SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from libertylondon.com’s public web pages. Not affiliated with or endorsed by Liberty. The real site is libertylondon.com ↗

Liberty logo

Unofficial style guide

Libertystyle guide

Liberty’s website (libertylondon.com) sets its headings in Akzidenz Grotesk Pro Extended and its body text in Akzidenz Grotesk Pro. Its palette is led by Purple (#4F0341), Deep Sky Blue (#00A1E0) and Fire Brick (#CC0000), with #000000 text on #FFFFFF. Captured from the live site on 27 October 2026.

Website
libertylondon.com
Typefaces
Akzidenz Grotesk Pro Extended, Akzidenz Grotesk Pro, Segoe UI
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
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https://www.libertylondon.com/ Screenshot
Screenshot of the libertylondon.com homepage on a desktop screen
Screenshot of libertylondon.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Liberty | Designer Department Store Selling Luxury Brands
● 57 / 60 characters
Meta description
Discover the full range of luxury fabrics, designer clothing, stylish homewares and sumptuous beauty products from Liberty, London's favourite heritage department store.
▲ 169 / 160 characters
Language
en
Theme colour
#ffffff

In search results

Libertyhttps://www.libertylondon.com/

Liberty | Designer Department Store Selling Luxury Brands

Discover the full range of luxury fabrics, designer clothing, stylish homewares and sumptuous beauty products from Liberty, London's favourite heritage departmen…

When shared

No og:image, so no picture

libertylondon.com

Liberty | Designer Department Store Selling Luxury Brands

Discover the full range of luxury fabrics, designer clothing, stylish homewares and sumptuous beauty products…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 45.1%
  • Black 17.8%
  • Cool Near Black 6.7%
  • Grey 5.8%
  • Purple 4.3%
  • Deep Sky Blue 3.7%
  • Fire Brick 2.7%
  • Forest Green 2.7%
  • Gold 2.3%
  • Cadet Blue 2.3%
  • Crimson 2%
  • Blue 1.5%
  • Brown 1.1%
  • Sea Green 0.8%
  • Dark Red 0.5%
  • Slate Grey 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · body, .aa-SourceHeaderTitle

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, border · .hub-footer a.dot.loading, body

  • Cool Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    20 10 0 84
    On text
    1.36:1 Fail
    On white
    15.43:1 AAA

    Text, background, border · .aa-ItemContentSubtitle--standalone, body

  • Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 36
    On text
    8.33:1 AAA
    On white
    2.52:1 Fail

    Text, border, background · .form-control:-ms-input-placeholder, #algolia-product-price-placeholder .ais-Panel-body .ais-RangeInput-input:-ms-inp

Colours

Brand colours and accents, most used first

  • Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 96 18 69
    On text
    1.42:1 Fail
    On white
    14.77:1 AAA

    Background, text, border · .mac-at-glance-wrapper .mac-at-glance-title, .btn.btn-primary

  • Deep Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 28 0 12
    On text
    7.17:1 AAA
    On white
    2.93:1 Fail

    Background, border, text · .btn-primary, .btn-primary.disabled

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 20
    On text
    3.57:1 AA large
    On white
    5.89:1 AA

    Background, text, border · .btn-danger, .btn-danger.disabled

  • Forest Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 71 47
    On text
    4.55:1 AA
    On white
    4.61:1 AA

    Background, text, border · .btn-success, .btn-success.disabled

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 24 97 0
    On text
    12.88:1 AAA
    On white
    1.63:1 Fail

    Background, text, border · .btn-warning, .btn-warning.disabled

  • Cadet Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    88 12 0 28
    On text
    6.90:1 AA
    On white
    3.04:1 AA large

    Background, text, border · .btn-info, .btn-info.disabled

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 93 65 10
    On text
    4.52:1 AA
    On white
    4.64:1 AA

    Text, background, border · .navbar #wc_dept_sale.nav-link>span, .primary-actions>div.wishlist-icon .dot

  • Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    71 75 0 17
    On text
    2.64:1 Fail
    On white
    7.96:1 AAA

    Text, background, border · .aa-SourceHeaderTitle, .aa-PanelHeader

  • Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 54 61 32
    On text
    4.01:1 AA large
    On white
    5.24:1 AA

    Background · inline style on <a>

  • Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    65 0 25 48
    On text
    4.60:1 AA
    On white
    4.57:1 AA

    Background, text, border · .primary-actions>div.account-icon .dot, body .add-to-wishlist-messages .alert-success

  • Dark Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 40
    On text
    2.35:1 Fail
    On white
    8.92:1 AAA

    Background, border · .btn-danger.focus, .btn-danger:not(:disabled):not(.disabled).active

  • Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    21 23 0 36
    On text
    5.43:1 AA
    On white
    3.87:1 AA large

    Text · .aa-ItemContentSubtitleCategory

Gradients

  • linear-gradient(rgba(255, 255, 255,1),rgba(255, 255, 255,0))

  • linear-gradient(rgba(255,255,255,1),rgba(255,255,255,0))

  • linear-gradient(180deg,rgba(0,0,0,.3) 5%,transparent)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Akzidenz Grotesk Pro Extended

Aa 500 Aa 700

Akzidenz Grotesk Pro Extended

Self-hosted · weights 500, 600, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 600

Akzidenz Grotesk Pro

Self-hosted · weights 400, 600 · body · shown in a stand-in if you don’t have it

Aa 400

Segoe UI

System font, or not loaded on this page · weights 400 · body · shown in a stand-in if you don’t have it

Aa 600

Lasenby Sans regular

Self-hosted · weights 600 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px
Heading 1 2.5rem · 25 px / 1.3 weight 500

Liberty

Heading 2 2rem · 20 px / 1.3 weight 500

Liberty | Designer Department Store Selling Lux…

Heading 3 1.75rem · 18 px / 1.3 weight 500

Liberty | Designer Department Store Selling Lux…

Heading 4 1.5rem · 15 px / 1.3 weight 500

Liberty | Designer Department Store Selling Lux…

Heading 5 1.25rem · 13 px / 1.3 weight 500

Liberty | Designer Department Store Selling Lux…

Heading 6 1rem · 10 px / 1.3 weight 500

Liberty | Designer Department Store Selling Lux…

Body 1.4rem · 14 px / 1.3 weight 400 · Akzidenz Grotesk Pro

Discover the full range of luxury fabrics, designer clothing, stylish homewares and sumptuous beauty products from Liberty, London's favour…

Paragraph clamp(14px, 1vw, 18px) · 18 px / 130% weight 200

Discover the full range of luxury fabrics, designer clothing, stylish homewares and sumptuous beauty products from Liberty, London's favour…

Small 80% weight 400

Discover the full range of luxury fabrics, designer clothing, stylish homewares and sumptuous beauty products from Liberty, London's favour…

Button 1.1rem · 11 px / 1.5 weight 600 · uppercase · Akzidenz Grotesk Pro Extended

Get started

Link clamp(8px, 1vw, 12.5px) · 13 px / 1 weight 600 · Akzidenz Grotesk Pro

Read more about Liberty

Sizes in use

Most common across the site
  • 36px16 rules
  • 18pxline 2.275rem · 16 rules
  • 16pxline 160% · 23 rules
  • 14pxline 1.6rem · 43 rules
  • 13pxline 1.5 · 16 rules
  • 12pxline 1.4 · 81 rules
  • 10pxline 1.5 · 28 rules
  • 9pxline 1.5 · 15 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

#onetrust-pc-sdk.ot-ftr-stacked .ot-btn-subcntr button · #4F0341 · radius 30px

Link

Read our latest news today.

a · #444444

Corner radius

  • 8px · 52×
  • .1875rem · 31×
  • 50% · 22×
  • 0.4rem · 19×
  • 5rem · 17×
  • 1rem · 8×

Shadows

  • 0 0 0 .2rem rgba(0,161,224,.25)
  • 0 0 0 .2rem rgba(0,136,39,.25)
  • 0 0 0 .2rem rgba(204,0,0,.25)
  • 0 0 0 .2rem rgba(0,161,224,.5)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

420
544
768
769
991
992
1200
1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1228 px
720 px
624 px
480 px
352 px
320 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 57 characters, short enough to show in full in search results.
  • ▲ CheckThe description is 169 characters. Search results usually show about 160.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Liberty use?
Liberty’s website uses three typefaces: Akzidenz Grotesk Pro Extended (headings), self-hosted; Akzidenz Grotesk Pro (body text), self-hosted; Lasenby Sans regular, self-hosted.
What are Liberty’s brand colours?
The main colours on libertylondon.com are Purple (#4F0341), Deep Sky Blue (#00A1E0), Fire Brick (#CC0000), Forest Green (#008827), Gold (#FFC107) and Cadet Blue (#17A2B8).
What colour is Liberty’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is Liberty’s logo from?
The logo shown in this guide was found on libertylondon.com’s homepage. For official logo files and usage rules, check Liberty’s own brand or press page.
Is this Liberty’s official style guide?
No. SiteStyleGuide made it from libertylondon.com’s public web pages on 27 October 2026, and isn’t affiliated with Liberty. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

libertylondon-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* libertylondon.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/libertylondon.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-cool-near-black: #212529;
  --colour-grey: #A3A3A3;
  --colour-purple: #4F0341;
  --colour-deep-sky-blue: #00A1E0;
  --colour-fire-brick: #CC0000;
  --colour-forest-green: #008827;
  --colour-gold: #FFC107;
  --colour-cadet-blue: #17A2B8;
  --colour-crimson: #E51050;
  --colour-blue: #3E34D3;
  --colour-brown: #AD5043;
  --colour-sea-green: #2E8463;
  --colour-dark-red: #990000;
  --colour-slate-grey: #807EA3;
  --gradient-1: linear-gradient(rgba(255, 255, 255,1),rgba(255, 255, 255,0));
  --gradient-2: linear-gradient(rgba(255,255,255,1),rgba(255,255,255,0));
  --gradient-3: linear-gradient(180deg,rgba(0,0,0,.3) 5%,transparent);

  /* Typefaces */
  --font-headings: 'Akzidenz Grotesk Pro Extended', sans-serif;
  --font-buttons: 'Akzidenz Grotesk Pro Extended', sans-serif;
  --font-body: 'Akzidenz Grotesk Pro', sans-serif;
  --font-other: 'Portrait Web', serif;

  /* Type scale */
  --text-h1: 2.5rem;
  --leading-h1: 1.3;
  --text-h2: 2rem;
  --leading-h2: 1.3;
  --text-h3: 1.75rem;
  --leading-h3: 1.3;
  --text-h4: 1.5rem;
  --leading-h4: 1.3;
  --text-h5: 1.25rem;
  --leading-h5: 1.3;
  --text-h6: 1rem;
  --leading-h6: 1.3;
  --text-body: 1.4rem;
  --leading-body: 1.3;
  --text-p: clamp(14px, 1vw, 18px);
  --leading-p: 130%;
  --text-small: 80%;
  --text-button: 1.1rem;
  --leading-button: 1.5;
  --text-a: clamp(8px, 1vw, 12.5px);
  --leading-a: 1;

  /* Shape */
  --radius-1: 8px;
  --radius-2: .1875rem;
  --radius-3: 50%;
  --radius-4: 0.4rem;
  --radius-5: 5rem;
  --radius-6: 1rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 420px;
  --breakpoint-2: 544px;
  --breakpoint-3: 768px;
  --breakpoint-4: 769px;
  --breakpoint-5: 991px;
  --breakpoint-6: 992px;
  --breakpoint-7: 1200px;
  --breakpoint-8: 1440px;
  --max-width-1: 1228px;
  --max-width-2: 720px;
  --max-width-3: 624px;
  --max-width-4: 480px;
  --max-width-5: 352px;
  --max-width-6: 320px;
}

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Similar colours

Websites whose lead colour is closest to Liberty’s

Captured from libertylondon.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Liberty; this guide describes the public website for reference.