ZDNET
zdnet.com · 3 days ago
SaveUnofficial A style guide made by SiteStyleGuide from mattermost.com’s public web pages. Not affiliated with or endorsed by Mattermost. The real site is mattermost.com ↗
Unofficial style guide
Mattermost’s website (mattermost.com) uses trade-gothic-next for its headings and body text. Its palette is led by Deep Royal Blue (#1C58D9), Cornflower Blue (#608AE4) and Deep Slate Blue (#263677), with #1B1D22 text on #FFFFFF. Captured from the live site on 27 October 2026.
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
In search results
Mattermost | Operational and AI Sovereignty for Critical Infr…
Zero-trust collaboration, automation and AI in private cloud, self-hosted, and air-gapped environments. Built for national security, critical infrastructure, and…
When shared
mattermost.com
Mattermost | Operational and AI Sovereignty for Critical Infrastructure and National Secu…
Zero-trust collaboration, automation and AI in private cloud, self-hosted, and air-gapped environments. Built…
Logo & favicons
Found as: schema.org logo. SVG, 24 × 24.
Light browser tab
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#1B1D22) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Text, background, border · html[data-theme=light]:not(:has(.customer-story-detail,.customer-story-hero,.cus, .hero-discover.layout-blog.is-category-view .hero-discover-filters--category .he
Text, background, border · html[data-theme=light]:not(:has(.customer-story-detail,.customer-story-hero,.cus, .custom-section.press-kit-grid>.outer-content[data-theme=light] .press-kit-card-
Background, text · .hero-anchor-nav-tab, .hero-mattermost-bg-fade
Text, background, border · .feature-split-list.feature-split-list--heading-center .eyebrow .simple-text-con, .feature-split-list .fsl-accordion-title
Text, background, border · .hero-discover.layout-blog.is-category-view .hero-discover-filters--category .he, html[data-theme=light]:not(:has(.customer-story-detail,.customer-story-hero,.cus
Text, border, background · .cta-feature-card-icon, --nav-text-active
Border, background, text · .award-strip-row .award-strip-cell:not(:first-child):before, .award-strip-ticker-cell:not(:first-child):before
Background, text, border · .cta-media[data-theme=dark] .cta-media-buttons .button>.button-inner.variant-nav, .pricing-tiers:not(.pricing-tiers--services) .pricing-tier-card .pricing-tier-bu
Border, background, text · .hero-discover.layout-blog.is-category-view .hero-discover-filters--category, .hero-discover.layout-blog .hero-discover-filters:not(.hero-discover-filters--ca
Background · .cta-media[data-theme=dark] .cta-media-buttons .button>.button-inner.variant-nav, --nav-secondary-bg
Text, background · .hero-heading-highlight, .hero-discover-subtext .highlight-text
Background · .mobile .mobile-nav-cta-group .button>.button-inner.variant-nav-primary, [data-theme=light] .main-nav .mobile .mobile-nav-cta-group .button>.button-inner
Background, border, text · html[data-theme=light]:not(:has(.customer-story-detail,.customer-story-hero,.cus, --marketplace-light-gradient
Background · .hero-heading-highlight, .hero-discover-subtext .highlight-text
Background, text · .hero-discover.layout-blog.is-category-view .hero-discover-filters--category .he, .header-search-field
Background, text · .cta-media[data-theme=light] .cta-media-buttons .button>.button-inner:hover, .cta-media[data-theme=light] .cta-media-buttons .button>.button-inner:hover .ico
linear-gradient(90deg,#161b29,#0f2b55)
linear-gradient(90deg,#141521,#0d0e1a)
linear-gradient(101deg, #1c58d9 0%, #244997 105%)
White
#FFFFFF · --color-text
Cornflower Blue
#608AE4 · --color-brand
Dark Slate Blue
#263677 · --color-brand-muted
Royal Blue
#1C58D9 · --color-bg-primary
Midnight Blue
#1E325C · --color-brand-on
Light Grey
#C9C9CA · --color-heading-secondary
Cool Near Black
#0D0E1A · --color-bg
Light Grey
#ABABAB · --color-brand-subtle
Black
#000000 · --color-text-on-brand
Cornflower Blue
#60A5FA · --color-link
Light Sky Blue
#93C5FD · --color-link-hover
Cool Near Black
#1B1D22 · --color-bg-muted
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
trade-gothic-next
Adobe Fonts · weights 300, 400, 500, 600, 700 · headings, buttons, body · shown in a stand-in if you don’t have it
Trade Gothic Next LT Pro
Self-hosted · weights 300, 400, 500, 600, 700, 800, 900 · headings, buttons · shown in a stand-in if you don’t have it
JetBrains Mono
Self-hosted · weights 400, 500, 700 · shown in a stand-in if you don’t have it
news-gothic-std
Adobe Fonts · weights 400, 700 · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Mattermost
Mattermost | Operational and AI Sovereignty for…
Mattermost | Operational and AI Sovereignty for…
Mattermost | Operational and AI Sovereignty for…
Mattermost | Operational and AI Sovereignty for…
Mattermost | Operational and AI Sovereignty for…
Zero-trust collaboration, automation and AI in private cloud, self-hosted, and air-gapped environments. Built for national security, critic…
Zero-trust collaboration, automation and AI in private cloud, self-hosted, and air-gapped environments. Built for national security, critic…
Read more about Mattermost
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Button
.button>.button-inner.variant-nav-primary · #1C58D9
Corner radius
Shadows
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Content widths (max-width)
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Questions
Quick answers, from the same capture as the rest of this guide.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
/* mattermost.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/mattermost.com) */
:root {
/* Colours */
--text: #1B1D22;
--background: #FFFFFF;
--colour-white: #FFFFFF;
--colour-light-cool-near-black: #1B1D22;
--colour-deep-cool-near-black: #0D0E1A;
--colour-light-grey: #C9C9CA;
--colour-deep-royal-blue: #1C58D9;
--colour-cornflower-blue: #608AE4;
--colour-deep-slate-blue: #263677;
--colour-light-midnight-blue: #0F2B55;
--colour-light-steel-blue: #BBCDF4;
--colour-black: #161B29;
--colour-golden-rod: #FFBC1F;
--colour-light-slate-blue: #244997;
--colour-lavender: #D6E1F8;
--colour-gold: #FFD062;
--colour-deep-midnight-blue: #142340;
--colour-light-royal-blue: #2468E8;
--gradient-1: linear-gradient(90deg,#161b29,#0f2b55);
--gradient-2: linear-gradient(90deg,#141521,#0d0e1a);
--gradient-3: linear-gradient(101deg, #1c58d9 0%, #244997 105%);
/* Typefaces */
--font-headings: 'trade-gothic-next', 'Trade Gothic Next LT Pro', -apple-system, blinkmacsystemfont, 'Segoe UI', sans-serif;
--font-buttons: 'trade-gothic-next', 'Trade Gothic Next LT Pro', -apple-system, blinkmacsystemfont, 'Segoe UI', sans-serif;
--font-body: 'trade-gothic-next', 'Trade Gothic Next LT Pro', -apple-system, blinkmacsystemfont, 'Segoe UI', sans-serif;
--font-other: 'JetBrains Mono', monospace;
/* Type scale */
--text-h1: clamp(2.25rem, .8125rem + 2.5vw, 3rem);
--leading-h1: 1.2;
--text-h2: max(26px,min(2vw,32px));
--leading-h2: 1;
--text-h3: 24px;
--leading-h3: 1.2;
--text-h4: 24px;
--leading-h4: 1.35;
--text-h5: 20px;
--leading-h5: 1.4;
--text-h6: 18px;
--leading-h6: 1.45;
--text-p: 18px;
--leading-p: 1.4;
--text-a: 18px;
--leading-a: 1.4;
/* Shape */
--radius-1: 100%;
--radius-2: 4px;
--radius-3: 50%;
--radius-4: 12px;
--radius-5: 48px;
--radius-6: 8px;
}
{
"site": "mattermost.com",
"source": "https://sitestyleguide.com/mattermost.com",
"text": "#1B1D22",
"background": "#FFFFFF",
"colours": [
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Light Cool Near Black",
"hex": "#1B1D22",
"rgb": [
27,
29,
34
]
},
{
"name": "Deep Cool Near Black",
"hex": "#0D0E1A",
"rgb": [
13,
14,
26
]
},
{
"name": "Light Grey",
"hex": "#C9C9CA",
"rgb": [
201,
201,
202
]
},
{
"name": "Deep Royal Blue",
"hex": "#1C58D9",
"rgb": [
28,
88,
217
]
},
{
"name": "Cornflower Blue",
"hex": "#608AE4",
"rgb": [
96,
138,
228
]
},
{
"name": "Deep Slate Blue",
"hex": "#263677",
"rgb": [
38,
54,
119
]
},
{
"name": "Light Midnight Blue",
"hex": "#0F2B55",
"rgb": [
15,
43,
85
]
},
{
"name": "Light Steel Blue",
"hex": "#BBCDF4",
"rgb": [
187,
205,
244
]
},
{
"name": "Black",
"hex": "#161B29",
"rgb": [
22,
27,
41
]
},
{
"name": "Golden Rod",
"hex": "#FFBC1F",
"rgb": [
255,
188,
31
]
},
{
"name": "Light Slate Blue",
"hex": "#244997",
"rgb": [
36,
73,
151
]
},
{
"name": "Lavender",
"hex": "#D6E1F8",
"rgb": [
214,
225,
248
]
},
{
"name": "Gold",
"hex": "#FFD062",
"rgb": [
255,
208,
98
]
},
{
"name": "Deep Midnight Blue",
"hex": "#142340",
"rgb": [
20,
35,
64
]
},
{
"name": "Light Royal Blue",
"hex": "#2468E8",
"rgb": [
36,
104,
232
]
}
],
"fonts": [
{
"name": "trade-gothic-next",
"stack": "\"trade-gothic-next\", \"Trade Gothic Next LT Pro\", -apple-system, blinkmacsystemfont, \"Segoe UI\", sans-serif",
"weights": [
300,
400,
500,
600,
700
],
"source": "Adobe Fonts"
},
{
"name": "Trade Gothic Next LT Pro",
"stack": "\"Trade Gothic Next LT Pro\", sans-serif",
"weights": [
300,
400,
500,
600,
700,
800,
900
],
"source": "Self-hosted"
},
{
"name": "JetBrains Mono",
"stack": "\"JetBrains Mono\", monospace",
"weights": [
400,
500,
700
],
"source": "Self-hosted"
},
{
"name": "news-gothic-std",
"stack": "\"news-gothic-std\", sans-serif",
"weights": [
400,
700
],
"source": "Adobe Fonts"
},
{
"name": "trade-gothic-next-compressed",
"stack": "\"trade-gothic-next-compressed\", sans-serif",
"weights": [
400,
700
],
"source": "Adobe Fonts"
},
{
"name": "trade-gothic-next-condensed",
"stack": "\"trade-gothic-next-condensed\", sans-serif",
"weights": [
400,
700
],
"source": "Adobe Fonts"
}
]
}
Captured from mattermost.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Mattermost; this guide describes the public website for reference.
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