SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from mercadolibre.com.ar’s public web pages. Not affiliated with or endorsed by Mercado Libre. The real site is mercadolibre.com.ar ↗

Mercado Libre logo

Unofficial style guide

Mercado Librestyle guide

Mercado Libre’s website (mercadolibre.com.ar) uses Proxima Nova for its headings and body text. Its palette is led by Dodger Blue (#3483FA), Medium Sea Green (#00A650) and Indian Red (#F23D4F), with #333333 text on #FFFFFF. Captured from the live site on 22 October 2026.

Typefaces
Proxima Nova, navigation
Palette
4 neutrals, 12 colours, 3 gradients
Captured
22 Oct 2026 · added by @sitestyleguide
https://www.mercadolibre.com.ar/ Screenshot
Screenshot of the mercadolibre.com.ar homepage on a desktop screen
Screenshot of mercadolibre.com.ar on a 1440 px desktop screen, 22 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Mercado Libre Argentina - Envíos Gratis en el día
● 49 / 60 characters
Meta description
Comprá productos con Envío Gratis en el día en Mercado Libre Argentina. Encontrá miles de marcas y productos a precios increíbles.
● 130 / 160 characters
Site name
Mercado Libre
Language
es-AR

In search results

Mercado Librehttps://www.mercadolibre.com.ar/

Mercado Libre Argentina - Envíos Gratis en el día

Comprá productos con Envío Gratis en el día en Mercado Libre Argentina. Encontrá miles de marcas y productos a precios increíbles.

When shared

The image Mercado Libre shares with links

mercadolibre.com.ar

Mercado Libre Argentina - Envíos Gratis en el día

Comprá productos con Envío Gratis en el día en Mercado Libre Argentina. Encontrá miles de marcas y productos …

Back to top ↑

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#333333) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 45.4%
  • Dodger Blue 18.4%
  • Medium Sea Green 7.5%
  • Off White 6.1%
  • Charcoal 4.2%
  • Indian Red 3.4%
  • Black 3.3%
  • Light Royal Blue 3.2%
  • Coral 2.5%
  • Gold 2%
  • Dark Slate Blue 1.2%
  • Deep Royal Blue 0.8%
  • Thistle 0.7%
  • Corn Silk 0.7%
  • Salmon 0.4%
  • Dark Golden Rod 0.4%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    12.63:1 AAA
    On white
    —

    Background, text, graphic · .loyalty-widget-v2__title--separator:after, .nav-header-lite-supply .nav-header-seller-assistant .assistant-chat .floating-a

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 7
    On text
    10.79:1 AAA
    On white
    1.17:1 Fail

    Background, border · .andes-card--tertiary:is(button,a[href],[tabindex]):not([hidden],[tabindex="-1"], .nav-search .nav-category-content-options:hover

  • Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 80
    On text
    —
    On white
    12.63:1 AAA

    Text, background, border · .nav-categs-overlay, .nav-categs-departments

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.66:1 Fail
    On white
    21.00:1 AAA

    Text, background · inline style on <div>, #nav-header-menu .nav-header-user-layer a

Colours

Brand colours and accents, most used first
  • Dodger Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    79 48 0 2
    On text
    3.47:1 AA large
    On white
    3.64:1 AA large

    Text, background, graphic · .cookie-consent-banner-opt-out__modal-action>button, .nav-link-tag

  • Medium Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 52 35
    On text
    3.95:1 AA large
    On white
    3.20:1 AA large

    Text, background, border · .nav-link-tag.mplay, .nav-link-tag.advertising

  • Indian Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 75 67 5
    On text
    3.34:1 AA large
    On white
    3.78:1 AA large

    Text, background, border · .nav-header-lite-supply .nav-header-seller-assistant .assistant-chat .floating-a, .andes-thumbnail--64.andes-thumbnail__badge-red

  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    80 48 0 22
    On text
    2.35:1 Fail
    On white
    5.37:1 AA

    Text, background, graphic · .ui-recommendations-card__online-booking-title, .ui-recommendations-card__online-booking-subtitle

  • Coral

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 53 80 0
    On text
    4.78:1 AA
    On white
    2.65:1 Fail

    Text, background, border · .andes-thumbnail--64.andes-thumbnail__badge-orange, .andes-thumbnail--24.andes-thumbnail__badge-orange

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 10 100 0
    On text
    9.97:1 AAA
    On white
    1.27:1 Fail

    Background, border · .nav-header, .nav-header .nav-header-btn

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    79 48 0 41
    On text
    1.56:1 Fail
    On white
    8.11:1 AAA

    Background, text, border · .andes-checkbox--indeterminate .andes-checkbox__input:checked:active:after, .andes-checkbox--highlight .andes-checkbox__input:checked:active:after

  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    91 54 0 24
    On text
    1.95:1 Fail
    On white
    6.48:1 AA

    Text, background, graphic · .ui-recommendations-subtitle:hover, .payment-data .payment-data-subtitle .ui-link:hover

  • Thistle

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    5 12 0 11
    On text
    7.95:1 AAA
    On white
    1.59:1 Fail

    Background · .loyalty-widget-v2__title--separator:after, .loyalty-widget-v2__benefit--separator:after

  • Corn Silk

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 5 20 0
    On text
    11.25:1 AAA
    On white
    1.12:1 Fail

    Background · .nav-header-lite-supply .nav-header-seller-assistant .icon-button__wrapper--open, .ui-recommendations-card__melicoin-text

  • Salmon

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 65 63 0
    On text
    4.14:1 AA large
    On white
    3.05:1 AA large

    Background · .ui-message--error, .ui-message.ui-message--overdue-loans

  • Dark Golden Rod

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 25 72 36
    On text
    3.28:1 AA large
    On white
    3.85:1 AA large

    Text · .ui-recommendations-card__melicoin-text, .ui-recommendations-card__melicoin-text .ui-recommendations-card__price

Gradients

  • linear-gradient(90deg,#f5f5f5,#d6c8e2 51%,#f5f5f5)

  • linear-gradient(180deg,rgba(32,32,32,0),#202020 50%)

  • linear-gradient(180deg,transparent,#ebebeb)

Back to top ↑

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Proxima Nova

Aa 300 Aa 800

Proxima Nova

Served from http2.mlstatic.com · weights 300, 400, 600, 700, 800 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 400

navigation

Served from http2.mlstatic.com · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 13 px
Heading 2 13px / 1.4 weight 400

Mercado Libre Argentina - Envíos Gratis en el d…

Body 13px Proxima Nova

Comprá productos con Envío Gratis en el día en Mercado Libre Argentina. Encontrá miles de marcas y productos a precios increíbles.

Paragraph 14px / 1.2

Comprá productos con Envío Gratis en el día en Mercado Libre Argentina. Encontrá miles de marcas y productos a precios increíbles.

Button 16px

Get started

Link 13px / 1.85 weight 400

Read more about Mercado Libre

Sizes in use

Most common across the site
  • 24pxline .92 · 9 rules
  • 20pxline 25px · 21 rules
  • 18pxline 22px · 22 rules
  • 16pxline 20px · 43 rules
  • 14pxline 18px · 75 rules
  • 13pxline 1 · 12 rules
  • 12pxline 15px · 45 rules
  • 10pxline 12px · 9 rules

Back to top ↑

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.cookie-consent-banner-opt-out__modal-action>button · #3483FA

Corner radius

  • 6px · 40×
  • 4px · 31×
  • 50% · 25×
  • 2px · 9×
  • 3px · 7×
  • 5px · 7×

Shadows

  • 0 0 0 2px #fff,0 0 0 3px #2968c8,0 0 0 5px rgba(65,137,230,.3)
  • 0 1px 2px 0 rgba(0,0,0,.12)
  • 0 1px 1px 0 rgba(0,0,0,.1)
  • 0 6px 16px 0 rgba(0,0,0,.1)

Back to top ↑

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

340
630
768
769
1180
1186
1200
1600

On a scale of 0 to 1600 px.

Content widths (max-width)

1220 px
1200 px
1180 px
1140 px
600 px
357 px

Back to top ↑

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 49 characters, short enough to show in full in search results.

Back to top ↑

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Mercado Libre use?
Mercado Libre’s website uses two typefaces: Proxima Nova (headings and body text), served from http2.mlstatic.com; navigation, served from http2.mlstatic.com.
What are Mercado Libre’s brand colours?
The main colours on mercadolibre.com.ar are Dodger Blue (#3483FA), Medium Sea Green (#00A650), Indian Red (#F23D4F), Light Royal Blue (#2968C8), Coral (#FF7733) and Gold (#FFE600).
What colour is Mercado Libre’s text and background?
Body text is #333333 on a #FFFFFF background.
Where is Mercado Libre’s logo from?
The logo shown in this guide was found on mercadolibre.com.ar’s homepage. For official logo files and usage rules, check Mercado Libre’s own brand or press page.
Is this Mercado Libre’s official style guide?
No. SiteStyleGuide made it from mercadolibre.com.ar’s public web pages on 22 October 2026, and isn’t affiliated with Mercado Libre. Members can refresh a guide after 90 days to pick up changes.

Back to top ↑

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

mercadolibre-com-ar-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* mercadolibre.com.ar design tokens, from SiteStyleGuide (https://sitestyleguide.com/mercadolibre.com.ar) */
:root {
  /* Colours */
  --text: #333333;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-off-white: #EDEDED;
  --colour-charcoal: #333333;
  --colour-black: #000000;
  --colour-dodger-blue: #3483FA;
  --colour-medium-sea-green: #00A650;
  --colour-indian-red: #F23D4F;
  --colour-light-royal-blue: #2968C8;
  --colour-coral: #FF7733;
  --colour-gold: #FFE600;
  --colour-dark-slate-blue: #1F4E96;
  --colour-deep-royal-blue: #1259C3;
  --colour-thistle: #D6C8E2;
  --colour-corn-silk: #FFF1CB;
  --colour-salmon: #FF5A5F;
  --colour-dark-golden-rod: #A47B2E;
  --gradient-1: linear-gradient(90deg,#f5f5f5,#d6c8e2 51%,#f5f5f5);
  --gradient-2: linear-gradient(180deg,rgba(32,32,32,0),#202020 50%);
  --gradient-3: linear-gradient(180deg,transparent,#ebebeb);

  /* Typefaces */
  --font-headings: 'Proxima Nova', -apple-system, 'Roboto', 'Arial', sans-serif;
  --font-buttons: 'Proxima Nova', -apple-system, 'Roboto', 'Arial', sans-serif;
  --font-body: 'Proxima Nova', -apple-system, 'Roboto', 'Arial', sans-serif;
  --font-other: 'navigation';

  /* Type scale */
  --text-h2: 13px;
  --leading-h2: 1.4;
  --text-body: 13px;
  --text-p: 14px;
  --leading-p: 1.2;
  --text-button: 16px;
  --text-a: 13px;
  --leading-a: 1.85;

  /* Shape */
  --radius-1: 6px;
  --radius-2: 4px;
  --radius-3: 50%;
  --radius-4: 2px;
  --radius-5: 3px;
  --radius-6: 5px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 340px;
  --breakpoint-2: 630px;
  --breakpoint-3: 768px;
  --breakpoint-4: 769px;
  --breakpoint-5: 1180px;
  --breakpoint-6: 1186px;
  --breakpoint-7: 1200px;
  --breakpoint-8: 1600px;
  --max-width-1: 1220px;
  --max-width-2: 1200px;
  --max-width-3: 1180px;
  --max-width-4: 1140px;
  --max-width-5: 600px;
  --max-width-6: 357px;
}

Back to top ↑

Share

Links open each service’s own share page. Nothing from them loads here.

Share

Run mercadolibre.com.ar?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide
<a href="https://sitestyleguide.com/mercadolibre.com.ar" title="Mercado Libre style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

Back to top ↑

Other websites using Proxima Nova as their main typeface
Websites whose lead colour is closest to Mercado Libre’s

Captured from mercadolibre.com.ar on 22 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Mercado Libre; this guide describes the public website for reference.