .dyuhPv.dyuhPv p.target

  • Dark Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 87 0 47
    On text
    1.09:1 Fail
    On white
    14.56:1 AAA

    Text, background · .dyuhPv .mainnav .nav-menu-container .topContainer .topmenu > p.officeworks:hove, .dyuhPv.dyuhPv p.officeworks

Gradients

  • linear-gradient( 90deg, transparent, rgba(0, 0, 0, 0.04), transparent )

  • linear-gradient(0deg,rgba(255,255,255,1) 14%,rgba(255,255,255,0) 100%)

  • linear-gradient(0deg,rgb(255,255,255),rgb(210,210,210))

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

AnkoModerat

Aa 100 Aa 900

AnkoModerat

Self-hosted · weights 100, 400, 700, 900 · headings, buttons · shown in a stand-in if you don’t have it

Aa 100 Aa 700

Montserrat

Self-hosted · weights 100, 400, 500, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 300 Aa 500

Roboto

System font, or not loaded on this page · weights 300, 400, 500 · headings, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 1.2rem · 19 px Montserrat

Kmart Australia

Heading 2 — weight 400 · Montserrat

Kmart Australia - Low Prices for Life - Kmart

Paragraph 1rem · 16 px / 1.5rem weight lighter · AnkoModerat

Shop at Kmart online and in-store for affordable homewares, furniture, electronics, toys and kids clothing.

Sizes in use

Most common across the site
  • 32pxline 1.25 · 5 rules
  • 24pxline 1.25 · 4 rules
  • 20pxline 1.5 · 12 rules
  • 18px3 rules
  • 16pxline 1.5 · 36 rules
  • 14pxline 1.5 · 29 rules
  • 13pxline 1.5rem · 4 rules
  • 12pxline 1.125rem · 16 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.espots-landing-page .button-primary div · #253746

Corner radius

  • 4px · 17×
  • 2px · 8×
  • 2.5rem · 5×
  • 100px · 4×
  • 200px · 4×
  • 50% · 3×

Shadows

  • unset
  • 0 0 9px #888b8d
  • 0 0 9px #22222233
  • 0 0 0.5625rem #22222233

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

300
480
600
768
780
960
1024
1300

On a scale of 0 to 1440 px.

Content widths (max-width)

1920 px
1280 px
1232 px
1024 px
768 px
600 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 45 characters, short enough to show in full in search results.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Kmart Australia use?
Kmart Australia’s website uses two typefaces: AnkoModerat (headings and body text), self-hosted; Montserrat, self-hosted.
What are Kmart Australia’s brand colours?
The main colours on kmart.com.au are Midnight Blue (#253746), Steel Blue (#0078D4), Deep Steel Blue (#006DBB), Medium Violet Red (#B0116B), Light Steel Blue (#007AFF) and Light Crimson (#EA1842).
What colour is Kmart Australia’s text and background?
Body text is #222222 on a #FFFFFF background.
Where is Kmart Australia’s logo from?
The logo shown in this guide was found on kmart.com.au’s homepage. For official logo files and usage rules, check Kmart Australia’s own brand or press page.
Is this Kmart Australia’s official style guide?
No. SiteStyleGuide made it from kmart.com.au’s public web pages on 21 October 2026, and isn’t affiliated with Kmart Australia. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

kmart-com-au-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* kmart.com.au design tokens, from SiteStyleGuide (https://sitestyleguide.com/kmart.com.au) */
:root {
  /* Colours */
  --text: #222222;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #222222;
  --colour-cool-dark-grey: #63666A;
  --colour-black: #000000;
  --colour-midnight-blue: #253746;
  --colour-steel-blue: #0078D4;
  --colour-deep-steel-blue: #006DBB;
  --colour-medium-violet-red: #B0116B;
  --colour-light-steel-blue: #007AFF;
  --colour-light-crimson: #EA1842;
  --colour-indigo: #58067E;
  --colour-deep-crimson: #DD182C;
  --colour-deep-royal-blue: #0063AE;
  --colour-light-royal-blue: #0F62FE;
  --colour-fire-brick: #BA0000;
  --colour-dark-blue: #001288;
  --gradient-1: linear-gradient( 90deg, transparent, rgba(0, 0, 0, 0.04), transparent );
  --gradient-2: linear-gradient(0deg,rgba(255,255,255,1) 14%,rgba(255,255,255,0) 100%);
  --gradient-3: linear-gradient(0deg,rgb(255,255,255),rgb(210,210,210));

  /* Typefaces */
  --font-headings: 'AnkoModerat', 'Arial', sans-serif;
  --font-buttons: 'AnkoModerat', 'Arial', sans-serif;

  /* Type scale */
  --text-h1: 1.2rem;
  --text-p: 1rem;
  --leading-p: 1.5rem;

  /* Shape */
  --radius-1: 4px;
  --radius-2: 2px;
  --radius-3: 2.5rem;
  --radius-4: 100px;
  --radius-5: 200px;
  --radius-6: 50%;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 300px;
  --breakpoint-2: 480px;
  --breakpoint-3: 600px;
  --breakpoint-4: 768px;
  --breakpoint-5: 780px;
  --breakpoint-6: 960px;
  --breakpoint-7: 1024px;
  --breakpoint-8: 1300px;
  --max-width-1: 1920px;
  --max-width-2: 1280px;
  --max-width-3: 1232px;
  --max-width-4: 1024px;
  --max-width-5: 768px;
  --max-width-6: 600px;
}

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Websites whose lead colour is closest to Kmart Australia’s

Captured from kmart.com.au on 21 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Kmart Australia; this guide describes the public website for reference.