What font does New Genre use?

New Genre’s website uses three typefaces: SFMono-Regular (headings and body text), a system font; saans, self-hosted; serrif, self-hosted.

What are New Genre’s brand colours?

The main colours on newgenre.studio are Brown (#903C28), Sandy Brown (#ED9455), Tomato (#E46C44), Midnight Blue (#182644), Cornflower Blue (#87A1C4) and Steel Blue (#5A769F).

What colour is New Genre’s text and background?

Body text is #0C1018 on a #FFFFFF background.

Where is New Genre’s logo from?

The logo shown in this guide was found on newgenre.studio’s homepage. For official logo files and usage rules, check New Genre’s own brand or press page.

Is this New Genre’s official style guide?

No. SiteStyleGuide made it from newgenre.studio’s public web pages on 3 November 2026, and isn’t affiliated with New Genre. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from newgenre.studio’s public web pages. Not affiliated with or endorsed by New Genre. The real site is newgenre.studio ↗

Unofficial style guide

New Genrestyle guide

New Genre’s website (newgenre.studio) uses SFMono-Regular for its headings and body text. Its palette is led by Brown (#903C28), Sandy Brown (#ED9455) and Tomato (#E46C44), with #0C1018 text on #FFFFFF. Captured from the live site on 3 November 2026.

Website: newgenre.studio
Typefaces: SFMono-Regular, saans, serrif
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 3 Nov 2026 · added by @sitestyleguide

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Screenshot of the newgenre.studio homepage on a desktop screen — Screenshot of newgenre.studio on a 1440 px desktop screen, 3 Nov 2026.

Screenshot of the newgenre.studio homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: New Genre — Global Design & Technology Studio; ● 45 / 60 characters
Meta description: We are a global design & technology studio creating strategies, brand systems, digital products, and experiences with the world's most disruptive thinkers.; ● 155 / 160 characters
Site name: New Genre
og:title: New Genre — Global Design & Technology Studio
og:description: We are a global design & technology studio creating strategies, brand systems, digital products, and experiences with the world's most disruptive thinkers.
Language: en

In search results

New Genrehttps://www.newgenre.studio/

New Genre — Global Design & Technology Studio

We are a global design & technology studio creating strategies, brand systems, digital products, and experiences with the world's most disruptive thinkers.

When shared

newgenre.studio

New Genre — Global Design & Technology Studio

We are a global design & technology studio creating strategies, brand systems, digital products, and experien…

Logo & favicons

Found as: SVG in the header. SVG, 154 × 24.

Logo

On white

On black

On Brown

Favicons

4 found

360 px · PNG apple-touch-icon
256 px · ICO icon
SVG icon
SVG icon

New Genre — Global Design & Technology Studio

Light browser tab

New Genre — Global Design & Technology Studio

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#0C1018) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 33.1%
Cool Near Black 14.3%
Brown 7.8%
Sandy Brown 5.8%
Tomato 4.8%
Warm Near Black 4.7%
Midnight Blue 4%
Cornflower Blue 3.9%
Steel Blue 3.9%
Light Steel Blue 3.6%
Corn Silk 3.6%
Black 3.4%
Black 2.3%
Red 2.1%
Dark Slate Blue 1.4%
Lemon Chiffon 1.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
19.04:1 AAA

On white
—

Background, text, graphic · inline style on <div>, inline style on <section>
Cool Near Black

HEX

RGB

HSL

OKLCH

CMYK
50 33 0 91

On text
—

On white
19.04:1 AAA

Text, background, border · body, .bg-\[var$--semantic-text-primary$\]
Warm Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 37 47 88

On text
1.05:1 Fail

On white
18.17:1 AAA

Background · inline style on <section>, inline style on <footer>
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.10:1 Fail

On white
21.00:1 AAA

Background, text · .bg-\[var$--global-base-dark$\], .bg-\[var$--global-base-dark$\]\/20

Colours

Brand colours and accents, most used first

Brown

HEX

RGB

HSL

OKLCH

CMYK
0 58 72 44

On text
2.60:1 Fail

On white
7.34:1 AAA

Background, text · inline style on <section>, inline style on <footer>
Sandy Brown

HEX

RGB

HSL

OKLCH

CMYK
0 38 64 7

On text
8.13:1 AAA

On white
2.34:1 Fail

Background · inline style on <section>, inline style on <footer>
Tomato

HEX

RGB

HSL

OKLCH

CMYK
0 53 70 11

On text
5.92:1 AA

On white
3.22:1 AA large

Background, text · inline style on <footer>, .bg-\[var$--semantic-summer-core$\]
Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
65 44 0 73

On text
1.27:1 Fail

On white
15.00:1 AAA

Background · inline style on <section>, --global-winter-800
Cornflower Blue

HEX

RGB

HSL

OKLCH

CMYK
31 18 0 23

On text
7.19:1 AAA

On white
2.65:1 Fail

Background · inline style on <section>, --global-winter-400
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
43 26 0 38

On text
4.10:1 AA large

On white
4.64:1 AA

Background · inline style on <section>, --global-winter-500
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
16 8 0 10

On text
12.45:1 AAA

On white
1.53:1 Fail

Background · inline style on <section>, --global-winter-300
Corn Silk

HEX

RGB

HSL

OKLCH

CMYK
0 2 11 0

On text
18.00:1 AAA

On white
1.06:1 Fail

Background · inline style on <section>, --global-summer-100
Black

HEX

RGB

HSL

OKLCH

CMYK
0 65 98 84

On text
1.05:1 Fail

On white
18.21:1 AAA

Background · inline style on <section>, --global-summer-900
Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 91 11

On text
3.91:1 AA large

On white
4.87:1 AA

Text, border · .text-destructive, .data-\[invalid\=true\]\:text-destructive[data-invalid=true]
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
52 34 0 49

On text
2.59:1 Fail

On white
7.35:1 AAA

Background, text · .bg-\[var$--semantic-winter-core$\], .text-\[var$--semantic-winter-core$\]
Lemon Chiffon

HEX

RGB

HSL

OKLCH

CMYK
0 3 19 0

On text
17.48:1 AAA

On white
1.09:1 Fail

Background, border · .bg-\[var$--global-summer-200$\], .bg-\[var$--semantic-summer-weak$\]

Gradients

radial-gradient(100% 75% at 50% 114%, 0%, 29.5837%, 100%)
radial-gradient(100% 75% at 50% 114%, color-mix(in srgb, 60%, transparent) 0%, color-mix(in srgb, 40%, transparent) 29.5837%, 100%)
radial-gradient(75% 300% at 109.6% 147.1%, 0%, 29.5837%, 100%)

Dark mode

Switched on by the site

Off White

#F9FAFB · --global-neutral-900
Black

#000000 · --global-base
Cool Charcoal

#353941 · --global-neutral-100
Cool Grey

#808793 · --global-neutral-400
Cool Light Grey

#CBCFD7 · --global-neutral-600
Black

#35221D · --global-autumn-200
Rosy Brown

#A38575 · --global-autumn-600
Tan

#BBA696 · --global-autumn-700
Midnight Blue

#182644 · --global-winter-200
Steel Blue

#5A769F · --global-winter-600
Cornflower Blue

#87A1C4 · --global-winter-700
Maroon

#461B0C · --global-summer-200

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

SFMono-Regular

Aa 400

SFMono-Regular

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 400

saans

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

Aa 400

serrif

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Small 80%

We are a global design & technology studio creating strategies, brand systems, digital products, and experiences with the world's most disr…

Sizes in use

Most common across the site

36pxline 1.05 · 4 rules
27pxline 1.1 · 2 rules
24pxline initial · 3 rules
18pxline 1.15 · 3 rules
16pxline initial · 3 rules
14pxline initial · 9 rules
13px2 rules
12pxline initial · 9 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

1rem · 10×
.5rem · 5×
624.938rem · 4×
.75rem · 3×
1.5rem · 3×

Shadows

0 0 #0000, 0 0 #0000, 0 0 #0000, 0 0 #0000, 0 0 #0000

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

640

768

1024

1280

1440

1536

On a scale of 0 to 1536 px.

Content widths (max-width)

1536 px

1280 px

1024 px

768 px

640 px

384 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 45 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does New Genre use?: New Genre’s website uses three typefaces: SFMono-Regular (headings and body text), a system font; saans, self-hosted; serrif, self-hosted.
What are New Genre’s brand colours?: The main colours on newgenre.studio are Brown (#903C28), Sandy Brown (#ED9455), Tomato (#E46C44), Midnight Blue (#182644), Cornflower Blue (#87A1C4) and Steel Blue (#5A769F).
What colour is New Genre’s text and background?: Body text is #0C1018 on a #FFFFFF background.
Where is New Genre’s logo from?: The logo shown in this guide was found on newgenre.studio’s homepage. For official logo files and usage rules, check New Genre’s own brand or press page.
Is this New Genre’s official style guide?: No. SiteStyleGuide made it from newgenre.studio’s public web pages on 3 November 2026, and isn’t affiliated with New Genre. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

newgenre-studio-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* newgenre.studio design tokens, from SiteStyleGuide (https://sitestyleguide.com/newgenre.studio) */
:root {
  /* Colours */
  --text: #0C1018;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-near-black: #0C1018;
  --colour-warm-near-black: #1E1310;
  --colour-black: #000000;
  --colour-brown: #903C28;
  --colour-sandy-brown: #ED9455;
  --colour-tomato: #E46C44;
  --colour-midnight-blue: #182644;
  --colour-cornflower-blue: #87A1C4;
  --colour-steel-blue: #5A769F;
  --colour-light-steel-blue: #C1D3E6;
  --colour-corn-silk: #FEF9E1;
  --colour-black-2: #280E01;
  --colour-red: #E40014;
  --colour-dark-slate-blue: #3E5682;
  --colour-lemon-chiffon: #FEF6CD;
  --gradient-1: radial-gradient(100% 75% at 50% 114%, 0%, 29.5837%, 100%);
  --gradient-2: radial-gradient(100% 75% at 50% 114%, color-mix(in srgb, 60%, transparent) 0%, color-mix(in srgb, 40%, transparent) 29.5837%, 100%);
  --gradient-3: radial-gradient(75% 300% at 109.6% 147.1%, 0%, 29.5837%, 100%);

  /* Typefaces */
  --font-other: ui-monospace, 'SFMono-Regular', 'Menlo', 'Monaco', 'Consolas', 'Liberation Mono';

  /* Type scale */
  --text-small: 80%;

  /* Shape */
  --radius-1: 1rem;
  --radius-2: .5rem;
  --radius-3: 624.938rem;
  --radius-4: .75rem;
  --radius-5: 1.5rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 640px;
  --breakpoint-2: 768px;
  --breakpoint-3: 1024px;
  --breakpoint-4: 1280px;
  --breakpoint-5: 1440px;
  --breakpoint-6: 1536px;
  --max-width-1: 1536px;
  --max-width-2: 1280px;
  --max-width-3: 1024px;
  --max-width-4: 768px;
  --max-width-5: 640px;
  --max-width-6: 384px;
}

{
    "site": "newgenre.studio",
    "source": "https://sitestyleguide.com/newgenre.studio",
    "text": "#0C1018",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Cool Near Black",
            "hex": "#0C1018",
            "rgb": [
                12,
                16,
                24
            ]
        },
        {
            "name": "Warm Near Black",
            "hex": "#1E1310",
            "rgb": [
                30,
                19,
                16
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Brown",
            "hex": "#903C28",
            "rgb": [
                144,
                60,
                40
            ]
        },
        {
            "name": "Sandy Brown",
            "hex": "#ED9455",
            "rgb": [
                237,
                148,
                85
            ]
        },
        {
            "name": "Tomato",
            "hex": "#E46C44",
            "rgb": [
                228,
                108,
                68
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#182644",
            "rgb": [
                24,
                38,
                68
            ]
        },
        {
            "name": "Cornflower Blue",
            "hex": "#87A1C4",
            "rgb": [
                135,
                161,
                196
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#5A769F",
            "rgb": [
                90,
                118,
                159
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#C1D3E6",
            "rgb": [
                193,
                211,
                230
            ]
        },
        {
            "name": "Corn Silk",
            "hex": "#FEF9E1",
            "rgb": [
                254,
                249,
                225
            ]
        },
        {
            "name": "Black",
            "hex": "#280E01",
            "rgb": [
                40,
                14,
                1
            ]
        },
        {
            "name": "Red",
            "hex": "#E40014",
            "rgb": [
                228,
                0,
                20
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#3E5682",
            "rgb": [
                62,
                86,
                130
            ]
        },
        {
            "name": "Lemon Chiffon",
            "hex": "#FEF6CD",
            "rgb": [
                254,
                246,
                205
            ]
        }
    ],
    "fonts": [
        {
            "name": "SFMono-Regular",
            "stack": "ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, \"Liberation Mono\", \"Courier New\", monospace",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "saans",
            "stack": "saans, saans Fallback",
            "weights": [
                400
            ],
            "source": "Self-hosted"
        },
        {
            "name": "serrif",
            "stack": "serrif, serrif Fallback",
            "weights": [
                400
            ],
            "source": "Self-hosted"
        }
    ]
}

Other websites using SFMono-Regular as their main typeface

Untappd

untappd.com · set in SFMono-Regular
Save
Vercel

vercel.com · set in SFMono-Regular
Save
NFL International Homepage

nfl.com · set in SFMono-Regular
Save
Nubank

nubank.com.br · set in SFMono-Regular
Save

Websites whose lead colour is closest to New Genre’s

gnu.org

gnu.org · 3 days ago
Save
Lutărie

lutarie.happymatter.ro · 3 days ago
Save
Schema.org

schema.org · 4 days ago
Save
CBS News

cbsnews.com · 6 days ago
Save

Captured from newgenre.studio on 3 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by New Genre; this guide describes the public website for reference.

New Genrestyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Cool Near Black

Warm Near Black

Black

Colours

Brown

Sandy Brown

Tomato

Midnight Blue

Cornflower Blue

Steel Blue

Light Steel Blue

Corn Silk

Black

Red

Dark Slate Blue

Lemon Chiffon

Gradients

Dark mode

SFMono-Regular

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run newgenre.studio?

Also set in SFMono-Regular

Untappd

Vercel

NFL International Homepage

Nubank

Similar colours

gnu.org

Lutărie

Schema.org

CBS News

Title &
description