SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from ny.gov’s public web pages. Not affiliated with or endorsed by The Official Website of New York State. The real site is ny.gov ↗

The Official Website of New York State logo

Unofficial style guide

The Official Website of New York Statestyle guide

The Official Website of New York State’s website (ny.gov) uses Proxima Nova for its headings and body text. Its palette is led by Dark Slate Blue (#154973), Gold (#FACE00) and Royal Blue (#004DD1), with #000000 text on #FFFFFF. Captured from the live site on 24 October 2026.

Website
ny.gov
Typefaces
Proxima Nova, Oswald, D Sari
Palette
4 neutrals, 12 colours, 3 gradients
Captured
24 Oct 2026 · added by @sitestyleguide
https://www.ny.gov/ Screenshot
Screenshot of the ny.gov homepage on a desktop screen
Screenshot of ny.gov on a 1440 px desktop screen, 24 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
The Official Website of New York State
● 38 / 60 characters
Meta description
The official website of the State of New York. Find information about state government agencies and learn more about our programs and services.
● 143 / 160 characters
Site name
The Official Website of New York State
og:title
The Official Website of New York State
og:description
The official website of the State of New York. Find information about state government agencies and learn more about our programs and services.
Language
en

In search results

The Official Website of New York Statehttps://www.ny.gov/

The Official Website of New York State

The official website of the State of New York. Find information about state government agencies and learn more about our programs and services.

When shared

The image The Official Website of New York State shares with links

ny.gov

The Official Website of New York State

The official website of the State of New York. Find information about state government agencies and learn mor…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 16.6%
  • Dark Slate Blue 14.7%
  • Black 13.5%
  • Gold 12.4%
  • Royal Blue 10.4%
  • Deep Steel Blue 6.6%
  • Near Black 6.5%
  • Cool Dark Grey 6.5%
  • Brown 5.9%
  • Khaki 2.9%
  • Pink 2.8%
  • Dodger Blue 0.5%
  • Midnight Blue 0.2%
  • Light Steel Blue 0.2%
  • Light Golden Rod Yellow 0.1%
  • Wheat 0.1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Text, background, border · .text-white, .bg-white

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, border · .text-black, .bg-black

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 86
    On text
    1.35:1 Fail
    On white
    15.52:1 AAA

    Text, background, border · .bg-darkest-gray, .text-darkest-gray

  • Cool Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    8 4 0 58
    On text
    3.63:1 AA large
    On white
    5.79:1 AA

    Background, text, border · .bg-gray, .text-gray

Colours

Brand colours and accents, most used first
  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    82 37 0 55
    On text
    2.23:1 Fail
    On white
    9.41:1 AAA

    Text, background, border · .text-primary-blue, .bg-primary-blue

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 18 100 2
    On text
    13.89:1 AAA
    On white
    1.51:1 Fail

    Text, background, border · .text-primary-gold, .bg-primary-gold

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 63 0 18
    On text
    2.98:1 Fail
    On white
    7.04:1 AAA

    Text, background, border · .bg-primary-links, .text-primary-links

  • Deep Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    58 26 0 35
    On text
    4.58:1 AA
    On white
    4.58:1 AA

    Background, text, border · .bg-primary-light-blue, .text-primary-light-blue

  • Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 74 73 30
    On text
    3.35:1 AA large
    On white
    6.27:1 AA

    Background, text, border · .bg-sitewide-alert-dr, .text-alerts

  • Khaki

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 11 41 0
    On text
    16.68:1 AAA
    On white
    1.26:1 Fail

    Background, text, border · .bg-yellow-alert, .a-hero__link:hover

  • Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 23 23 0
    On text
    13.81:1 AAA
    On white
    1.52:1 Fail

    Background · .bg-sitewide-alert-lr

  • Dodger Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 38 0 6
    On text
    6.49:1 AA
    On white
    3.23:1 AA large

    Background · .progress__bar

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    82 37 0 69
    On text
    1.59:1 Fail
    On white
    13.23:1 AAA

    Background, text, border · .o-chips__link, .o-nygovFooterMenu__wrapper

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 38 0 20
    On text
    4.86:1 AA
    On white
    4.32:1 AA large

    Background · .progress__bar

  • Light Golden Rod Yellow

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    11 0 16 12
    On text
    14.99:1 AAA
    On white
    1.40:1 Fail

    Border · .messages--status, [dir="rtl"] .messages--status

  • Wheat

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 11 32 4
    On text
    15.43:1 AAA
    On white
    1.36:1 Fail

    Border · .messages--warning, [dir="rtl"] .messages--warning

Gradients

  • linear-gradient(#e7e7df,#f0f0f0)

  • linear-gradient(transparent,transparent)

  • linear-gradient(top,rgb(0,0,0,0),rgb(0,0,0,0.15)),-webkit-linear-gradient(left top,#0094f0 0%,#0094f0 25%,#007ecc 25%,#007ecc 50%,#0094f0 50%,#0094f0 75%,#0094f0 100%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Proxima Nova

Aa 200 Aa 900

Proxima Nova

Self-hosted · weights 200, 400, 600, 700, 800, 900 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 200 Aa 700

Oswald

Self-hosted · weights 200, 400, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400

D Sari

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 400

Proxima Nova Extra Bold

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 2em · 32 px

The Official Website of New York State

Heading 2 28px / 1.15em weight 900 · Proxima Nova

The Official Website of New York State

Heading 3 28px / 1.15em weight 700 · Proxima Nova

The Official Website of New York State

Heading 4 16px / 1.375em uppercase · Oswald

The Official Website of New York State

Heading 5 20px / 1.15em

The Official Website of New York State

Heading 6 18px / 1.15em

The Official Website of New York State

Paragraph 16px / 1.5em weight 800 · uppercase · Proxima Nova

The official website of the State of New York. Find information about state government agencies and learn more about our programs and servi…

Small 80%

The official website of the State of New York. Find information about state government agencies and learn more about our programs and servi…

Button 100% / 1.15 none

Get started

Link 16px / 1 weight 700 · uppercase · Proxima Nova

Read more about The Official Website of New York State

Sizes in use

Most common across the site
  • 28pxline 1.15em · 61 rules
  • 24pxline 1.15em · 24 rules
  • 20pxline 1.15em · 52 rules
  • 18pxline 1 · 104 rules
  • 16pxline 1.5em · 156 rules
  • 14pxline 16px · 121 rules
  • 13pxline 15px · 106 rules
  • 12pxline 1 · 25 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.searchstax-page-layout-facet-container .searchstax-mobile-form-buttons .searchs · #FFFFFF · radius 15px

Corner radius

  • 15px · 93×
  • 30px · 18×
  • 50% · 15×
  • 8px · 8×
  • 7px · 6×
  • 10px · 6×

Shadows

  • 0 0 #0000,0 0 #0000,
  • 0 0 0 1px #ededed
  • 0 0 3px 1px rgb(94,158,214)
  • 0 0 5px #666666

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320
425
480
500
568
768
1024
1280

On a scale of 0 to 1440 px.

Content widths (max-width)

1248 px
1160 px
900 px
800 px
350 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 38 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does The Official Website of New York State use?
The Official Website of New York State’s website uses three typefaces: Proxima Nova (headings and body text), self-hosted; Oswald, self-hosted; Proxima Nova Extra Bold, self-hosted.
What are The Official Website of New York State’s brand colours?
The main colours on ny.gov are Dark Slate Blue (#154973), Gold (#FACE00), Royal Blue (#004DD1), Deep Steel Blue (#457AA5), Brown (#B32E31) and Khaki (#FFE396).
What colour is The Official Website of New York State’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is The Official Website of New York State’s logo from?
The logo shown in this guide was found on ny.gov’s homepage. For official logo files and usage rules, check The Official Website of New York State’s own brand or press page.
Is this The Official Website of New York State’s official style guide?
No. SiteStyleGuide made it from ny.gov’s public web pages on 24 October 2026, and isn’t affiliated with The Official Website of New York State. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

ny-gov-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* ny.gov design tokens, from SiteStyleGuide (https://sitestyleguide.com/ny.gov) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-near-black: #242424;
  --colour-cool-dark-grey: #62666A;
  --colour-dark-slate-blue: #154973;
  --colour-gold: #FACE00;
  --colour-royal-blue: #004DD1;
  --colour-deep-steel-blue: #457AA5;
  --colour-brown: #B32E31;
  --colour-khaki: #FFE396;
  --colour-pink: #FEC3C3;
  --colour-dodger-blue: #0094F0;
  --colour-midnight-blue: #0E324F;
  --colour-light-steel-blue: #007ECC;
  --colour-light-golden-rod-yellow: #C9E1BD;
  --colour-wheat: #F4DAA6;
  --gradient-1: linear-gradient(#e7e7df,#f0f0f0);
  --gradient-2: linear-gradient(transparent,transparent);
  --gradient-3: linear-gradient(top,rgb(0,0,0,0),rgb(0,0,0,0.15)),-webkit-linear-gradient(left top,#0094f0 0%,#0094f0 25%,#007ecc 25%,#007ecc 50%,#0094f0 50%,#0094f0 75%,#0094f0 100%);

  /* Typefaces */
  --font-headings: 'Proxima Nova', sans-serif;
  --font-buttons: 'Proxima Nova', sans-serif;
  --font-body: 'Proxima Nova', sans-serif;
  --font-other: 'D Sari', sans-serif;

  /* Type scale */
  --text-h1: 2em;
  --text-h2: 28px;
  --leading-h2: 1.15em;
  --text-h3: 28px;
  --leading-h3: 1.15em;
  --text-h4: 16px;
  --leading-h4: 1.375em;
  --text-h5: 20px;
  --leading-h5: 1.15em;
  --text-h6: 18px;
  --leading-h6: 1.15em;
  --text-p: 16px;
  --leading-p: 1.5em;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: 16px;
  --leading-a: 1;

  /* Shape */
  --radius-1: 15px;
  --radius-2: 30px;
  --radius-3: 50%;
  --radius-4: 8px;
  --radius-5: 7px;
  --radius-6: 10px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 425px;
  --breakpoint-3: 480px;
  --breakpoint-4: 500px;
  --breakpoint-5: 568px;
  --breakpoint-6: 768px;
  --breakpoint-7: 1024px;
  --breakpoint-8: 1280px;
  --max-width-1: 1248px;
  --max-width-2: 1160px;
  --max-width-3: 900px;
  --max-width-4: 800px;
  --max-width-5: 350px;
  --max-width-6: 300px;
}

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Share

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Share

Run ny.gov?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide
<a href="https://sitestyleguide.com/ny.gov" title="The Official Website of New York State style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Other websites using Proxima Nova as their main typeface
Websites whose lead colour is closest to The Official Website of New York State’s

Captured from ny.gov on 24 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by The Official Website of New York State; this guide describes the public website for reference.