What font does NerdWallet use?

NerdWallet’s website uses two typefaces: Gotham (headings and body text), self-hosted; Chronicle Display, self-hosted.

What are NerdWallet’s brand colours?

The main colours on nerdwallet.com are Sea Green (#008254), Royal Blue (#005FB9), Dark Green (#006642), Green Yellow (#A8EA4C), Crimson (#DE2828) and Dark Slate Grey (#00482F).

What colour is NerdWallet’s text and background?

Body text is #000000 on a #FFFFFF background.

Where is NerdWallet’s logo from?

The logo shown in this guide was found on nerdwallet.com’s homepage. For official logo files and usage rules, check NerdWallet’s own brand or press page.

Is this NerdWallet’s official style guide?

No. SiteStyleGuide made it from nerdwallet.com’s public web pages on 28 October 2026, and isn’t affiliated with NerdWallet. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from nerdwallet.com’s public web pages. Not affiliated with or endorsed by NerdWallet. The real site is nerdwallet.com ↗

Unofficial style guide

NerdWalletstyle guide

NerdWallet’s website (nerdwallet.com) uses Gotham for its headings and body text. Its palette is led by Sea Green (#008254), Royal Blue (#005FB9) and Dark Green (#006642), with #000000 text on #FFFFFF. Captured from the live site on 28 October 2026.

Website: nerdwallet.com
Typefaces: Gotham, SFMono-Regular, Chronicle Display
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 28 Oct 2026 · added by @sitestyleguide

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Screenshot of the nerdwallet.com homepage on a desktop screen — Screenshot of nerdwallet.com on a 1440 px desktop screen, 28 Oct 2026.

Screenshot of the nerdwallet.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: NerdWallet: Finance smarter; ● 27 / 60 characters
Meta description: NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.; ● 121 / 160 characters
Site name: NerdWallet
og:title: NerdWallet: Finance smarter
og:description: NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.
Language: en

In search results

NerdWallethttps://www.nerdwallet.com/

NerdWallet: Finance smarter

NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.

When shared

nerdwallet.com

NerdWallet: Finance smarter

NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you do…

Logo & favicons

Found as: schema.org logo. PNG, 200 × 200.

Logo

On white

On black

On Sea Green

Favicons

2 found

256 px · ICO icon
144 px · PNG apple-touch-icon

NerdWallet: Finance smarter

Light browser tab

NerdWallet: Finance smarter

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Sea Green 27.3%
White 16.7%
Royal Blue 7.8%
Black 7.5%
Dark Green 7%
Light Warm Off White 6.6%
Deep Warm Off White 6.2%
Green Yellow 4%
Crimson 3.8%
Dark Slate Grey 2.3%
Dodger Blue 2.2%
Light Steel Blue 2.1%
Medium Sea Green 1.9%
Pale Turquoise 1.6%
Yellow Green 1.6%
Lime Green 1.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, text, border · --nerd-ai-white, --nerd-ai-neutral-lightest
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Background, text · --nerd-ai-neutral-darkest, .bg-black
Light Warm Off White

HEX

RGB

HSL

OKLCH

CMYK
5 0 2 1

On text
19.95:1 AAA

On white
1.05:1 Fail

Background · --nerd-ai-green-extra-light, .hp-market-rates-bg-gradient-md
Deep Warm Off White

HEX

RGB

HSL

OKLCH

CMYK
9 0 3 2

On text
19.22:1 AAA

On white
1.09:1 Fail

Background · .nav-l2-container .nav-l2-item.nav-l2-active>.has-l2-children, .bg-\[\#E3FAF2\]

Colours

Brand colours and accents, most used first

Sea Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 35 49

On text
4.32:1 AA large

On white
4.86:1 AA

Text, background, border · --nerd-ai-green, --tw-shadow
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 49 0 27

On text
3.34:1 AA large

On white
6.29:1 AA

Text, background, border · --nerd-ai-text-avatar, .bg-blue
Dark Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 35 60

On text
2.98:1 Fail

On white
7.05:1 AAA

Background, text, border · --nerd-ai-green-dark, .bg-green-dark
Green Yellow

HEX

RGB

HSL

OKLCH

CMYK
28 0 68 8

On text
14.54:1 AAA

On white
1.44:1 Fail

Background, text, border · --nerd-ai-green-lime, .hp-bg-banner-gradient
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 82 82 13

On text
4.44:1 AA large

On white
4.73:1 AA

Background · --nerd-ai-border-consent-field-error, --nerd-ai-text-consent-field-error
Dark Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
100 0 35 72

On text
1.97:1 Fail

On white
10.67:1 AAA

Background · --nerd-ai-green-darkest, .hp-bg-banner-gradient
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
67 33 0 10

On text
7.00:1 AAA

On white
3.00:1 AA large

Border · --nerd-ai-blue-400, --nerd-ai-blue
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
21 10 0 0

On text
15.98:1 AAA

On white
1.31:1 Fail

Used · --nerd-ai-surface-avatar, --nerd-ai-blue-lighter-2
Medium Sea Green

HEX

RGB

HSL

OKLCH

CMYK
63 0 22 32

On text
7.55:1 AAA

On white
2.78:1 Fail

Background, text · .bg-\[linear-gradient$to_right\,\#80808012_2px\,transparent_2px$\,linear-gradi, .text-green-light
Pale Turquoise

HEX

RGB

HSL

OKLCH

CMYK
22 0 8 7

On text
16.02:1 AAA

On white
1.31:1 Fail

Border, background · --color-green-lighter-2, inline style on <div>
Yellow Green

HEX

RGB

HSL

OKLCH

CMYK
29 0 68 22

On text
10.28:1 AAA

On white
2.04:1 Fail

Text · --nerd-ai-panel-grid-color, .nerd-ai-theme[data-theme=dark] .nerd-ai-selection-quote__link
Lime Green

HEX

RGB

HSL

OKLCH

CMYK
43 0 61 21

On text
10.30:1 AAA

On white
2.04:1 Fail

Background · --nerd-ai-green-light, inline style on <div>

Gradients

linear-gradient(initial)
linear-gradient(275deg,#00482f00 84.77%,#00482f 130.81%),linear-gradient(104deg,#008254 62.7%,#a8ea4c 142.07%)
linear-gradient(104deg,#a8ea4c 62.7%,#fff 142.07%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Gotham

Aa 300 Aa 900

Gotham

Self-hosted · weights 300, 400, 500, 700, 800, 900 · body, headings · shown in a stand-in if you don’t have it

Aa 400

SFMono-Regular

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 400 Aa 600

Chronicle Display

Self-hosted · weights 400, 600 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 2 11px weight 600

NerdWallet: Finance smarter

Heading 3 11px / 1.5 weight 600

NerdWallet: Finance smarter

Body 1rem · 16 px

NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.

Paragraph 11px / 16px

NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.

Small 80%

NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.

Sizes in use

Most common across the site

36pxline initial · 3 rules
30pxline initial · 3 rules
24pxline initial · 4 rules
16pxline 1.5 · 7 rules
14pxline initial · 4 rules
13pxline 1.5 · 7 rules
12pxline 1.25rem · 4 rules
11pxline 1 · 7 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

1rem · 4×
.25rem · 3×
8px · 3×
9999px · 2×
.375rem · 2×

Shadows

0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000
0 4px 6px -1px #0000001a,0 2px 4px -2px #0000001a

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320

390

640

768

1023

1024

1280

1536

On a scale of 0 to 1536 px.

Content widths (max-width)

1280 px

600 px

500 px

480 px

344 px

300 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 27 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does NerdWallet use?: NerdWallet’s website uses two typefaces: Gotham (headings and body text), self-hosted; Chronicle Display, self-hosted.
What are NerdWallet’s brand colours?: The main colours on nerdwallet.com are Sea Green (#008254), Royal Blue (#005FB9), Dark Green (#006642), Green Yellow (#A8EA4C), Crimson (#DE2828) and Dark Slate Grey (#00482F).
What colour is NerdWallet’s text and background?: Body text is #000000 on a #FFFFFF background.
Where is NerdWallet’s logo from?: The logo shown in this guide was found on nerdwallet.com’s homepage. For official logo files and usage rules, check NerdWallet’s own brand or press page.
Is this NerdWallet’s official style guide?: No. SiteStyleGuide made it from nerdwallet.com’s public web pages on 28 October 2026, and isn’t affiliated with NerdWallet. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

nerdwallet-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* nerdwallet.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/nerdwallet.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-light-warm-off-white: #EFFCF8;
  --colour-deep-warm-off-white: #E3FAF2;
  --colour-sea-green: #008254;
  --colour-royal-blue: #005FB9;
  --colour-dark-green: #006642;
  --colour-green-yellow: #A8EA4C;
  --colour-crimson: #DE2828;
  --colour-dark-slate-grey: #00482F;
  --colour-dodger-blue: #4B99E6;
  --colour-light-steel-blue: #C8E4FE;
  --colour-medium-sea-green: #40AD87;
  --colour-pale-turquoise: #B7ECDA;
  --colour-yellow-green: #8DC63F;
  --colour-lime-green: #74CA4F;
  --gradient-1: linear-gradient(initial);
  --gradient-2: linear-gradient(275deg,#00482f00 84.77%,#00482f 130.81%),linear-gradient(104deg,#008254 62.7%,#a8ea4c 142.07%);
  --gradient-3: linear-gradient(104deg,#a8ea4c 62.7%,#fff 142.07%);

  /* Typefaces */
  --font-body: 'Gotham', system-ui, sans-serif;
  --font-headings: 'Gotham', system-ui, sans-serif;
  --font-other: ui-monospace, 'SFMono-Regular', 'Menlo', 'Monaco', 'Consolas', 'Liberation Mono';

  /* Type scale */
  --text-h2: 11px;
  --text-h3: 11px;
  --leading-h3: 1.5;
  --text-body: 1rem;
  --text-p: 11px;
  --leading-p: 16px;
  --text-small: 80%;

  /* Shape */
  --radius-1: 1rem;
  --radius-2: .25rem;
  --radius-3: 8px;
  --radius-4: 9999px;
  --radius-5: .375rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 390px;
  --breakpoint-3: 640px;
  --breakpoint-4: 768px;
  --breakpoint-5: 1023px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1536px;
  --max-width-1: 1280px;
  --max-width-2: 600px;
  --max-width-3: 500px;
  --max-width-4: 480px;
  --max-width-5: 344px;
  --max-width-6: 300px;
}

{
    "site": "nerdwallet.com",
    "source": "https://sitestyleguide.com/nerdwallet.com",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Light Warm Off White",
            "hex": "#EFFCF8",
            "rgb": [
                239,
                252,
                248
            ]
        },
        {
            "name": "Deep Warm Off White",
            "hex": "#E3FAF2",
            "rgb": [
                227,
                250,
                242
            ]
        },
        {
            "name": "Sea Green",
            "hex": "#008254",
            "rgb": [
                0,
                130,
                84
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#005FB9",
            "rgb": [
                0,
                95,
                185
            ]
        },
        {
            "name": "Dark Green",
            "hex": "#006642",
            "rgb": [
                0,
                102,
                66
            ]
        },
        {
            "name": "Green Yellow",
            "hex": "#A8EA4C",
            "rgb": [
                168,
                234,
                76
            ]
        },
        {
            "name": "Crimson",
            "hex": "#DE2828",
            "rgb": [
                222,
                40,
                40
            ]
        },
        {
            "name": "Dark Slate Grey",
            "hex": "#00482F",
            "rgb": [
                0,
                72,
                47
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#4B99E6",
            "rgb": [
                75,
                153,
                230
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#C8E4FE",
            "rgb": [
                200,
                228,
                254
            ]
        },
        {
            "name": "Medium Sea Green",
            "hex": "#40AD87",
            "rgb": [
                64,
                173,
                135
            ]
        },
        {
            "name": "Pale Turquoise",
            "hex": "#B7ECDA",
            "rgb": [
                183,
                236,
                218
            ]
        },
        {
            "name": "Yellow Green",
            "hex": "#8DC63F",
            "rgb": [
                141,
                198,
                63
            ]
        },
        {
            "name": "Lime Green",
            "hex": "#74CA4F",
            "rgb": [
                116,
                202,
                79
            ]
        }
    ],
    "fonts": [
        {
            "name": "Gotham",
            "stack": "Gotham, system-ui, sans-serif",
            "weights": [
                300,
                400,
                500,
                700,
                800,
                900
            ],
            "source": "Self-hosted"
        },
        {
            "name": "SFMono-Regular",
            "stack": "ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, \"Liberation Mono\", \"Courier New\", monospace",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Chronicle Display",
            "stack": "\"Chronicle Display\", serif",
            "weights": [
                400,
                600
            ],
            "source": "Self-hosted"
        }
    ]
}

Other websites using Gotham as their main typeface

BILD

bild.de · set in Gotham
Save
The Championships, Wimbledon

wimbledon.com · set in Gotham
Save

Websites whose lead colour is closest to NerdWallet’s

Presseportal.de

presseportal.de · 19 hours ago
Save
Consumer Reports

consumerreports.org · 5 days ago
Save
Rock Paper Shotgun

rockpapershotgun.com · 2 days ago
Save
FotMob

fotmob.com · 4 days ago
Save

Captured from nerdwallet.com on 28 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by NerdWallet; this guide describes the public website for reference.

NerdWalletstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Light Warm Off White

Deep Warm Off White

Colours

Sea Green

Royal Blue

Dark Green

Green Yellow

Crimson

Dark Slate Grey

Dodger Blue

Light Steel Blue

Medium Sea Green

Pale Turquoise

Yellow Green

Lime Green

Gradients

Gotham

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run nerdwallet.com?

Also set in Gotham

BILD

The Championships, Wimbledon

Similar colours

Presseportal.de

Consumer Reports

Rock Paper Shotgun

FotMob

Title &
description