SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from vercel.com’s public web pages. Not affiliated with or endorsed by Vercel. The real site is vercel.com ↗

Vercel logo

Unofficial style guide

Vercelstyle guide

Vercel’s website (vercel.com) uses SFMono-Regular for its headings and body text. Its palette is led by Light Royal Blue (#0070F7), Deep Royal Blue (#0064E2) and Deep Crimson (#D60020), with #171717 text on #FAFAFA. Captured from the live site on 27 October 2026.

Website
vercel.com
Typefaces
SFMono-Regular, Geist Mono, GeistSans
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://vercel.com/ Screenshot
Screenshot of the vercel.com homepage on a desktop screen
Screenshot of vercel.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Agentic Infrastructure - Vercel
● 31 / 60 characters
Meta description
The autonomous stack for every app and agent.
▲ 45 / 160 characters
Site name
Vercel
og:title
Agentic Infrastructure - Vercel
og:description
The autonomous stack for every app and agent.
Language
en
Theme colour
#FAFAFA

In search results

Vercelhttps://vercel.com/

Agentic Infrastructure - Vercel

The autonomous stack for every app and agent.

When shared

The image Vercel shares with links

vercel.com

Agentic Infrastructure - Vercel

The autonomous stack for every app and agent.

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#171717) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 31.9%
  • Near Black 25.3%
  • Dark Grey 13.9%
  • Off White 12%
  • Light Royal Blue 3.2%
  • Deep Royal Blue 2.7%
  • Deep Crimson 1.4%
  • Light Crimson 1.4%
  • Orange 1.3%
  • Deep Sky Blue 1.1%
  • Saddle Brown 1%
  • Deep Pink 1%
  • Medium Sea Green 1%
  • Dark Violet 1%
  • Crimson 1%
  • Green 0.8%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    17.93:1 AAA
    On white
    —

    Background, text, graphic · --themed-fg, .\[background\:linear-gradient\(var\(--ds-background-200\)\,var\(--ds-background

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 91
    On text
    —
    On white
    17.93:1 AAA

    Text, background, graphic · .bg-\[linear-gradient\(to_bottom\,color-mix\(in_oklab\,var\(--ds-gray-1000\)_15\, .bg-\[linear-gradient\(to_right\,color-mix\(in_oklab\,var\(--ds-gray-1000\)_15\%

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 70
    On text
    2.12:1 Fail
    On white
    8.45:1 AAA

    Text, background, graphic · .text-heading-16>strong, .text-heading-20>strong

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 8
    On text
    15.04:1 AAA
    On white
    1.19:1 Fail

    Background, border, graphic · .bg-\[linear-gradient\(to_bottom\,var\(--ds-gray-400\)_0\%\,var\(--ds-gray-1000\, .bg-\[linear-gradient\(to_right\,transparent\,var\(--ds-gray-400\)_6\%\,var\(--d

Colours

Brand colours and accents, most used first
  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 55 0 3
    On text
    3.98:1 AA large
    On white
    4.51:1 AA

    Background, text, border · --ds-blue-700, .bg-\[var\(--ds-blue-700\)\]

  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 56 0 11
    On text
    3.35:1 AA large
    On white
    5.36:1 AA

    Text, background, graphic · --ds-blue-800, .bg-\[var\(--ds-blue-900\)\]

  • Deep Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 85 16
    On text
    3.31:1 AA large
    On white
    5.41:1 AA

    Text, background, graphic · .bg-\(--ds-red-900\), .bg-red-900

  • Light Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 79 1
    On text
    4.43:1 AA large
    On white
    4.05:1 AA large

    Background, text, graphic · .bg-\[linear-gradient\(to_bottom\,transparent\,color-mix\(in_srgb\,var\(--ds-red, --ds-red-700

  • Orange

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 30 100 0
    On text
    9.92:1 AAA
    On white
    1.81:1 Fail

    Background, graphic, text · --ds-amber-700, .bg-\(--ds-amber-700\)

  • Deep Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    68 32 0 0
    On text
    7.55:1 AAA
    On white
    2.37:1 Fail

    Background, border, text · .bg-blue-600\/80, .bg-blue-600

  • Saddle Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 52 100 35
    On text
    3.19:1 AA large
    On white
    5.62:1 AA

    Text, background · .selection\:bg-amber-900 ::selection, .text-\(--ds-amber-900\)

  • Deep Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 84 46 5
    On text
    4.60:1 AA
    On white
    3.90:1 AA large

    Background, graphic, text · --ds-pink-700, --geist-console-text-color-pink

  • Medium Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    76 0 57 34
    On text
    5.86:1 AA
    On white
    3.06:1 AA large

    Background, graphic, text · --ds-green-700, .bg-\[var\(--ds-green-700\)\]

  • Dark Violet

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    38 100 0 21
    On text
    2.31:1 Fail
    On white
    7.78:1 AAA

    Text, background, graphic · .bg-\(--ds-purple-900\), .bg-purple-900

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 85 9
    On text
    3.77:1 AA large
    On white
    4.75:1 AA

    Background, text · --ds-red-800, .bg-\[var\(--ds-red-800\)\]

  • Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    87 0 60 51
    On text
    3.42:1 AA large
    On white
    5.25:1 AA

    Text, background, border · .bg-\(--ds-green-900\), .text-\(--ds-green-900\)

Gradients

  • linear-gradient(initial)

  • linear-gradient(to bottom,transparent,#fc0035,transparent)

  • linear-gradient(to top,transparent,hsla(0, 0%, 92%, 1) 35%,hsla(0, 0%, 92%, 1) 60%,transparent)

Dark mode

Switched on by the site
Aa Light · #171717 on #FAFAFA
Aa Dark · #EDEDED on #000000 · 17.94:1 AAA
  • Black

    #000000 · --geist-background

  • White

    #FFFFFF · --geist-foreground

  • Charcoal

    #333333 · --accents-2

  • Near Black

    #1F1F1F

  • Off White

    #EDEDED · --geist-selection

  • Charcoal

    #454545

  • Light Grey

    #CCCCCC

  • Grey

    #888888 · --accents-5

  • Dark Grey

    #666666 · --accents-4

  • Black

    #211830 · --geist-violet-background-secondary

  • Grey

    #999999 · --accents-6

  • Grey

    #7D7D7D

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

SFMono-Regular

Aa 400

SFMono-Regular

System font, or not loaded on this page · weights 400 · headings · shown in a stand-in if you don’t have it

Aa 100 Aa 900

Geist Mono

Self-hosted · weights 100, 900 · shown in a stand-in if you don’t have it

Aa 100 Aa 900

GeistSans

Self-hosted · weights 100, 900 · shown in a stand-in if you don’t have it

Aa 500

GeistPixelSquare

Self-hosted · weights 500 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 2 16px / 24px weight 500

Agentic Infrastructure - Vercel

Heading 3 28px / 40px weight 500

Agentic Infrastructure - Vercel

Heading 4 16px / 1.1 weight 500 · uppercase · SFMono-Regular

Agentic Infrastructure - Vercel

Heading 5 16px / 24px weight 500

Agentic Infrastructure - Vercel

Heading 6 14px / 20px weight 500 · uppercase

Agentic Infrastructure - Vercel

Body 100%

The autonomous stack for every app and agent.

Paragraph 14px / 22px weight 600

The autonomous stack for every app and agent.

Small 80%

The autonomous stack for every app and agent.

Link .875rem · 14 px / initial weight 600

Read more about Vercel

Sizes in use

Most common across the site
  • 32pxline 40px · 11 rules
  • 24pxline 32px · 19 rules
  • 20pxline 36px · 20 rules
  • 18pxline 28px · 15 rules
  • 16pxline 24px · 40 rules
  • 14pxline 20px · 62 rules
  • 13pxline 18px · 25 rules
  • 12pxline 16px · 23 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.\[\&_button\]\:bg-gray-100 button · #F2F2F2

Corner radius

  • 6px · 28×
  • .25rem · 16×
  • 2147483647px · 13×
  • 12px · 12×
  • 8px · 9×
  • .375rem · 8×

Shadows

  • 0 0 #0000, 0 0 #0000, 0 0 #0000, 0 0 #0000, 0 0 #0000
  • 0 0 0 2px hsla(0, 0%, 100%, 1), 0 0 0 4px #0070f7
  • 0 0 0 1px #00000057, 0px 0px 0px 4px #00000029
  • 0 0 0 1px #00000014, 0px 2px 2px #0000000a, 0 0 0 1px hsla(0, 0%, 98%, 1)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

401
600
601
640
768
960
961
1200

On a scale of 0 to 1440 px.

Content widths (max-width)

800 px
720 px
624 px
600 px
360 px
320 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 31 characters, short enough to show in full in search results.
  • ▲ CheckThe description is only 45 characters. There is room to say more.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Vercel use?
Vercel’s website uses four typefaces: SFMono-Regular (headings and body text), a system font; Geist Mono, self-hosted; GeistSans, self-hosted; GeistPixelSquare, self-hosted.
What are Vercel’s brand colours?
The main colours on vercel.com are Light Royal Blue (#0070F7), Deep Royal Blue (#0064E2), Deep Crimson (#D60020), Light Crimson (#FC0035), Orange (#FFB200) and Deep Sky Blue (#51AEFF).
What colour is Vercel’s text and background?
Body text is #171717 on a #FAFAFA background.
Where is Vercel’s logo from?
The logo shown in this guide was found on vercel.com’s homepage. For official logo files and usage rules, check Vercel’s own brand or press page.
Is this Vercel’s official style guide?
No. SiteStyleGuide made it from vercel.com’s public web pages on 27 October 2026, and isn’t affiliated with Vercel. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

vercel-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* vercel.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/vercel.com) */
:root {
  /* Colours */
  --text: #171717;
  --background: #FAFAFA;
  --colour-white: #FFFFFF;
  --colour-near-black: #171717;
  --colour-dark-grey: #4D4D4D;
  --colour-off-white: #EBEBEB;
  --colour-light-royal-blue: #0070F7;
  --colour-deep-royal-blue: #0064E2;
  --colour-deep-crimson: #D60020;
  --colour-light-crimson: #FC0035;
  --colour-orange: #FFB200;
  --colour-deep-sky-blue: #51AEFF;
  --colour-saddle-brown: #A64F00;
  --colour-deep-pink: #F22782;
  --colour-medium-sea-green: #28A948;
  --colour-dark-violet: #7C00C9;
  --colour-crimson: #E70022;
  --colour-green: #107D32;
  --gradient-1: linear-gradient(initial);
  --gradient-2: linear-gradient(to bottom,transparent,#fc0035,transparent);
  --gradient-3: linear-gradient(to top,transparent,hsla(0, 0%, 92%, 1) 35%,hsla(0, 0%, 92%, 1) 60%,transparent);

  /* Typefaces */
  --font-headings: ui-monospace, 'SFMono-Regular', 'Menlo', 'Monaco', 'Consolas', 'Liberation Mono';
  --font-other: 'Geist Mono', ui-monospace, 'SFMono-Regular', 'Menlo', 'Monaco', 'Liberation Mono';

  /* Type scale */
  --text-h2: 16px;
  --leading-h2: 24px;
  --text-h3: 28px;
  --leading-h3: 40px;
  --text-h4: 16px;
  --leading-h4: 1.1;
  --text-h5: 16px;
  --leading-h5: 24px;
  --text-h6: 14px;
  --leading-h6: 20px;
  --text-body: 100%;
  --text-p: 14px;
  --leading-p: 22px;
  --text-small: 80%;
  --text-a: .875rem;
  --leading-a: initial;

  /* Shape */
  --radius-1: 6px;
  --radius-2: .25rem;
  --radius-3: 2147483647px;
  --radius-4: 12px;
  --radius-5: 8px;
  --radius-6: .375rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 401px;
  --breakpoint-2: 600px;
  --breakpoint-3: 601px;
  --breakpoint-4: 640px;
  --breakpoint-5: 768px;
  --breakpoint-6: 960px;
  --breakpoint-7: 961px;
  --breakpoint-8: 1200px;
  --max-width-1: 800px;
  --max-width-2: 720px;
  --max-width-3: 624px;
  --max-width-4: 600px;
  --max-width-5: 360px;
  --max-width-6: 320px;
}

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Other websites using SFMono-Regular as their main typeface
Websites whose lead colour is closest to Vercel’s

Captured from vercel.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Vercel; this guide describes the public website for reference.